ThreeSixtyEight

BACKGROUND

Introduce your business and what you do there.

I’m a senior digital marketing specialist for a natural pet food company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ThreeSixtyEight?

ThreeSixtyEight has worked on various projects. They started off building custom presentations, and they’ve more recently begun working on other creative projects, such as developing creative assets for our products.

SOLUTION

What was the scope of their involvement?

Two years ago, they worked on a series of videos for one of our pet food campaigns. They produced 30-second videos for two different concepts that we used across different platforms, like YouTube and Facebook.

Whenever we have a project, we reach out and give them our budget, timeline, and general plan. They recently helped with a social strategy and media buying plan, developing the creative for the campaign, as well. In fact, they did everything from creating the idea to filing the final reports. It was for one of our dog food brands, and the concept was to feed your dog new food so they don’t get bored. Social media influencers made videos promoting our products, and then ThreeSixtyEight incorporated in animated elements and other designs.

What is the team composition?

We work with the CFO, a social strategist, and a project manager.

How did you come to work with ThreeSixtyEight?

They were hired before I started here.

How much have you invested with them?

Our typical project costs around $30,000, and we’ve probably spent about $200,000 since we first partnered.

What is the status of this engagement?

We’ve been working with them since 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For our most recent campaign, our Instagram stories had high engagement and click-through rates. The overall reach was around 4 million impressions.

How did ThreeSixtyEight perform from a project management standpoint?

They have excellent project management and are quick to follow up on any questions or concerns. They collaborate with our internal team to create proposals that cover all the different elements within our budget. We’ve never run into any scheduling issues with them, and they’re fairly self-sufficient once the projects get started. We mainly communicate via phone and email.

What did you find most impressive about them?

They’re incredibly skilled at digital asset creation, especially video and graphic design. The whole team is extremely creative and passionate about their work, which we greatly appreciate.

Are there any areas they could improve?

Their social media campaign management could improve. It’s not fully built out, so they could develop more of a process to make things more consistent and transparent.

Do you have any advice for future clients of theirs?

Be specific about what you want, but also ask for their input and recommendations.

BACKGROUND

Please describe your company and your position there.

Brechtel Hospitality specializes in small and large-group entertainment within the hospitality industry. Our brand concepts include a boutique bowling alley, restaurants and bars, and a luxury night club, all in the downtown/business district area of New Orleans. As the director of marketing, I am responsible for the messaging, brand consistency, and overall experience for each property.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We needed a video that would capture the experience of a night out at Vintage Rock Club.

What were your goals for this project?

We wanted to produce a web video that could also be a sales resource to pitch private events.

SOLUTION

How did you select this vendor?

I found them through respected colleagues, so I knew that they’d deliver a great product.

Describe the video(s) and the process in detail.

Philip (Senior Video & Motion, ThreeSixtyEight) and his team were very hands-on and self-sufficient. I provided an overview and shot list of what we were trying to create, and they created the story details.

What was your vendors' project management or feedback process?

The feedback process was excellent. They understood what we needed and exceeded expectation by suggesting additional ideas.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Vintage Rock Club’s owner was elated by the video’s ability to capture the nightlife experience, and the sales team was thrilled to have a resource to help sell a space that would ordinarily be difficult to describe.

How effective was the workflow between your team and theirs?

They had a seamless workflow. The photo/video team was thorough and, most importantly, seemed to have fun in the process. It was exactly what we’d wanted.

What did you find most impressive about this company?

They’re young but extremely dependable and professional. I was amazed at their passion for producing great work.

Are there any areas for improvement?

No, I don’t have any critiques.

BACKGROUND

Please describe your company and your position there.

I work in the marketing and international project management department of Spectos GmbH, a market research institute focused on delivering service quality data through our PaaS and technology-based innovations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

Our company website was not getting the traffic we wanted as we expanded into new industries. We hired ThreeSixtyEight because of their expertise in creating beautiful website redesigns.

What were your goals for this project?

We wanted intuitive user navigation, a design update and an increase in traffic. We also wanted backend design that would make it easy to create new content.

SOLUTION

How did you select this vendor?

We have worked with the team from ThreeSixtyEight in the past and they have always been on our radar as some of the best creative professionals in the industry. When redesign came up, there was no question about who we wanted.

Describe the project in detail.

We had a series of meetings with ThreeSixtyEight to discuss the direction and vision of our company and website. Our focus was on the re-design of the homepage, solution pages, event, news, and blog sections. First, we did a design overhaul. We created wireframes on our side and provided the materials necessary for ThreeSixtyEight to put together the design.

What was the team composition?

We worked with a project manager, a content writer, and programmers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our traffic has increased since the start of the engagement. We are moving into design elements for our individual solutions pages.

How effective was the workflow between your team and theirs?

We’ve had constant communication about what needed to be accomplished and at what time. Teamwork and the project management tool helped to track workflow.

What did you find most impressive about this company?

They can easily communicate an idea so we can understand it. The team also excels with friendliness and professionalism. They are focused, but fun to work with.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I’m the content strategy and brand marketing manager at Top Image Systems. We’re a software company that specializes in business process automation solutions for small, medium, and enterprise-sized organizations. We help companies transform incoming business content into useful, digital data that's delivered directly to the applications that drive their business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We have a very small marketing team, and we contracted with ThreeSixtyEight on a monthly basis to provide social media management, web design and architecture services, marketing collateral design, brand consulting, and SEO/web performance reporting.

What were your goals for this project?

Initially, we endeavored to improve the look and feel of our brand, and then to extend its reach and increase consistency in the way it's presented to the market. As we continue, our goals include increasing social media engagement, website traffic, and web and event lead conversion.

SOLUTION

How did you select this vendor?

I wasn’t involved in the selection process, so I can’t comment here.

Describe the scope of their work in detail.

We touch base every day via email and meet on a weekly and monthly basis to review our goals, priorities, and status. I rely on ThreeSixtyEight mostly to provide creative ideas and execution when it comes to delivering marketing collateral, website improvements, and social media content. We’re constantly collaborating to complete our weekly/monthly marketing requirements. They provide a high level of contribution and engagement.

What was the team composition?

I work with 4–5 colleagues from ThreeSixtyEight on our various projects including their CMO, project marketing manager, Marketo administrator, and Inside Sales resource. We meet as a large group once a month to review social media and SEO/website performance.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now rank number one in search results for our targeted keywords. We've also improved website traffic and social media engagement. ThreeSixtyEight delivers projects on or ahead of time, and we’re often impressed by their work.

How effective was the workflow between your team and theirs?

Kara, our project manager, is always one step ahead, anticipating our needs and proactively managing her team to get things done. The communication is great, and they’re very easy to get in touch with. When we need to engage other members of their team, such as designers, content strategists, or developers, they make them available as well.

What did you find most impressive about this company?

They always have a positive attitude and try to understand their customers’ needs. They adopt a "can do/will try our best" approach at all times.

Are there any areas for improvement?

We’ve had occasional issues with resources, but those can be remedied by expanding their staff.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Perkins Rowe, a mixed-use residential development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We needed ThreeSixtyEight to curate a lifestyle video that details the advantages of choosing a Perkins Rowe property. With residential occupancy numbers dropping in the Baton Rouge market and neighboring areas, our team knew we needed a strong, efficient, and creative team to take on the task.

What were your goals for this project?

We needed professional video segments produced within our budget. The company wanted videos that could be broken down for future campaigns depending on the audience.

SOLUTION

How did you select this vendor?

ThreeSixtyEight was the clear choice within our market and on a national level. They produce quality work within strict timelines and budgets.

Describe the video(s) and the process in detail.

We reached out to ThreeSixtyEight, and from there, we agreed upon a preliminary budget and set up an in-person meeting. In the meeting, their team stressed follow up questions, trying to understand everything we wanted. We then developed a timeline and scheduled the starting date for production. The turnaround time between production and receiving the final video assets was quick.

