Sociallyin

BACKGROUND

Please describe your organization.

Jubilations is a wholesale bakery specializing in cheesecakes. We built a new facility with a gourmet coffee house in the front. The coffee house itself is larger than a typical Starbucks and has a big viewing window through which our bakery’s operations can be observed.

What is your position?

I am the owner of Jubilations.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SociallyIn?

I was ready to take my website to another level. In doing so, I also wanted to establish a social media presence and have it tie into the site.

We focus on business gifts for our gourmet goods, which is where the social media effort comes into play. It’s important for the coffee house as well.

SOLUTION

Please describe the scope of their involvement in greater detail.

They redesigned our website and provided social media marketing. We’ve had meetings about brand discovery with experts they offer in this field.

How did you come to work with SociallyIn?

We’re located in West Point, Mississippi, 25 miles from Mississippi State University. I’m a board member of a couple of groups there, where I saw some presentations that SociallyIn made to alumni groups. We started a conversation after that.

Could you provide a sense of the size of this initiative in financial terms?

Our budget varies from $100 to $2,000 per month. The reason for this is that part of their work is commission-based.

What is the status of this engagement?

We started working with them in 2012 for minor projects. We picked up the work after a dormant period in 2015, going into full swing. When we first approached them, SociallyIn was a new company and were limited in terms of what they could offer. They’ve now matured and have more capabilities.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Since they started working on our Facebook page, we’ve gone from less than 2,000 likes to close to 6,000. SociallyIn helped us create a second Facebook page for our coffee house. We initiated a five-stage social media campaign at the end of December that received around 25,000 responses. The high interest shown was a complete surprise to me. SociallyIn are experts in social media. What they’re doing works for us.

How did SociallyIn perform from a project management standpoint?

The quality of their work has been very good. When there’s an issue with the outcome, it will typically be a product of communication and not of skill. The people at SociallyIn are very skilled at what they do. I am impressed in this regard.

Is there anything SociallyIn could have improved or done differently?

We should have more face-to-face communication. I’m 59 years old, and one of the reasons I’m using SociallyIn’s services is that they’re young enough to be my grandchildren. I need the advantage of youth in order to understand social media. That generation is far more savvy and comfortable with using electronic communication rather than using a telephone or talking face-to-face. I find this to be a problem within the industry as a whole. I know that SociallyIn will listen to my needs in the end.

BACKGROUND

Please describe your organization.

Henson Metal Works is a licensed manufacturer of home and garden accessories with collegiate logos.

What is your role at the company?

I am the president and owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SociallyIn?

We needed help with social media marketing support, cost-effective photography, and general marketing efforts.

What were your company's business goals for the project?

We wanted to be able to accomplish these following goals:

• develop a targeted social media advertising plan
• track and measure ROI [return on investment]
• general marketing support (presentations, trade show support, graphic design, and product development support)
• product photography support
• test program for retail expansion and exposure

SOLUTION

Please describe the scope of their involvement in detail.

Their involvement was to: 

• develop social media plan with deliverables
• cost-effective photography
• confirm effectiveness of retail expansion without boots on the ground

How did you come to work with SociallyIn?

We found them through a referral.

Could you provide a sense of the size of this initiative in financial terms?

I was approximately $4,000 to $5,000.

What is the status of this engagement?

The project is still currently ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

SociallyIn performed well overall. The photography process turned out excellent. The retail expansion test and social media initiative are currently in progress.

What distinguishes SociallyIn from other providers?

They are focused at accomplishing certain goals and center on specific targets when launching initiatives. SociallyIn also executes their projects on time and within budget.

In hindsight, are there areas in which they could improve, or things you might do differently?

The only thing would be to provide more explanations and definitions of graphic and social media marketing terms.

BACKGROUND

Please describe your organization.

I own a fitness franchise in Starkville, Mississippi. We are a 24-hour national franchise fitness company.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SociallyIn?

I wanted to grow my social media presence, specifically Facebook and Twitter, and couldn't do this myself. I didn't have set numbers in mind. I was looking to test the limit and replace some direct advertising expenses. I saw social media as my way of going forward.

SOLUTION

Please describe the scope of their involvement in detail.

Right now, we're working on Twitter and Facebook and starting to move to Instagram.

How did you come to work with SociallyIn?

I met them through a networking organization. I wasn't very familiar with social media companies, but I liked their attitude and the way they made their offer.

Could you provide a sense of the size of this initiative in financial terms?

It is $550 per month and any extra advertising will usually add another $500.

What is the status of this engagement?

I started working with them seven months ago [May 2015]. It's ongoing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

SociallyIn has significantly increased our Facebook likes and posts. I could not have done that on my own.

