Solid Digital

BACKGROUND

Please describe your company and position.

I am the Digital Designer of Baker Hill

Describe what your company does in a single sentence.

We create software that helps banks and credit unions lend money.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

• Redesign our website
• Improve our site architecture
• Take what was a product focused website and turn it into a client focused website.

SOLUTION

How did you find Solid Digital?

Online Search

Why did you select Solid Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Solid Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an outdated website on a proprietary CMS that was being sunset by the company that created it and designed our previous website. We had a fairly aggressive timeline to get the new site launched. This included:

• Taking stock of existing site and porting everything over to the new site in WordPress
• Website architecture, wire framing, design, and content creation strategy and timeline
• Working with our IT department and our previous vendor to coordinate a seamless switch from one to the other

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They delivered a sizable project on time with a tightened schedule
• It's early, but we are beginning to see the benefits of their work on SEO
• The look, feel, and architecture of the site is maredly improved over the old site

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were so great throughout the entire project. They clearly had a successful plan and strategy for getting thing done when they needed to be, and they helped keep us accountable as well. There was constant, open communication between their team and ours, and their response time to anything we brought up along the way—questions or recommendations—was super responsive.

What was your primary form of communication with Solid Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From our initial meeting with Jesse, their CEO, we got the vibe that we weren't just another project. They cared about what we were trying to accomplish and got us over the finish line. Their company culture shined through how they introduce the team on their website, and working with each of their teammembers proved that it was real.

Are there any areas for improvement or something Solid Digital could have done differently?

Nothing major or worth mentioning. 

BACKGROUND

Please describe your company and position.

I am the Program Manager of BioLEAP

Describe what your company does in a single sentence.

BioLEAP empowers biology teachers with innovative, economical, and effective alternatives to animal use in science.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

• Modernize Design: Refresh the look and feel of the website to be more modern
• Optimize Product Catalog: Offer an intuitive, user-friendly product catalog
• Increase Lead Gen: Bring in more leads with gated content and compelling CTAs

SOLUTION

How did you find Solid Digital?

Online Search

Why did you select Solid Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Solid Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Solid Digital conducted research, a Discovery Workshop, and technical and SEO analyses. They developed a sitemap, wireframes, and styleboards, provided SEO recommendations, and delivered a strategy presentation with revisions based on our feedback.

Next, Solid Digital designed responsive templates, styled and inserted content, configured the CMS and forms, optimized for SEO, and ensured quality and security. Revisions were made to meet our needs.

The final phase included CMS training, goal-tracking setup, and a seamless website launch. Throughout the project, strong project management ensured clear communication, timely updates, and thorough testing, resulting in a high-quality, user-friendly website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful sign ups for blog updates, curriculum access, and grant applications.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always responded to our issues so quickly! The whole process was well-planned and efficient

What was your primary form of communication with Solid Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They always responded incredibly quickly to our questions and turn around time was efficient. The whole team was very friendly and fun to work with. We enjoyed all of Solid Digital's personal touches to celebrate the launch.

Are there any areas for improvement or something Solid Digital could have done differently?

There was an SEO instructional session, but a bit more guidance on how to optimize SEO throughout the content development process would have been helpful. There also could have been some adjustements to the warranty period to account for unavailability during the holiday season.

BACKGROUND

Please describe your company and position.

I am the Marketing Lead

Describe what your company does in a single sentence.

For over four decades, Investortools has been a trusted leader in fixed-income solutions, widely regarded as an essential resource for fixed-income investment management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

• Utilize the website as a lead generation tool for both prospects and existing clients
• Serve as a better recruitment tool
• Reinforce our identity with better branding
• Incorporate new offerings onto the site
• Better presentation and organization of offerings
• Enhance the user experience and navigation
• Incoporate affiliated brands onto the site
• Create a better resource/News & Insights page
• Structure the site with SEO in mind

SOLUTION

How did you find Solid Digital?

• Online Search
• Clutch Site

Why did you select Solid Digital over others?