What was your vendors’ project management or feedback process?

After we met initially, we mainly communicated through e-mail. Our team was able to leave feedback directly on the videos through an online portal. This process helped with anything that needed clarification.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our team recently underwent administrative changes. We are in the process of rolling the video assets in a full campaign. Their work exceeded our expectations. ThreeSixtyEight truly goes above and beyond during all phases of production.

How effective was the workflow between your team and theirs?

ThreeSixtyEight was a match made in heaven for our business. The workflow was timely and presented with the utmost clarity. Their team adds an eclectic and personable manner to projects, and they focus on prioritizing the people and values behind the scope.

What did you find most impressive about this company?

ThreeSixtyEight was willing to go the extra mile and beyond each project’s scope. This is what sets them apart from other companies–they don’t view the client as a source of revenue, their team values them.

Are there any areas for improvement?

I operate under the mindset that there’s always room for improvement, but that’s not the case with ThreeSixtyEight. Their team was easy to work with, and the quality of work exceeded our expectations.

BACKGROUND

Please describe your company and your position there.

MECO is the leading manufacturer of engineered products for water purification. Our priority verticals include biopharmaceutical/life sciences, oil and gas, food and beverage, and industrial and defense.

As the marketing manager, I’m responsible for developing our marketing strategy and implementing initiatives concurrent with MECO's objectives for business development. I oversee MECO's brand management, market communications, and all marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We needed resources to support our product launch by developing a landing page that would catch our audience’s attention while also representing our innovative culture. For this launch, ThreeSixtyEight developed a world-class animated video that describes our product and how to use it.

What were your goals for this project?

Our objective was to get as many eyes on the landing page and video as we could, promoting our product within the market and with our customers. As a result, our landing page and video needed to be extremely comprehensive so that the general public could better understand our very technical, niche product.

SOLUTION

How did you select this vendor?

We worked with them in the past, and all of our projects went smoothly, so we reached out to them again.

Describe the project in detail.

From idea to implementation, ThreeSixtyEight provided a top-notch landing page and animated video that surpassed our expectations.

What was the team composition?

The team consisted of project managers, web developers, graphic designers, content writers, and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a successful product launch. Looking at our analytics report, we increased traffic to our new product landing page and video.

How effective was the workflow between your team and theirs?

Everyone that worked on this project—from the management and developers to the creatives and strategists—understood what I wanted to do with the launch and brought my ideas to life. The team executed the project professionally, keeping on time and on budget.

What did you find most impressive about this company?

Working with the ThreeSixtyEight team has always been easy; they ensure that whatever we work on together will be the best quality. The video was stunning and impressed our company’s president. They easily understood our niche technology, providing content in a way that everyone could understand.

Are there any areas for improvement?

No, I don’t have any critiques. I wish I could have a ThreeSixtyEight team in my office to help me develop content all the time.

BACKGROUND

Please describe your company and your position there.

I’m the managing director of the Baton Rouge branch of an education-based nonprofit. We place AmeriCorps members between the ages of 17–25 on teams in high-need schools. They serve for 10 months as tutors and mentors, supporting students and schools in diminishing the dropout crisis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We wanted to create a recruitment video that encouraged AmeriCorps members to serve specifically in our city.

What were your goals for this project?

We wanted to increase the number of applicants for service in our region.

SOLUTION

How did you select this vendor?

A colleague of one of our board members recommended them.

Describe the video(s) and the process in detail.

They produced a 90-second video that highlights the unique characteristics of Baton Rouge. They provided updates at every step of the process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video is fantastic. It aligns with our original vision and reflects the feedback we provided during production.

How effective was the workflow between your team and theirs?

They were extremely communicative and patient. We had some pretty chaotic periods during the engagement, which caused delays in our responsiveness. With that said, they understood our circumstances and kept us on track. They submitted all of their work for our review and waited for approval before moving on to the next step.

What did you find most impressive about this company?

