SlicedBrand

BACKGROUND

Please describe your company and position.

I am the CEO of Civ Robotics

Describe what your company does in a single sentence.

Civ Robotics is the leading construction technology company, enhancing efficiency and accelerating the development of essential infrastructure projects through robotics. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• Improve the brand awareness of Civ Robotics and its products across the construction, clean energy, robotics, tech, and business sectors.
• Position Civ Robotics as the leading construction robotics company by showcasing new products, client success stories, and evolving features.
• Establish me as a thought leader in the construction technology and renewable energy industries.

SOLUTION

How did you find SlicedBrand?

Referral

Why did you select SlicedBrand over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from SlicedBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The SlicedBrand team leads press outreach, core messaging, and media strategy for Civ Robotics, supporting important announcements and new product launches.  They utilize their strong media connections to arrange podcasts, interviews, thought leadership opportunities, commentary, and press meetings at events. They create and manage our event strategy, recommending events and speaking opportunities that best support our goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The SlicedBrand team secured a TV segment on CNBC for us, which was an incredible opportunity. SlicedBrand orchestrated all the details, sending CNBC’s film crew to a client’s office for an interview and the worksite for B-roll, as well as an interview filmed with me in our offices. They prepared everyone ahead of interviews so we knew what to expect and had a great practice run ahead of time to fine-tune things based on feedback. The segment was televised and featured on the CNBC digital site, reaching their audience of 355M monthly viewers. We saw a surge of coverage and buzz around our company following the segment.

The team arranged other interviews for me following the segment to keep the buzz going. Ayelet reached out to her close friend Robert to get me on his podcast “Unaligned,” and set up podcast interviews with Bricks, Buck$, and Bytes, Sean White’s Solar & Energy Storage Podcast, and TECHNE’s Behind the Robot. 

They also help me brainstorm and work through my thought leadership articles. We’ve already shared perspectives on winning over industry skeptics on SmartBrief and the role of robotics in solar construction on Solar Power World, amplifying my voice in the industry. 

The team landed coverage for us in many high-priority outlets across the clean energy, robotics, construction, and technology industries, including Fortune, Axios, New Atlas, Solar Power World, and more. They also secured interviews with key industry media, including The Robot Report, Unite.AI, and Engineering News-Record. 

The team works to find upcoming industry events and prepare speaking applications. They also use their strong media connections to secure meetings with journalists at key events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ayelet, the Founder and CEO, Lauren, the VP, and their team are proactive and always ready to move forward with the next steps to reach our goals. They stay ahead of the game and keep track of industry news, trends, and events. The team is flexible and adjusts quickly to push news as technical developments advance with our products.  

After the first call, the team jumped right into our first outreach, our funding announcement. They expedited everything due to the timeliness of the news and worked with us to get everything in order on short notice. They keep everything well-organized in a shared document, so we can easily track deliverables, progress, and wins. Our weekly meetings are another way we align, and we use the time to make adjustments as necessary. Throughout all strategy-building and meetings, they’re clear about timing and expectations and deliver on goals.

What was your primary form of communication with SlicedBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Having both the CEO and VP involved every step of the way is very unique and makes our work really adaptable, which is perfect for such a fast-moving industry. They’re able to quickly shift focus as our needs evolve. When we have big news, they are excellent at media outreach, but as there isn’t always news to share, they build thought leadership through interviews, podcasts, and guest posts. 

Are there any areas for improvement or something SlicedBrand could have done differently?

Nothing to add. 

BACKGROUND

Please describe your company and position.

 I am the Social Media Influencer of an other industry company 

Describe what your company does in a single sentence.

I am a versatile content creator and social media personality producing engaging content across multiple platforms to captivate and grow diverse audiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• further build my brand through compelling messaging
• strengthen my mainstream relevance through media strategies as I expand my business

SOLUTION

How did you find SlicedBrand?

