SEO Brand

BACKGROUND

Introduce your business and what you do there.

We're a multifaceted multimedia production company specializing in television production of commercial content, web content, documentaries, and films on personal subjects and for archival purposes, working with companies and corporations. We have an entertainment division performing jazz throughout Delaware Valley. Our company has been around for 11 years.

I am the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

Right now, we're focusing on the music career of my trio and quartet, getting performance dates throughout the area. Understanding how to get the word out is not an easy formula anymore. In the past, we were able to make some cold call canvassing and spread a message through fliers or TV and radio commercials. With social media and Google searches, the Yellow Pages approach is pretty much history.

SOLUTION

What was the scope of their involvement?

Along with getting our name out there, SEO Brand has educated me and a few other people in the company around how the process works. SEO Brand has helped us get more bookings, which are the spine of our company, but they've also worked on art direction and strategies, laying everything out for us in simple terms.

Three years ago, we were trying to develop an online program for teenagers. It was a social media site similar to Facebook, but with a specific demographic target of 10-15 year-olds, and which circled around music, dancing, and social incidences specific to teenagers. SEO Brand helped us strategize our approach for that demographic, while also creating much of the site's artwork. At that time, making someone's name known through social media was a new concept. SEO Brand covered a lot with that particular project, helping us in many different departments.  

How did you come to work with SEO Brand?

I found out about SEO Brand through a PR associate of a local cable channel in the Philadelphia area. They introduced me to one of the head people of SEO Brand, and after meeting with him, I could instantly tell that he had a lot of experience and knowledge in SEO. I liked his style, creativity, and excitement about the project. When first meeting someone in a business context, it's sometimes possible to tell if they're interested in their own benefit, rather than actually being excited about the project. SEO Brand's contact wanted to become a part of our team.

How much have you invested with SEO Brand?

The cost of SEO Brand's services has been between $30,000 and $50,000 per year, conservatively. We were in a transition phase a couple of years ago, so our work with SEO Brand didn't have as much depth for that period.

What is the status of this engagement?

We started working with SEO Brand in 2010, and have worked on different facets of the business throughout those years.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I am very particular about presentation and art direction. While developing our dancing site, SEO Brand mentioned the different artists whom they use for website design. We had a meeting with a potential investor, and before it took place, we got together with SEO Brand's team to see the artwork. It was beyond what I imagined: exciting and spot-on in terms of what we were trying to get across with our brand. I remember that vividly, as being the height of our relationship with SEO Brand.

If someone googles "documentary films", our name will come up first.

How did SEO Brand perform from a project management standpoint?

We receive regular check-up calls from SEO Brand's team, in order to see how we're doing. We can also call them with any question about driving audiences towards certain projects. SEO Brand was always there for us, and the communication level and handholding was unlike any other company I've dealt with. SEO Brand's team is hands-on, knowledgeable, and there is a good business bedside manner on their part.

What did you find most impressive about SEO Brand?

When people think of SEO companies, they don't consider the creative work which goes into that, and mostly associate the process with computers, and a techy, geeky approach. Older clients, especially, will look more at the numbers. SEO Brand is more of a combination of an SEO advertising company, a website developer, and an art department, all in one. Each one of those departments is very strong, which is why I think SEO Brand stands out from other companies in this field. People in their staff have a good understanding of the work and are extremely creative.

Are there any areas SEO Brand could improve?

SEO Brand could probably answer this better than me, given that they have a closer relationship with the business. As a client, I can't think of anything.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

Clients shouldn't be afraid to ask questions. This tends to happen when people are afraid of coming across as not knowing something. I'm not this type of business person, and SEO Brand has taken the time, even meeting with me at the last minute, in order to explain certain projects. SEO Brand understands that there is a lack of knowledge in this field and they have the right people to provide the handholding which goes along with this process. Especially when spending significant money for results, there needs to be someone making sure that you understand what's going on.

BACKGROUND

What challenge were you trying to address with [XYZ Company]?

We facilitate supplies like needles, ink and so on, to tattoo artists and parlors, through our site. I am the owner of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

When I first started the business, I saw that a physical storefront wasn't the way to go, and wanted to make the website work. Unfortunately, before working with SEO Brand, trying to get the web portal to where I wanted it to be proved very difficult.

