Social Sense Media

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of The Cole Hotel. We’re a 30-room mid-century boutique hotel in Palm Springs with a full-service bar and restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KK DIGITAL MARKETING AGENCY?

We were hoping to capture more market share by increasing our online presence through our social media.

SOLUTION

What was the scope of their involvement?

KK DIGITAL MARKETING AGENCY provides social media marketing services for us. We provide them with content, including pictures, videos, and other information about the different programs and events going on in the hotel, like our drink specials. They have access to our Google Drive that has all the pictures and videos of our property, along with background information on the property’s history. We also provide them with many media pieces that have been done on the hotel from magazines, newspapers, and local TV stations.

KK DIGITAL MARKETING AGENCY uses all those resources and provides us with the storyboard of the pictures, graphics, and texts that they’re going to publish every month on our social media platforms, which are Facebook, Instagram, and Pinterest. They post content on all of our pages five days a week, and it’s something different every day.

KK DIGITAL MARKETING AGENCY also helps us answer questions and comments that customers post on our social media profiles unless they are technical or customer-service-related questions that can’t be answered by them. In those cases, they pass them on to us.

In the beginning, they spent some time doing research on the demographics of our markets, so we could come up with a game plan about who to market and how to market to those customers.

What is the team composition?

We work with 2–3 people from KK DIGITAL MARKETING AGENCY. Kristina (CEO) is our main point of contact.

How did you come to work with KK DIGITAL MARKETING AGENCY?

I used an online site that helps searching social media marketing agencies and graphic designers. I can’t remember the name, but it’s an online clearinghouse for these types of agencies.

I put out what I was looking for and got a lot of responses, but KK DIGITAL MARKETING AGENCY’s response was the most impressive — their experience fit this project the best.

How much have you invested with them?

We started with an $800 per month contract, and we’ve expanded it. If we count the advertising boost on Facebook, we’re looking at a cost of $1,100 per month. We’ve spent around $3,000–$4,000 so far.

What is the status of this engagement?

We started working together in February 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I hired KK DIGITAL MARKETING AGENCY because I don’t fully understand how social media works. However, as far as I’m concerned, we’re getting a lot of traffic, engagement, and likes — it seems to be very important.

A lot of the engagement is created organically thanks to the work that they do. Our business has grown significantly over the last few months, and they’ve been a big part of that growth.

How did KK DIGITAL MARKETING AGENCY perform from a project management standpoint?

KK DIGITAL MARKETING AGENCY's project management is really good. They’re communicative and explain things very well. The onboarding process was a little difficult because we were transitioning from Facebook Pro to Facebook Business Suite. That transition made it really hard to give them access to our Facebook and Instagram accounts so that they could manage them. 

KK DIGITAL MARKETING AGENCY was a huge help in getting us past that challenge. Their technical knowledge is excellent, and they’re very good at communicating and giving directions. The team is very pleasant and fun to work with — we can tell that they're very enthusiastic about their work.

We started this project with a couple of Zoom calls, and everything else from there has been managed via email. We use shared Google Drive and Dropbox folders.

What did you find most impressive about them?

KK DIGITAL MARKETING AGENCY’s cost distinguishes them. They’re less expensive than other agencies. We met with some local firms that offered the same services, and they were significantly more expensive than KK DIGITAL MARKETING AGENCY, even though they were located in California.

Us providing them with content probably helps to keep their costs down. As we’re in the hotel business, we were closed most of last year, so we didn’t have much money. Cost definitely was a big consideration for us.

Are there any areas they could improve?

As a hotel, social media is new territory for us. It’s hard to say where KK DIGITAL MARKETING AGENCY could improve on since we don’t know much about it. In time, I’m sure we’ll figure out some areas of improvement if there are, but it has been a great experience so far.

Do you have any advice for potential customers?

Have all of your files, content, and materials together and available to provide them to KK DIGITAL MARKETING AGENCY, especially if you’re not located where they are.

Quality content is very important. It depends on the type of business, but you’ll probably need to hire a professional photographer and videographer to create great pictures and videos. For example, we’re doing events, so it’s very important for us to capture them. If you don’t have the content, it’s going to be hard for them to work with you.

BACKGROUND

Introduce your business and what you do there.

I work for myself as a life coach, meditation instructor, and reiki master. I do everything in reference to energy and helping people find their happiness through energy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KK DIGITAL MARKETING AGENCY?

They manage all of my social media. They create my social media and content calendars, and they know exactly what to post on behalf of my business.

SOLUTION

What was the scope of their involvement?

KK DIGITAL MARKETING AGENCY (KK DIGITAL) works with my Instagram and Facebook business page. Since I’m a life coach, they’ve spoken to me, looked at my website and personal page, and got a feel for my personality in order to bring engagement. They’ll ask certain questions and get people to actually respond and become familiar with what I do. They post questions, quotes, and more, and they all circle back to any type of service I offer. They usually do a monthly calendar ahead of time.

What is the team composition?

