Tenet Partners

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at The Bluetooth SIG. I'm responsible for corporate and brand marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We were looking to refresh our brand.

SOLUTION

What was the scope of their involvement?

Tenet Partners helped us reimagine and reshape the way we think and talk about The Bluetooth SIG. The only thing off-limits was the name and logo. Our brand platform, including all verbal and visual elements, was on the table.

The team identified cohorts from our stakeholders to ensure their perspectives were included in the process. Tenet Partners conducted one-on-one interviews and group interviews with people we considered focus groups, ensuring they heard and integrated those voices. 

What is the team composition?

We worked with three core teammates from Tenet Partners. Natalie, Tenet Partner's project manager, did fantastic work keeping the teams on track. Andrew, Tenet Partners' creative director, helped reimagine and hone in on the visuals. Beth, Tenet Partners' strategy director, helped establish the strategy and verbal platform. Their copywriters and creative team drifted in and out of the project depending on the stage we were in.

How did you come to work with Tenet Partners?

We worked with an agency to find a branding agency partner. They helped us narrow down the choices based on what we were looking to accomplish, our budget, communication and work styles, and other factors to find the best team fit. Tenet Partners stood out from the start.

Once they came back to us with some preliminary thoughts about the problem statement we were grappling with, the choice was obvious. They presented the strongest and most aligned thinking and we loved the process they used to get there.

How much have you invested with them?

We spent between $200,000 and $900,000.

What is the status of this engagement?

We worked together on the brand refresh from November 2023 to February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 12x increase in engagement across social channels during the launch period. The experience was so rewarding and positive that we signed up for additional work with them to help us flesh out other challenges in the brand area. We're still working with them, and if we ever need to solve additional challenges with our brand, Tenet Partners will be our first choice.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners delivered the work on time and on budget. We used Asana for project management and communicated through emails and Zoom. And Natalie is a wizard!

What did you find most impressive about them?

Tenet Partners was terrific at listening to our nuanced and unique needs. They challenged us on our assumptions and delivered results that exceeded our expectations. On top of that, every project will have its twists and turns, and they were incredibly adaptable and resourceful in helping us navigate them.

Are there any areas they could improve?

It was the most rewarding, stress-free, and successful partnership with an agency. I don't have any constructive feedback for them.

Do you have any advice for potential customers?

Tenet Partners is not an agency you need to be guarded with. They are a team you want fully in the loop and fully in the nest. The more openly and directly you engage with them, the better the outcomes. Their team thrives on transparency and collaboration, and they consistently deliver work that not only meets expectations but often exceeds them. If you’re willing to bring them into the heart of your process, they’ll bring insight, creativity, and momentum that you can't get elsewhere and will move your brand forward.

BACKGROUND

Introduce your business and what you do there.

I’m a board member at Aluminz. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired Tenet Partners to help us with visual branding, identity, and naming for an industrial company.

SOLUTION

What was the scope of their involvement?

Tenet Partners has provided naming, branding, visual identity, copywriting, and website design and development services. We started with a discovery phase to understand our mission, vision, values, differentiating factors, and what we were trying to achieve in the aluminum industry. After that, Tenet Partners moved on to come up with naming ideas, providing us with 10 options to choose from. 

The team has created the name Aluminz and designed our visual identity, colors, and icon. The team has used InDesign for the visual identity and provided us with the files. Tenet Partners has also developed the website’s infrastructure, using Adobe for the designs and WordPress for the development. 

What is the team composition?

We’ve worked with Hampton, the CEO and senior partner. He spends a lot of time with us to ensure that we're getting what we need. We also work with Larry, Travis, and Annick.

How did you come to work with Tenet Partners?

We had a pre-existing relationship with Tenet Partners because one of our partners went to business school with Hampton. We were looking for a company that knew the industrial and sustainability universes well. We evaluated three separate firms and chose Tenet Partners because they had done work with Dow Chemical and Gore. The team’s body of work demonstrated their exceptional skills and expertise in industrial companies and sustainability.

What is the status of this engagement?

We started working together in June 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been great, and the engagement has exceeded our expectations. We’re very happy with the attention we’ve received from Tenet Partners.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has delivered the work on time and on budget. The team works quickly and communicates well with us using phone calls, emails, Google Docs, text messages, and WhatsApp.

What did you find most impressive about them?

Tenet Partners is very good at listening to what we need. The team has extensive market knowledge and experience, so they can translate our needs into the context of the market in which we operate. The team’s creativity and execution are very precise.