They were flexible, receptive to feedback, and understanding of our budget and time constraints. They made it clear that they had our best interests in mind, and they proved it with a great video.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

Pot O’ Gold Rentals is a portable toilet roll off dumpster rental company. We also rent portable trailers, hand washing stations, and things of that nature. I'm the SEO manager and I.T. resource. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ThreeSixtyEight?

Our old website was incredibly convoluted. It had severe issues that preempted me from doing my job. I couldn't edit content without having to call our previous web developers to essentially request a key to get in. They charged me for every new page I needed, which I couldn’t add myself. 

The platform looked pretty, but it wasn’t user-friendly at all. After finding a product, customers had to click "order online" and then restart the entire process of finding items. The e-commerce side of things had been on a subdomain, which made it difficult for Google to track all the conversions. Most importantly, we needed a much easier way for customers to rent from us online

SOLUTION

What was the scope of their involvement?

When they initially gave us a quote for the site, they said it would take 4-6 weeks to develop. That estimate quickly became 62 weeks. ThreeSixtyEight hadn't realized how robust of an e-commerce system we have, but they were up to the challenge. Our new WordPress site includes plugins and some custom HTML and CSS work. They selected WooCommerce for the specific e-commerce platform. We utilize Stripe for all of our payment processing.

ThreeSixtyEight made our new website act like a proper web store. After navigating to the product page, typing in a zip code will show if an item is available in your area. It filters products by customer type like residential home renovators and commercial contractors, who each have different needs. All the relevant information like associated fees and price is now displayed upfront. Users can select their desired quantity, press "add to cart," and continue shopping. Clicking the cart icon when finished browsing begins the checkout process. 

What is the team composition? 

When I first called them, I talked to one of the founders, Jeremy (CFO, ThreeSixtyEight). He's one of the most pleasant people I've had the pleasure of speaking with. After signing the contract, I was passed along to a brand strategist and an account coordinator. 

How did you come to work with ThreeSixtyEight?

I knew I wanted a local developer and narrowed our options down to two contenders. Even though they were more expensive, I chose ThreeSixtyEight based on the way that they presented themselves. Their founder is personable and easy to talk to. He makes you feel like he's known you forever. They’re a very young team with a sense of warmth about them. You could tell how much they care. 

How much have you invested with them?

We spent $35,000 on their services. 

What is the status of this engagement?

We signed the contract on April 19th of 2017. The project is complete; it actually went live yesterday. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ThreeSixtyEight is very professional and made my life much more manageable. They understood exactly what I wanted and were incredibly thorough. We asked them for the moon, and they delivered. I've been working with them for over a year, and they've fulfilled all my requests. They preemptively asked about any pain point I could have possibly nitpicked about before I even had to. 

They achieved our primary objective of simplifying the checkout process and empowered me to do my job as an SEO manager. Now, renting our products feels the same as any major online store.  Having total control over every facet of our website is going to boost our organic search. Being able to edit our snippets is fantastic. Now, I can plug in keywords that will get pulled into Google's rankings. From an SEO standpoint, the site ThreeSixtyEight delivered is a dream compared to its predecessor. 

How did ThreeSixtyEight perform from a project management standpoint?

I mainly worked with an account coordinator and brand strategist throughout the site development phase. On occasion, I contacted other developers or answered their questions when they reached out to me. We stuck to phone and email for communication. I met with almost their entire design team when we held a couple of in-person meetings. 

What did you find most impressive about them?

The way they operate is more like a family than a business. The atmosphere inside their buildings is warm and inviting. When I went there for yesterday’s meeting to learn the CMS, they offered me a beer right when I walked in. On my way out the door, two of their founders stopped me for a fun, casual 20-minute conversation. That level of rapport goes a long way with me. 

Are there any areas they could improve?

Honestly, not really. I've dealt with many web developers in the past, and ThreeSixtyEight blew me away. If there's a criticism, I don't have one right now. 

Do you have any advice for potential customers?

