Studio Mosaic

BACKGROUND

Please describe your company and position.

I am the Software Engineer of Tygertec LLC

Describe what your company does in a single sentence.

Tygertec provides software-based solutions for individuals and businesses. 4Ducks is a money management app in the finance category that simplifies budgeting. It is simple, flexible, private, and secure. Users are able to manage their daily budget, analyze their spending patterns, and maximize their savings potential.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Studio Mosaic to accomplish?

• Run a successful advertising campaign
• Optimize App Store presence
• App monetization strategies
• Improve the app icon

SOLUTION

How did you find Studio Mosaic?

Online Search

Why did you select Studio Mosaic over others?

• High ratings
• Good value for cost

What was the size of Studio Mosaic’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To improve organic discoverability on the app stores, the team came up with a detailed keywords analysis. Their recommendations helped us improve our app rankings. They also designed a new app icon and creative screenshot options that were more fun and appealing. Additionally, they conducted an extensive competitive and industry review to recommend a new monetization strategy to hopefully increase my app earnings. Key Deliverables:

• Keywords Optimization which included all the meta-data text needed on the app store
• Screenshots
• App Icon
• Monetization strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 176% increase in the App Store Page Views
• Download Conversion rate went up from 5% to 59%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Studio Mosaic was professional and communicative. Items were generally delivered on time. As experts in the field, they didn't blindly follow my directions but creatively suggested more effective approaches; they recommended a better icon and monetization strategy instead of creating a boring video.

What was your primary form of communication with Studio Mosaic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The project lead in particular could see the vision and potential in my app, even though its performance suffered due to fierce competition in the finance category.

Are there any areas for improvement or something Studio Mosaic could have done differently?

Not so far

BACKGROUND

Introduce your business and what you do there.

I am the CEO of AppAspect Technologies, a mobile application and website development company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Mosaic?

I hired Studio Mosaic to help promote one of our applications.

SOLUTION

What was the scope of their involvement?

Studio Mosaic provides us with app marketing services and puts together marketing campaign strategies. Their team manages our Google Ads and Apple Search Ads using information that I’ve provided about the app. Studio Mosaic also runs our paid search ads. Sometimes, Studio Mosaic also offers insightful suggestions on how we can improve our application, like including in-app purchases. 

What is the team composition?

I work with Studio Mosaic’s marketing team. 

How did you come to work with Studio Mosaic?

One of Studio Mosaic’s marketing team members called and pitched me their services. I was impressed with them, so I hired Studio Mosaic. 

How much have you invested with them?

I’ve invested $10,000 with Studio Mosaic. 

What is the status of this engagement?

Our engagement with Studio Mosaic began in December 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with Studio Mosaic, we’ve received over 36,000 app downloads, which I think is well worth the money I’ve invested. Studio Mosaic’s team is excellent, and I’ve had a nice working relationship with them. 

How did Studio Mosaic perform from a project management standpoint?

I use a dedicated Skype channel to communicate with Studio Mosaic’s entire team — we also communicate via email. We have weekly meetings with their team to discuss the results over the last two weeks; Studio Mosaic relays project reports via Google Drive. If we need to, we make changes to our marketing strategy during those meetings. Whenever I have questions, someone from Studio Mosaic’s team responds quickly. 

What did you find most impressive about them?

I’m impressed with Studio Mosaic’s timely deliveries and their dedication to improving my ROI. 

Do you have any advice for potential customers?

I’d advise customers to have a one-month trial period with Studio Mosaic and then sign a longer contract if the partnership results are positive. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a social media app for investing. It’s a platform where users can discuss assets such as stocks and cryptocurrencies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Mosaic?

I needed help with my app’s launch. 

SOLUTION

What was the scope of their involvement?

First, Studio Mosaic provided a full-service and top-to-bottom review of app before it was launched. Their team identified areas that could be improved, potential bugs, and opportunities for cosmetic changes. They also did competitor analysis.

After that, Studio Mosaic conducted app store optimization (ASO) for our listings on Apple’s App Store and Google Play Store. They wrote our app’s description and created our images. For the first few months, they also did a marketing campaign that utilized targeted advertising and custom graphics. 