Online Search

Why did you select SlicedBrand over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from SlicedBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I teamed up with SlicedBrand to further build my brand through compelling messaging and strengthen my mainstream relevance through media strategies as I expand my business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with SlicedBrand, I have been featured in prominent publications such as Business Insider, UNILAD, Yahoo! Life Canada, Daily Star, and elsewhere. SlicedBrand also secured commentary opportunities for me, which led to my insights being featured on Fortune and on Business Insider on multiple occasions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is super proactive. Their communication skills and level of responsiveness ensure that workflows are consistent and clear. They provide updates on a regular basis and always check in, even to follow up about how an interview went.

What was your primary form of communication with SlicedBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The initiative the team takes is inspiring. No matter the challenge, they will work with you to find the best solution to your pain points. It doesn’t feel like a service provider, it feels like they are on my team, as partners, ready to adapt to my vibe. They ensure I am comfortable, in the loop, and understand every move we make toward the end goal.

Are there any areas for improvement or something SlicedBrand could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Co-CEO of HappyFunCorp

Describe what your company does in a single sentence.

We help you build better software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• The help get the word out about our acquisition

SOLUTION

How did you find SlicedBrand?

• Online Search

Why did you select SlicedBrand over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from SlicedBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SlicedBrand to help us go public with our new chapter as a leading product engineering company, starting with our acquisition announcement. Part of this project was crafting new messaging that reflected our refined goals, vision, and mission. The team also worked with us to highlight our growth trajectory and further establish me as a thought leader in the digital product design space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our time together, SlicedBrand helped get us coverage in top-tier tech publications including TechCrunch, Crain’s New York Business, FinSMEs, and Techcouver. I also had my byline featured in TechCrunch and Built In and was welcomed as a speaker for a developer event, GitKon.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We not only had bi-weekly meetings, but a Slack channel for quick updates and daily communication. The team was super responsive and always made sure we had the latest updates – even if that meant following up with journalists multiple times to stay on top of things.

What was your primary form of communication with SlicedBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by their flexible, adaptive approach to PR. They always had a step-by-step strategy, a contingency plan that still met our needs, and fresh ideas for the future.

Are there any areas for improvement or something SlicedBrand could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and position.

I am the CEO of Xayn AG

Describe what your company does in a single sentence.

We are a research-based startup focusing on privacy-protecting and energy-efficient AI technologies. We develop our technology in Berlin, the vibrant capital of Germany, with the highest European standards for data privacy and GDPR compliance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• Push Xayn on international PR
• create an international thought leadership

SOLUTION

How did you find SlicedBrand?

Referral

Why did you select SlicedBrand over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SlicedBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we first started working with SlicedBrand, the team initially put together a comprehensive strategy outlining our goals, messaging, outreach calendar, thought leadership ideas, and next steps. This document aligned both our teams on shared goals and set us up for success. We were so impressed with the strategy their team put in place.

They made sure to set expectations on what was needed from our end to achieve the ambitious plan. When launching our new product this year, the team worked around the clock to help land me an interview with an influential journalist at Fortune. In preparation for the interview, they shared a detailed briefing with information on the publication, journalist, and potential questions I could expect. 

I felt very prepared and was able to knock the interview out of the park, which led to a feature article on Fortune, as well as its AI newsletter sent to thousands of industry leaders and VC firms. They made sure the coverage didn’t stop there and reached out to dozens of other contacts who would be interested in our news. 

As things settled down, they put together a coverage report, which shared all our hits, as well as metrics into the sentiment, traffic, estimated ad equivalency, and more. It was great working with a PR agency that was so adaptable and able to exceed our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal was to earn coverage in top publications that investors read and that is just what SlicedBrand did. The coverage on Fortune and the team’s continued outreach, led to more news sites picking it up, ultimately helping us make quite a splash. We now have some really great earned media to show investors as we work on our next funding round which I’m sure will make a world of difference.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team was in touch with a senior PR specialist, the Director of PR, the VP, Lauren P, and the Founder and CEO, Ayelet N, as well as others on the team working behind the scenes. They were regularly in touch over email and Slack, updating us every step of the way. They always delivered items on time and responded to our needs.