I work with Kristina (CEO). We started with 1–3 people, and now she has 10 employees. Fatima (Account Manager & Influencer Marketing Specialist) does my content calendar now; Kristina kind of handed the torch over to her. 

How did you come to work with KK DIGITAL MARKETING AGENCY?

I found Kristina on Fiverr, where I saw her bio. There was a picture of her and a brief explanation of what she did. I looked at many options, but I really liked something about her energy, so I kept coming back to her. Finally, I set up a free consultation and the first time we spoke, I just knew that it was going to be a great fit.

How much have you invested with them?

Up until now, I’ve spent about $3,000. 

What is the status of this engagement?

We started working together in September 2020, and I continue to work with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I measure it by the level of engagement. I’ve also gotten some clients who have services booked directly from their posts, but I’ve never really counted. I know that every month I’m definitely getting some sort of return from that month’s posts, but I’m not sure how many people. However, I do know it’s been attracting more clients and opportunities to talk with them.

How did KK DIGITAL MARKETING AGENCY perform from a project management standpoint?

They’re great at meeting deadlines. On the contrary, they usually have to wait for me for approval because I have so many other things going on. If I message them, they respond very quickly. I have check-in meetings with Kristina so she can see how everything is going. Sometimes they’ll send me a message just asking if I’m happy with everything or if I’d like anything to change. They’re really attentive.

What did you find most impressive about them?

They’re so amazing at what they do; it’s almost like they read my mind.

Are there any areas they could improve?

I don’t have anything that I would like to improve; they’re doing a great job.

Do you have any advice for potential customers?

I would tell anyone who is considering hiring KK DIGITAL to give them as much information about what you do and what type of client you’re looking for. At the very beginning, Kristina gave us a detailed questionnaire. You should fill that out with as much detail as possible because it really gives them an opportunity to know your needs and who you are. If they have more information, they can create better content for your specific business and align all the posts with what you’re doing.

BACKGROUND

Please describe your company and your position there.

Hi. My name is Sean and I am the owner/organizer of Vintage Market in the Mountains. We host 3 Vintage Markets a year and have added 7 more events for next year in 3 states. We host and support over 100 small businesses and work with multiple nonprofits to help them raise awareness and fundraise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KK DIGITAL MARKETING AGENCY?

They handle all of our social media for us. Our increased exposure and increase in foot traffic and sales is a direct result of KK's hard work and commitment.

What were your goals for this project?

Our goals were to get the word out about our events and to increase sales. They have more than exceeded any expectations I may have had.

SOLUTION

How did you select KK DIGITAL MARKETING AGENCY?

I found Kristina online and selected her after talking with countless others. She had the best plan and approach and was very personable. She also seemed to care about her job, the clients, and their goals. I have never felt like I was placed into a box.

Describe the scope of their work in detail.

They took over FB, IG, and twitter. They are responsible for everything from content, posting and tracking as well as weekly reporting

What was the team composition?

i do not understand this question

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from an attendance of 1200 to over 5k. Vendor attendance and retention has increased. Through our social media presence we have also been able to reach people all over New England and beyond making us 1 of the top Vintage Markets in NH.

How effective was the workflow between your team and theirs?

It is great

What did you find most impressive about this company?

Their commitment to always meeting and exceeding the goals and timelines put in front of them. They have a personal touch that makes their approach to each client individualized.

Are there any areas for improvement?

Just on my end, not her's

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a food import and distribution company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KK DIGITAL MARKETING AGENCY?

They helped us establish an online presence for a lineup of seafood and meat products. I don’t have a strong social media background, so I was looking for someone to help us grow the brand.

SOLUTION

What was the scope of their involvement?

They handle scheduling, posting, and content layout for our Instagram, Facebook, and Pinterest pages. We’ll normally provide pictures of our products, but their team has done photography and filmography as needed. They’ve started to respond to comments on each page as well.

When we started the engagement, we had a video conference with Kristina (CEO). She worked to gauge who we were and what we wanted to accomplish for our brand with the project. Once she did this, she explained what they could offer us to meet our needs.

What is the team composition?

I’ve had one dedicated contact from their team who works directly with our social media pages. I think there’s some collaboration in the background. Kristina helps guide project management when needed.

How did you come to work with KK DIGITAL MARKETING AGENCY?

I went through an extensive process to track down the company that would be the best fit for us. I saw some of their team’s previous work and was impressed with the way they laid out their content on Instagram. Additionally, I found Kristina to be easy to talk to and she offered a competitive price. I knew we would work well together. 

What is the status of this engagement?

We’ve been working together since October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started with zero online presence, and I’ve been very happy with the growth we’ve seen. Their original plan was for meaningful growth rather than growth at all costs. Instead of having the largest number of followers, we were looking for followers who would actually engage with our posts and become customers of ours. That’s been a huge win for us.

We’ve received lots of positive feedback on their work, specifically their post layouts and captions. I’ve had people contact me about who was handling our social media accounts and I’ve been happy to refer them.