Lastly, Studio Mosaic wrote the script for our videos, including a 60-second feature video and a 30-second app store video. Although another company handled the production, they oversaw the project and were heavily involved in the process. 

What is the team composition?

I’ve worked with 4–5 people, but I interfaced primarily with two resources. 

How did you come to work with Studio Mosaic?

I found them through Clutch.

How much have you invested in them?

We spent around $6,000 to $7,000.

What is the status of this engagement?

We worked together from November 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Studio Mosaic’s ad campaign was very successful, increasing app installs by 800% compared to our first month when we didn’t have any ads. Their work received positive feedback — they did a very good job. 

We didn’t encounter major product issues throughout our partnership. Although we had bumps along the road, they were an unavoidable part of launching an app. Studio Mosaic was responsive in helping me get my product out on the market. 

How did Studio Mosaic perform from a project management standpoint?

Studio Mosaic was very responsive. Any time I pointed something out, I received a response within 24 hours. We communicated through email and Google Meet, and we also had weekly or bi-weekly meetings through Microsoft Teams and Skype. 

What did you find most impressive about them?

Studio Mosaic was very experienced in the field and had good insights into people’s needs. Additionally, their graphics team was great. 

With Studio Mosaic, I got a very good value for what I paid. When I spoke with other companies, they were charging significantly more for essentially the same services. Overall, Studio Mosaic provided a very good service, especially for the price.

Are there any areas they could improve?

I can’t think of anything. Some of the problems we ran into were all on my end and related to my product. I only have good things to say about Studio Mosaic.

Do you have any advice for potential customers?

Studio Mosaic is an outstanding choice for full-service marketing needs at a great value. I will work with them again. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Miraj Studios Ltd. We’re a multimedia production company that focuses on creating educational and interactive media content for children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Mosaic?

We needed their expertise in growth marketing.

SOLUTION

What was the scope of their involvement?

Studio Mosaic initially performed marketing analysis to determine the state of our funnels, user behavior and acquisition costs, and the quality of our existing marketing and iOS app content. They then identified our brand’s strengths and vulnerabilities and came up with a tailored marketing plan based on their findings.

Their team experimented on different strategies to deal with our challenging niche market, and they mostly focused on improving our content through graphic design. After refining our brand materials, Studio Mosaic ran ad campaigns that targeted our marketing goals across Google, Facebook, and our iOS app.

What is the team composition?

We worked with 5–6 resources from Studio Mosaic, including their CEO, project manager, graphic designer, and iOS developers.

How did you come to work with Studio Mosaic?

We found their team via Clutch while searching for credible and experienced providers to onboard for this project.

How much have you invested with them?

We spent about $73,000.

What is the status of this engagement?

The project ran from June 2020–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Upon engaging Studio Mosaic, I told them that my top priority was increased revenue, and they delivered that. They tripled our sales and boosted our organic traffic and conversion rates, which further resulted in lowered ad spend. Towards the end of our partnership with Studio Mosaic, our revenue even skyrocketed by 1000%.

How did Studio Mosaic perform from a project management standpoint?

We communicated via Slack and relied on Trello for project management. Studio Mosaic was a reliable and approachable partner — they had quick response rates and presented transparent documentation to guide our team towards the entire process.

What did you find most impressive about them?

What stood out about Studio Mosaic was their data-driven approach. They analyzed every aspect of our business to deliver tailored and profitable solutions that met our goals. Overall, we were lucky to have worked with a highly pragmatic and rational provider that educated us and brought us profit.

Are there any areas they could improve?

We weren’t familiar with the ins and outs of marketing, and Studio Mosaic’s thorough processes required a learning curve on our end.

Do you have any advice for potential customers?

Don’t hesitate to hire their team for your growth marketing needs.

BACKGROUND

Please describe your company and your position there.

Soccer Prediction Gaming App (Owner)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Mosaic, and what were your goals?

Marketing for new user download and increased user engagement

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected Studio Mosaic from online reviews and examples of their previous work.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

During the end of the mobile app development process, Studio Mosaic was brought on to help review the function of the app. An App audit was performed. A user mobile app video was created which included a tutorial component. Then a campaign was created to market to Google Play Store users, This was meant to reach new users and to increase installs.