What was your primary form of communication with SlicedBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am always so impressed with their extensive media connections and ability to craft just the right story for each journalist. They leveraged their industry knowledge and personalized each pitch with such care. Ultimately, that personal touch is what landed us the piece on Fortune.

Are there any areas for improvement or something SlicedBrand could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Director of Business Development of an engineering company

Describe what your company does in a single sentence.

Power Management and EV Charging Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• Public Relations

SOLUTION

How did you find SlicedBrand?

Online Search

Why did you select SlicedBrand over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SlicedBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SlicedBrand initially created a detailed PR strategy outlining our goals, key messages, audience, and verticals. This showed me that they not only clearly understood the ethos of CyberSwitching but that we were all on the same page moving forward. The strategy shared an extensive list of ideas for outreach opportunities thought leadership ideas and included a timeline for what the next 6 months of our work together would look like. 

They then immediately dove into our first outreach and made sure to keep us updated each step of the way. They didn’t just craft a press release and send it out to the masses. They put together a digital press kit that has everything journalists are looking for. Then they personalized each message sent, shifted angles, altered their approach, and didn’t slow down until we secured some great coverage. 

In addition to proactive outreaches and commentary opportunities, they were always proposing thought leadership ideas to make sure I was involved in important conversations in the tech and EV industries. As a result my articles were featured in TechCrunch, Nasdaq, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When you google Cyber Switching now, you will find my thought leadership articles on TechCrunch, Nasdaq, and TechDrive, and other interviews I have with CNET and Torque News. They've helped us positioned us as a reputable leader in EV charging in the industry

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had bi-weekly meetings with the team and were in contact daily via email. The team was constantly updating me on the status of projects, sending good news, and sharing any feedback they received. Spanning multiple time zones, the team was always on hand no matter the time of day.

What was your primary form of communication with SlicedBrand?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by their extensive knowledge of the media landscape. Even when we had no news to share, SlicedBrand knew how to get the journalist's attention and become a part of the conversation. The team was always two steps ahead. Just when you think you are wrapping up one project, they have already moved to the next. Their creativity in both their writing and their strategy really sets them apart from any other agency.

Are there any areas for improvement or something SlicedBrand could have done differently?

Not that comes to mind

BACKGROUND

Please describe your company and position.

I am the Executive Assistant of an arts, entertainment & music company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• Our main goal was to build brand awareness of our app as it became publicly available. We wanted to get in front of artists, creators, and music lovers, and at the same time, also get our story published on top-tier publications that are read by investors.

SOLUTION

How did you find SlicedBrand?

Referral

Why did you select SlicedBrand over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

After our initial meeting, SlicedBrand created a comprehensive PR strategy that included key messaging, goals, media outreach angles, thought leadership ideas, and a plan of action. The team is continuously assessing and updating the strategy as needed as time goes by. From our first week together, the team has shared commentary opportunities that are from publications relevant to us and where we wanted to be in the conversation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve only been working with SlicedBrand for five months and have already seen our news published on our wishlist publications. The team has secured coverage for us on Engadget, MusicTech, Music Ally, Yahoo!, InsideAI, CyberNews, Trend Hunter, and more. Most recently, SlicedBrand invited reporters to our event at a festival and had interest from Rolling Stone, The Daily Dot, The LA Times, The Information, The Drum, and others. 

The team also guided me through the thought leadership process and I successfully bylined pieces at Nasdaq and AllBusiness. TechCrunch is interested in one of my ideas as well and I’m currently working on the piece with the help of SlicedBrand. Their knowledge of what’s needed is huge when it comes to drafting an article for specific outlets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 We communicate daily and they are very proactive, always staying on top of deliverables with reminders of things needed from our end, which is really appreciated.

What was your primary form of communication with SlicedBrand?

Virtual Meeting

What did you find most impressive or unique about this company?