I suggest being flexible and listening to what they have to say since they develop websites for a living. Your specific vision might not be as conducive for a productive site, so take their advice to heart. 

BACKGROUND

Introduce your business and what you do there.

I am the design director of BioScience Communications, an advertising agency focusing on medical communication. We work with pharmaceutical and science communication companies, providing them with marketing, messaging, and visualization of their science. We promote specific drugs, which are premarket or within market launch.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ThreeSixtyEight?

Our company has worked with them on over 10 projects overall in various capacities and media.

SOLUTION

What was the scope of their involvement?

ThreeSixtyEight created a poster for a medical event. Our group worked with them on PowerPoint presentations and video animations, including an animation for a medical congress. They created backend interactive posters. They used existing designs and also developed and refined components. They provided design, video animation, script writing, and technical HTML and backend programming for the interactive pieces.

What is the team composition?

I worked with 2–3 people from their team. There are probably other members I’m not aware of.

How did you come to work with ThreeSixtyEight?

One of our executives met one of their members on a plane.

How much have you invested with them?

The cost of our first two projects was around $32,000.

What is the status of this engagement?

We started working with ThreeSixtyEight around 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was happy. Everyone got to experience the interactive poster during meetings, and it went smoothly. The experience has been positive.

How did ThreeSixtyEight perform from a project management standpoint?

One of their head people is great at communicating what needs to be done and managing the team. He is always willing to work with us and improve anything that may not have gone well.

What did you find most impressive about them?

I appreciate their communication skills. They’re available and they provide good quality work. Their strength is in presentation graphics, and they also have a solid technology department. They’ve been great so far. They always have great ideas. They’re eager and enthusiastic.

Are there any areas they could improve?

They could have been more upfront about what they could and couldn’t do at times. There’s been a bit of trial and error, but they’ve been good overall. They should allow for more time during the approval period and not leave it out until the end. This was my experience during the last project; I wished we had more time.

Do you have any advice for future clients of theirs?

It’s important to clearly state what needs to be done and discuss the process.

BACKGROUND

Please describe your company and your position there.

I am the Director of Audience Analytics for Big Ten Network. We are the broadcast and digital media arm of a Power Five college athletics conference. I work with ad sales to come up with compelling solutions for advertising and sponsorship clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ThreeSixtyEight?

We have an annual presentation that is a B2B meeting where the network Ad Sales briefly reviews the prior season's successes and makes current and new advertisers aware of any new initiatives and/or technologies for the coming season. We needed ThreeSixtyEight to do the design work and help us craft messaging for the PowerPoint presentation.

What were your goals for this project?

To create an eye catching, digestible PowerPoint presentation.

SOLUTION

How did you select this vendor?

I did research online and examined the portfolios of eight different firms. I narrowed it down to four and sent RFPs to see if they were interested in the work. After interviewing each by phone, I settled on the two best. I then brought in our head of sales and our marketing director to hear both firms pitch. ThreeSixtyEight’s was the most compelling.

Describe the project in detail.

Once we selected ThreeSixtyEight, we had an informative launch call and were assigned a project manager. We gave them a general idea of what our presentations had consisted of in the past. From there, they honed the content with multiple drafts and sent us options for the graphic look of the presentation. We provided the video content and they crafted a cohesive look and feel to the PowerPoint deck.

What was the team composition?

We had a project manager and we worked with two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Internally, many feel that this is the best looking upfront presentation we've had in quite some time. Our sale account executives are taking the presentation out into the field later this month.

How effective was the workflow between your team and theirs?

At every step of the way, our project manager was available for questions or changes, and understood the fluid nature of our schedule. I needed approval on certain pieces and they were able to accommodate us. We used Dropbox to send items back and forth, which was very easy because the files were too large for email.

What did you find most impressive about this company?

The work I'd seen on their website was fresh and attractive. Each client got a unique look for their finished product. They delivered a presentation we felt proud of and believe represents us well to our clients.

Are there any areas for improvement?

There aren’t really, because we were coming off of an underwhelming experience the year before with a different agency.