• High ratings
• Worked withsimilar firms

How many teammates from Solid Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Solid Digital delivered a wholesale replacement of our website, migrating it to a new hosted platform that provided significantly greater flexibility in design and improved site management capabilities. This transition not only modernized our online presence but also empowered our team to manage and update the site with greater ease and efficiency.

In addition to the website redesign, Solid Digital conducted a complete branding update, ensuring every element reflected a fresh, cohesive vision for our company. Their work included creating a new logo, iconography, and branding guidelines, graphic assets, alongside refining our messaging and other key branding elements. The process was rooted in an extensive discovery phase, where they conducted in-depth interviews with key clients and internal stakeholders to ensure the final product resonated with both our audience and organizational goals.

Thanks to Solid Digital's strategic approach and creative expertise, we emerged with a website and brand identity that not only honors our history but also positions us for future success. Their collaborative process and attention to detail made this transformation seamless and impactful.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the launch of the revamped website and updated branding, we have received an increase in the number of product demos requested, directly reflecting the enhanced clarity and engagement of the new site design and messaging. Additionally, there has been a marked rise in the number of users visiting the site. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Solid Digital has been an exceptional experience from start to finish. Their team is incredibly well-organized and professional, ensuring that we always felt supported and informed throughout the entire process. With routine check-ins and touchpoints, there was never a moment where communication lagged between our teams. Even when our meetings ran over due to our desire, and it oftern did, Solid Digital graciously made time for us without hesitation—every single time.

In addition to the website redesign, Solid Digital oversaw a complete branding update, ro reflected a refresh, cohesive vision for our company. Their work included creating a new logo, iconography, and branding guidelines alongside refining our messaging and other key branding elements. The process was rooted in an extensive discovery phase, where they conducted in-depth interviews with key clients and internal stakeholders to ensure the final product resonated with both our audience and organizational goals.

We were specifically seeking a firm with substantial experience under its belt. Given that our industry operates within a highly specialized niche of finance, we weren’t necessarily looking for a firm that had worked with a company like ours before. Instead, we prioritized finding a partner with expertise in B2B SaaS and financial technology firms.

Although Solid Digital was initially unfamiliar with our industry and its terminology, they went above and beyond to immerse themselves in our business. They invested significant time and effort to understand our unique concepts and offerings, ensuring they could accurately and authentically represent us. Their dedication paid off, resulting in a vastly improved website that truly reflects our business and vision.

Thanks to Solid Digital's strategic approach and creative expertise, we emerged with a website and brand identity that not only honors our history but also positions us for future success. Their collaborative process and attention to detail made this transformation seamless and impactful.

What was your primary form of communication with Solid Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Solid Digital was the genuine investment and care their team showed for the end product. It wasn’t just about crossing the finish line for them. Everyone was fully committed to putting in the time and effort needed to achieve a result that everyone could be proud of. Their dedication was evident in every interaction, as they consistently made themselves available to address our questions and provide support in a timely manner.

Are there any areas for improvement or something Solid Digital could have done differently?

Our experience with Solid Digital was top-notch. One area we discussed with the team that could be improved upon was the content writing aspect of the project. As much of this responsibility fell on our team, which we knew was going to be the case, Solid Digital provided excellent guidance and even scheduled meetings to clarify expectations for everyone involved in the copywriting process.

While this collaborative approach was helpful, we believe that providing even more detailed direction could make the process smoother. For example, defining the specific context, grammatical structure, or tone for each section during the early stages of the project could help streamline the writing process and ensure consistency. While prompts and descriptions for each line item were provided, offering additional clarity—such as specifying the tense, format, or style for each piece of content—might be beneficial. Assigning the task of setting these parameters to the project lead or stakeholders could help when it comes time to review and refine the language.

Overall, the content writing process was well-supported, but a bit more structure could further enhance the experience.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a Marketing agency

Describe what your company does in a single sentence.

We're a marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

Website Redesign and Support

SOLUTION

How did you find Solid Digital?

