Titan Growth

BACKGROUND

Please describe your company and your position there.

I am the president and founder of Tuscany, an outdoor living and lifestyle brand that sells outdoor improvement products both B2B and B2C. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Titan Growth?

We initially hired Titan Growth for SEO, but the scope eventually expanded to include PPC, paid social media marketing, and email marketing. 

What were your goals for this project?

In regards to SEO, our goal was to fend off some major competitors who were growing very aggressive in our market, with organic exposure that was eating away at our market share. We also wanted to increase our national reach and brand awareness and improve our paid media performance. 

SOLUTION

How did you select this vendor?

We spoke with a number of agencies. We ultimately chose Titan Growth because of their technology, team, and track record.

Describe the scope of their work in detail.

They manage all SEO, using their in-house TitanBOT technology to drive the strategy and make frequent adjustments and on-page changes to our site. Additionally, they consult with our team on content and have guided us through two website migrations.

They also coordinate and execute our entire paid media strategy. They handle Google Ads, Bing, and a few retargeting platforms as well as our social media accounts, including Facebook, Instagram, and LinkedIn, restructuring and retooling the accounts multiple times. They supervise the spending, then readjust the budgets to meet our goals.

As far as email marketing, they manage both cold email outreach and nurturing. They helped develop ideal customer profiles and implemented an impressive tech stack that ensures delivery into inboxes.

What was the team composition?

We have one primary point of contact at Titan Growth who answers all of our questions and brings in other team members when appropriate. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They added millions in additional SEO revenue in just the first year. Previously, SEO alone had been responsible for less than a million dollars in annual revenue; now it generates tens of millions of dollars in business. They accomplished this by investigating in depth those keywords that would actually result in paying customers.

On the paid media side, we identified very specific ROI goals that needed to be met in order for us to be competitive and profitable. We did not meet those goals the first few months, but Titan was very clear that was to be expected. Once they restructured the accounts, the performance improved exponentially. We continue to exceed our ROI goal, enabling us to increase our spending and generate millions of dollars in additional revenue.

The email marketing efforts complement the paid and SEO strategies because we are able to target the email list on all paid media channels and attract more people with SEO. Because of this, we’ve landed some massive accounts.

How effective was the workflow between your team and theirs?

The workflow has been great. They communicate probably more than necessary, but that keeps us involved and informed. I’m more of a macro manager, so when things are going well, I tend to leave them alone and let the project run itself. We are guilty of skipping the every-other-week meetings (which Titan strongly dislikes) but I know my team appreciates the communication and really enjoys working with them.

What did you find most impressive about this company?

Their performance definitely tops the list. They have delivered on everything that they said they would and then some, all with some incredibly sophisticated strategies that extend beyond my expertise. Their TitanBOT technology and cold email tech stack are beyond impressive, as are their video brochures and their paid media relationship with Google.

They are also a great group of people. Titan recently won a “Best Places to Work” award from Inc Magazine, and I was not the least bit surprised.

Are there any areas for improvement?

I would love for them to adopt other more traditional areas of marketing, such as radio, television, and direct mail. Other than that, I can think of nothing else they can improve upon.  

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of Castello di Amorosa winery. Castello di Amorosa is an authentically-styled, 13th century Tuscan castle winery replete with high walls, five defensive towers, and over 30 acres of estate vineyards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Titan Growth, and what were your goals?

Increase organic traffic & revenue. Achieve this by building out existing pages and creating new content.

SOLUTION

How did you select this vendor and what were the deciding factors?

Well the process was tenuous, included looking at more than 15 competitors. Was impressed with Titans overall knowledge on different relevant topics, was impressed by the results they achieved for other companies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took several days to go over our historical performances and come up with a plan. After that the team was consistent with delivering meaningful changes that made a real difference. The work delivered has also been more impressive as time goes on. They have delivered several key details that enabled us to create bigger projects and reach a bigger audience.

How many people from the vendor's team worked with you, and what were their positions?

• Brittany  – Account Manager
• Jessie – SEO Analyst
• Clarissa – Director of SEO
• Sam – Director of Account Management

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Superb SEO results, a great overall understanding of google & search engine functionality. The team is always responsive and provides a deep experience base.

Describe their project management style, including communication tools and timeliness.

They are very organized and timely on their side, with few if any lapses. Google sheets, emails, zoom meetings are the main communication tools used.

What did you find most impressive or unique about this company?

They always seem to be one step ahead of time. They are consistent in their approach & take time to understand intricate problems.

Are there any areas for improvement or something they could have done differently?

Not anything that comes to mind.

BACKGROUND

Please describe your company and your position there.

A software company founded in 2005 that is comprised of a team of workforce management experts who lead innovation within the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Titan Growth, and what were your goals?

We knew SEO was important and were looking to improve our organic efforts. It was just a matter of finding the right partner.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking to grow our traffic and rankings.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Boosting organic search rankings on our website through frequent analysis and updates

How many people from the vendor's team worked with you, and what were their positions?

Lead project manager and SEO analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since starting with Titan Growth, our rankings have improved month over month. We’re still early in our SEO program, but we’re looking forward to seeing continued growth.

Describe their project management style, including communication tools and timeliness.

Having one main point of contact makes communication seamless and painless. Our account manager, Sam Richardson, communicates to us regularly and acts as the liaison between our team and their internal SEO team.

What did you find most impressive or unique about this company?

Titan Growth has already impressed us with their dedication to our account and communication. We are looking forward to a lasting partnership.

Are there any areas for improvement or something they could have done differently?

Nothing yet!

BACKGROUND

Please describe your company and your position there.

Classy Closets is a design, manufacturing, and installation company for custom residential interior cabinetry products. I'm the CFO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Titan Growth, and what were your goals?

SEO. Our goals were to increase visibility in an expanding internet market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Titan as they were referred to us by a fellow business and provided a great presentation on strategy with goals we could attain.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To improve first-page visibility on natural searches. Titan handled everything involved and provided monthly reporting has increase our visibility month on month since we started with them.

How many people from the vendor's team worked with you, and what were their positions?

4 people/ I don't know their positions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are exceptionally happy with our current visibility and how Titan Growth has been able to manage consistent first-page visibility on searches.

Describe their project management style, including communication tools and timeliness.

Always available for conversation with professional advice and budget recommendations

What did you find most impressive or unique about this company?

The expertise in everyone we dealt with and their availability to communicate as needed.

Are there any areas for improvement or something they could have done differently?

Not that we have experienced.