SmartSites

BACKGROUND

Introduce your business and what you do there.

I run a construction company in California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSites?

We were looking for lead generation services.

SOLUTION

What was the scope of their involvement?

They started handling digital marketing work for us by running our Google Ads account. Since then, they’ve offered other services such as social media management and SEO, but we’ve been satisfied with their paid advertising work alone. We collaborated back and forth on ad copy ideas.  

What is the team composition?

I originally spoke with Natalie (Account Manager) to start our account there and establish a contract. Then, we started working directly with Richard (Senior PPC Analyst) on our Google Ads account.

How did you come to work with SmartSites?

They showed up in the search results after I searched for top marketing agencies. After reading some positive reviews, I called them about the work. 

How much have you invested with them?

We spend about $500 every month.

What is the status of this engagement?

We’ve been working together since around September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My total ad spend, including management fees, has generated a 25x ROI. I’m very pleased with their work and the results we’re seeing from them.  

How did SmartSites perform from a project management standpoint?

I come to Richard with my suggestions and ideas, and he’ll do thorough research to find solutions to my questions. It’s clear that he’s committed to providing a quality service, not just making more money. I appreciate his devotion to getting the best results he could possibly get for us. We communicate either by phone or email. 

What did you find most impressive about them?

Their main goal is to have us succeed and generate as many leads as possible, and that commitment shows in their work. They create long-lasting relationships through good business. That’s why I’ve continued to work with them over the years. 

Are there any areas they could improve?

I can’t think of anything. They’re super helpful. 

Do you have any advice for potential customers?

Don’t look any further for a Google Ads partner. You won’t waste any time or money with them.  

BACKGROUND

Please describe your company and your position there.

I am one of the founders at eRealty Advisors. We are a real estate agency that offers true 100% commission for a membership.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites for PPC and our goals were to increase our sign ups per month.

SOLUTION

How did you select SmartSites and what were the deciding factors?

We had worked with them before and wanted to return after trying other agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SmartSites is mostly doing PPC for us by creating campaigns tailored to our markets in NY, NJ, PA, CT, and MA. They have added us to most platforms such as Bing, Facebook, and LinkedIn.

How many people from the vendor's team worked with you, and what were their positions?

2; Co-founder and Senior PPC Analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far, we have increased our signups by 31% since signing with SmartSites. Month over month we have seen an increase in sign-ups and we have confirmed through their data and reporting that most of these sign-ups came from our PPC efforts.

They are constantly trying to help us do better as a company but also increase our presence across all aspects such as SEO and Email marketing.

Describe their project management style, including communication tools and timelines.

Mike and Kristina always communicated with us if there was ever an issue. More importantly, we have a monthly call in which we go over the reporting, data, and any opportunities they feel we are missing out on.

SmartSites were also very prompt at responding to our emails. They always meet their deadlines and give realistic expectations of when tasks would be completed.

What did you find most impressive or unique about this company?

Mike and Kristina always make us feel like we are their number one priority. Not only does this team care about our success as a company, but they are interested in our personal growth as well.

Are there any areas for improvement or something they could have done differently?

No, there are no areas that I can think of for SmartSites to improve on.

BACKGROUND

Please describe your company and your position there.

OrnamentallyYou - an ornament company - and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites Digital Marketing?

To take over my advertising

What were your goals for this project?

To have a competent agency run my Facebook Advertising while i focused on my business.

SOLUTION

How did you select SmartSites Digital Marketing?

Perhaps through this site, but I was looking for a company with great reviews.

Describe the scope of their work in detail.

I found SmartSites in my search for a reputable digital marketing agency to specifically run my Facebook Advertising while i get a grip on my business. I approached this process in a borderline paranoid way because i've gotten screwed over twice beforehand by 5-star rated agencies/individuals (and this is coming from a careful skeptic to begin with!).

I was greeted in a very professional way by Natalie and got a proposal, with their Facebook ads specialist Brian, that was carefully thought out and tailored towards my business (through a zoom call which made it personal and human).

I went ahead through the onboarding process which was easy and informative. So far results have been good and service has been great. Brian communicates with me all the time as far as telling me what happened, what's going on, and what's going to happen.

What was the team composition?

