SEO & Content Development for Online Catalog Co
- Digital Strategy Search Engine Optimization
- Confidential
- Jan. 2023 - Jan. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"SeoProfy's innovative approach to SEO and use of cutting-edge analytics were impressive."
- Media
- Wales, England
- 1-10 Employees
- Online Review
SeoProfy conducted an SEO audit and strategy for an online catalog company. The team also conducted on- and off-page optimization, technical SEO, content creation, and analytics reporting.
SeoProfy's work increased the client's organic traffic, conversion rates, and backlinks and improved keyword rankings, local SEO performance, engagement metrics, and ROI. The team was organized, punctual, responsive, and collaborative. Overall, the team's innovative approach to SEO was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the director of Naughty Networks
Describe what your company does in a single sentence.
Online catalog board
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SeoProfy to accomplish?
- Improve Search Engine Rankings
- Increase Conversion Rate and Traffic Volume
SOLUTION
How did you find SeoProfy?
- Referral
- recommendation
Why did you select SeoProfy over others?
- High ratings
- Company values aligned
How many teammates from SeoProfy were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- SEO Audit and Strategy Development:
- Comprehensive analysis of the current state of the website. Identification of SEO weaknesses and opportunities.
- Development of a detailed SEO strategy tailored to the specific needs of the online catalog board, focusing on both on-page and off-page optimization.
- On-Page Optimization:
- Optimization of website content for relevant keywords.
- Improving site structure and URL optimization.
- Enhancing meta tags, headings, and HTML tags.
- Implementing schema markup for better search engine recognition.
- Off-Page Optimization:
- Building a high-quality backlink profile.
- Developing and implementing a content marketing strategy to generate inbound links.
- Social media integration and optimization.
- Technical SEO:
- Improving website loading speed and mobile responsiveness.
- Fixing crawl errors and broken links.
- Ensuring website security and implementing HTTPS.
- Content Development and Optimization:
- Creation of SEO-friendly content that aligns with user intent.
- Regular updating of website content to keep it fresh and relevant.
- Using analytics to refine content strategy based on user engagement and feedback.
- Analytics and Reporting:
- Setting up and monitoring key performance indicators (KPIs).
- Regular reporting on traffic, rankings, and other relevant metrics.
- Ongoing analysis and refinement of the SEO strategy based on data insights.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
- Icreased Organic Traffic:
- A significant increase in the number of visitors coming to the website through organic search results.
- This can be measured by comparing traffic data before and after the implementation of SEO strategies.
- Improved Search Engine Rankings:
- Higher rankings for key targeted keywords, especially those critical for the online catalog board's industry.
- Ranking improvements can be tracked using various SEO tools and comparing positions over time.
- Enhanced Engagement Metrics:
- Improvements in engagement metrics such as reduced bounce rate, longer average session duration, and higher pages per session.
- These indicate that visitors are finding the website more relevant and engaging.
- Growth in Conversion Rates:
- An increase in the percentage of visitors who take desired actions on the website, such as subscribing to newsletters, making inquiries, or completing purchases.
- This is a direct indicator of the SEO strategy’s impact on business objectives.
- Increase in Backlinks:
- A growth in the number and quality of backlinks to the website, indicating improved authority and trust in the eyes of search engines.
- Positive ROI (Return on Investment):
- Demonstrated return on investment from SEO efforts, calculated by comparing the cost of the SEO project against the revenue generated from the increased traffic and conversions.
- Improved Local SEO Performance:
- For businesses targeting specific regions or local markets, improved rankings in local search results and an increase in local traffic can be key indicators of success.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management of the team was outstanding in terms of organization and planning. Every aspect of the project was meticulously organized, with a clear timeline and well-defined milestones. This thorough planning set the stage for on-time deliveries and clear expectations.
Regarding time management and punctuality, the team consistently delivered items on time. They exhibited excellent skills in managing their time, ensuring that each phase of the SEO project adhered to the agreed-upon schedule, which was crucial for maintaining project momentum.
The team's responsiveness to our needs was commendable. They were highly attentive and responsive to any queries or concerns we had. Their quick and efficient response to our feedback and their flexibility in adjusting strategies as needed were particularly noteworthy. Communication was another strong point.
We received regular updates on the project's progress, which were conveyed through scheduled meetings, emails, and comprehensive reports. This ensured that we were always in the loop and well-informed about the ongoing activities. When it came to problem-solving and adaptability, the team showed a remarkable ability to tackle challenges and adapt to unexpected changes.
Their problem-solving skills were evident in how they handled issues without derailing the project timeline. The quality of the deliverables was consistently high throughout the project. Each component of the SEO strategy was executed with a high degree of excellence, aligning perfectly with our overall objectives.
The team's approach to feedback was very collaborative. They were open to and actively incorporated our suggestions into their work, ensuring that the final outcomes were aligned with our expectations and business goals. In conclusion, the project management was highly effective and contributed significantly to the success of the SEO project.
The professional approach, attention to detail, commitment to meeting deadlines, and overall management skills made the collaboration smooth and productive, leading to our high satisfaction with their services.
What was your primary form of communication with SeoProfy?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
SeoProfy's innovative approach to SEO and use of cutting-edge analytics were impressive. They didn't just apply standard techniques; instead, they tailored their strategies specifically to our niche market, leveraging deep data analysis to drive real, measurable results.
Additionally, their team's commitment to staying abreast of the latest trends and updates in search engine algorithms set them apart, ensuring that our SEO strategy was not only effective today but also scalable for future changes.
Are there any areas for improvement or something {provider_name} could have done differently?
all is ok
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS