SiteCare

BACKGROUND

Please describe your company and your position there.

I am the founder of Acoustic Orange, a marketing consulting company, and COO of ILO Digital, a membership community focused around the topic of innovation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare?

As we approached launch of our new website, we hired SiteCare to manage the day-to-day maintenance of our Wordpress site. I also hired them for weekly strategy and coaching sessions to help drive our digital marketing success.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found SiteCare through an online search. Their deep knowledge and experience was the deciding factor in choosing them over other options.

Describe the project in detail and walk through their service package.

SiteCare handles our Wordpress instance from top to bottom. We know our site will function properly and be reliable and stable while we constantly iterate on its design and functionality. SiteCare is able to skillfully manage our core instance as well as all the integrations and 3rd party features we deploy.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an entire team there, led by the VP of Client Success and various members of their client success team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site is reliable and stable. New features and integrations are managed quickly and skillfully.

How effective was the workflow between your team and theirs?

Fantastic. We work with Trello in a very organized and efficient way. Nothing falls through the cracks.

What did you find most impressive or unique about this company?

Their level of expertise is unmatched. They are experts in Wordpress and extremely knowledgeable about all aspects of digital marketing.

Are there any areas for improvement or something they could have done differently?

Nothing they could do differently. They are a 5 star team.

BACKGROUND

Please describe your company and your position there.

I am the Head of Growth with the objective of driving revenue into the business through a multitude of channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

SiteCare assisted in Data enrichment and amplification of communication efforts to a variety of industries.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred and after a tender process and interviews with a variety of different stakeholders, we selected SiteCare based on the hands on approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery, Plan of action and strategic roll out. Both teams needed to identify roles and accountability as well as set deliverables. Once this had been actioned we needed to work on a phased role out plan.

How many resources from the vendor's team worked with you, and what were their positions?

We had the initial discussion with the Account Management and MD and then on a monthly basis we had a full team review. Account Management kept everyone in the loop on a weekly basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far we have exceeded expectation and have received a read rate of 20%+ with replies from big stakeholders and key contributors to our industry. We are continuing to make great strides and will recommend SiteCare to our partners.

How effective was the workflow between your team and theirs?

5/5. Very good

What did you find most impressive or unique about this company?

Outbond was a headache before and was well looked after during the process and continues to be a channel that does not cause issues within the business.

Are there any areas for improvement or something they could have done differently?

Alternative suggestions rather then limiting scope would be a consideration.

BACKGROUND

Please describe your company and your position there.

Autopilot allows companies to streamline internal processes, from start to finish. Our features are aimed to ensure a better experience for everyone, from your clients to your staff and suppliers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

We have an amazing business solution but needed more leads. We focused on our Vendor onboarding solution with SiteCare.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have heard Jason Bagley speak a number of times and believed that he and his company could deliver us the results that we required.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There was an initial interview which lead to the building of the Discovery document. Once this was approved our email campaign was drawn up and approved by us. This was followed by the approval of email addresses. the go live. SiteCare offer regular updates and tweaks to the offering.

How many resources from the vendor's team worked with you, and what were their positions?

2 resources, VP Digital Strategy and Account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting more meetings set up now than ever before!

How effective was the workflow between your team and theirs?

Very slick

What did you find most impressive or unique about this company?

They understood our business and marketing strategy. Their technical skills were also solid

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the COO of an online job board and mobile platform for the dental industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SiteCare?

We had just updated our website and needed to improve our SEO Score. We hired SiteCare to support SEO.

SOLUTION

What was the scope of their involvement?

SiteCare identified the most crucial things we could do to improve our SEO Score. They conducted a full-fledged audit on our site. Using that information, they provided a prioritized list of recommendations to improve our SEO score.

From there, our team began working on the tasks that would impact our could rankings the most. Now SiteCare reviews our work once we complete a task and they revalidate our site.

What is the team composition?

We worked with Drew (President & Founder) and Justin (VP of Operations).

How did you come to work with SiteCare?

When I was talking about what we were struggling with, other business owners recommended SiteCare.

What is the status of this engagement?

The project started in November 2020 and we’re still engaged with them. The project is probably winding now, but they continue to provide support.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Hiring SiteCare is the best investment we’ve ever made. When we began the project, our SEO score was at 16%, but now we’ve reached 76%. Back in January, they recorded 1,078 critical errors and 17,141 errors. As of yesterday, we now have zero critical errors and just 38 errors. On top of that, revenue from organic traffic has increased from 20%–32%  since January.

How did SiteCare perform from a project management standpoint?