Got greeted amicably by Natalie, and introduced to Brian. Both went on to give me a proposal that was tailored towards my business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Right now, we've faced Facebook difficulties but they took the initiate to pursue Google as well and I currently have a positive ROAS

How effective was the workflow between your team and theirs?

Great communication! We speak almost every day

What did you find most impressive about this company?

We were doing well and ready to take off until Facebook's algorithmic nonsense - which is none of our faults - has seemingly conspired to set us back. Yet Brian went the extra mile and set up a profitable Google Ads campaign, which is kicking ass with a positive ROI right now. By far the best person i've worked with. Very satisfied!!

Are there any areas for improvement?

So far, none that I can think of

BACKGROUND

Please describe your company and your position there.

I help handle Marketing and misc. Administrative duties for Spray Foam Solutions

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites, and what were your goals?

We hired SmartSites for SEO/PPC purposes to help grow our business and help with our "slow season".

SOLUTION

How did you select SmartSites and what were the deciding factors?

We selected SmartSites because they presented well, were very knowledgeable, and offered metrics.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After we decided to move forward, we met the team we'd be working with (Ash and Kristina), from there they both gathered the information needed from us to begin PPC/SEO work. Each month we're getting a run down of progress and overall incredible metrics we haven't had the luxury of viewing until now.

How many people from the vendor's team worked with you, and what were their positions?

We work with Ash, who handles our SEO, and Kristina who handles our PPC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After a few months of working with Kristina and Ash, we actually ended up having to pause services for a week while a salesman was out of town because we couldn't handle the number of leads they were generating!

Describe their project management style, including communication tools and timelines.

They provide a dashboard every month that shows the previous months metrics/performance. Both Kristina and Ash are always available by email and respond within a timely manner with detailed answers to any questions we had. I would imagine they are just as accessible by phone, however, we primarily use email as it works best for us.

What did you find most impressive or unique about this company?

They are modern (they use email, video calls, digital presentations, etc,) and understand there is sometimes a gap in knowledge which leads them to always offer an explanation when requested or even ask us for clarification on business services we provide.

Are there any areas for improvement or something they could have done differently?

We hope they continue to build their services to include review generation.

BACKGROUND

Please describe your company and your position there.

We are an e-commerce company that manufactures and sells jijamas, a line of incredibly soft sleepwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites Digital Marketing?

We hired SmartSites to help us manage and excel our PPC and SEO efforts. The required transitioning from another agency.

What were your goals for this project?

Our over-arching goal was to increase our sales through organic SEO and paid search. We had to stay profitable while doing so. A secondary objective is to increase sales from non-branded keywords (in a profitable manner).

SOLUTION

How did you select this vendor?

We interviewed several agencies and based on their experience and skillset, we believed they were the best equipped to help us reach our goals.

Describe the project and the services they provided in detail.

The transitioned from our previous agency in a way that kept the business moving forward without issues. They assessed our in-market performance and made recommendations that included the creation of relevant landing pages and a testing plan to assess the PPC plan.

What was the team composition?

I have a day-to-day account manager (Michael) who is great and who runs my business within Smartsites. He leverages the different teams within the agency. For example he worked hand-in-hand with me and the SEO team to ensure we are all synced and aligned. They are all very accessible and easy to work with.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

So far, our results have been great. We have kept the core business running while in parallel, we've implemented a plan to capture more non-branded-keyword volume. Our cost/conversion is within our objective and we feel well prepared for the uptick in Q4

How was project management arranged and how effective was it?

We have weekly meetings, and many times have had more than one meeting per week. Everything has flowed smoothly.

What did you find most impressive about this company?

I am impressed with the knowledge and dedication from Michael, who manages my account. He is very accessible and spends a lot of time assessing my business results. He makes good recommendations and also tells me when he doesn't agree with my thinking, which is also a sign of a healthy business relationship.

Are there any areas for improvement?

Time will tell, right now we are on the right plan and we will stick to it.

BACKGROUND

Please describe your company and your position there.

We are the authors of the industry leading, Wiley exam review guides, which have helped tens of thousands pass their exams and accelerate their careers. I am the Founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites Digital Marketing?

I hired SmartSites for a visual refresh of my website and to assist with organic lead generation.

What were your goals for this project?

The goal was to improve conversions and increase organic visitors to the website.

SOLUTION

How did you select this vendor?