Are there any areas they could improve?

Tenet Partners could be cheaper. They provide great value, but their services aren’t cheap.

Do you have any advice for potential customers?

Tenet Partners is very smart, so the more context and information you give them, the better the product will be. Communicate a lot with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Aluminz Corporation, a brand-new startup based in Texas. We’re about a year into our operations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help with branding and website development. Our website is an essential part of our advertising and announcements.

SOLUTION

What was the scope of their involvement?

Tenet Partners has created our entire brand and extended it to understand the touchpoints we wanted to make public. The team started from scratch, interviewing us to understand what was important to us and the specific focus of our business. Tenet Partners has developed our concept and name, linking it to the industry. The team has also done a global trademark check on the brand name. The team has defined our color palette and implemented it on our website, and they're also responsible for development. The team also offers web maintenance and hosting.

What is the team composition?

We work with around seven members of Tenet Partners’ team, including Hampton, three graphic artists, and two data analytics specialists.

How did you come to work with Tenet Partners?

We heard good things about Tenet Partners and had a connection in the New York industry.

What is the status of this engagement?

We started working together in April 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our branding and messaging are exceptional, and we look like a company that has been in the industry for a long time. Tenet Partners has created a branding that looks very professional and modern. The site is public, but we haven't promoted our company name since we're about to launch the brand.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has identified all the steps in the process and built a platform for us to understand where we are. The team has mapped out exactly what we should expect and has given us a timeline. Our timelines are chaotic, and the team has been flexible and understanding. Tenet Partners is quick, and we appreciate it.

What did you find most impressive about them?

I appreciate that Tenet Partners has taken risks and pushed us to get the right message.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and co-founder of Advanced Aluminum Processing. We’re a newly formed joint venture company in the aluminum industry. Our company specializes in processing aluminum dross, which is the slag and remnants of metal that accumulate during the aluminum manufacturing process. We’re the first company to eliminate aluminum dross from landfills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help with our startup’s branding and identity design.

SOLUTION

What was the scope of their involvement?

Tenet Partners provided branding services, including brand messaging, strategy, naming, and logo design. We had an introductory meeting where we explained our business, and they asked questions to understand our goals. Then, they went off to work and came back with options for logos and messaging. They also defined our brand's color scheme and worked on trademarking. Moreover, the team designed and developed our website.

What is the team composition?

We worked with six people from their team.

How did you come to work with Tenet Partners?

One of our partners knew them. When we met, the team understood exactly what we were looking for.

How much have you invested with them?

We spent between $50,000–$200,000.

What is the status of this engagement?

We worked together from May–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tenet Partners was incredible and exceeded our expectations. They were able to understand our message and purpose and delivered what we were looking for. They kept everything simple, and I loved working with them.

How did Tenet Partners perform from a project management standpoint?

They met deadlines and stayed on budget. We communicated via Microsoft Teams, email, phone calls, and text messages.

What did you find most impressive about them?

Their creativity and communication skills were impressive.

Are there any areas they could improve?

I can’t think of anything for them to improve.

Do you have any advice for potential customers?

I recommend working with them. Hire them now, and you'll never regret it; it'll be the best decision you'll make.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing operations and events at Bluetooth SIG, a trade association for Bluetooth wireless technology. We help facilitate the development specifications, monitor the qualification process, ensure all products meet certain criteria, and promote the Bluetooth brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

Bluetooth had a new capability, and we were struggling to position both brands. We were looking for a refresh to show that Bluetooth was much more than just audio. We wanted a brand that represented that.

SOLUTION

What was the scope of their involvement?

We started with a brand refresh, and Tenet Partners worked with us to determine how to refresh our overall visual and verbal identity. As we continued working with them, we added a few other things. Tenet Partners has helped us with our website overhaul, updating it from a design perspective using Figma. We’re working with them on brand architecture, including how we structure and name different features and specifications as they get developed under the Bluetooth umbrella.

After that, we’ll look at our website from an information architecture perspective. We’ll see how things and the content are organized on our site. We’ve done a large amount of research. We’ve provided some names, and they’ve conducted many interviews with various people inside and outside our company. The team has gathered all that feedback and put together a presentation with some options. 

From there, we’ve done a bunch of reiterations. We went through various iterations once we had that initial line in the sand. We’ve spent much time defining our mission, vision, values, and what they look like. Then, we’ve moved on to the visual perspective. Tenet Partners has conducted a couple of training sessions with our executive team to ensure everybody is on the same page. 