SOLUTION

What was the scope of their involvement?

SEO Brand initially made a clean-up of my site and provided pay-per-click management. We're now focusing on organic search.

How did you come to work with SEO Brand?

I went through a time-consuming process. SEO Brand is a local company, and I could visit them. I had previously dealt with 2 other agencies and had a very different experience. SEO Brand made me comfortable with the process, which proved to be the correct one.

How much have you invested with SEO Brand?

The cost of our SEO work is around $3,000 per month.

What is the status of this engagement?

I have been working with SEO Brand for 2 years, and we have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

One of the issues I had with my first agency, 4 years ago, is that, even though they increased my traffic, there were no conversions. I had a very high bounce rate, and it wasn't a good experience. The agency I used after that got no traffic at all for the site, and only charged me.

SEO Brand has turned the site around for me during a 6-month period. I went from having a couple of hundred visitors, to thousands every month. It has been a big difference and has certainly helped my bottom line.

My return-on-investment is in the $15-16 range, for every dollar I spend. I was talking with a friend who recently attended a pay-per-click workshop, and mentioned that these figures were extraordinary, compared to the 1:4 ratio he was told about.

How did SEO Brand perform from a project management standpoint?

I may have an advantage, given that SEO Brand's office is close by, but I could deal with them just as well over the phone or via email, as I did in-person. SEO Brand has always been very responsive.

What did you find most impressive about SEO Brand?

SEO Brand is a revenue-responsible agency. They saw the bottom line, came in, and did what needed to be done, instead of just giving me stories, like the other 2 agencies I used.

Are there any areas SEO Brand could improve?

No. So far, so good.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I advise clients to choose SEO Brand. They won't be sorry.

BACKGROUND

Introduce your business and what you do there.

Our company is a lead broker. Our bread and butter are SEO leads, but we handle other types, acting as an intermediary for any business which needs leads. We were founded 5 years ago, and have around 12 employees.

I am the Marketing Manager for the company. My job is to market the site and bring in new clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed to bump up our site on Google and other search engines, to get more business.

SOLUTION

What was the scope of their involvement?

SEO Brand has provided 100% organic services for our site. We haven't used them for web design or other services.

How did you come to work with SEO Brand?

I tried a couple of SEO companies in the past, but it didn't work out. We were working with a large client who used SEO Brand, so I figured I'd contact them and roll the dice.

How much have you invested with SEO Brand?

The cost of SEO Brand's services is around $30,000 per year.

What is the status of this engagement?

We've been working with SEO Brand for 3 of the 5 years our business has been active. We have no plans of stopping, and may even invest more in 2017.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The results have been good for us. We receive many more incoming calls daily, compared to what we got several years ago.

In the beginning, I told SEO Brand what our activity and bread and butter were, but they took the ball and rolled with it. We haven't discussed anything recently, given that the work has been so successful. The phone rings, and our sales people constantly have leads coming in. If it isn’t broke, don't fix it.

It's hard to put an exact number on our work, but I know that we're getting 5 times as much as we're spending for SEO Brand's services, even after we pay our staff a commission. We're looking to invest more and bring in additional sales people.

What did you find most impressive about SEO Brand?

I was extremely skeptical in the beginning. I'm a marketing person, and I'm good at what I do, but I don't know a lot with regards to SEO. I was never going to go back to that well, unless we found someone we could trust. Whatever SEO Brand is doing works, and I highly recommend them to anyone looking to optimize a website and get more business for the company.

Are there any areas SEO Brand could improve?

We could always use more business, but I can't state anything specific. SEO Brand is the best agency I've used, by a longshot.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I advise clients to trust SEO Brand and their process. They know what they're doing, and we've been using SEO Brand for several years. I can understand if someone is skeptical at first because I was the same way in the beginning, but trusting SEO Brand will yield results.

BACKGROUND

Introduce your business and what you do there.

We are a weight-loss supplement company. We work with retail stores, offering protein powders and other products associated with working out and losing weight. I am the Operations Manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed marketing advice to increase our business. Our solution at the time wasn't working anymore.