How did KK DIGITAL MARKETING AGENCY perform from a project management standpoint?

They’re a very capable firm and have been great at operating independently, which is exactly what I wanted from them. They send me an email once a month to provide me with pertinent updates as well as potential changes to our day-to-day operations. They’re very proactive in that regard. In addition, Kristina’s very accessible, so we’ve been able to communicate over the phone or via Facebook Messenger when necessary.

What did you find most impressive about them?

Their content is always on time, and they’ve worked to develop optimal posting schedules. They also went above and beyond in performing hashtag analysis. We’ve collaborated well with them.

Are there any areas they could improve?

No, I think they’ve handled themselves very well. As their team has continued to expand steadily, they’ve improved in kind.

Do you have any advice for potential customers?

Give Kristina and her team a call, especially if you don’t have social media marketing experience. They’ve done an excellent job for us.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Instascuplt with Kimberly, a body sculpting and cosmetic treatment.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KK DIGITAL MARKETING AGENCY?

I was starting a new business and I had no prior knowledge of how to grow attract customers, but knew that building a website and social media would play a key role in that.

SOLUTION

What was the scope of their involvement?

I came to KK DIGITAL MARKETING AGENCY with a description of what I wanted to do. Together, we came up with a color scheme, identified my target audience, and chose a business name. After that, they built a website that features a scheduling system.

Since then, we’ve focused on our social media. They created an Instagram, LinkedIn, and Facebook page. To help market my business, they wrote newsletters for me and presented a referral reward system that keeps customers coming back.

What is the team composition?

Kristina (CEO) was my contact person, but I also worked with Claudia (Social Media Manager).

How did you come to work with KK DIGITAL MARKETING AGENCY?

A past employer of mine referred me to KK DIGITAL MARKETING AGENCY. They had utilized all the services I was looking for and were extremely happy with their work. I interviewed with Kristina and knew she would be able to help me grow my business.

How much have you invested with them?

We’ve spent less than $5,000.

What is the status of this engagement?

We started working with them in January 2021 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve done a great job of introducing me and what my service can do for my clientele. As a result, they definitely attracted customers through social media and my website.

How did KK DIGITAL MARKETING AGENCY perform from a project management standpoint?

They are always four steps ahead of me. Before working with KK DIGITAL MARKETING AGENCY, I was unfamiliar with this process, but they truly helped guide me through the project. They outlined the project, set deadlines, and were clear about the role I needed to play to make the project successful. They did a good job of keeping on top of everything.

Most of our communication was via email, and that worked well. They responded in a timely manner and set up meetings when I needed them. I could also call them if I needed anything right away as well.

Our biggest challenge was around managing the time difference, but that wasn’t a big deal. We worked together to find times that worked for both of us.

What did you find most impressive about them?

KK DIGITAL MARKETING AGENCY took the time to get to know me and how I wanted to represent the company. Unlike other social media companies I’ve worked with in the past, they understand me and know how I want to move forward. I always felt like they listened to me, and I really appreciated that.

Are there any areas they could improve?

I’d like to be in touch with other team members, especially the web developers. I’d like to be able to pick up the phone and call them directly, but those are things we’re working on.

BACKGROUND

Please describe your company and position.

I am an executive of (a/an) Media

Describe what your company does in a single sentence.

We are a digital media company in supply chain

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Sense Media to accomplish?

• Make the most of our soclal media
• Bring value through our newsletters
• Expand reach with ads

SOLUTION

How did you find Social Sense Media?

Referral

Why did you select Social Sense Media over others?

• Close to my geographic location
• Good value for cost
• Referred to me
• Other

What was the size of Social Sense Media’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They run our monthly social media, newsletters and ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressions
• CTR
• Engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, innovative, and comes up with creative ideas, always watching campaigns and making changes if things arent working on their own without waiting for us

What was your primary form of communication with Social Sense Media?

• Virtual Meeting,
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is great!

Are there any areas for improvement or something Social Sense Media could have done differently?

Nothing they are great!

BACKGROUND

Please describe your company and position.

I am the Director of Sales & Marketing of Zemi Beach House Hotel & Spa

Describe what your company does in a single sentence.

Award-winning 5-star luxury beachfront boutique hotel in Anguilla.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Sense Media to accomplish?

• Create and Manage Social Media Content
• Assist with Marketing Initiatives
• Create and Manage Social Media Ads

SOLUTION

How did you find Social Sense Media?

Online Search

Why did you select Social Sense Media over others?

High ratings, Great culture fit, Company values aligned

What was the size of Social Sense Media’s team?

6-10 Employees

What was your primary form of communication with Social Sense Media?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete ownership of digital marketing initiatives, top to bottom management and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Various standard and custom metrics and KPI's

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Always personable. Proactive more than reactive approach. Anticipated our needs.

What did you find most impressive or unique about this company?

They have an intuitive approach to our marketing needs, with complete professionalism and timeliness.

Are there any areas for improvement or something {provider_name} could have done differently?

None