The Search Initiative

BACKGROUND

Please describe your company and position.

I am the Directors of AIKON Accountants Ltd

Describe what your company does in a single sentence.

We’re an accountancy firm based in London specialising in accountancy and tax, corporate financing and business planning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• We hired The Search Initiative for an SEO audit to identify how we could optimise our website’s content and structure to generate more client inquiries and leads.

SOLUTION

How did you find The Search Initiative?

Referral

Why did you select The Search Initiative over others?

• Pricing fit our budget
• Referred to me

How many teammates from The Search Initiative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TSI provided a detailed report of technical issues affecting indexing, site speed, and mobile usability, along with suggestions on how  we could improve the content on our service pages. Key deliverables included detailed recommendations for optimising metadata, improving internal linking.  As a local business, the report also included insights on how we could strengthen our backlink profile and refine our Google Business Profile.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our site has faster load times, and better rankings for our accounting service pages. Our Google Business Profile is now much better optimised. The content improvements we made based on their suggestions led to increased engagement, with more inquiries coming through our contact forms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We hired The Search Initiative for an SEO audit to identify how we could optimise our website’s content and structure to generate more client inquiries and leads.

What was your primary form of communication with The Search Initiative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really appreciated the regular check-ins and updates. At no point were we kept in the dark and all of our questions were explained really well.

Are there any areas for improvement or something The Search Initiative could have done differently?

Nothing I can think of, we had a great experience working with TSI.

BACKGROUND

Please describe your company and position.

I am the CEO of MM Editing

Describe what your company does in a single sentence.

Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• SEO

SOLUTION

How did you find The Search Initiative?

Online Search

Why did you select The Search Initiative over others?

• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with The Search Initiative for the past 8 months, and their expertise has been very impactful for our SEO strategy. One of the biggest wins has been their content optimization efforts, which completely restructured key sections of our site, especially in the Casino Games category. They refined templates, improved readability, and made sure our pages were fully optimized to perform better in search results.

Additionally, they provided EEAT improvements, together with strategic meta title optimizations, helping us align our content with Google’s trust and credibility standards. 

The TSI team also guided us through a content removal strategy, cleaning up outdated pages and ensuring our site was lean, well-structured, and focused on high-quality content. They worked on disavowing harmful backlinks, protecting our site’s authority, and improved our link-building efforts with high-quality backlinks.

They didn’t just hand us a list of SEO tasks, they worked with us closely, providing clear, actionable recommendations and guiding us through each step.  If you’re looking for an SEO partner that delivers real results, I highly recommend The Search Initiative.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved rankings, improved domain rating

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TSi were very on point with their delivery both in terms of following the timetable and maintaining the high quality of their work. 

What was your primary form of communication with The Search Initiative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The initiative. They are very broad-minded and would often suggest and implement improvements outside of SOW without extra charge. 

Are there any areas for improvement or something The Search Initiative could have done differently?

Nothing specific, no.

BACKGROUND

Please describe your company and position.

I am the Director of a property investment company.

Describe what your company does in a single sentence.

We’re a UK-based property investment company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• We’d initially solely invested in paid ads and wanted to diversify our marketing by improving our visibility in organic search for relevant service and property queries.

SOLUTION

How did you find The Search Initiative?

Referral

Why did you select The Search Initiative over others?

• Close to my geographic location
• Referred to me

How many teammates from The Search Initiative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main priority was to grow our visibility for relevant service and property keywords within the UK to complement our existing paid ads efforts. The campaign’s key deliverables included a tailored content strategy, including content creation and optimization for our service pages and blog, technical SEO fixes, backlink acquisition, and UX/CRO enhancements to optimize site conversions - specifically the contact forms and positioning of CTAs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just over a year, their work on content, technical SEO, and UX has more than doubled our organic traffic, with form submissions growing from around 10 a month to at least 50 a month over the past six months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project is well-managed, with most items delivered on time (just a hiccup with content being late on one occasion), but apart from that, they respond well to our needs and help provide clear explanations when it comes to some of the more technical issues.

What was your primary form of communication with The Search Initiative?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our account manager Artur was exceptional - he made an effort to understand the nuances of our business and always kept us in the loop if there were any delays.

Are there any areas for improvement or something The Search Initiative could have done differently?

A few missed deadlines with content being uploaded to site here and there, but other than that, no complaints.

BACKGROUND

Please describe your company and position.

I am the Director of Fresh Ventures Ltd

Describe what your company does in a single sentence.

Invests & works with tech & pharma startups 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• Give advice on development of a B2C pharma price comparison site
• Maximise site visibility through the launch period

SOLUTION

How did you find The Search Initiative?

