WordPress Web Redesign for Human Capital Consulting Group
- Web Design
- Less than $10,000
- Nov. 2016 - Feb. 2017
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They are there to work with you, and in it to win it together."
- Other industries
- Atlanta, Georgia
- 11-50 Employees
- Phone Interview
- Verified
Trajectory Web Design utilized WordPress to cleanly redesign a website for a consultant group. They additionally provided marketing and SEO services to rank the website for keywords.
The website receives weekly inquiries and leads. Trajectory Web Design's efforts made the website easier to navigate, and their ability to quickly communicate the details of the project were noted as strengths of this collaboration.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I am the head of operations of Seequelle. We are a human capital management consulting group. We are primarily focused on the technology side of the business, whether it be software implementation, project management, or production support type activities that we conduct with our clients.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Trajectory Web Design?
We were looking to revamp our website. We wanted to make it a little more modern and reflect our culture and how we want to be perceived in the market.
We had very little marketing activities, and given that our business comes from our channels, we wanted to ensure that the website made a good first impression. It is usually the first place recommendations or referrals go to. We wanted to ensure that the website looked up to date and provided some insight to who we are as an organization, and what we do.
SOLUTION
What was the scope of their involvement?
The website was built on WordPress, using standard plugins, but Josh [Owner and Creative Director] and his team did a bit of customization for us as well. We wanted a clean design, and didn’t ask for too many customizations at the technical level. Most of the effort was where Josh’s team tweaked it the way that we asked them to. They did a bit of marketing and SEO ensuring all the necessary tags were in place so that we would be ranked highly on those search engines.
The initial phase was more around requirement gathering where he took the time to get to know us and understand what we were looking to achieve with the website. We provided him with some verbiage into our company and what we wanted to be displayed, as well as all the different sections we were looking to have within the website itself.
After the initial phase was completed, we went into wireframing. We had static pages that gave us insight to the build-out process. Once we went through several iterations of the wireframes, at least for the landing page to get a sense of the look and feel, he then wireframed the rest of the site again as static pages. Once we approved those wireframes, Josh and his team started to build out the interactivity of the site where the navigation components were being introduced and the links starting to work. We went through several cycles of that, and once we got into a more functional website, I involved additional members of my team to get the input incorporated into the site itself. At that point, once it got to a junction where it looked good, we signed off and moved onto the subsequent phase of setting it up for production.
Once it was at the point where it was ready to be published, he walked my technical resource through what was going on underneath the hood, in the event that we had to modify it or update some of the verbiage. Once that knowledge transfer occurred, and we were comfortable with how to maintain the site, we gave them the green light to deploy it onto our servers.
What is the team dynamic?
From my knowledge, there were at least 2 people involved in our project at the time. We worked with primarily with Josh. He was the point person in terms of communication. He also had a marketing person involved or someone that would make the tone of the verbiage consistent across the site. We spoke with Josh weekly over the course of the project.
How did you come to work with Trajectory Web Design?
We went the traditional route of searching through Google to see the different potential options available. I was looking at 3 other companies at the time. I found Trajectory, and it appealed to me that they were small. We were a small company at the time, and continue to be small. In my mind, if there is a smaller team, there is more of a personal touch to the service. It was an easy process, and very systematic. His methodology and the approach he took is a process we take with our clients. There was similarity with the different phases the project was conducted. They were also local to us at the time, as I was based out of Atlanta. I wanted to ensure, if required, I would be able to meet up with Josh and work through things face-to-face. This never came to fruition, but I wanted to have that option in case.
How much have you invested in them?
We have spent around $7,000.
What is the status of this engagement?
We started working with Trajectory in November or December 2016, and the website launched in February.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We typically receive at least 1 inquiry every week, or leads that come from the site. Most of the leads we get are from referrals or people pointing in our direction, they go to the website, and the fact they are entering their information on that form is always a good thing.
The website definitely looks and navigates better than it did previously. The design of the website is what we use on our marketing material as well when we go to conferences.
How did Trajectory Web Design perform from a project management standpoint?
Trajectory performed very well. Josh always gave me updates, and we communicated through emails and phone calls. The fact that we communicated weekly always gave me a sense that he was on top of things, and I always knew what stage the project was at or when a decision point was acquired.
What did you find most impressive about them?
The communication was impressive. For any type of project, being able to know where things are at, at any given time, gives me a sense that there is proactive management happening on the engagement. Whenever I had questions for Josh, or had ideas that popped up, the turnaround time was quick. He was also receptive to them and would always provide his feedback.
Are there any areas they could improve?
Our project was pretty cut and dry. We already had a sense of the requirements we wanted, and completed the pre-project homework. It was more a matter of giving him the content and getting him to grasp what we were looking to achieve, and Josh just ran with it. I was aligned in terms of how things were done. The fact that he did the wireframes, and we were able to see the actual evolution of the website really made it conducive to getting the end product wanted.
Do you have any advice for potential clients of Trajectory Web Design?
For someone potentially looking to build a website, the only advice I have is to really do your homework. Know who you are, and document the high-level content you want on your pages. You have to be able to define your organization first, prior to jumping into this endeavor because it is your company. You can’t go into these projects with a blank slate with regards to content at least. Once you have your content and an idea of your structure, it is easy to work with them.
RATINGS
-
Quality
5.0Service & Deliverables
"They were engaged the entire time, and because of the open lines of communication, they were easy to work with."
-
Schedule
5.0On time / deadlines
"The project was on time and on budget. During the time of year we worked together, it is our busiest time of year, and Josh was very flexible in terms of accommodating us."
-
Cost
5.0Value / within estimates
"We saw a return within the first month."
-
Willing to Refer
5.0NPS