Speedwork

BACKGROUND

Please describe your company and position.

I am the Senior Director of Global Revenue Marketing & Operations of MikMak

Describe what your company does in a single sentence.

MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers through shoppable media and their brand websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Drive growth through LinkedIn advertising

SOLUTION

How did you find Speedwork?

Previous company was a client & I rehired them when I came to my current org

Why did you select Speedwork over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Great past experience with them

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Speedwork revamped our entire LinkedIn ads strategy and manages it on an ongoing basis. Our primary goal is to drive net new contact acquisition within our ICP expansion audience to increase our overall marketing database and share strong contacts with our sellers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen QoQ increases in our lead gen volume from LinkedIn ads as well as lead acceptance rate since hiring Speedwork

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very communicative and able to launch our ad campaign requests within days of submitting our briefs, with easy back and forth reviewing the assets and copy before approvals.

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spend time working with us on the nitty-gritty and making sure we're aware of what's happening in the account instead of only focusing on the highlights, which is what I'm used to other agencies doing. They feel like a real partner and an extension of our team.

Are there any areas for improvement or something Speedwork could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Community of Exit Five

Describe what your company does in a single sentence.

We help B2B marketers grow their careers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Acquire more new customers
• Grow our email list
• Build brand awareness

SOLUTION

How did you find Speedwork?

• Referral
• Other

Why did you select Speedwork over others?

• Great culture fit
• Company values aligned
• Expertise

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 The Speedwork team helped set up our LinkedIn ads account 
They are running our LinkedIn ads, and constantly optimizing them to ensure we're getting the most results for our spend 
They help us generate new campaigns and set them live 
They created tracking in our Hubspot and via Looker Studio so we have a clear view of results to date 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More than doubled the size of our email list through lead magnets and offers, which has made it easier for us to upgrade subscribers into paying members, event attendees, etc and bottom line had a big impact on our revenue growth
• Added hundreds of new customers directly though LinkedIn ads, which obviously has led to a big boost in revenue
• Helped us expand and grow our brand awareness on LinkedIn which has led to more website traffic, LinkedIn follower growth, and more buzz around our brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They are always available for us in Slack whenever we need them
• On top of that, they deliver us timely and regular updates on performance and next steps
• Everything is always delivered on time and to the quality we want

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The knowledge they have about LinkedIn ads is second to none. If you want to work with true experts of LinkedIn and care to invest in seeing your company growth through LinkedIn, the SpeedWork team is the best out there, hands down.

Are there any areas for improvement or something Speedwork could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Sr. Manager Growth Marketing of a social networking company 

Describe what your company does in a single sentence.

Ours is the largest network of senior women executives, our company gives members the vetted network and leadership insights they need to drive impact in today's rapidly changing business environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Paid Media Across Channels

SOLUTION

How did you find Speedwork?

• Online Search
• Referral
• Other

Why did you select Speedwork over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work surrounds performance marketing and account management, specifically for Speedwork's core offering, LinkedIn. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Speedwork has helped drive both brand awareness and lead generation through a key primary channel: LinkedIn. This has included but is not limited to: 

• Account management 
• Weekly meetings
• Marketing / LinkedIn strategy 
• Optimizing for lower costs and higher efficencies  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Speedwork is incredibly organized and responsive (often answer many slacks and emails a day, especially as big campaigns are launching). Overall, we've been very pleased with with thier project management and timely deadlines. When the team has needs, these are met and addressed, and if more time is needed, we are given clear timelines and expectations. 

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speedwork's team is small and mighty and we are fortune to have worked primarily with their Managing Director and Founder, Anthony. Anthony is able to pivot between high level strategy and execution on a weekly basis. This has been a huge benefit of working with their team as Anthony is a wealth of knowledge pertaining to LinkedIn. 

Are there any areas for improvement or something Speedwork could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the General Manager of Vitay

Describe what your company does in a single sentence.

Vitay provides automated reference checking software and other candidate verification tools to hiring teams in healthcare, staffing and recruiting, and general business. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Create & managed LinkedIn advertising campaign
• Generate leads through PPC advertising

SOLUTION

How did you find Speedwork?

Online Search

Why did you select Speedwork over others?

• High ratings
• Specialization in LinkedIn

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've partnered with Speedwork Social to plan, execute, and optimize a targeted LinkedIn advertising campaign designed to drive qualified leads and brand awareness among staffing and recruitment professionals. The project includes campaign strategy & set-up, creatives, tracking & analytics, and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Speedwork helped us get fully set up in LinkedIn Campaign Manager, finalized our targeting and messaging, and created all ad visuals and copy. The onboarding was smooth, the creative process was quick, and I appreciated their collaborative nature and availability. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've been on time with all of their deliverables and quick to answer any messages. 

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have tremendous domain expertise with LinkedIn, which is exactly what we've been looking for.

Are there any areas for improvement or something Speedwork could have done differently?

None thus far. 

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of Outreach, a software company. Outreach provides a unified sales execution platform that uses automation and AI to help teams manage prospecting, deal management, and forecasting, enabling companies to increase efficiency and close more deals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We needed help differentiating ourselves in a crowded market, generating leads and pipeline, and retaining and upselling current customers.

SOLUTION

What was the scope of their involvement?

Speedwork owned our organic LinkedIn and LinkedIn ads. The team set the strategy, copy, and creative. They also handled budgeting, bidding, optimizations, A/B testing, and reporting and analytics. The content and creative spoke to our key personas.

What is the team composition?

We worked with three teammates from Speedwork.

How did you come to work with Speedwork?

I had worked with Speedwork at a previous company and was very happy with their work, so I brought them to my new role. Their expertise in both paid and organic was unmatched. The team was an excellent business partner and a good steward of our budget.

What is the status of this engagement?

We worked with Speedwork from April 2021–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork surpassed my expectations. The ROI was very high in terms of the numbers generated for the amount of budget spent. We measured success through impressions, clicks, form fills, meetings booked, pipeline, and revenue.

How did Speedwork perform from a project management standpoint?

Speedwork’s project management was excellent. The team delivered on time and was very responsive to our needs. We communicated via Slack and weekly check-in meetings.

What did you find most impressive about them?

Speedwork was incredibly knowledgeable about LinkedIn and was always proactively suggesting new tests and strategies to run. The team was also delightful to work with.

Are there any areas they could improve?

I can’t think of anything for Speedwork to improve.

BACKGROUND

Please describe your company and position.

I am the Chief Medical Editor of DKMD Consulting

Describe what your company does in a single sentence.

A physician led medical writing firm that specializes in writing highly niched medical content that educates, generates leads, and increases revenue for medical device companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Lead generation
• Grow LinkedIn community

SOLUTION

How did you find Speedwork?

UpWork

Why did you select Speedwork over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Speedwork helped us to grow our LinkedIn community by actively connecting with our target audience. They've generated many great leads for us!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LinkedIn engagement and number of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have monthly check in meetings, and there's an excel spreadsheet that is updated daily for my review. They respond to my emails within 48 hours. Really enjoyed working with them so far!

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lead generation ebbs and flows, and they're flexible/understanding of this. What worked last year probably won't work this year, so they work with you to find the best outreach scripts.

Are there any areas for improvement or something Speedwork could have done differently?

Overall they've done a great job. My only recommendation is to my old self. Would have been helpful for me to better understand LinkedIn before starting marketing there.