I am most impressed with SlicedBrand’s ability to adapt quickly. We have had unexpected announcements and news but they always figured out a way to pivot strategies and secure awesome coverage. We’ve worked with other PR agencies in the past and this experience has been far superior.

Are there any areas for improvement or something SlicedBrand could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing at Kevel, a leading API infrastructure platform used to build custom ad platforms. Our customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

Throughout 2020 our company has seen significant growth, hiring more people and securing more partnerships with many notable names, but this wasn’t reflected in our media coverage. Given our many exciting upcoming projects, we needed a team to help leverage these opportunities and get our news in tech and advertising publications. Our main goal was to build up our brand awareness of Kevel as the leader in advertising API technology and the only infrastructure that can build personalized, cost-efficient ad products in weeks.

SOLUTION

How did you select this vendor?

We were looking for a PR agency that had a vast knowledge of the industry and could leverage their network of media connections to get Kevel in front of the right audience. We heard about SlicedBrand through Acquired’s (popular technology/business podcast) Slack channel. Ayelet is a member of the Acquired community. At Kevel, it is really important that we work with people who believe in our mission. Upon meeting Ayelet and her team, we could tell they were as dedicated to the project as we were.

Describe the scope of their work in detail, including any steps and the final deliverables.

SlicedBrand hit the ground running with a comprehensive PR strategy for the first three months. This provided an immediate plan and a foundation for the work to come, and made us confident they fully understood the brand’s messages and goals of the partnership. They leveraged their media connections to secure top coverage on Insider, Fortune, TechCrunch, AdExchanger, and even local press.

When we needed to accelerate the timeline for one of our announcements, they adapted their strategy and altered the press materials accordingly. They are honest communicators and keep us informed. SlicedBrand has helped us navigate writing our first thought leadership article and presented us with commentary and speaking opportunities that match our goals.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with the Founder and CEO, Ayelet, and the VP, Lauren, on every project. Alongside the leadership, was a content associate that excelled in capturing our core message and a media relations associate who also utilized her connections. They were very responsive and thoroughly answered all our questions in a timely manner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SlicedBrand we have won the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and were selected by Insider as one of the hottest adtech companies of 2021. Our latest funding news was featured in top business and advertising publications like AdExchanger, Fortune, and Biz Journals. Our CEO James Avery bylined an article published on TechCrunch. SlicedBrand got our name in front of VCs and leaders within the tech industry in more ways than one.

Describe their project management style, including communication tools and timeliness.

We have weekly meetings and are in communication with them almost daily. They provide real-time updates on project progress and are responsive to all communication.

What did you find most impressive or unique about this company?

I was most impressed with SlicedBrand’s efficiency and thoroughness. As soon as we started working with them, a plan was set into motion on how we can achieve our goals and they got to work right away. In such a short amount of time, we started seeing results. Once a project was finished they swiftly transitioned to the next. The dedication and attention that each person gives to our account is a testament to why they achieve the results they do.

Are there any areas for improvement or something they could have done differently?

Not that comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder and CEO of Speedb, a next-generation data engine that removes the capacity, scale, and performance limitations of existing solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

The initial tasks we hired SlicedBrand to complete was to generate relevant press coverage as we officially came out of stealth to launch our company and to construct a public relations strategy moving forward. We want to establish and maintain a level of brand awareness and recognition among developers and in the high-tech market. Our first major goal was to conduct a successful product launch with significant press coverage that emphasized how Speedb boosts performance and eliminates the challenges existing storage engines face.

SOLUTION

How did you select this vendor?

SlicedBrand was recommended to me by a colleague who had used them in the past with his Sustainability AI-based startup.

Describe the scope of their work in detail, including any steps and the final deliverables.

In the lead-up to our product launch, SlicedBrand designed and executed an outreach strategy specific to the announcement. They netted an exclusive story with prominent business and tech news site ZDNet. The piece is researched and thorough, and the reporter also interviewed me for his podcast prior to writing the article.