What is the team composition?

We’ve worked with three main teammates, including our account manager Natalie, a senior partner for research and strategy, and a senior partner creative director. We’ve also worked with a copywriter and a couple of web designers.

How did you come to work with Tenet Partners?

We used an agency to help us find Tenet Partners. We immediately connected with their team. Their ideas were thoughtful and most in line with understanding how unique our company is. Tenet Partners understood that part of our business, which showed in their presentation.

How much have you invested with them?

We’ve spent between $250,000–$500,000.

What is the status of this engagement?

We started working together in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tenet Partners' work meets our expectations. We rolled out the brand in March 2025 and hosted a major event. We’ve been able to brand that event with our new image and received positive feedback overall. The feedback from our members has been super positive, mentioning that our new color palette has made our brand look more exciting and invigorating. 

Our organization has over 40,000 member companies, and we have the technology, which is all part of the Bluetooth brand. Working with Tenet Partners has helped us create our brand from a visual and verbal perspective.

How did Tenet Partners perform from a project management standpoint?

Natalie has been phenomenal to work with. The team is very communicative and keeps us updated. Their flexibility is fantastic. We’re a small team, so we sometimes take longer or need more people’s input. Tenet Partners has always been super patient with us. We mainly communicate through emails and phone calls. We have weekly syncs on Microsoft Teams, which have been beneficial and helpful. We’ve had a couple of face-to-face meetings and working sessions, too. 

Another unique situation was that our CEO retired halfway through the project. We got a new CEO, and Tenet Partners was phenomenal at pausing and recognizing that some directions would change with a different leader in place. The team was great at getting our new CEO up to speed and getting his input so we could move forward.

What did you find most impressive about them?

They’re great at working with our type of company. Tenet Partners understands our needs, and they’ve been great to work with. 

I also like that Tenet Partners accepts our feedback, understands it, and incorporates it. I appreciate that because we’re a unique organization. If the team doesn’t get it right the first time, they will continue reiterating to get it to a satisfactory place.

BACKGROUND

Please describe your company and position.

I am the Marketing of a healthcare software company.

Describe what your company does in a single sentence.

Our company is a B2B division providing healthcare software and intelligence solutions to the healthcare market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tenet Partners to accomplish?

• To evaluate the our brand
• To refresh the brand to better reflect the goals of the group

SOLUTION

How did you find Tenet Partners?

Existing colleague brought them on board

Why did you select Tenet Partners over others?

Existing colleague hired

How many teammates from Tenet Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Evaluate and refresh the brand to better reflect the current and aspirational goals of the group. To define what the brand needs to do to help the business achieve its goals.

We received a messaging guide with key themes and audiences and brand positioning content to support a refreshed brand strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I got key deliverables (e.g., messaging to support our brand strategy) that I've implemented in my daily marketing coms work (social posts, letters from the president, etc.) and shared with marketing coms leaders at the operating companies within our portfolio.

I have begun including brand awareness questions in our operating companies' VOC surveys. Hopefully we will see awareness of the brand increase over time as we use the brand works Tenet has done. In addition, we are already seeing more alignment across our executive leadership in how the speak about the brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and responsive. Their AM was super helpful and engaging. 

What was your primary form of communication with Tenet Partners?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a team that has very diverse communication styles which was interesting and is likely helpful to them when assigning different team members to different clients. They were down-to-earth people who really seemed to enjoy what they did.

Are there any areas for improvement or something Tenet Partners could have done differently?

When provided with specific feedback, it wasn't always implemented or responded to right away. However, this may be more a reflection of changing points of contact at Hearst Health as their primary point of contact changed throughout the project. 

BACKGROUND

Introduce your business and what you do there.

I’m the chief advancement officer at the Smithsonian Environmental Research Center, a scientific research organization. We’re part of the Smithsonian Institution, and we work around the world on coastal ecosystems, understanding and protecting them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We hired them to do a brand audit for us.

SOLUTION

What was the scope of their involvement?

Tenet Partners has done a brand analysis for us. They’ve looked at our website, materials, and everything we’re doing. They’ve also picked similar organizations to benchmark against. The team has also given us suggestions for what we can do going forward. We’ve engaged them to help us with our visual identity and messaging, which is what we’re working on now.