SOLUTION

What was the scope of their involvement?

SEO Brand provided SEO services, targeting mostly our local area. This included some content creation. I worked with a dedicated project manager, and I'm not sure how many people from SEO Brand's team worked on our project.

How did you come to work with SEO Brand?

I looked for SEO agencies on Google, and SEO Brand was one of the top results. I started a quoting process, initially only comparing pricing, and ended up choosing SEO Brand because of its business model. I would only be talking with one person, instead of having to deal with 20 different people. SEO Brand seemed to be extremely knowledgeable in the field, which was something I was lacking.

How much have you invested with SEO Brand?

SEO Brand's fee is $1,200 per month.

What is the status of this engagement?

We started working with SEO Brand in December 2015, in time to tackle the New Year's weight loss resolution. Our business has been growing, and we're able to afford SEO Brand's fee, which is what I'd hoped for. We have no plans to stop.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our sales have gone up by 60%, year over year. When I ask people how they found our company, they almost always cite the internet and the fact that they found us quickly through searches.

How did SEO Brand perform from a project management standpoint?

I receive a report every 2 weeks from SEO Brand's project manager, which includes rankings for different keywords, and so on. She has walked me through the entire process, from start to finish. I didn't know what I was doing initially, but she helped me determine what keywords I should target, as well as strategies, lists, and any content I needed. SEO Brand stays in touch with me more than I expected.

What did you find most impressive about SEO Brand?

I haven't had experience with other companies, but, in general, getting a hold of contractors can be difficult. SEO Brand has usually responded to me within a few hours, so I haven't had to wait when I had any concerns or questions.

Are there any areas SEO Brand could improve?

I wouldn't know if other agencies could do the work better, but I've been satisfied with the work SEO Brand did. I haven't had to look for alternatives.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

I didn't expect the cost to be significant. SEO Brand's services are a large portion of our advertising budget. It paid off, but it took a few months before we saw any return on investment. SEO Brand explained that this was not something that would work immediately, but I thought the process would be much faster.

BACKGROUND

Introduce your business and what you do there.

We are a private client mortgage group. I am an area manager for the western division of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We needed to improve social media branding and have better lead generation.

SOLUTION

What was the scope of their involvement?

SEO Brand has provided SEO [search engine optimization], social media marketing, branding, and pay-per-click management services for our company.

How did you come to work with SEO Brand?

I was referred to them by a friend who knew SEO Brand's CEO [Michael A. Salvaggio]. I researched a number of other companies, but chose SEO Brand and never looked back.

How much have you invested with SEO Brand?

The cost of SEO Brand's services has been more than $100,000 during the course of 4 years.

What is the status of this engagement?

We have been working with SEO Brand since mid-2012 and have an ongoing relationship.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We have grown our business, and there's been a terrific ROI [return on investment] from SEO Brand's services. We've continued to invest in lead generation and social media campaigns using SEO Brand. There's been a great response, the conversion is high, and I like SEO Brand's services. If something isn't working, SEO Brand has been flexible in making changes.

How did SEO Brand perform from a project management standpoint?

The service level is very high with SEO Brand. I've always been able to get in touch with account managers, sales agents, or even SEO Brand's principal when needed.

What did you find most impressive about SEO Brand?

SEO Brand is results driven, and has delivered what was promised. Whenever anything didn't work well, we were able to make adjustments and have price concessions. SEO Brand has made a sacrifice on their end in order to make us successful. I've known many people who have has bad results working with SEO companies, so I've been fortunate.

Are there any areas SEO Brand could improve?

I have no complaints.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

Clients should make sure that their funding is in place before engaging in any type of SEO, SEM [search engine marketing], or PPC [pay-per-click] campaign.

BACKGROUND

Introduce your business and what you do there.

We're a Nissan car dealership in the Philadelphia area. Our company has been in business for 9 years. I'm the owner and Director of Marketing for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We wanted to improve overall awareness for people entering the automobile purchasing process, extending our radius from the place of business.

SOLUTION

What was the scope of their involvement?