Referral

Why did you select The Search Initiative over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Search Initiative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search Initiative were our partner in the launch of a B2C pharma price comparison site ...in the UK pharma content ois highly regulated and areas of the market (i.e. weight loss, hair loss & ED) are hugely competitive. Key deliverables were guidance on site structure during web development, content creation guidelines & launch link building

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key measurable ranking was how fast the site was indexed and gained search rankings in the UK

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For us search visibility was a hugely important project component. Search Initiative understood this and the team they put on trge project were "A List"...deadlines were hit and they formed a fairly seamless part of our team

What was your primary form of communication with The Search Initiative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical ability and prowess in getting results in a challenging sector where promises often exceed delivery

Are there any areas for improvement or something The Search Initiative could have done differently?

I'm Search Initiative fan, as the project was a huge success...perhaps some of their web dev guidance was little direct...theres a balance between design & SEO and they are fairly single minded about SEO effectiveness

BACKGROUND

Please describe your company and position.

I am the Founder of Sunlight Media LLC

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• SEO

SOLUTION

How did you find The Search Initiative?

Youtube

Why did you select The Search Initiative over others?

Youtube channel

How many teammates from The Search Initiative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO campaign covers onsite optimization, technical improvements, and content creation to enhance rankings and user experience. Onsite efforts optimize meta tags, internal links, and site structure, while technical SEO improves speed, mobile-friendliness, and indexing. Content creation focuses on keyword-rich, engaging material aligned with Google’s E-E-A-T guidelines to drive traffic and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The lack of measurable outcomes from the SEO campaign was a major disappointment. Despite a six-month investment and two additional months of service, there were no significant improvements in keyword rankings, organic traffic, or lead generation. The campaign failed to deliver tangible ROI, as the website’s visibility remained stagnant, and no noticeable growth in conversions or engagement was observed. Additionally, technical issues—such as broken contact forms—actively hindered performance, leading to missed opportunities from paid traffic campaigns. Given the investment, the absence of clear progress indicators like ranking improvements, traffic growth, or conversion rate enhancements highlights a fundamental failure in execution and strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from The Search Initiative was lacking in both execution and responsiveness. While the initial months showed promise, the consistency and quality of deliverables quickly declined. There were frequent delays in implementation, and I often had to follow up on promised tasks. Critical issues, such as website layout problems and broken contact forms, were not proactively identified by their team but had to be repeatedly pointed out by me.

When concerns were raised, management was willing to acknowledge mistakes, but corrective actions were reactive rather than proactive. While they offered additional content as compensation, the lack of quality assurance meant new issues continued to arise. Given the high price point of the campaign, I expected a higher level of attention to detail, accountability, and efficiency, but instead, the burden of oversight fell largely on me as the client.

What was your primary form of communication with The Search Initiative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect of The Search Initiative was their depth of SEO knowledge and industry expertise. Their strategies, as showcased in their content and initial consultations, demonstrated a strong understanding of search algorithms, technical SEO, and content optimization. However, execution fell far short of expectations. While their insights and recommendations were theoretically sound, the actual implementation lacked attention to detail, consistency, and proactive quality control. This disconnect between high-level SEO knowledge and poor execution ultimately undermined the effectiveness of the campaign, leaving much to be desired in terms of tangible results.

Are there any areas for improvement or something The Search Initiative could have done differently?

I had high expectations when I signed up for SEO services with The Search Initiative, especially given Matt reputation in the industry. I’ve followed his content for years and was excited about the opportunity to work with his team. Although the pricing was above my initial budget, I believed in their expertise enough to borrow funds to invest in a six-month campaign, hoping for solid results.

The first couple of months started off well, but as time went on, the quality of work and attention to detail declined. I constantly had to point out layout issues, font inconsistencies, and even technical errors that impacted my website’s functionality. At one point, changes made by the team caused all my contact forms to stop working, which directly affected a PPC campaign I was running—resulting in zero leads. While the management team did offer additional content as compensation, errors and oversight continued to be an issue.

For $3,500 per month, I expected a high level of service, but instead, I found myself micromanaging small yet crucial website details that should have been caught through proper quality assurance. Despite my investment of $21,000 over several months, I saw no meaningful return. Even the two additional months provided at no cost failed to move the needle.

While I appreciate the team's willingness to address some concerns, the overall experience left me disappointed. The lack of tangible results, combined with the need for constant oversight, made this a frustrating investment. I strongly suggest that The Search Initiative focus on improving quality control and ensuring clients don’t have to catch and report basic website errors themselves.

I won’t be continuing with or referring their services, but I hope they refine their processes to deliver the kind of high-level SEO execution their reputation suggests.