Initially, Tenet Partners asked us who we thought our peers were, and we sent them everything they wanted from us. They also did their own research and added a few other peers that they discovered on their own. During the brand audit, they broke the benchmarks down by research, fundraising, and impact. They also showed us examples of organizations that they thought were doing really well in those different areas.

Currently, Tenet Partners is working on our color schemes, logo, brand guidelines, and the look and feel of our website. We’re not redoing the whole website, but they’re changing its look, feel, and organization.

What is the team composition?

We’ve worked with four main teammates from Tenet Partners, including Hampton, who oversees the whole project; Andrew, who does the messaging; Mary, who does the design work; and Laura, who has worked on the website. Everyone has a role, and we know exactly who we need to talk to for what issue.

How did you come to work with Tenet Partners?

Hampton works as a volunteer on our board, helping us out. Initially, we found him through a contact who recommended him.

What is the status of this engagement?

We did the brand audit in the fall of 2023. We had some problems because the Smithsonian was slow in contracting. It took almost a year to get the contract ratified for the actual rebranding. Thus, we started working with Tenet Partners in August 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand audit has gotten us to where we need to be. Their work has given us a roadmap for what we need to do branding and messaging-wise. We haven’t debuted all of this work yet, but the team has far exceeded our expectations.

One of the biggest improvements has been changing how we talk about ourselves, and our logo refresh has also been huge. We want to implement our new branding around our anniversary, so we don’t have any metrics yet. Anecdotally, we feel like we’re talking about ourselves in a way that people are understanding.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners has been good about keeping the trains on time. They’ve been very persistent about getting feedback so we can keep everything moving. We communicate through email, Zoom, Google Meet, phone calls, and Microsoft Teams. AI takes the notes at the meetings, and they’re proofed and sent around.

What did you find most impressive about them?

We’ve been impressed with how easy the process has been. Before starting this process, their team did a lot of interviews with staff as prep work. Out of the gate, we’ve been impressed. There have been very few edits, and we’ve been shocked at how well it has gone.

Moreover, everyone on their team works very well together. They do their work seamlessly and quickly, and their patience is infinite — they're all amazing!

Are there any areas they could improve?

There's nothing they could improve on. I’ve worked with many firms, and this has been the best experience I’ve ever had with one.

Do you have any advice for potential customers?

Be a nice person and be competent.

BACKGROUND

Introduce your business and what you do there.

I’m the director of author marketing and business development at the American Psychological Association (APA). We’re a nonprofit publisher, and I lead a team that promotes our 90 journals to readers, scholars, potential authors, and reviewers. We also work with our publishing partners and editors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We needed help communicating more effectively the value we bring as a nonprofit scholarly publisher to our constituents, such as authors, reviewers, editors, and the scholarly community at large. We had a lot of messaging, resources, and information, but there was a general feeling that it wasn’t quite landing. We also had an ongoing impression that we weren’t doing enough in open science, equity, diversity, and inclusion. We had a disconnect about us as a nonprofit publisher.

As a result, we needed someone from the outside to thoughtfully look at us, talk with our constituents, and help us revise our messaging to make it more accessible and understandable to our partners.

SOLUTION

What was the scope of their involvement?

Tenet Partners provided messaging services. We called the project “Communicating the Value of Scholarly Society Publishing.” We shared all of our existing resources, such as handouts and reports. They also met with internal and external focus groups to talk through what we perceived as our value and what they perceived as our value.

Then, Tenet Partners came up with suggested language. They created a potential campaign that we could build on. They mostly created the copy, the value proposition, and recommendations on how we could share it with key audiences.

What is the team composition?

We worked with three teammates from Tenet Partners: Beth, Laura, and Natalie, who was our account manager and who we worked with the most. 

How did you come to work with Tenet Partners?

We looked at several consulting groups and didn’t care about their size. We looked for a consulting group with experience working with scholarly organizations on revising their messaging. We needed someone with exposure to other scholarly societies in the nonprofit and publishing world. We looked at 3–4 potential candidates and selected Tenet Partners.

How much have you invested with them?

We spent between $90,000–$100,000.

What is the status of this engagement?

We started working together in August 2023, and the project ended in July 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve implemented Tenet Partners' suggested wording and revised our approach to our conferences, receiving very positive responses. We’re using their recommendations to build out a champion engagement program this fall. 

The goal is for the messaging we created with Tenet Partners to be ingested by the right audience and then taken by them. The vision for this project is to build a group of champions and key influencers in the field who would speak on our behalf. We’re using the messaging to engage the key influencers we’ve identified as potential champions. Next spring, we'll consider engaging Tenet Partners to help us if we need anything else.