How many resources from the vendor's team worked with you, and what were their positions?

I was personally engaged with multiple individuals from the Studio Mosaic team (Vaishnavi Mishra and Ripon Borah.)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I was very happy with the work done by the Studio Mosaic team. We met many of our milestones for number of downloads and drastically decreased our CPIs.

How effective was the workflow between your team and theirs?

The work was very professional and always punctual. We discussed the projects frequently. The Studio Mosaic team was very accessible (despite our different time zones). The campaigns were adjusted promptly.

What did you find most impressive or unique about this company?

Studio Mosaic had a very comprehensive understanding of the mobile app business and they were able to create and design a campaign quickly and make timely adjustments to the campaigns which our changing environment.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of a debate-based iOS application that lets users input their stances on certain topics. Users are paired up with somebody with an opposing opinion on that topic for a discussion. Afterward, users rate the quality of the discourse. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Mosaic?

We were just setting up to launch, and this was the first time I’ve launched an iOS app. I did my research but figured it would be helpful to hire a team that’s been through the experience of launching an app numerous times in the past to make sure we had all of our ducks in a row.

SOLUTION

What was the scope of their involvement?

They provided us with hands-on consulting, helping me with my app description as well as defining certain keywords to target. We set up in-app advertisements as well as a Google Ads account. I didn’t have experience with Apple Ads, ASO, or targeting specific keywords for an app, so they guided the process. 

What is the team composition?

We had a main account manager. While she was my main point of contact, she coordinated with her team to produce deliverables such as the screenshot we used for the listing. 

How did you come to work with Studio Mosaic?

They reached out to me after seeing my app on a beta list aggregator. The timing didn’t work out then, but I reached back out to them about the project before launch. 

How much have you invested with them?

Over the course of the three months, I spent about $2,800 with them. That amounted to about $1,000 each month. I had a budget for advertising use as well.  

What is the status of this engagement?

We worked with them from November 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their services took work off my plate and helped me focus on making sure my app was as high-quality as possible. During our weekly check-ins, they presented metrics on total installs, paid installs, organic installs, and installs coming from other sources. The cost per install was a big metric for us as well as overall downloads. They impressed us with their performance.   

How did Studio Mosaic perform from a project management standpoint?

They performed very well. We ran into a roadblock when we weren’t allowed to post Facebook Ads because we have politically-focused topics. That wasn’t an issue with them but with Facebook. We had weekly meetings through Google Meets. 

What did you find most impressive about them?

Their experience in the field of launching and promoting apps was very impressive. 

Are there any areas they could improve?

They asked me to do some work on the backend of the Facebook work, which was their job to complete. Additionally, it would’ve helped if we could’ve pivoted from the Facebook Ads issue a bit faster. We ended up launching a successful Google Ads campaign as an alternative, but it would’ve been nice to accelerate that process rather than waiting on non-replies from Facebook.  

Do you have any advice for potential customers?

Have a game plan for what you want to see and communicate your expectations to them. If issues come up, communicate what you’re looking for because they’ll be receptive to addressing your plans and needs.

BACKGROUND

Please describe your company and your position there.

I'm the creator of a video camera and editing app based out of San Francisco California. I'm also the developer of the app with over 20,000 monthly active users.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Mosaic?

I was trying to address an opportunity. My app had a good amount of users but it was not exposed enough to get the optimal amount of downloads. I need to completely market it to my target audience by changing the app store preview images, update the descriptions, update the keywords, and create Ad campaigns.

What were your goals for this project?

The goal of this project was to create audience targetted app store images, have optimized keywords, app store descriptions, as well as acquire and users who were not previously. This had a tremendous and positive impact on the app which was exactly what I was hoping for.

SOLUTION

How did you select this vendor?

I used Fiverr and Upwork to look for vendors. After going through about 6 different vendors, Mosaic Apps was the perfect vendor. The vendor's portfolio, rating, response, conversation, and professionalism helped with the decision especially the fact that we were able to hope on a video chat weekly to discuss goals.