What distinguishes SociallyIn from other providers?

They're a young company and, as such, they have fresh ideas and a different perspective than myself. They tackle social media aggressively. The fact that they're not coming from a fitness background also gives me a different perspective.

Is there anything SociallyIn could have improved or done differently?

I don't have any complaints at this time.

BACKGROUND

Please describe your company and position.

I am the CEO of Drone Legends

Describe what your company does in a single sentence.

Drone Legends creates K-12 drone-powered STEM programs that combine hands-on learning, storytelling, and technology to inspire students and equip educators with engaging tools for teaching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Optimize Advertising Efforts
• Optimize SEO Performance
• High Level Campaign Management

SOLUTION

How did you find Sociallyin?

Online Search

Why did you select Sociallyin over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work with Sociallyin to optimize our Marketing & Advertising efforts on the back end through our social media and SEO/website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've achieved company-wide goals with the assistance of Sociallyin. our conversions/CPA's were effective and we've continued to grow on our advertising efforts with Sociallyin by setting goals with one another and sharing expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sociallyin has always delivered items on time, and even with expedited services, they have met expectations from our end when requests came last minute as well. Their management is great!

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication skills are top notch with responding to emails and staying on top of our company's needs. Their management is exceptional, each meeting we have a clear oversight on our latest performance on advertising. 

Are there any areas for improvement or something Sociallyin could have done differently?

No areas for improvement! They were a great partner for us!

BACKGROUND

Please describe your company and position.

I am a department head of Atlanta Tech Village

Describe what your company does in a single sentence.

We are a collaborative office space that supports tech startups.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Content Creation
• Capturing Content
• Strategy and scheduling support

SOLUTION

How did you find Sociallyin?

Connection through ATV

Why did you select Sociallyin over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• 4 hours of shoot days per month
• 3-6 graphics per month
• 3-6 reels per month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

over 75% in Instagram growth and high percentage of LinkedIn growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered right on time. Excelled in responding to our needs. 

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Amazing customer service and responsiveness. Sociallyin is an amazing team to work with.

Are there any areas for improvement or something Sociallyin could have done differently?

None that I can think of!

BACKGROUND

Please describe your company and position.

I am the Sr. Associate of a legal company 

Describe what your company does in a single sentence.

Immigration law services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Create a trends report from an Indesign template
• Create 8 editions of the report

SOLUTION

How did you find Sociallyin?

Online Search

Why did you select Sociallyin over others?

• High ratings
• Pricing fit our budget

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a 70-page worldwide immigration trends report, with design elements from a template, and 8 additional documents that are iterations of the report within a specified timeframe, with reviews at each point.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

meeting deadlines assigned for each step of the project

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project goals and timelines were met 

What was your primary form of communication with Sociallyin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their graphic design manager was easy to work with.

Are there any areas for improvement or something Sociallyin could have done differently?

The project manager communicated that the project deadline (a very short one) could be met during our review call, but then later stated after reviewing details that it could not. After negotiating what could be done, the project deadline ended up being met. This was a bit hectic and worrisome but turned out OK in the end.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a retail company 

Describe what your company does in a single sentence.

Watches and jewelry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Assist us with our digital services

SOLUTION

How did you find Sociallyin?

Referral

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Several years ago I had the fortune of discovering Sociallyin through a trusted third party recommendation. Sociallyin has been an essential, reliable, and extremely valuable partner of ours ever since, helping our business navigate unique and highly nuanced challenges successfully. 

What I have found most impressive about the Sociallyin team is their ability to scale with our business, beyond social media, and provide extremely valuable services across many more digital platforms and technologies within our company. The convenience of relying on a single partner to assist us in all of our digital services assures me that choosing Sociallyin all those years ago was the right decision. Communication amongst the entire Sociallyin team is fabulous. 

The team is extremely friendly, polite, and always brings great ideas to the table. Bi-monthly reporting across all of our platforms has helped us not only monitor our progress but also determine the most opportune placements for us to allocate our resources. Overall, Sociallyin has been a phenomenal resource and partner to our business. I am proud to endorse them with my highest recommendation. Do not hesitate to hire Sociallyin to assist you with your digital needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved digital presence and customer service

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sociallyin delivers quality services in a timely manner.

What was your primary form of communication with Sociallyin?

Virtual Meeting

What did you find most impressive or unique about this company?

What I have found most impressive about the Sociallyin team is their ability to scale with our business, beyond social media, and provide extremely valuable services across many more digital platforms and technologies within our company. The convenience of relying on a single partner to assist us in all of our digital services assures me that choosing Sociallyin all those years ago was the right decision.