SEO Brand has been in charge of our website's SEO [seach engine optmization] in terms of meta tags, backend programming, and so on. SEO Brand has also built awareness campaigns for the fringe marketplace.

Our website was built off of a standardized platform required by our manufacturer. This has made it a bit more of a challenge when making custom changes. I would love for SEO Brand to create a custom site for me, but my hands are tied by the manufacturer.

SEO Brand has worked more like an expert boutique SEO company, they have been able to adapt and listen to our goals in order to develop a comprehensive game plan which can be put together over a period of time.

How did you come to work with SEO Brand?

I found SEO Brand through a referral.

How much have you invested with SEO Brand?

I expect to spend around $50,000 on SEO Brand's services in 2016.

What is the status of this engagement?

We've done many smaller projects with SEO Brand over the years. We've recently undertaken a bigger project which will be finalized soon.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

SEO Brand has pioneered strategies which have worked for our company. I cannot give specifics because the car business is a very complicated game, and I don't want to allow competitors to employ the same tactics. Currently, only the more aggressive, smart and innovative people can get a bigger footprint and awareness, from a digital perspective. This is what SEO Brand has helped me do.

I'm not in a great location, with only 2,500 cars going by the company doors each day, but I sell a lot of cars. My only advantage is being located in a densely-populated geographical area. The only way to lure those people in is through marketing, referrals and repeat business. I need to introduce myself to new people in the car-buying process, making them consider a Nissan. The only way to become a part of the options is through a cohesive digital plan, which is where SEO Brand came in.

How did SEO Brand perform from a project management standpoint?

SEO Brand has had outstanding communication skills, compared to other companies I've dealt with. They provided us with everything that we needed, and nothing that we didn't. SEO Brand followed up on emails and delivered work ahead of schedule many times.

What did you find most impressive about SEO Brand?

I've worked with other digital companies, dealing mostly with sales people and project managers, and moving from one resource to another because they weren't the decision-makers in their organizations. Usually, they had trouble navigating and getting things done.

SEO Brand is an innovative boutique and has facilitated access to real decision-makers within their company. Their principals formulated a good plan, making it easy for the rest of the team to follow along.

Are there any areas SEO Brand could improve?

There isn't anything to improve in terms of the work done by SEO Brand but, in the digital space, there is always an opportunity to grow. This would make it easier for me to assign to SEO Brand things that I am farming out. They should continue to be innovative, and grow within this space. The amount of money being spent for automotive marketing is exorbitant. I don't know if SEO Brand handles any other car dealership work. This is good for me because I can utilize the best practices from other areas and have them applied to my own business, thus gaining an advantage.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

Clients should make sure to list out all of their goals, and clearly explain what they envision as the destination of the relationship to be. SEO Brand's team are good listeners, and they'll be able to formulate a plan which will get the client to the end-result.

BACKGROUND

Introduce your business and what you do there.

We provide software and revenue-enhanced services to marketers. I am the founder of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO Brand?

We've used SEO Brand on a number of different initiatives regarding development, and working with various modules of our software. 

SOLUTION

What was the scope of their involvement?

SEO Brand has provided business development consultation, working with us on tactics for pinpointing certain parts of the market. We have also used SEO Brand for SEO [search engine optimization] on a side-project.

How did you come to work with SEO Brand?

SEO Brand has a very strong reputation regarding providing software development for marketing tools within our industry.

How much have you invested with SEO Brand?

The total cost of SEO Brand's services has been between $50,000 and $60,000 overall.

What is the status of this engagement?

We've been working with SEO Brand for 5-6 years. We have an ongoing relationship. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We've been satisfied with SEO Brand.

How did SEO Brand perform from a project management standpoint?

I cannot answer that question.

What did you find most impressive about SEO Brand?

For our particular niche, SEO Brand has been one of the most experienced agencies in the business, allowing us to take projects from concept to execution in the least amount of time.

Are there any áreas SEO Brand could improve?

No.

What tips or recommendations could you share that might increase the likelihood of success with SEO Brand?

No, I can’t answer that.

BACKGROUND

Please describe your organization.

We offer payment options for small merchants. Our activities are separated into two businesses, offering services to both high-volume e-commerce merchants and low-volume retail businesses.

