E-Commerce Dev & Design for Watch Company
- Conversion Optimization E-Commerce Development UX/UI Design
- $50,000 to $199,999
- May 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their approach goes beyond building a standard e-commerce platform."
- Consumer products & services
- Los Angeles, California
- 51-200 Employees
- Online Review
Stellar Soft has designed and developed a fully custom Shopify e-commerce platform for a watch company. They've created a headless Shopify architecture using Shopify Hydrogen, React, and Remix.
Stellar Soft has successfully enhanced the client's site speed and overall performance metrics. The team has met key milestones on time, maintained transparent communication, and addressed queries and concerns promptly. Their extensive Shopify expertise has been key to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO of GLOCK Watches by BRANDMARK USA Group Inc.
Describe what your company does in a single sentence.
BRANDMARK USA Group Inc. develops and manages officially licensed GLOCK Watches, translating the GLOCK legacy of precision, reliability, and durability into premium timepieces for international markets.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Stellar Soft to accomplish?
- Build and launch a fully custom Shopify eCommerce store from scratch to support the launch of the GLOCK watch brand.
- Design a unique, premium online experience that reflects the brand identity of GLOCK and positions it as a high-quality, design-driven watch company.
- Develop a scalable Shopify infrastructure with complete product setup, collections, payment integrations, shipping configuration, and backend management to enable seamless order processing and future growth.
SOLUTION
How did you find Stellar Soft?
Online Search
Why did you select Stellar Soft over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Stellar Soft were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Stellar Soft was responsible for the comprehensive design and technical implementation of the official GLOCK Watches eCommerce platform.
The project involved the development of a fully customized, headless Shopify architecture using Shopify Hydrogen, React, and Remix, hosted on Shopify Oxygen infrastructure. The objective was to create a scalable and high-performance digital environment that reflects the GLOCK brand identity and ensures technical reliability.
Scope of work included:
- UX/UI design aligned with GLOCK corporate identity and visual guidelines
- Development of a fully headless Shopify solution
- Custom frontend implementation using React and Tailwind CSS
- Shopify backend configuration and GraphQL integration
- Integration of third-party systems including Klaviyo and Storepoint
- Implementation of privacy compliance measures, including cookie management
- Performance optimization and scalability planning for international markets
- Quality assurance testing across devices, browsers, and screen sizes
- Internal team training and structured technical documentation
Key deliverable:
A modern, fully responsive, high-performance eCommerce platform that supports international expansion, ensures seamless functionality, and communicates the precision, reliability, and durability associated with GLOCK Watches.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The implementation of the headless Shopify architecture resulted in measurable technical and operational improvements:
- Noticeable enhancement in site speed and overall performance metrics
- Establishment of a scalable infrastructure designed to support international growth
- Improved navigation structure and user experience clarity
- Structured customer engagement through Klaviyo-based email automation workflows
- Stable and reliable checkout functionality supported by optimized backend processes
The project was completed within the defined timeline, enabling the successful online launch of the GLOCK Watch Collection.
This platform now serves as a robust and scalable digital foundation, aligned with the standards of precision, reliability, and functional clarity associated with GLOCK Watches.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Stellar Soft demonstrated structured and reliable project management throughout the engagement.
The team operated with clearly defined roles, including a dedicated project manager, developers, QA specialists, and a UX/UI designer. This ensured accountability and continuity across all phases of the project.
All key milestones and deliverables were completed in accordance with the agreed roadmap and timeline. Communication was transparent, consistent, and well-documented. Progress updates were provided regularly, and responsibilities were clearly assigned.
They responded promptly to feedback and implemented adjustments efficiently. When requirements evolved, they assessed the impact, proposed structured solutions, and executed changes in a controlled and predictable manner.
Their combination of structured planning and precise execution contributed to a stable and streamlined development process aligned with the standards of GLOCK Watches.
What was your primary form of communication with Stellar Soft?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out was their in-depth technical expertise in headless Shopify architecture combined with strong UX and frontend design capabilities.
Their approach goes beyond building a standard e-commerce platform. They developed a scalable and performance-oriented digital infrastructure designed for long-term operational stability. Their understanding of Shopify Hydrogen, React, and backend architecture enabled a structured and future-ready implementation.
Throughout the project, they addressed every technical challenge and feature request in a structured and solution-oriented manner. When additional requirements arose or timelines required acceleration, they allocated the necessary resources to ensure reliable and timely delivery.
We particularly appreciated the project management structure. A highly skilled project manager served as our single point of contact, ensuring clarity and efficiency in communication. Although more than ten developers and multiple specialists were involved on their side, coordination remained streamlined through this centralized communication model.
In addition, the founders regularly checked in to ensure alignment and overall satisfaction. This level of oversight and accountability contributed to a transparent and well-managed collaboration.
The balanced integration of technical precision, structured communication, and operational reliability ensured that the final result met performance expectations while remaining aligned with the standards and positioning of GLOCK Watches.
Are there any areas for improvement or something Stellar Soft could have done differently?
Overall, we were very satisfied with both the collaboration and the final result. The project was technically complex and strategically ambitious, and Stellar Soft managed it in a structured and professional manner.
Due to the innovative nature of a fully headless architecture, certain phases required additional strategic alignment and technical clarification. This was primarily driven by the complexity of the setup rather than execution issues. In these situations, the team communicated transparently, outlined implications clearly, and worked collaboratively toward practical solutions.
The process remained controlled and solution-oriented throughout. Based on our experience, we would confidently collaborate with Stellar Soft again on future digital initiatives.
RATINGS
-
Quality
5.0Service & Deliverables
"The delivered platform met all defined technical and strategic requirements. The implementation was precise, scalable, and aligned with the standards and positioning of GLOCK Watches. All deliverables were structured, thoroughly tested, and ready for long-term operational use."
-
Schedule
5.0On time / deadlines
"All major milestones were completed according to the agreed roadmap. Even when additional requirements emerged, the team adjusted resources accordingly to maintain timeline stability. Planning and execution remained controlled and predictable throughout the project."
-
Cost
5.0Value / within estimates
"Considering the technical complexity of a fully headless Shopify architecture, the value delivered was appropriate and justified. The resulting infrastructure provides scalability, performance, and long-term flexibility, supporting sustainable digital growth."
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Willing to Refer
5.0NPS
"We would highly recommend Stellar Soft for technically complex Shopify implementations. Their structured project management, technical expertise in headless architecture, and reliable execution contributed to a stable and scalable digital platform for GLOCK Watches. Communication remained clear through a single point of contact, while leadership oversight ensured alignment throughout the process. The collaboration was professional, transparent, and focused on delivering measurable results. Based on our experience, we would confidently work with them again on future digital initiatives.
