Thrivelia

BACKGROUND

Introduce your business and what you do there.

I'm an operations manager at Foxy AI, an AI-powered tool that enables creators to generate ultra-realistic images and videos, allowing them to significantly scale their content production with minimal effort.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Thrivelia?

We wanted to set up lifecycle marketing, so we brought Thrivelia on board to formalize and scale Foxy AI's lifecycle marketing.

SOLUTION

What was the scope of their involvement?

Thrivelia has designed, built, and optimized Klaviyo flows tied to our real product and billing events — from onboarding to subscription conversion to retention and upgrades. The objective is to turn email into a measurable growth channel.

Thrivelia's scope covers lifecycle architecture, flow design, and technical implementation within Klaviyo. The team has helped us create flows and turn them into actionable automations to ensure flows are properly triggered and measurable. They've also delivered branded templates, segmentation logic, and campaign testing frameworks. The team works closely with the founder to improve conversion tracking and downstream revenue attribution.

What is the team composition?

We work with 2–5 teammates from Thrivelia.

How did you come to work with Thrivelia?

Thrivelia was referred to me.

What is the status of this engagement?

We started working with Thrivelia in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen improvements in domain reputation and deliverability, stronger subscription conversion from lifecycle flows, and clearer attribution between email campaigns and revenue events. Beyond performance metrics, we've benefited from Thrivelia's team mindset that has helped our engineering team set up structured, trigger-based automation. The templates are high-quality and require minimal design critiques.

How did Thrivelia perform from a project management standpoint?

Thrivelia's project management is good. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Thrivelia's culture, attitude, communication, and domain expertise are impressive.

Are there any areas they could improve?

No, there's nothing they can improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Revel Nail

Describe what your company does in a single sentence.

Revel Nail makes and sells Dip Powder.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Thrivelia to accomplish?

• Improve email campaigns
• Improve Email Flows

SOLUTION

How did you find Thrivelia?

Referral

Why did you select Thrivelia over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Thrivelia migrated us from Attentive to Klaviyo, moved our flows over, and built us new campaigs for our biggest sale of the year outside of holiday season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Flow revenue greatly improved, services were migrated and up and running no problems on Klaviyo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were on time or early - they also delivered more emails than they said they woul

What was your primary form of communication with Thrivelia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They went above and beyond to deliver results, knowing that we were struggling. I was very impressed with how much they cared about helping us.

Are there any areas for improvement or something Thrivelia could have done differently?

None, they did a great job