How did Tenet Partners perform from a project management standpoint?

Tenet Partners’ project management was excellent, and we had a good experience with them. We communicated mostly via Zoom, sometimes Microsoft Teams, and email via Microsoft Outlook.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Natalie was amazing at keeping all of the logistics in line. There was a lot of back and forth about interviews, feedback, and meetings. She was superb at keeping all of that in check and up to date. Laura and Beth were great at presenting their recommendations.

Laura, in particular, was doing most of the presenting. I appreciated the way their recommendations were presented. When we had questions, concerns, or reservations, her responses were very thoughtful. I liked how she often pushed back on some misconceptions we potentially had based on what she heard from our audiences. That thoughtful pushback and feedback were very helpful in formulating the end product.

What did you find most impressive about them?

Tenet Partners was very responsive, and I appreciated how thoughtful their recommendations were. They understood where we were coming from, our messaging, and our audiences. I was impressed with how thoughtful and well-reasoned their recommended language was. When something was unclear to us or we questioned something, they had a convincing reason for their recommended wording. As we saw in our campaigns, it resonated with the audiences better than what we had before.

Are there any areas they could improve?

No, there weren’t any areas I would want them to do differently. There were some delays in the project, but they were completely on our side. Tenet Partners did a great job keeping us moving even when we didn’t want to.

Do you have any advice for potential customers?

Take advantage of all of the suggested meetings. This is a very thoughtful and intelligent group. Trust them and provide as much information as you can. They’re great at internalizing and coming up with excellent guidance. Take full advantage of their time and the allotted meetings. Include as many of your constituents as possible, and give yourself time to truly discuss their recommendations with them because they have great insight and advice.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of corporate brand for a leading medtech business focusing on structural heart disease and critical care monitoring.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

Our goal was to build a cohesive brand. At the time, if people looked at our existing brand, people weren't able to tell that all our communications and messages were coming from a single company.

Our idea was to build a strategy and a visual architecture to allow all of our wonderful messages to be attributed back to our company so that we could build brand recognition. Therefore, we engaged Tenet Partners to do a full rebranding of our company, focusing on our strategy and visual execution. 

SOLUTION

What was the scope of their involvement?

Tenet Partners has helped us develop a brand strategy with the idea that we have multiple businesses and go out to engage with a wide variety of customers. Initially, they conducted research on our existing state, hosted strategic discussions, and gained alignment with our executive leadership.

Then, Tenet Partners went into testing and design to create what would ultimately be our visual system, tone of voice, brand pillars, and messaging. After that, the team followed through with training and implementation. Since then, we've kept them as our agency of record to help us evolve the brand incrementally.

For the initial project, Tenet Partners helped us design a whole set of brand standards for our company. Since then, we've also done iterations to those brand standards to evolve them, which has required strategic and graphic design work. The only project we haven't done comprehensively is to redo our brand research project. Everything else has been consistently maintained.

We've continued to engage with Tenet Partners for creative work, design work, advertising strategy, and voice. We've been able to produce a handful of assets. We don't use to advertise our company; we advertise our products. Still, anything that we use to position our company comes from Tenet Partners.

What is the team composition?

We've had the fortune to work consistently with the main principals on this project, including Beth (Senior Partner of Research & Strategy) and David (Design Partner) as our creative partner. We've also worked with an account manager who has kept us on track with the budgeting and scoping throughout different iterations. Still, for the most part, we've worked closely with Beth and David on both the strategic and creative work we've done since the engagement started.

How did you come to work with Tenet Partners?

We found them through an internal referral. Tenet Partners had been working on campaign content creation with one of our business unit brand partners. When this project arose for us to redo our brand work at a corporate level, they were recommended to participate in the bid and won it.

What is the status of this engagement?

We started our relationship with Tenet Partners around June 2015, and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Metrics for this project don't come through my team or the engagement with Tenet Partners; metrics come from our product marketing team, which is at a different level. Our product marketing team aligns their work to the brand standards that have been designed by Tenet Partners. Their focus is messaging adoption and ROI. Therefore, we typically don't measure the results of our brand system itself because they're always tied to another marketing deliverable.

That said, we recently concluded a brand audit. Qualitatively, we've found that Tenet Partners has helped us build a very cohesive brand system that helps maintain our voice. We've been able to see evidence that the brand architecture that we have holds together and meets our brand strategy successfully.

