Sing!

BACKGROUND

Introduce your business and what you do there.

I’m the brand and commercial director of a retail brand. We’re in the retail, hospitality, and tourist business. We have 16 retail shops, five restaurants, and a growing e-commerce site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sing!?

We didn’t have the in-house expertise to handle our digital marketing. We outsourced to Sing! so they could handle our SEO, PPC, and Google Ads.

SOLUTION

What was the scope of their involvement?

Our e-commerce site represents our brand. It’s been around for a good number of years, but it’s only gaining momentum now. Post COVID-19, the site comprises 15% of our business. Sing! ran all of our campaigning, driving traffic and conversion. For SEO, they managed our targeted keywords and tracking. They placed our Google Ads depending on what we had going on in our events calendar. We held weekly calls to discuss how we delivered.

What is the team composition?

I worked with three individuals comprising Lee (Co-Founder), Patricia (Operations Director), and Pranay (Digital Campaign Manager).

How did you come to work with Sing!?

I’m new to my role, and they were in place when I joined. However, from my understanding, a part of the reason was for Sing!’s flexibility and agility.

How much have you invested with them?

We invested about €50,000 (approximately $59,000 USD) each year.

What is the status of this engagement?

Our engagement ran from January 2016–February 2020. We’re now doing a lot of our marketing in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We collaborated with Sing! on a tactical level, working from campaign to campaign. We’d brief them in advance and then put plans in place. They’re good at what they do, but the whole ecosystem didn’t really work well. There were a lot of challenges about the ways of working and effectiveness.

When I was new, I sensed they didn’t get the full picture of what was needed. We left things open with Sing! and expressed that if our company were to outsource again, we’d consider reengaging.

Cost was a big factor because they were a percentage of the budget. However, effectiveness was another big factor. We didn’t feel our ROI was strong enough. They returned expressing they weren’t briefed early enough and things weren’t clear.

How did Sing! perform from a project management standpoint?

They did fine with project management. There were no issues there.

What did you find most impressive about them?

They’re very open and transparent.

Are there any areas they could improve?

Frustrations built up and then we reached a point when callers said this wasn’t working great on both sides. There were some members of their team who were stronger than others. However, I have to look at ourselves too and challenge whether we, as a client, briefed and managed them well enough at the time. There are two sides to it.

Do you have any advice for potential customers?

Give them a strategic overview and ensure they see the bigger picture. Then, see what value they can bring.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an online life insurance and income protection provider. We’ve been up and running for just over 6 months.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sing!?

I have no marketing experience, so I was looking for a partner to help me get up and running quickly.

SOLUTION

What was the scope of their involvement?

We hired them after having a negative experience with a prior digital marketing services provider. I was open to their feedback after they learned about my business, encouraging them to recommend an ideal digital marketing strategy for me. At this point, they’re creating and launching ads on Google Ads and Facebook. When they create a marketing asset, they run it by me for approval and post it to the appropriate channel. Our campaign is rolling on a month-to-month basis.  

How did you come to work with Sing!?

While searching for a new partner on Google, their site caught my attention. Our initial conversation was impressive, and their owner gave me great insight into how the company operates. I was confident that they would be a good fit based on our communications early on. 

How much have you invested with them?

At the moment, my budget has been €1,900 (approximately $2,146). 

What is the status of this engagement?

We’ve been working together since April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After our second month working together, they were able to cut my cost per lead down by over 50%. Each week, I examine how our campaigns are doing. I’ve been very impressed with their work.

How did Sing! perform from a project management standpoint?

They were great at following my instructions concerning best practices within the financial services industry. The team stuck to my requirements, returning to me with deliverables that didn’t need additional editing. They provide a performance report on a weekly basis that illustrates the success of their work. We’re confident that we can get a hold of them and they properly research and test their work.

What did you find most impressive about them?

Their level of communication gives me confidence in their control and understanding of our account. I appreciate getting the feedback that I need to track their progress. Even where there weren’t huge improvements to report, we kept our regular communication cadence, which kept everyone in the loop. 

Are there any areas they could improve?

I’d love to have more Zoom meetings with them. That would allow me to ask questions in more of a face-to-face environment.

Do you have any advice for potential customers?

Have a day-one conversation about what you expect from their services in terms of deliverables and metrics. I find that they give honest feedback on whether or not they can achieve our goals. For any digital marketing project, keep in mind that it may take a few months to see tangible results. That’s just how the industry is. They’re a very strong team.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and creative director of a Halloween attraction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sing!?

We wanted to increase our audience in Dublin and increase our reach.

SOLUTION

What was the scope of their involvement?

They provide digital marketing work, social media, content creation, and way to engage the audience. They push forward ads and fine-tune our audience week over week.

What is the team composition?

We work with 4–5 people from their team.

How did you come to work with Sing!?

We found them to be innovative and their attention to detail was huge. We’ve stuck with them ever since.

How much have you invested with them?

We’ve spent $40,000–$50,000 per year.

What is the status of this engagement?

We started working together in August 2017, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our ticket sales have increased over the years, which is the biggest indication of our campaign working.

How did Sing! perform from a project management standpoint?

They’re fantastic. They’re really dynamic and are always available when we need something. We had a hacker once and they were able to resolve the issue within an hour.

What did you find most impressive about them?

Their dynamism, level of detail, and science behind their marketing all stand out.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

If you want massive detail and to know where all the money from a campaign is going, Sing! is the right vendor for you. They’re super professional.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a digital marketing and PR company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sing!?

I hired them to undertake and execute digital campaigns on behalf of some of our clients.

SOLUTION

What was the scope of their involvement?

We create the content, and then they activate, program, or retarget the campaigns for us across social media advertising platforms such as Facebook, Twitter, Instagram, and others. They disseminate the content we create and optimize the campaigns for different sources.

They have also provided SEO services. That’s rarer, but they’ll occasionally do AdWords as well.

What is the team composition?

I worked with over 10 people over the year. Mainly I interacted with Lee (Managing Director) and Patricia (Director). But I’ll interact with 2–3 people from social, 2–3 account managers, and others.

How did you come to work with Sing!?

They handled the digital arm and activities for another client of mine. I was introduced to them through that, and then our relationship grew organically, getting stronger each year.

How much have you invested with them?

We’ve invested €1 million– €2 million (approximately $1.1 million USD– $2.2 million USD)

What is the status of this engagement?

We started working together back in September 2012, and we still are working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We track their work and find the ROI. On one project, the client received an ROI of over 1500% on AdWords. They get strong results and the work they perform is absolutely superb. They have a quick turnaround, are very efficient, and are up to speed on all platforms.

How did Sing! perform from a project management standpoint?

They’re very efficient at getting things done. I’ve been working with them for 8 years because they’re friendly, extremely capable, and professional.

What did you find most impressive about them?

They get the job done. They’re extremely proficient and efficient. There’s never really mistakes, either.

Are there any areas they could improve?

Nothing springs to mind. There are always issues to deal with, but they’re great at crisis management. If I ever want anything, I ask and they deliver.

Do you have any advice for potential customers?

Make sure you have strong, brief, and clear objectives, as well as concise communication, measurable results, and a defined ROI.