Online Search

Why did you select Solid Digital over others?

They understood our goals well

How many teammates from Solid Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Solid Digital to do a redesign of the site last year, and they have been an ongoing partner in supporting that site post-redesign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There's not really a specific metric, but the redesign was successfully completed, and they've been extremely prompt in responding to any web development or support requests I've had this year. Overall, I've been really pleased working with them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been good. I don't love Basecamp (which is what they use as a project management tool) but the team does a great job of keeping it organized which helps a ton. Diana is always extremely prompt in responding to our requests and transparent on timelines. The whole team is also very willing to be flexible in waiting for feedback when the bandwidth on my side is running a little short.

What was your primary form of communication with Solid Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've found Solid Digital easy to work with and responsive to feedback.

Are there any areas for improvement or something Solid Digital could have done differently?

I really would try to move to a different project management tool - but that's a super small thing and overall, have been really happy working with them. 

BACKGROUND

Please describe your company and position.

I am the Principal Engineer of PND Engineers Inc.

Describe what your company does in a single sentence.

We're a full service Civil and Structural Engineering firm specializing in marine waterfront and Arctic infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

• Update and improve our website
• Provide improvements to our accessibility to people seeking employment
• Means to update content regularly ourselves

SOLUTION

How did you find Solid Digital?

Online Search

Why did you select Solid Digital over others?

Good value for cost

How many teammates from Solid Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide a new website that is fully modifiable by PND marketing staff. Focus on new look, new content, improved access for potential hires and potential clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company was extremely satisfied with Solid Digital's outcome. We have a website that is updated to appear relevant in this decade. Our marketing staff has already proven they can easily modify content as we had hoped. We've already received numerous inquiries from clients and potential hires.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very organized and schedule driven. Solid Digital exceeded our expectation for delivery time. Throughout the process they were highly responsive to our needs.

What was your primary form of communication with Solid Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

They were easy to work with and required minimal back and forth to get various aspects of the website to a state we all agreed upon. 

Are there any areas for improvement or something Solid Digital could have done differently?

None that come to mind. The entie job was very well executed.

BACKGROUND

Please describe your company and position.

I am the Technical Product Manager of Lightspeed Aviation

Describe what your company does in a single sentence.

Lightspeed Aviation is a leading manufacturer of premium aviation headsets and helmet products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Solid Digital to accomplish?

• Rejuvinate the UX/UI for our iOS application
• Design workflows and provide screen designs
• Build a scalable and phased approach for the app now and in the future

SOLUTION

How did you find Solid Digital?

Referral

Why did you select Solid Digital over others?

• Close to my geographic location
• Referred to me
• Company values aligned

How many teammates from Solid Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A more intuitive UI that resolves the following: 

• Improvement to the Firmware Update Process 
• Better Onboarding & Tutorials 
• Better Statistics/Data handling 
• More visual continuity between our branding, website, and the app 
• Scalable Design System 
• Improved Registration Process for new users 

Lastly this was all provided with screen designs in Figma and in a detailed Product Requirements Document.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timeline was key for this one. We needed the project done by April and they exceeded on that date and provided all the deliverables a week in advance. Screen Designs, we were going to get a few dozen screen designs, but we received nearly hundred showing many different aspects of the application. This was critical in helping us evaluate the design properly and iterate on the design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered everything on time. Additionally they were very responsive to messages and had a response to most things day of. They were also very upfront about the schedule and if there were any notable aspects that may require additional time.

What was your primary form of communication with Solid Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Solid Digital has a great energy. The team showed genuine interest in design our application and it shows in the design. Throughout the process, the dialogue with their team was great and made what can be a challenging process very straightforward and enjoyable.

Are there any areas for improvement or something Solid Digital could have done differently?

Just keep doing what they are doing! Native iOS development is less their focus so they could potentially benefit on more resources on that, but that is a minor concern.

BACKGROUND

Introduce your business and what you do there.

I’m a global website manager for an IT company. Our organization offers testing and certification services to individuals and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Solid Digital?