They followed it up with additional stories exactly where our audience is to be found: The Fast Mode, IT Security News, TechStrong TV, and insideBIGDATA. Following the launch, they designed a strategy that outlined brand messaging angles, plans for thought leadership and further outreaches, and which of their extensive media connections they felt were the best fit for stories pertaining to our company.

How many people from the vendor's team worked with you, and what were their positions?

Our account is handled by CEO Ayelet and VP Lauren, as well as a designated content associate, media relations associate, and others from their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The ZDNet exclusive launch announcement was fantastic. With that piece, we absolutely hit the ground running in one of the publications that is on developers and high-tech pros’ radars. We told them the audiences we wanted to access and the kind of coverage we wanted, and SlicedBrand secured that for us right away.

Describe their project management style, including communication tools and timeliness.

Super professional team, ongoing communication and 100% accuracy on timelines.

What did you find most impressive or unique about this company?

SlicedBrand has delivered upon 100% of the project plan. Perfect combination of client services and professionalism.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of Duda, a fully responsive website builder targeted at agencies and SaaS platforms. We now host over a million websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

We started working with SlicedBrand prior to a major funding round announcement. We wanted them to build momentum for our organization going into the announcement and then to see it through, publicity-wise.

SOLUTION

How did you select this vendor?

My VP of Marketing was already aware of Ayelet’s prior work and excellent reputation, and reached out on social media.

Describe the scope of their work in detail, including any steps and the final deliverables.

With the funding announcement on the horizon, SlicedBrand created a complete brand messaging strategy. This strategy included a full plan for thought leadership placement in widely-read publications intended to position Duda and myself on the forefront of website-builder innovation and design. They used their impressive network of media connections to get us in front of our target audiences. They provided personalized media training and managed every encounter with the press down to the last detail.

How many people from the vendor's team worked with you, and what were their positions?

CEO Ayelet Noff, VP Lauren Perry, and their team of content associates and media specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SlicedBrand placed multiple thought leadership pieces for us and helped us make them as informative, readable, and entertaining as possible. They landed us major coverage for the funding announcement on TechCrunch, TechRadar, Yahoo!News, Cheddar, and more.

Describe their project management style, including communication tools and timeliness.

SlicedBrand was always on top of communication. We were never left in the dark. They are always pushing us to prioritize communications and consistently present us with additional opportunities.

What did you find most impressive or unique about this company?

We are so pleased about how the funding announcement was handled. SlicedBrand told us what they were going to do, kept us informed every step of the way, and delivered.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am an advisor and Director of Market Strategy at the IOTA Foundation. I am also the CEO of Seedlab, which offers digital consulting and support services to innovative startups and businesses in the tech sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

IOTA approached SlicedBrand to design and carry out a full media and public relations strategy with an emphasis on accelerating brand awareness and securing high-level press mentions.

SOLUTION

How did you select this vendor?

IOTA chose SlicedBrand for their combination of top level media connections, dedicated attention, storytelling capabilities) and tech (specifically crypto expertise).

Describe the scope of their work in detail, including any steps and the final deliverables.

SlicedBrand managed to get tons of press coverage for IOTA across business, fintech, crypto, mainstream, and general news outlets. They also successfully placed a large number of thought leadership pieces across several publications.

How many people from the vendor's team worked with you, and what were their positions?

Founder Ayelet Noff and VP Lauren Perry together with a team of content writers and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SlicedBrand ensured IOTA was a constant presence within the cryptocurrency and fintech media, securing over 1,300 direct press mentions and features in 2020.

Describe their project management style, including communication tools and timeliness.

There were no problems whatsoever. Everything was efficient and timely.

What did you find most impressive or unique about this company?

The amount of personal attention they dedicated to my company was unparalleled. I’m sure SlicedBrand has plenty of other clients but based on the time and care Lauren and Ayelet put into their work for us, I’m halfway tempted to believe IOTA is the only one. Consider this my wholehearted endorsement.

Are there any areas for improvement or something they could have done differently?

No