The deciding factor was their approach to the service they provided such as making data-driven decisions. I was the only one involved in the selection process.

Describe the scope of their work in detail.

Studio Mosaic did an excellent job of creating an App Store preview images. Their approach was everything I was looking for and their decisions were entirely based on data that was provided to them.

Every character and image had a meaning behind it. Studio Mosaic also did an excellent job doing App Store Optimization with repetitive iterations until we got optimal results. By adjusting the app store description and keywords, we were able to reach audiences we weren't before. Studio Mosaic also did a phenomenal job creating iOS add campaigns for my app.

Not only did they create the campaign but continuously updated and optimized until we reached a new low click per download. Their campaign was not random, by doing an audience deep dive, they were able to create a campaign that just kept doing better over time.

What was the team composition?

There were always two people at any time involved and depending on which service they were doing, they brought in more people and had teams doing specific things such as creating any graphics that was needed. The size of the team changed depending on the service they were providing at the time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from 1600 to average daily users to around 2400. Our goal was reached and expectations were met. From the app store preview images to the description to the keyword and Ad campaign, it was a success.

How effective was the workflow between your team and theirs?

Their performance was great, we had weekly video meetings and expectations were met. Sometimes communications via email were delayed due to the time difference but this was never a problem. The vendor took any feedback that was given and considered if it was going to help with reaching our goal.

What did you find most impressive about this company?

The level of professionalism was excellent. I was also very happy to have found a vendor that is focused on exactly my platform and product line.

Are there any areas for improvement?

I wish I would have found you sooner.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company called Pingster, which is a GPS photo-sharing web app. It connects people to locations visually and allows people to click on the picture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio Mosaic?

We wanted to get traction around our mobile app. I wanted the product to go viral.

SOLUTION

What was the scope of their involvement?

Studio Mosaic performed keyword research and audience targeting. Then, they set up ad campaigns on numerous platforms including Facebook, the App Store, Google Play, and Google. Their team created the ad copy and the graphics. They also optimized the story that supplements the product in the App Store and Google Play. Their team also helped to test Firebase ideas. 

What is the team composition?

At any one time, I interfaced with two people.

How did you come to work with Studio Mosaic?

Studio Mosaic reached out to me on LinkedIn and came educated. They sounded intelligent when they cold-called, so it was clear that their team researched my company. Their team got my attention because they seemed genuine as opposed to selling my advertising. I found their team to be professional and lovely.

How much have you invested with them?

We spent between $5,000–$10,000 on their services.

What is the status of this engagement?

We started the project in August 2019 and it wrapped up in November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Studio Mosaic did a fabulous job. They worked hard to keep the cost per click down, which their team did a really good job at. I had a limited budget and they were good in those efforts, so I was pleased.

I wanted the app to go viral, but it didn’t. However, I have a good user base that Studio Mosaic helped to secure. They helped us to target clients and see if the app was of interest to the general public too.

How did Studio Mosaic perform from a project management standpoint?

We communicated via Skype. Their team had a report for me at each meeting. They had staff turnover, so people moved along and joined the project. But the new teammates jumped in and didn’t miss a beat. Their team was excellent. 

What did you find most impressive about them?

Studio Mosaic created good graphics and copy for the ads. They’re a top-notch marketing company. Their team was professional and knew their stuff.

Are there any areas they could improve?

No, I can’t think of any way for them to improve.

Do you have any advice for potential customers?

If you have a big spend, they’d be great.

BACKGROUND

Please describe your company and your position there.

I am owner/director of an Australian company developing widely used utility apps for a worldwide market via Apple and Google app stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Mosaic?

Having already had long-term sales success with one of our apps, we wanted to see if we could improve sales even further by using latest ASO techniques from a third party with proven expertise and track record.

What were your goals for this project?

The goal was to increase and optimise overall profitability of the app by investing primarily in Apple's Search Ads, and secondarily to also improve app's ranking and visibility and thus generate additional organic sales.

SOLUTION

How did you select this vendor?