We established a regular meeting schedule at the beginning of the project. In each call, we go through the results of their work and what they are going to work on in upcoming weeks. Then we meet again two weeks later. They are always available for questions and are on top of everything.

What did you find most impressive about them?

I’ve never seen a team as knowledgeable as SiteCare. They always think about elements we haven’t thought of.

Are there any areas they could improve?

I can’t think of anything they need to improve.

Do you have any advice for potential customers?

Listen to what they say and don’t push back. It will be a process, so you’ll need to work through the project step-by-step and reevaluate it every few weeks.

BACKGROUND

Introduce your business and what you do there.

Polyglass U.S.A. is a roofing, manufacturing, and waterproofing solutions manufacturer. We sell directly to distributors, but our end clients are roofing contractors. As the associate marketing communications manager, I handle our customer rewards program as well as any press releases, email campaigns, and website updates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SiteCare?

We originally needed a partner that could support our website development. We utilize WordPress for the backend of our site, so we were looking for someone to manage our site. For my project, that role would expand into SEO help and paid digital advertising before later incorporating web maintenance.

SOLUTION

What was the scope of their involvement? 

I specifically work with SiteCare on our email and digital marketing campaigns. Before they came along, we didn’t have any set deliverables, goals, nor tracking set up. We’d also had a bad experience with our previous third-party SEO provider because they weren’t consistent with reporting and didn’t lay out a good groundwork plan. 

SiteCare joined this project in 2020 and took on the role of a marketing consultant. They reviewed our past data and laid out a plan that defined our KPIs and business solution. Since then, we’ve mostly used them for monthly reporting through Google analytics. If we ask them to promote a certain product, they’ll send us a full scope of how to do that through email, social media, and digital campaigns. We’ll review the plan before signing off on it, and they’ll fully execute everything on their end. 

The same goes for when I have a trade show or any event that could potentially provide leads. I just email them a request for what I need, including the list of subjects and the leaders we’re targeting, and they handle the rest. Afterward, we’ll talk through the reporting to figure out where we could do better next time.

They’ve done so well on the reporting side that we’ve decided to expand to a larger scope in 2021, which includes all of our website maintenance. They now handle our WordPress updates and make backend enhancements for us.

What is the team composition? 

Currently, I work with about five people. The CEO has been with us since the beginning and is fantastic — my director and peer have a great working relationship with him. We also work with their VP of operations. Once we send him an inquiry, he’ll distribute and manage it for us. Then, there’s a content writer and a social manager.

How did you come to work with SiteCare?

This was before I started my role, but we’d actually worked with them when they were known as Southern Web. At the time, they were working on website development. They later changed their name to SiteCare after were acquired.

As for jumping into this new strategy with SiteCare, it was really based on their performance in reporting and metrics. SiteCare pitched us how they could handle our SEO, showing their approach to timelines and communication, and it just seemed so much clearer. The plan included everything that we would’ve ever needed, and they’ve kept their promise since. That’s why we decided to switch over to them and expand into a larger scope this year.

How much have you invested with them?

For this project, we’ve spent between $150,000–$200,000.

What is the status of this engagement?

As I’ve said, they’ve been working with us for a long time, so I’ll just speak about the project that they’ve stared with us back in January 2020. They’ve been successful as our consultant on that front, and we’re continuing to work with them this year in a greater scope.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They work with our digital strategist to provide full monthly reports that span about 20 pages. Obviously, in the first month, we needed to tweak that and communicate what we wanted to see, but they’ve been very good about making those adjustments and getting back to us on time.

As far as the actual metrics, it’s great to actually see the numbers. Each month, SiteCare walks us through our full report so that we can talk through any questions. Their team is diligent in pointing out what is or isn’t working well and then really diving in to figure out why that is. 

How did SiteCare perform from a project management standpoint?

They have a great system where we can send an email to their marketing inbox, and it will become a ticket. This could be for any topic, whether it’s a simple change in our LinkedIn campaign to writing a press release. We can then follow that ticket as their team works on it. Depending on who the inquiry is for, the relevant team member will jump in and answer it.

As for general management, they’re great. When we send tickets or check in with them, they’re responsive in saying that they’ve received our message and let us know when they’ll get it back to us. They also let us know if a timeline needs to be changed. I’ve never experienced an instance when a timeline change hasn’t been communicated and agreed upon.

Honestly, they’ve kept us in check, too, which is great because we’re a smaller marketing team. They’ve realized that we have to wear a lot of hats, so when we’re not as communicative as we need to be, they reach out with reminders on our deadlines. They keep us accountable, and we love how they’re able to execute and provide reporting while also giving us constructive feedback on how we can work better together.

What did you find most impressive about them?