What is your position?

I am the CEO [Chief Executive Officer] of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SEO Brand?

We needed help in developing a transparent marketing strategy for our website.

SOLUTION

Please describe the scope of their involvement in greater detail.

SEO Brand built the backend database for lead tracking, from the form submission on our site, all the way to the application process. SEO Brand built out the design and content on our site, as well as managing our SEO campaign, which consisted of a lot of link sharing, keyword implementation, and pay-per-click management.

We have an internal social media manager who worked with one of the individuals from SEO Brand, making sure that the content being posted by us was up-to-date with the one posted by SEO Brand. They were in charge of content creation, including 100+ articles written by merchant services experts. There is a portion of our site called "Ask The Experts", on which we address a number of questions related to merchant services.

How did you come to work with SEO Brand?

I've known SEO Brand's CEO for a number of years. We were initially introduced by a mutual client and stayed in touch over the years through trade shows and by bouncing ideas off of each other.

Could you provide a sense of the size of this initiative in financial terms?

The cost of SEO Brand's services has been between $50,000 and $200,000 per year.

What is the status of this engagement?

SEO Brand did our original site development in 2009. Our relationship became more involved 3 and a half years ago, when we developed a transparent strategy. SEO Brand was instrumental in helping us design the marketing content for that. We have ongoing work with SEO Brand which will be rolled out in phases. Right now, we're updating the Ad Words campaign, building a new website, and updating our existing vantage payments one. There's typically always something ongoing with SEO Brand.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

SEO Brand is a great company. They always seemed to be on top of the knowledge base for the industry. SEO Brand has a diverse amount of developers and other resources, which made it easy to work with them. SEO Brand has taken care of every aspect needed in building out an online company. We've had a lot of success.

We've worked on many different campaigns with SEO Brand. Our retargeting efforts have been very successful, getting us ranked highly for many of the relevant keywords in our industry. Googling "restaurant merchant accounts" will show us on one of the first three positions, depending on our current activity. SEO Brand has managed our ranking more effectively than what I've seen for other SEO companies in the market.

How did SEO Brand perform from a project management standpoint?

Our main point of contact has always been there for us and gets things done. SEO Brand's CEO is also a great person. He is the one who introduced me to the team. I've been very satisfied.

What distinguishes SEO Brand from other providers?

SEO Brand has been a great company to work with. They stay on top of the industry, are honest, ethical, and have the relevant information for pushing out campaigns. SEO Brand has a great team of employees who have done a great job for us.

Is there anything SEO Brand could have improved or done differently?

Our only small issue is with the background noise that we get during conference calls with SEO Brand. Overall though, there's nothing wrong with SEO Brand.

BACKGROUND

Please describe your organization.

We are a classic car handler for European clientele. Our company is based in Miami. Our business requires a large marketing presence within Europe, given that our customers come from Germany, Belgium, Spain, France, Luxemburg, and so on. We mostly have people looking for classic cars like the '65 Mustang or '58 Corvette. We handle very particular classic cars which are hard to find anywhere other than the US. We seek cars all over the US, negotiate sales, qualify the seller and the car, and take care of the entire process, from A to Z, including shipping the cars from wherever they are located in the US to the port in Europe. We take care of customs clearance and everything else.

What is your position?

I am the founder and owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SEO Brand?

Our target audience is in Europe, 8,000 kilometers away, so we needed creative branding in order to get people interested in spending anywhere from $20,000 to $200,000 on a car. By being so far away, we need to provide a guarantee that we are a trustworthy, liable company, and that we do our jobs right. The context in which we work is very scientific: we build clientele and branding based on trust. If we miss one deal, then our reputation suffers. The core business of our company is dependent on our marketing strategy. We needed to make our company known, starting with our branding effort.

SOLUTION

Please describe the scope of their involvement in greater detail.

We had a briefing with SEO Brand a number of years ago. They operate in Canada and the US, but SEO Brand has good knowledge of the European market. We had to define our real needs, so we set the goal for our company to become emblematic in the business. People from 8,000 kilometers away needed to know about us in order to provide business on a regular basis. We considered what other companies were doing and how they were doing it. SEO Brand did the research and we found out that our specific niche had never been marketed properly. The only advantage of our competitors was that they had been there before us. They didn't do much branding from a digital standpoint.