The initial contact was from email marketing, but followed up with my own on-line research into possible candidates, which indicated to me that Studio Mosaic was reputable, had a strong track record and multiple recommendations for its ASO services in particular.

The final stages were via email and eMeeting, which further convinced me that it would be worthwhile to at least trial their services.

Describe the project in detail.

After initial discussions, Studio Mosaic put together a proposed "Growth Plan". The initial goal was to optimise the App Store description and keyword selection and Ad Search campaign and then assess results over the next month or so.

As this did produce some positive results, we then agreed to continue with a plan to build up and optimise the Ad Search campaigns in various countries - this has now been ongoing for more than one year, and currently expecting to continue doing so for as long as app sales continue to outperform those in comparable periods of previous years, which they have done quite consistently.

What was the team composition?

Most of my regular dealings (including receiving much valued regular detailed reviews of app sales, profits, ad spend etc) are with an appointed manager, but also on occasion also with the business owners.

I am also pleased to occasionally see other staff being directly involved, as it gives me confidence that their expertise in my particular app would not be lost if there was an unexpected staff change at their end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There has been a significant increase in app profitability since engaging Studio Mosaic, though as would be expected due to the finite nature of the niche that the app occupies, the profitability of ads cannot be scaled up indefinitely.

Overall I rate this a definite success, and am very pleased to have taken the initial leap to engage their services.

How effective was the workflow between your team and theirs?

I have been consistently delighted with the quality and timeliness of communications with everyone I've dealt with in Studio Mosiac.

Most communications have been by email across wide-ranging timezones, without any perception of delay on my part, and they showed consideration in us occasionally jointly selecting times for live online chat.

What did you find most impressive about this company?

Studio Mosaic has been a pleasure to work with in pretty much all respects.

Although I have experienced problems in the past with other overseas contractors due to delayed responses, lack of clarity in communication or other language issues etc, none of these have occurred with Studio Mosaic, and I would congratulate the owners on instilling such high standards into all their employees, so effectively.

Are there any areas for improvement?

Initially I was unsure whether Studio Mosaic had enough experience with paid apps (as opposed to freemium or ad-supported apps).

However, over time I saw that their skills could be applied equally well in all these cases, and that what we have learned together from this particular project will of course help others using this business model in future, also.

BACKGROUND

Please describe your company and your position there.

I am the founder and developer of Meals, a recipe app in the Apple App Store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Mosaic?

I hired Studio Mosaic upon launch of the app to work on the ASO and help me grow the app through feature suggestions, keyword improvements and reports. I had worked with them with one of my other apps and trusted that they would do a good job.

What were your goals for this project?

I wanted to make as much of an impact in the App Store as possible upon launch, grow users and revenue, and shape the app to be a better solution than the ones already out there. Making your mark in the App Store is quite difficult as it's very saturated, so I wanted professional help.

SOLUTION

How did you select this vendor?

I had worked with Studio Mosaic on one of my other apps before, so I wanted to continue working with them on this one too. I browsed through the top mobile marketing agencies on Clutch and after interviewing the ones I shortlisted, I selected Studio Mosaic as they were the most friendly and responsive.

Describe the scope of their work in detail.

Studio Mosaic help me with my app's App Store Optimization (keywords), and based on its performance and competitors, make feature and pricing suggestions. They send weekly reports and check in with video calls. They're also there to answer any questions I may have.

What was the team composition?

I communicate primarily with two marketing managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My app's income has risen significantly in the months that I've been working with them - which I attribute to their effective pricing suggestions. I am seeing my app's keyword ranking increase weekly due to their suggestions. I am also very happy with the feature suggestions they have been making, which has turned the app into a more well-rounded product ready to compete with the top apps in its category.

How effective was the workflow between your team and theirs?

We communicate mainly via Slack, hold meetings over Google Hangouts, and they send me Google Spreadsheet reports over email every week. They're quick to respond via any channel.

What did you find most impressive about this company?

Their friendliness, response time, professionalism and vast knowledge of the App Store. Their reporting is thorough and their feature suggestions are spot on. I'm very happy with how efficient and quick they are.

Are there any areas for improvement?

No, I'm very satisfied with their work.