For me, it’s their accountability. I’ve worked with third parties in the past where it’s definitely been more of us pushing them — “us” being a very small marketing department for a very large company. We don’t have time for that when we have to wear so many hats.

That’s why it’s impressive how SiteCare can keep track of all of our requests. They fulfill them in a timely manner and are always there for us. If I have a question, I know that I can even give the CEO a call and talk it through. There have been very few third-party companies that I’ve worked with that could do that.

Are there any areas they could improve?

It might be helpful to put the pieces together a bit more between their social media management and monitoring skills. It’s not a huge thing, but I can’t find a platform that will do the full scope for us.

Do you have any advice for potential customers?

If a company is looking to hire SiteCare, they’re looking for the full package. They’re looking for a vendor that can truly take over for whatever service they need, whether it’s website maintenance down to another hand in their marketing department. SiteCare has a wide range of products and services now that they’ve been acquired along with a larger bandwidth. You can always expect great results with them.

BACKGROUND

Please describe your company and your position there.

I am a founder of a marketing and business development firm. Many of our B2B clients are in the building materials industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

We partnered with SiteCare to provide analysis and increased web traffic in certain geographic areas targeted to a very specific audience. We wanted to increase traffic in advance of launching e-commerce capabilities.

SOLUTION

How did you select SiteCare and what were the deciding factors?

We chose SiteCare because of previous positive experiences and their unwavering commitment to being customer-focused when overcoming any challenges. The speed in which they respond and their willingness to proactively provide ways to improve what we’re doing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We met virtually to review goals, challenges, budget and timeline. SiteCare provided a few different potential solutions with consideration to limited resources. Monthly reports and quarterly check-ins allowed us to assess progress and pivot when needed. Site traffic grew dramatically in those targeted regions which in turn converted into leads and sales. We saw results within 3-6 months.

How many people from the vendor's team worked with you, and what were their positions?

We had 2-3 points of contact depending on what was needed. One was content-focused, one was search term and account management focused and the theirs was the technical person responsible for making changes to the website functionality.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website leads grew by 30% and sales grew by 15% in the first year.

Describe their project management style, including communication tools and timelines.

The team has been great at managing expectations and clearly communicating while working on this initiative. Email is the best way to communicate and I receive a response quickly every time.

What did you find most impressive or unique about this company?

They think like business people trying to accomplish a business goal. They don’t get too caught up in the ‘data’ that they lose sight of the bigger business picture. They’re also not afraid to try different things.

Are there any areas for improvement or something they could have done differently?

I wish they did a better job of being proactive in checking in when there isn’t a deadline involved.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a food website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

We hired SiteCare to upgrade overall site health. They also perform ongoing maintenance work, and troubleshoot any development questions.

SOLUTION

How did you select SiteCare and what were the deciding factors?

I was referred to SiteCare by a friend with a similar business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We hired SouthernWeb for SEO work, and SiteCare was included in the package. Since hiring, we have spoken many times to discuss best practices. We've also navigated many issues and come to reasonable solutions for issues and the troubleshooting matters.

How many people from the vendor's team worked with you, and what were their positions?

Ryan Sullivan and Justin Atkinson

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a 30% growth in traffic in just 6 months. And with current recommendations, I foresee even larger growth.

Describe their project management style, including communication tools and timelines.

We converse via email, and have Zoom meetings. Scope of work reports are sent and agreed upon fully before work begins.

What did you find most impressive or unique about this company?

The vast knowledge of SiteCare employees is so helpful. I've been in business for 11 years, and I've been looking to a go-to person for answering very technical web development questions. I not only trust SiteCare for the best answers, but I also trust them to stay abreast in the field and keep my business current.

Are there any areas for improvement or something they could have done differently?

I really can't think of anything that hasn't been absolutely stellar.

BACKGROUND

Please describe your company and your position there.

President of a marketing and public relations firm in a mid-South state for over 47 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

We have been working with team members of SiteCare for over 16 years to provide SEO services to increase several existing clients' qualified web traffic.

SOLUTION

How did you select SiteCare and what were the deciding factors?

We had previously used other digital companies, but after reviewing proposals and interviewing the team, we felt their skills and strategic planning was the best fit for our company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Over the 16+ years of working with the team, our projects have included initial site builds to ongoing SEO efforts.

How many people from the vendor's team worked with you, and what were their positions?

Four team members, including the president, digital marketing manager, vice president of operations and content strategy manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their efforts have proven very successful in meeting our clients' goals to increase not just numbers, but qualified leads. Their primary success is reflected in the success of our clients' increased sales and identifying point of origin of the inquiries.

Describe their project management style, including communication tools and timelines.

