Shuru

BACKGROUND

Please describe your company and position.

I am the Head of Corporate Strategy, PICKUP COFFEE of PICKUP COFFEE

Describe what your company does in a single sentence.

We are a coffee retail brand that owns and operates QSR stores across the Philippines and Mexico. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuru to accomplish?

• Staff Supplementation across Product, Engineering, and Data

SOLUTION

How did you find Shuru?

Existing relationship

Why did you select Shuru over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Shuru were assigned to this project?

18

Describe the scope of work in detail. Please include a summary of key deliverables.

Engineering supplementation

Shuru viewed and staffed against our delivery needs with a cross-functional squad covering:

• Frontend engineering: UI implementation, feature buildout, bug fixes, performance improvements.
• Backend engineering: API development, integrations, core service enhancements, reliability improvements.
• QA: test planning and execution, regression testing, release validation.
• DevOps: deployment support, CI/CD improvements, environment stability, operational support.

Product & data supplementation

In addition to engineering, Shuru supported:

• Product resource: requirements support, coordination with engineering, feature scoping, sprint planning support.
• Data analytics resource: reporting support, metric definition and analysis, dashboard/ad-hoc insights to support decision-making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes that showed progress/success:

• Application growth: Our consumer app achieved ~300% year-on-year growth during the engagement, supported by a more stable and scalable platform.
• Stability & reliability: We materially improved uptime across both internal tools and consumer-facing apps, with fewer production incidents and faster recovery when issues occurred.
• Cost efficiency: We drove meaningful savings in infrastructure and tooling spend through optimization/cleanup (better resource utilization, tighter environments, reduced operational overhead).
• Operational efficiency: Higher uptime and fewer disruptions translated into clear efficiency gains for teams relying on internal systems (less downtime, smoother releases).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong and lightweight. They were highly responsive and nimble, and we had weekly check-ins with Shuru senior management to track progress, unblock workflows, and remove bottlenecks quickly. Overall delivery was reliable and on-time, and when priorities shifted, they adapted fast without adding friction.

What was your primary form of communication with Shuru?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was that the Shuru team are ex-builders themselves. They genuinely understand how fast-growing startups operate—moving quickly, dealing with ambiguity, and prioritizing outcomes over process. They’re willing to get their hands dirty alongside your team to hit business goals, not just “provide resources.”

They also brought a strong working culture across the team, and when issues came up (fit, performance, priorities), they were quick to address them and course-correct rather than letting problems linger.

Are there any areas for improvement or something Shuru could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of PinkExpressoWorks Marketing LLP

Describe what your company does in a single sentence.

We make high impact content (videos, websites, graphics, socials) for growth-oriented brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shuru to accomplish?

• Scalable Battlecard Tool for a Leading Laptop Brand

SOLUTION

How did you find Shuru?

Referral

Why did you select Shuru over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Shuru were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a content and strategy partner for a global laptop brand, we were tasked with helping their retail and in-store staff sell more effectively by giving them a quick, reliable way to compare their laptops against competitor models.
We needed a scalable, intuitive, and data-driven tech solution - something that could dynamically pull information from both internal documents and credible web sources to generate accurate, easy-to-understand comparison cards (“battlecards”) in real time.

Since this was a technically complex project beyond our internal capabilities, we partnered with Shuru, given their strong expertise in software development and product engineering.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their team managed the project end-to-end:

• Setting up the tech architecture and data pipelines
• Creating a scalable backend for real-time comparisons
• Designing an intuitive front-end that required minimal training
• Ensuring data accuracy and system uptime even under load

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Shuru was a seamless experience. They were proactive, communicative, and deeply invested in the project’s success. The combination of their technical depth and design sensibility made them an invaluable partner. We’d highly recommend Shuru to any organization looking to build custom tech solutions that merge user simplicity with technical sophistication.

What was your primary form of communication with Shuru?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out the most about Shuru was their technical prowess. The solution they built for us was a robust, scalable, and accurate platform that empowered sales teams to confidently pitch laptop products to customers. The client’s feedback was overwhelmingly positive, and the solution has since become a benchmark for similar digital sales tools.

Are there any areas for improvement or something Shuru could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

Mosaic Solutions provides commerce enablement solutions to food and beverage and entertainment/experience providers, including POS, payment processing, online ordering, and open APIs for other order management tools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Shuru?

We needed to update our POS to allow for greater scale and improve the overall process for our combined development team.

SOLUTION

What was the scope of their involvement?

Shuru provided software development services. The team started with a discovery session and quickly identified the issues to provide a path to improvement. Shuru took over our sprint and scrum process and made it more process-driven and faster. The team provided a new sprint timeline and process with a meeting cadence. Shuru helped us push out an enhanced version of our POS and analytics to allow for greater flexibility when integrating with other products.

What is the team composition?

We worked with multiple teammates and senior-level managers from Shuru.

How did you come to work with Shuru?

We found Shuru through a referral. We chose them over other options because they had high ratings, good value for the cost, and strong sector expertise and track record.

What is the status of this engagement?

We worked with Shuru from March 2024–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Shuru greatly improved our speed of development and deployment. We also saw an improvement in the scalability of our product and a moderate to significant decrease in product-related support tickets.

How did Shuru perform from a project management standpoint?

Shuru's project management worked well. The team delivered on time and had good communication throughout the process. We communicated via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

We were impressed by how quickly Shuru understood the underlying issue and set a path to improvement.

Are there any areas they could improve?

I don't think there's anything they could improve.