We had a really outdated website. We needed a rebrand and wanted to move over to an updated platform that could be more user-friendly for our content management team.

SOLUTION

What was the scope of their involvement?

We worked with Solid Digital to relaunch our entire website from a minor brand refresh to a complete page overhaul. We initially went through the whole wireframing and design process; then, we worked on new development features on the website.

We wanted to launch a new site with our updated brand guidelines, messaging, and tone of voice. Solid Digital helped us implement the project along the way. We had some compliance requirements to meet. Overall, the most important component was representing our company visually and showcasing ourselves in the marketplace.

They built a WordPress website and used Elementor as our page builder. We had some elements sent in place, like the initial wireframes and some branding. In general, Solid Digital handled the complete website relaunch and facilitated everything for us.

What is the team composition?

Our main point of contact was Mackenzie (Project Manager). She facilitated things and was the point person throughout the project.

How did you come to work with Solid Digital?

We went through an RFP process; I found them through research. When I submitted the RFP, I remembered I had an old colleague who had worked with Solid Digital. They reached out to me, and we started our connection there.

Through the proposal process, Solid Digital listened to us and tried to dive deep to understand our needs. They were able to highlight their specialty skills, so we trusted their team from day one. Overall, Solid Digital was clearly an expert in their field, so they were the best fit to create the website we hoped to see. They blew the other agencies we were talking with out of the water.

How much have you invested in them?

We spent about $150,000 on the project.

What is the status of this engagement?

We worked on the project from June 2022–January 2023. However, we’ve continued our relationship with Solid Digital through their support services and their digital growth program. We’re excited to continue working with them, not only on this website but on a few others that our company will relaunch later this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have any specific metrics at this point because our site hasn’t been live for a full month yet. However, Solid Digital successfully relaunched a new interface and combined a few websites into one, delivering on time and staying close to our budget. 

So far, the biggest impact we’ve seen is in our Google Search Console scores, which have improved significantly in the overall lift of our website based on the previous site. We’re getting 100% on our accessibility ratings, which is a humongous feature for us. Moreover, the site has better UI/UX.

We’ll continue to track our analytics and overall traffic conversion post-launch. Also, we’ll implement some heat mapping so we can see how our users interact with our site.

How did Solid Digital perform from a project management standpoint?

Solid Digital was responsive throughout the whole project. We felt we were their only client; they always made us feel heard. Even if they weren’t going to deliver on time, they communicated in advance so nothing ever impacted our timelines. Moreover, they made adjustments when they couldn’t meet a deadline and ensured our team was delivering the content and images they needed so our launch date could remain the same. Overall, Solid Digital was on top of the weekly meetings, ongoing communication, and recaps of everything that happened. We didn’t need to chase down requests or tasks; we felt confident that they’d deliver what was promised.

We communicated virtually. Since our company is based worldwide, all our communication was through Zoom calls. Additionally, Solid Digital used Basecamp as a management tool and had several spreadsheets and trackers to monitor the project.

What did you find most impressive about them?

We were highly pleased with the project overall. Solid Digital felt like an extension of our internal team. We had a small team of people, and they were heavily involved in the project; there was no way we could’ve accomplished this without them.

Communication was also outstanding; we felt we could trust them. They had a wide variety of experts, so if someone didn’t know the answer, they knew who to pull in to do the research we needed. All in all, their people were fantastic. We’d never worked with an agency with such a smooth process. We had very limited hiccups.

Are there any areas they could improve?

We were still ironing out a few pieces in the early stages of our project, and they made some assumptions without having a larger conversation, which caused some delays. However, they were wonderful at resolving those issues as they came up, not only by providing fast solutions but also giving us options to remedy the situation in the form of additional hours or alternative methods.

Do you have any advice for potential customers?