The SiteCare team brings a great mix of knowledge of not only the mechanics of digital marketing, but the understanding of the target audience's needs, and their use of the tools offered.

The entire team is always available to answer questions and make adjustments when needed.

What did you find most impressive or unique about this company?

Their desire to hear the clients' issues and needs clearly, discern how to utilize methods to reach goals, maintain civility and patience and deliver the correct products.

Are there any areas for improvement or something they could have done differently?

Well, we all would like lower costs, but I believe in the adage of "you get what you pay for."

BACKGROUND

Please describe your company and your position there.

I’m the Director of Marketing and Business Development for a privately owned healthcare consulting firm. Our organization works exclusively with hospitals and health systems of all sizes across the United States

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteCare, and what were your goals?

We hired SiteCare originally to manage the back and security of our website. After a few months of relationship building and positive outcomes, we engaged then for a complete website redesign and optimization.

SOLUTION

How did you select SiteCare and what were the deciding factors?

We chose SiteCare based on their proven track record and expertise we had heard from previous clients they had engaged with. They showed us some of their recent work products and gave us contact information to reach those individuals. We contacted those clients directly who all spoke very highly of SiteCare’s quality and timeliness.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SiteCare took our previously designed website and updated everything to fit a newer and fresher design. Our organization had 300+ pages of historic content that had to be re-mapped and configured to fit the new build. Our organization had also recently gone through a new branding that had to be incorporated into the re-design. The website was built with the end-user in mind allowing individuals to flow through content more easily.

SiteCare managed the entire back end process of the build on our WordPress server all the way to the forward facing front end that our clients see on regular basis. Our website historically had also never been optimized for search prioritization. SiteCare has spent countless hours providing guidance and manipulating pages to be optimized for search.

How many people from the vendor's team worked with you, and what were their positions?

We worked very closely with a handful of individuals (5-8) within the organization. Our main point of contact was Ryan, he is one of the leading executives within the organization. He managed the entire process very well and kept us in the loop related to all aspects of the engagement. We still worked very closely with Ryan and his team on their website optimization and security strategies and ongoing basis because we are so pleased with his efforts in the past.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic has increased dramatically as a result of the redesign. Our firm used to see roughly 2000 unique users per month and averaged around 8000 page views per month. Over the past 12 months we have been averaging nearly 7000 unique users per month and just over 14,000 page views. This massive increase is a direct result of the weather so we design and optimization for search.

Describe their project management style, including communication tools and timelines.

A significant portion of communication was through Trello. It was utilized to manage many of our longer-term objectives we were trying to accomplish. It also supported many of the file transfer requirements throughout the engagement. Additionally, email and weekly calls were consistent throughout the length of the engagement.

Our organization continues to have frequent touch points with Ryan and his team regarding ongoing website optimization. The overall style was very structured but also allowed for fluidity and constant communication throughout engagement.

What did you find most impressive or unique about this company?

The most impressive part of the team is its willingness to accomplish things outside of the original scope of work and provide realistic feedback on how to accomplish those items most effectively. Transparency and full communication like that is unique and they provided expert level direction that our team desperately needed.

Are there any areas for improvement or something they could have done differently?

At one point during the engagement we were handed off between project managers within the organization. That transition could have been more seamless. We’ve benefited by ultimately ending up working with Ryan and his team the handoff couple have been improved somewhat.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a hair salon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SiteCare?

We hired them for marketing and advertising.

SOLUTION

What was the scope of their involvement?

They help us with our Google and Facebook ads, and other social media ads. The team also spearheads our SEO efforts. They do brainstorming and helps us come up with ideas — things that consumers are going to look for on social media and taking content that is specific to our business and implementing it with those criteria.

What is the team composition?

We work mostly with Dustin  (Digital Marketing Manager) and Justin (VP, Digital Operations). 

How did you come to work with SiteCare?

I was searching for a new website management company when I came across SiteCare. I interviewed them among others and selected them. 

How much have you invested with them?

We’ve probably spent around the ballpark of $2,000–$3,000.

What is the status of this engagement?

We started working with them around January 2019, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve either broken or even exceeded what we’ve spent on marketing. 

How did SiteCare perform from a project management standpoint?

They have a great project management process. They've never had problems with deadlines or anything. 

What did you find most impressive about them?

They've been highly responsive — whenever I send them an email, I hear back within 20 minutes.

Are there any areas they could improve?

No, I don’t think they have any areas they could improve on. They do a great job.

Do you have any advice for potential customers?

Know what you’re trying to accomplish and articulate it well to SiteCare. Above all, have clear and defined goals, and have a budget for your vision.