SEO Brand gave us a clear understanding of what we were up against. From there, we built a strategy, namely to strengthen our branding through pay-per-click advertising. SEO Brand analyzed the components we could use in Europe. They researched marketing approaches and websites in our target area.

The second part of our work included lead generation, which came with its own strategy. Pay-per-click can also generate leads, but since we're in a niche and Europe is a bit old-fashioned when it comes to AdWords, we're only using this tool for exposure, more than anything else. We researched the available websites on which we could publish ads for our cars and came up with interesting possibilities which have become the core components of our marketing.

We then went to on work on SEO, generating text and trying to define what we did. Even though I'm a good writer, one text per month would not help our goal. We needed a strategy through which we could produce information about our business on a regular basis. SEO Brand did a great job of generating exposure for our company through content generation. Because of SEO Brand's effort, I have come to consider that I have no competition in my market. No one else does what we do as far as marketing.

I've also asked SEO Brand to develop a website and a mobile application for my business.

How did you come to work with SEO Brand?

Most SEO companies act as contractors, working on 100 jobs at the same time. There are also many one-man-show companies which claim that they have full teams available. I've had many experiences of this kind in the past through companies found online, so this was no longer a solution for me. I considered it to be a waste of time, so I started asking people in my area for recommendations. Out of the 10 people I talked to, 7 of them barely knew what I was talking about, but the other 3 directed me to SEO Brand. I found this to be a good indicator, so I checked the company out. I met with SEO Brand's principal, who introduced me to the team in Canada. I could see right from the start that they were a hardworking and organized group, not a one-man-show.

Could you provide a sense of the size of this initiative in financial terms?

The average cost for SEO Brand's services is $50,000 per year or more. The cost of the last website SEO Brand built for me was $20,000.

What is the status of this engagement?

I have been working with SEO Brand for more than 5 years. Once I find someone reliable, I ask them to bring their tools and we go for it.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Even though I do have competitors, as far as marketing goes, no one in my niche produces the energy that we have achieved through SEO Brand. Working in a niche has made the job of positioning my company easier, though. I have the advantage of not competing with large companies.

How did SEO Brand perform from a project management standpoint?

I like to stay involved in the project management because it's important for my business. SEO Brand uses Basecamp, through which they keep me updated on the work. I also receive email reports with detailed charts.

During the web development project, I was also kept informed about every step taken, including internal iterations that SEO Brand made. SEO Brand included me in the project, almost making me a part of the team. They considered me a partner, not just a client, and involved me in the processes for running campaigns and building my website. I am a dedicated person, and as such, I've appreciated SEO Brand's way of working. I'm not a developer, but I feel like I'm a part of the process. SEO Brand wants me to understand what they are building, which shows me how the money I invested is being used.

What distinguishes SEO Brand from other providers?

I go back-and-forth on the phone with SEO Brand every week. I like to be on top of the work, but I also know that I can trust SEO Brand to run operations even without constant interventions from me, as opposed to other SEO companies I've worked with in the past.

I receive regular reports of our work and maintain my involvement because it allows me to assess the work being done. SEO Brand's team always knows exactly where we stand and I can see information about our progress on a week-by-week basis. I can see the areas in which we're succeeding and the ones in which we need a new strategy. As a business owner, I've been incredibly relieved to work like this. Within the SEO industry, it can be easy to get lost in the details, and many companies take advantage of the fact that their clients don't understand technical details. SEO Brand is made up of passionate people who care about what they do. I always push the people with whom I work and try to stay on top of things, which can become too much, but this hasn't been a problem with SEO Brand. They simply deliver, which is impressive to me, especially in the SEO field.

I went through a few companies before using SEO Brand. They simply acted like paid contractors. They did their job and gave answers in Chinese for any questions I asked, putting me in front of a wall. It was a relief to be a part of a project and have SEO Brand's team understand what I wanted. There was never any miscommunication with SEO Brand because I was involved at every step of the process.