I interviewed various firms and like their portfolio, professionalism, and cost.

Describe the scope of their work in detail.

We met at their office a few times to go over goals, branding, and ultimately design ideas. From their, their team put together a few mock up ideas and we went back and forth until they were looking good. Matt and the team then implemented the designs on WordPress and went through QA stages before and after launching.

What was the team composition?

I worked mainly with Matt who coordinated the project with designers, developers, and seo strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site itself looks better than ever and I have received lots of compliments on it.

How effective was the workflow between your team and theirs?

We would talk regularly on the phone, via email, and in person about once per month. We also had access to the project portal which allowed us to see changes in real time.

What did you find most impressive about this company?

The team is very knowledgeable and persistent when it comes to finding out issues and providing solutions. Their communication is very fast and transparent.

Are there any areas for improvement?

The organic traffic is not where I hoped it would be yet, but they are continually trying new approaches to improve it.

BACKGROUND

Please describe your company and your position there.

Next Move Group is a consulting firm focused on creating economic growth for small to mid-sized companies, communities, and non-profit organizations. We do this by way of 3 primary services: site selection consulting for small to mid-sized companies, executive search consulting for small to mid-sized communities and non-profit organizations, and economic development consulting for small to mid-sized communities. I am the Co-Founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

We hired them to help design us a homepage and interior pages which would tie together our 3 service offerings into one cohesive mission and brand.

What were your goals for this project?

We wanted our leads and revenue to increase.

SOLUTION

How did you select this vendor?

We searched online for various potential vendors, and I liked the designs I saw SmartSites had built for other customers.

Describe the project in detail.

Once we selected the vendor, SmartSites had a kickoff web call to get our thoughts and align themselves with our wants. They then gave us unlimited revisions until we were totally happy with the design.

What was the team composition?

We were assigned an overall relationship manager, a project manager, and technical people worked on the design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our revenue is up 42% since implementing the design, October will be our best month ever by double. I am elated with the job SmartSites did.

How effective was the workflow between your team and theirs?

Very, I give it a 10 out of 10. Their project manager Olivia communicated with me very well.

What did you find most impressive about this company?

They were very patient in working through multiple options with me. Their design team is simply amazing.

Are there any areas for improvement?

No, I could not be happier.

BACKGROUND

Please describe your company and your position there.

I am the owner of Hat Heaven, a premium headwear retailer. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

PPC & SEO.

What were your goals for this project?

Better communication and better ad performance.

SOLUTION

How did you select this vendor?

I've worked with several marketing companies and none of them worked out. I found about SmartSites through a Google Ad.

Describe the project in detail.

We started off with Dylan (Paid Search Specialist, SmartSites) and Ashley (Senior Project Manager, SmartSites) auditing my PPC campaigns along with my website. They provided a long list of recommendations on what needed to be changed broken out by priority levels. 

What was the team composition?

Dylan was my PPC manager for Facebook and Google Ads. Ashley was my SEO manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have increased return on investment from 2-1 to 4-1 within their second month. My organic rankings are steadily growing thanks to Ashley's hard work.

How effective was the workflow between your team and theirs?

They are always available for immediate support, and their advice is always spot-on. I have faith in their experience and expertise in web marketing, and they are not afraid to both take my input and at the same time give their own.

What did you find most impressive about this company?

I really feel like I chose the right agency to entrust my business to. Marketing agencies are a human resource-driven industry, more than any other field. The quality of the people behind the name means a lot. I am lucky to have people like Ashley and Dylan on my side. If you're like me and are running a business in the 21st century, you cannot survive without a good e-commerce store; and every good store needs great marketing.

Are there any areas for improvement?

No, I'm 100% satisfied with their performance.

BACKGROUND

Please describe your company and your position there.

Searchlighting.com is a division of Aimrite Lighting, a lighting showroom established by my father, A. Arthur Schoenberg in 1960. Our first location was in Rockville Centre, Long Island, NY. In 1973, at the age of nineteen, I became responsible for running the showroom upon the premature death of my father. In 1978, I moved the showroom to Lynbrook, LI, NY. In the year 2000, we embarked on taking the Mom & Pop mentality of our showroom nationwide with the help of the Internet. Sincerely, Lloyd D. Schoenberg (CEO)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SmartSites?