Are there any areas for improvement or something Sociallyin could have done differently?

Sociallyin has exceeded all of our expectations.

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Thought Leadership Communications of Hitachi Digital

Describe what your company does in a single sentence.

We design, develop, manufacture and deliver digital infrastructure, engineering, and services solutions to enterprises.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Help us grow our followers.
• Help us improve our engagement.
• Collaborate on content ideation.

SOLUTION

How did you find Sociallyin?

• Online Search

Why did you select Sociallyin over others?

• Great culture fit
• Company values aligned
• Expertise & Experience

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work is considerable. We needed a group that could come in, augment what we were doing by providing quality content ideation, social media management, collaborative posting, strategic planning around announcements, and brainstorming.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent growth in all aspects of the work: increased followership, improved engagement, and a major boost in Instagram and reddit traction based on their hands-on involvement. In addition, their content creation has been consistently good and always completed well ahead of schedule.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is clear and effective without being a distraction. All too often, project management can become the main focus of creative. SociallyIn's project management is sophisticated so that it is present and orderly, with grids and cals created and managed and meetings supported, but the work is not obtrusive; it's blended within discussions of ideation, announcement planning and weekly updates. Highly effective.

What was your primary form of communication with Sociallyin?

• Virtual Meeting

What did you find most impressive or unique about this company?

In addition to the company's clear expertise and knowledge of the industry, the tools, and best practices around all things social media, the culture of the organization continues to impress us all. They are confident yet humble, aggressive but not arrogant. They are a joy to work with and producing holistic results -- from metrics to client management -- is at their core.

Are there any areas for improvement or something Sociallyin could have done differently?

I cannot think of any, mainly because they are clear about their capabilities and do not over promise. Their services are laid out clearly in tiers. We signed onto a tier and they have delivered on every single capability and KPI.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a technology company

Describe what your company does in a single sentence.

Technology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• B2B MEMORY SOCIAL STRATEGY & EXECUTION

SOLUTION

How did you find Sociallyin?

Sociallyin has done work for other lines of business within the company

Why did you select Sociallyin over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Planning and Strategy
• Social Project Management
• Social Media Content Production and Amplification
• Community Management/Engagement
• Measurement/Analytics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Proprietary information

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sociallyin was on time and extremely responsive to requests.

What was your primary form of communication with Sociallyin?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness and responsiveness were impressive.

Are there any areas for improvement or something Sociallyin could have done differently?

I was very happy with Sociallyin.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Shore Excursions Group

Describe what your company does in a single sentence.

We are the largest, independent provider of Shore Excursions for people taking a cruise vacation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sociallyin to accomplish?

• Increase social presence and consumer brand awareness of Shore Excursions Group
• Build trust and credibility as a reputable provider of Shore Excursions, and a viable alternative to booking excursions directly through the cruise lines
• Generate incremental revenue/shore excursion bookings from booked cruisers visiting our social media profiles

SOLUTION

How did you find Sociallyin?

• Online Search
• Clutch Site

Why did you select Sociallyin over others?

• High ratings
• Great culture fit
• Good value for cost
• Travel Industry experience with major brands

How many teammates from Sociallyin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SociallyIn to help enhance our Social Media presence, online visibility and communicate with an engaged audience of cruise enthusiasts, frequent travelers and booked cruisers. The scope of work incudes developing social media strategy designed to drive awareness, engagement and incremental revenue via social media channels. Deliverables including content development and posting (multiple formats - stories and reels, static posts, carousels etc) on IG and FB.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen a significant growth in exposure (organic impressions and reach), engagement (new follower growth on IG and FB) and incremental revenue vs our internal benchmark timeframe (pre/post engagement with SociallyIn).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SociallyIn team consistently delivers on time and is quick to respond to questions, and strategic needs. We review results bi-weekly, and our account manager is highly organized (communicating via regular calls and on the project management platform) and ultra-responsive to our requests/questions.

Additionally, senior strategists, creative teams and dept leads are pulled-in when necessary to make sure our needs our met - we also receive regular check-in calls from the agency owner to ensure our projects are on-track and we're satisfied with the work being done.

What was your primary form of communication with Sociallyin?

• Virtual Meeting

What did you find most impressive or unique about this company?

Creative ability, highly collaborative approach and responsiveness, and focus on our defined measurable KPIs for the project.

Are there any areas for improvement or something Sociallyin could have done differently?

In some cases would like to see more proactive approach to planning, and more of a balance between social media best practices and our internal knowledge of our audience/customer base in developing new content.