SEO Brand's approach inspired me even in my business. Providing this level of relief is something I've tried to do for my own clients. If everyone worked like this, we'd live in a perfect world.

Is there anything SEO Brand could have improved or done differently?

There is always something which can be done better, and we're always on the look for that, either from my side or SEO Brand's. The moment we stop evolving is the moment we start going backwards. In the digital industry especially, everything moves very fast. Google algorithms change every 6 months or even sooner. They'll soon be using artificial intelligence instead of the old algorithms. This is not my industry, but I have been forced by the circumstances to understand and adapt to it.

BACKGROUND

Please describe your organization.

Dr. G's Weight Loss & Wellness is in the business of medically-supervised weight loss and elective aesthetic medicine.

What is your position?

I am the president and Chief Executive Officer of our 4 locations and 8 entities.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with SEO Brand?

We predominantly target women in the 25-54 age bracket. The soccer-mom is our sweet spot, and we utilize everything from radio to television advertising for this goal. The crux for our strategy is our PPC campaign. We have a local presence, with 3 of our offices being located within 20 miles of each other. The 4th one is 90 miles away. We run within a geocentric circle and have reasonable estimates with regards to how far people are willing to drive to our location. The average number is 30 minutes, so we simply target the people around the centers.

SOLUTION

Please describe the scope of their involvement in greater detail.

We use SEO Brand on an ongoing basis for our PPC campaign management. They handle the setup, execution, and maintenance of our Ad Words and Bing campaigns.

SEO Brand has created landing pages for our various campaigns, whether they are for Botox or weight loss. The traffic for these keywords includes people searching for things at the top of their minds, searches done as a result of our TV ads and so on. SEO Brand is tasked with getting us as many leads as possible at the lowest cost-per-acquisition. They've done a great job in refining campaigns, communicating the results of A/B tests, and have been creative in their approach. Our campaign manager has kept the cost-per-acquisition at a manageable and low number.

We have utilized SEO Brand for the development of our landing pages, deciding where to place contact forms for maximum return, and so on.

How did you come to work with SEO Brand?

We tried a number of different companies over time. In the beginning, every agency is very attentive and eager to learn the client's business. After that, we were handed off to the campaign manager and everything was put on autopilot. Some of the previous companies we used either spent our budget too generously, or didn't ask enough questions as the campaign progressed. I don't remember how I connected with SEO Brand initially, but I saw that their approach was different and that our account managers were dialed in, doing their best every week and month, for our account.

Could you provide a sense of the size of this initiative in financial terms?

The average budget for our PPC campaigns is around $115,000 per year for all our locations combined. We have a flat-fee arrangement with SEO Brand for $1,700 per month.

What is the status of this engagement?

We have been working with SEO Brand for 12-18 months. We have an ongoing relationship with no plans to stop.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I've been pleased with the results. We have a low cost-per-lead and our campaign manager is dialed into all of our services, from Botox, to weight loss, to tattoo removal. We have a set budget for each month. If a particular type of lead proves too hard to acquire, he won't spend a lot of money there, instead going for the low-hanging fruit. SEO Brand never spent money recklessly. They concentrated on what made sense, just as if it was their own money.

We look at results based on cost-per-click. In my opinion, SEO Brand has done its job. It's the job of our company to close those leads. I can't hold any SEO company up to a standard based on our closing percentages. If those leads were inordinately unqualified, then I would question some of the acquisition tactics used by the management company. We find that our prospective clients are generally qualified.

SEO Brand implemented unique tracking phone numbers for the people that call us, so we can factor them into the cost-per-acquisition as well.

How did SEO Brand perform from a project management standpoint?

There seems to be a hands-on approach with their upper management. SEO Brand does a good job and only changed our account manager once during 18 months. This gave us a great bit of consistency.

What distinguishes SEO Brand from other providers?

We've had great communication with SEO Brand. They're responsive to any questions we may have and proactive in pointing out trends and tendencies. Even though I don't look at our stats every day, I get the feeling that SEO Brand is.

Is there anything SEO Brand could have improved or done differently?

I could talk to SEO Brand about anything that would fall into this category, and they'd probably change it. I haven't needed to make this type of request yet.