I recommend anyone looking to work with Solid Digital to have at least one team member fully dedicated to the project. Also, lean into Solid Digital’s project management resources to make the project go smoothly and ensure everyone is on the same page. If we hadn’t used some of the resources they provided, the project wouldn’t have been as successful.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and sales operations for Pacific Energy Concepts, an energy efficiency solutions provider. We offer energy efficiency services, such as LED lighting upgrades, easy charging systems, advanced control systems, and energy monitoring for commercial and industrial businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Solid Digital?

We hired them for web development, SEO, and PPC. For the most part, we do our web development in-house; we had just rebuilt our website in Elementor and WordPress, and Solid Digital came on board to help us with our digital growth.

SOLUTION

What was the scope of their involvement?

Solid Digital provides us with a digital growth package. They discuss strategies to build our SEO rankings and work closely with us on keyword research. They've done backend SEO cleanup and tagging on our site's backend. We also plan to work on URL and website structure changes with them regarding SEO. The team provides a monthly digital score to see where we need to improve and create new strategies and tactics to grow our rankings, user numbers, and visibility on the web. 

They also help us build our PPC strategy on Google and Bing and create campaigns, fleshing out our marketing and sales teams. Although we do most of our creative work in-house, Solid Digital helps us with creative writing for the PPC campaigns and serves as a guide and sounding board for our internal team. 

Additionally, we've leaned on them to develop a calculator widget using JavaScript and PHP. They'll upload the tool to our site. 

What is the team composition?

We work with Rachel (Senior Project Manager). Marla (Digital Marketing Strategist) works on SEO and PPC, Jesse (CEO) has provided ideas, and another teammate has done a lot of backend  SEO cleanup. 

How did you come to work with Solid Digital?

I know Solid Digital's director of production through a leadership group.

How much have you invested with them?

By the end of 2022, we'll have spent about $40,000. 

What is the status of this engagement?

We started working with them around April 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we're trying to build our digital growth, we haven't set a KPI yet. Solid Digital gives us a digital growth number based on the content we're building, which considers things like traffic volume. Next year, we'll make target KPIs once we know Solid Digital's impact. 

How did Solid Digital perform from a project management standpoint?

They're great at project management and very communicative, upfront, and transparent. As a result, we understand what we're paying for and get it. We use Basecamp for project management and Zoom and email for communication. Overall, they're a great team to work with. 

What did you find most impressive about them?

Solid Digital is very transparent and knows what they're doing. They're a great partner; the team has really learned and understands our business and goals. As a result, they're thoughtful in their recommendations and ideations. They're a nice plug-in for our team, and we can rely on them. 

Are there any areas they could improve?

There's nothing they need to improve; they're doing a pretty good job. 

Do you have any advice for potential customers?

Give them as much background about your business as possible. Additionally, provide a framework and context about what you're trying to achieve. Let Solid Digital know what you're working on outside their purview so that they understand your priorities. They'll consider all that information and help build a strong partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the director of application development for a real estate investment firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Solid Digital?

We needed assistance with new features and security updates for our resident portal.

SOLUTION

What was the scope of their involvement?

Solid Digital mainly helped us enhance the UX of our website and implement some security updates for a number of JavaScript libraries that we use. We initially provided their team with in-depth documentation to better understand our business and requirements.

What is the team composition?

We worked with five people from their team, including the CEO, developers, and a project manager.

How did you come to work with Solid Digital?

We found Solid Digital through an online search. We decided to hire them for this project based on their experience and personalized services.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We worked together on this project from March—September 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any specific metrics to share, but can say that all of the features that Solid implemented to enhance our UX are getting used successfully.

How did Solid Digital perform from a project management standpoint?

They always delivered outputs on time and responded to our needs promptly. For communication, we used Google Hangouts, Slack, and email.

What did you find most impressive about them?

We were impressed with the quality of their work and their expertise in the different technologies that we used for this project. Overall, they were a fantastic partner — they really worked well alongside our in-house team.

Are there any areas they could improve on?

I can’t think of anything that Solid Digital could improve on.

Do you have any advice for future clients of theirs?

Treat them as an equal partner during any engagement. They offer great advice and can work well with your team!