How did Tenet Partners perform from a project management standpoint?

All the projects on which we've engaged Tenet Partners have been well-planned and well-scoped, so they've delivered on time and on budget. Typically, we manage our communication with them through phone calls and Microsoft Teams meetings in order to review visuals. The primary communication tool within our company is Microsoft Teams.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Beth and David. Both of them are amazing and wonderful.

What did you find most impressive about them?

What Tenet Partners does best is to form a true partnership with their clients. I've never felt that this is a sales-based relationship. Instead, they're invested in our company, and we're invested back in them in order to build something stronger. Moreover, they've been adaptive and ready to evolve with us. Their team is very good at listening and represents what a true partner is.

Are there any areas they could improve?

We've perceived Tenet Partners to be a little bit less innovative, but in fairness, we're not asking them to innovate for us. Whenever we have projects where we're looking to stretch while staying true to our brand, Tenet Partners can stay a little too close to a defined messaging set, even when we're trying to stretch the thought.

However, this is caused because they're so anchored in helping us establish who we are at the central core of our brand, and we don't always ask them to go beyond, innovate, be creative, and design well outside what we've already asked them to build as our brand architecture.

Do you have any advice for future clients of theirs?

Tenet Partners is very successful at being a long-term partner. If you're looking to build a lasting relationship, go with them; that's where their strength lies. Beth and David have so much to offer in thinking about how the landscape would change that you wouldn't get the full benefit of working with them if you don't have a long-term project for them in order to see how their vision will ultimately come together and play out.

BACKGROUND

Introduce your business and what you do there.

I'm a global brand manager in the transcatheter heart valve business at a company that manufactures medical devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tenet Partners?

We required branding and packaging design services. We wanted to evolve the packaging design for a new product while keeping a familiar feeling and staying within our branding guidelines. We wanted the team to push the envelope of our brand standards and design fresh and new packaging. 

SOLUTION

What was the scope of their involvement?

We follow a strict project process, which we call context briefings. We have internal briefing sessions to ensure we don't waste the agency's time and that our internal stakeholders are aligned. Then, we have a briefing session with Tenet Partners. We don't provide written briefings because we think providing a session where all teammates involved in the project can ask questions after the brief is more effective. 

Tenet Partners then sent a scope of work, and we made amendments to it. Once the purchase order was created in our system, we started to work.

What is the team composition?

We work with an account manager, a teammate from the creative team, and a strategic professional depending on the product.  

How did you come to work with Tenet Partners?

When I started working at my company, our corporate team had already worked with Tenet Partners, which was the main agency that helped define our company's brand standards and branding guidelines. We selected the team because of their strategic approach to naming and branding. 

What is the status of this engagement?

I started working at my company in August 2021 and engaged in a different project with Tenet Partners. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This particular project wasn't campaign-focused or meant to drive a specific result. However, our senior leadership team is delighted with Tenet Partners' branding and naming efforts, which is a success for me. We hear great feedback from hospital representatives we work with on how easily identifiable our product is due to the new packaging designed by Tenet Partners. They also mentioned our product stands out from the rest of our competitors. 

How did Tenet Partners perform from a project management standpoint?

Tenet Partners delivers work on time and communicates well with us, which is one of the reasons we've worked with the team for so long. Good communication isn't as common in the agency world as I would like it to be, and Tenet Partners is honest in communicating where they are and what they can still fit into the project when we have a change in the scope. 

Tenet Partners is upfront and works collaboratively, always trying to help us out, but they also draw the line when we ask for something outside of scope, which is really helpful for me. I love their communication style because they're clear and direct, and I never have to guess things. We communicate via phone calls and emails for the most part.  

What did you find most impressive about them?

Tenet Partners has an incredible way of working together because they've kept the same team members for a long time. Most of the agencies I had previously worked with had a lot of turnover, which is common in creative agencies. However, Tenet Partners has kept the same team for a long time and works very well together. 

I haven't noticed communication issues within their team, and it seemed they were always on the same page and clicked well. We receive a consistent service style and effort level from every teammate. 

Are there any areas they could improve?

Tenet Partners is a customer-focused company, and I almost wish the team would push back on us more from a design perspective. The team knows we're constrained by our branding standards and tries to facilitate our goals.

Do you have any advice for future clients of theirs?

I suggest having a defined idea of what success means for your project — this is helpful when working with any agency. I recommend ensuring your team is aligned on the project's success metrics when you kick off the engagement with Tenet Partners.