Pay Per Click Advertising. 

What were your goals for this project?

Increase Conversion Value and Conversion Amount. 

SOLUTION

How did you select this vendor?

My team searched for the best PPC company and we came across SmartSites through an ad.

Describe the scope of their work in detail.

Working with Dylan has been a great experience. He completely restructured my Google account and drastically improved performance. By March of 2019, we'd already surpassed all online sales from 2018.

What was the team composition?

I worked directly with Dylan, and he worked with his development team to fix a few product feed issues, along with ensuring conversion tracking was properly installed. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results have been great! Sales keep increasing and I'm a happy camper.

How effective was the workflow between your team and theirs?

Dylan was very responsive and provided frequent updates on account changes and updates.

What did you find most impressive about this company?

Their responsiveness and attention to detail. I've worked with many companies and Smart Sites has them beat by a mile!

Are there any areas for improvement?

Zero suggestions. They've completely turned my business around.

BACKGROUND

Introduce your business and what you do there.

I’m a co-owner of Air Duct Brothers, which is a dryer vent and air duct cleaning company. I run the business with my brother.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartSites?

We hired them to help with our web positioning. We did an advertisement with magazine that is mailed to people around New Jersey, but we didn’t find it very satisfying. Because of this, we decided to hire someone to take care of SEO and web positioning for us. Being on any page other than the first would mean we weren’t going to get a lot of business, so we needed to work on that.

SOLUTION

What was the scope of their involvement?

SmartSites liked our existing website, so they just changed several things in order to help us be recognized on Google. They also managed our PPC and Google Ads efforts, focusing on how it would affect the positioning of our website. 

Also, we’d inherited our name from another business, and SmartSites suggested we should change it in order to be more air duct-cleaning oriented, and have that term included in the name of the business. Additionally, they helped design our trucks based on what they thought would be more effective. 

What is the team composition?

We worked with four people from their team altogether. I was in contact with Michael (Co-CEO and COO, SmartSites) and Anita (Director of Project Management, SmartSites). She kept an eye on everything. Over the years, there’ve been other people from their team who provide input on our positioning strategy. 

How did you come to work with SmartSites?

I wasn’t involved in finding them, so I can’t comment on that process. However, we had a meeting with them, and they explained what they were capable of in the short and long term. They asked us about our goals and where we saw ourselves in 1–2 years, then started elaborating on what kinds of services they provide, how they tacked them, what projects they’d worked on, and so on.

How much have you invested with them?

We spend around $80,000 per year with them.

What is the status of this engagement?

We started working with SmartSites in January 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been continuously receiving great feedback from clients. Our web positioning has improved so much that people find us when searching for local companies and call us. Even though we’re a small business, SmartSites has tackled our web positioning in such a way that, when someone looks for air duct cleaning in Clifton or Paramus, New Jersey, for example, we will automatically appear locally.  

This visibility has definitely been a game-changer for us. As soon as SmartSites implemented their techniques, we noticed a huge spike in our calls and in the number of deals we closed.

How did SmartSites perform from a project management standpoint?

They take care of everything, from our web positioning to the website management. We don’t need to do anything to manage the workload. They have full control over the management of our website. We meet with them in person as frequently as we can—I’d say it happens every other month. On a weekly basis, we stay in touch with them via email, and we call their office if we need them immediately.

What did you find most impressive about them?

SmartSites is a great company, and we feel comfortable with them. We’ve never had a problem communicating with Mike. All of our requests are answered right away. As far as communication goes, they’re top-notch. 

They’ve done a great deal of work for us. Our business is improving, and their positioning tactics are doing wonders. Michael is very hands-on. He’s there to answer any questions we may have. That attribute is something that we like because they always hear our feedback.

Are there any areas they could improve?

The only thing I think they could improve is their accounts payable. Every time we submit a payment, there seems to be a certain misunderstanding. Sometimes we’re charged too little, and other times it’s a bit more. We always correct these mistakes within a day or two, but it’s an annoying thing to have to stay on top of and make sure we’re squared away.

Do you have any advice for future clients of theirs?

Clients should keep an eye on how much money they’re paying SmartSites. Because they have full access to our cards, they usually charge us whatever amount we’ve agreed upon, but there is sometimes miscommunication with those in charge of their finances.