Skona Advertising

BACKGROUND

Please describe your company and position.

I am the Creative Director of the company

Describe what your company does in a single sentence.

Lucid (Acquired by the company) was a ResTech (Research Technology) company whose marketplace platform programmatically connected market researchers with survey respondents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skona Advertising to accomplish?

• Brand awareness
• MQLs

SOLUTION

How did you find Skona Advertising?

Online Search

Why did you select Skona Advertising over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Skona Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In 2021 Lucid approached Skona for a brand awareness campaign. Our own research revealed we suffered from low unaided brand awareness within our space. 

Additionally the name Lucid is shared by several companies in several industries so differentiating Lucid the ResTech company from the others was important. Additionally, we filled a very specific niche in our industry and needed simplified messaging to explain that niche. 

Our key deliverable was a campaign concept that would solve these problems. Once the concept was established partnered with Skona to executed creative for the entire funnel including static display ads, social ads and brand videos.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our two main measurements for this project were unaided brand awareness (measured annually via a third party consultant) and MQL.Through the course of the campaign we measured a doubling of our unaided brand awareness and exceeded our internal MQL goals for the year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project Skona was a pleasure to work with. They were timely with the deliverables and worked collaboratively as an extension of our internal team.

What was your primary form of communication with Skona Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of most impressive things about Skona was how quickly they "got" us. Lucid filled a very specific niche in the industry that was often hard to explain. Not only did Skona understand our business very quickly they were also able to articulate our value in a simple and straightforward manner.

Are there any areas for improvement or something Skona Advertising could have done differently?

Overall happy with the work!

BACKGROUND

Introduce your business and what you do there.

I’m a global marketing manager at Mercuri International Group, a sales consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sköna?

We needed help to retouch up our brand when we did a repositioning. We then realized we needed a total makeover.

SOLUTION

What was the scope of their involvement?

They helped us with a new brand positioning for a messaging platform. They also did our logo and new colors and brand design. They also supported us in providing a new design for our website. They said that we couldn’t just touch up our logo, but we needed to change the logo because it didn’t work on all digital devices. 

We are now on a monthly retainer with them because they support us in a lot of other projects. They’re helping us with a company video that we’re producing as well as with any other support we need.

What is the team composition? 

I worked extremely closely with our contact person. We worked with the team in Stockholm, but they also have an office in the US where they create the design work. I don’t know how many people in the US were involved in the design, but I’ve been in contact with at least 6–7 people in Sweden.

How did you come to work with Sköna?

An external consultant that I worked with recommended Sköna.

What is the status of this engagement?

We started working together in March 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With all the new templates and design on our new website, it made a huge impact. We received a lot of positive responses internally when we presented it. We had the same logo since 1960 and were expecting negative comments, but we only received positive comments. We’ve received a lot of positive feedback from our customers as well in regards to us being perceived as being more modern, that it’s easier to understand what we’re about, and that our offering is much easier to understand.

How did Sköna perform from a project management standpoint?

I love our fantastic project manager. She’s wonderfully service-minded and is always trying to help. She works proactively and comes with ideas. She listens well and is always available day or night. We use phone calls, email, face-to-face meetings, and design tools for any presentations.

We were in close contact. They listened to us and understood us quickly. We were delighted with what they delivered from the start.

What did you find most impressive about them?

They truly understood what we wanted and came back with ideas that we liked immediately. They delivered on time with tight deadlines. They worked after hours to get it done. We were impressed with how fast they worked.

Are there any areas they could improve?

No, we are tremendously happy with them.

Do you have any advice for potential customers?

Be as thorough as possible in your brief to create a better chance for what you want to be understood.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and communications at San Francisco Marin Food Bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sköna?

We're a non-profit with limited resources, so we needed a vendor that would help us with our brand strategy and work with our budget.

SOLUTION

What was the scope of their involvement?

They provide strategic brand counsel, helping us develop our brand identity. They’ve developed our website and continue to maintain it. They also produce our annual reports and collateral for our annual gala. When we have various events or campaigns, Sköna creates campaign microsites for us. In addition, they provide design services, such as redesigning our newsletter and creating infographics. We've had advertising campaigns in the community and Sköna has helped us with both the concept and the production.

How did you come to work with Sköna?

I joined the company after the relationship had already started.

What is the status of this engagement?

We started working with them in May 2014 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen a huge jump in our web traffic after Sköna redesigned our website in 2016 and helped us create an ad campaign that extended across all of our channels. December is the most important month of giving for us and we’ve noticed that our traffic has been increasing about 60% year after year.

How did Sköna perform from a project management standpoint?

They're incredibly responsive. We have weekly check-ins with our account executive and our web strategist. They're great communicators and meet their deadlines.

What did you find most impressive about them?

We feel like we're the most important client to them. They bring their best talent to the project and pay a lot of attention to us. Also, they're willing to work with a non-profit, so it's like a gift in many ways.

Are there any areas they could improve?

Not at all.

Do you have any advice for potential customers?

They're a great strategic partner, so they'll take care of everything for you.