Company Responses

The service provided responded on April 24, 2025.
Thank you for sharing your detailed feedback. We take all customer feedback seriously using it as an opportunity to improve.
First and foremost, we deeply regret that the quality of work did not meet your expectations. 
We acknowledge the challenges you faced in needing to oversee aspects of the project that should have been caught through quality control. We understand that you invested a significant amount in our services, and we are sorry that you feel we fell short of delivering the level of service you were hoping for, especially given the trust you placed in us based on Matt Diggity’s reputation.
While we did our best to offer additional content and extended support, we understand that this did not result in the meaningful impact you were expecting. We are confident that given time, we can achieve your business goals and deliver an ongoing SEO strategy reaching the objectives initially scoped. 
We want all our customers to have strong positive experiences and are willing to dedicate strategy resource & tech expertise to upgrade your current mixed opinion,
Please reach out to us directly so we can discuss a plan to achieve your targets.

BACKGROUND

Please describe your company and your position there.

Our company is a wholesale and retail distributor of food products across the USA. My position with the company is primarily digital marketing and IT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Search Initiative?

We hired TSI to expand our website presence online and to help increase general awareness and sales.

What were your goals for this project?

Like all business our primary goal was to increase sales through marketing and exposure to new clients.

SOLUTION

How did you select The Search Initiative?

The Search Initiative has helped us increase sales and maintain a great web presence.

Describe the scope of their work in detail.

TSI handles the seo and website technical management. TSI acts in an advisory role.

What was the team composition?

We have worked with several individuals at TSI covering different subjects. Our main contact we work with regularly is an outstanding individual with a dedication to professionalism and meeting our goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a year after year increase in sales directly related to the work TSI has managed and implemented. In one year we saw a 49% growth rate directly related to our main TSI contacts work. Thank you.

How effective was the workflow between your team and theirs?

They have been easy to work with despite the timezone difference. They have also been responsive and quick.

The company TSI is the best company we have ever worked with in digital marketing and website seo - this is clearly related to the cohesive company culture and smart people involved.

What did you find most impressive about this company?

The main representative and his dedication to our success is impressive. I feel like he really cares and from his performance, I can say he does care. 

Are there any areas for improvement?

I think we are on a great trajectory of expansion where our company and TSI will have a long term successful business relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing executive for a UK-based legal firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Search Initiative?

We’re in the middle of developing a new website, and we brought on The Search Initiative to help our current pages rank against competitors in the market.

SOLUTION

What was the scope of their involvement?

They’ve helped us with SEO by analyzing all of our pages and recommending what metadata to include on those pages and what our target keywords are. We then give that information to our internal copywriter who can use that information to revamp our copy.

What is the team composition?

We’ve worked with two people in total. We had one account manager who left, so we recently started working with another.

How did you come to work with The Search Initiative?

I’ve worked with them in the past at another company.  

How much have you invested with them?

We spend about £3,000 pounds a month (approximately $36,000 USD in total).

What is the status of this engagement?

The project began in April 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In our first few months, we saw significant changes in our rankings and our organic traffic has grown from 6,000–11,000 visits per month. Recently, that growth has stalled because we’re no longer making changes to our copy so that’s not their fault. We were also penalized by Google, but they’re working on resolving that.

How did The Search Initiative perform from a project management standpoint?

Their management is usually pretty good. Since we started working with our new account manager, communication has been a little difficult. They’ve had to deal with a few internal challenges as well — several of their team members tested positive for COVID-19, which impacted their operations. It’s understandable, so it’s hard to fault them for that, but it has impacted our project.

What did you find most impressive about them?

I’ve been impressed with the increase in traffic to our site. We’ve made enormous strides in that department.

Are there any areas they could improve?

They could be more mindful regarding communication. Since several of their team members got sick, they haven’t responded to us or updated our spreadsheet.

Do you have any advice for potential customers?

Be upfront about what you’re trying to achieve and what the challenges you are. You should also be prepared to follow up with them to keep your communication on track.

BACKGROUND

Please describe your company and your position there.

Owner of an affiliate website in the technology niche.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Search Initiative, and what were your goals?

My website had been hit by two Google algorithm updates within three months. As a result, traffic to the site had decreased by more than half. I hired The Search Initiative to gain back the lost ranking positions.

SOLUTION

How did you select The Search Initiative and what were the deciding factors?

I chose The Search Initiative because of their notable success in case studies and their partnership with Matt Diggity who is a leader in the SEO space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team completed a technical on-page and off-page audit, then cleaned up the website according to best practices. They optimized underperforming pages and built relevant backlinks. They provided monthly reports and were always communicating every step of the way.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Dalia, who is a project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of organic sessions in March 2020 was 13,429. By May the site had some major jumps in rankings and traffic started to recover. In October 2020 the last complete month, organic sessions were 40,813. A 203.92% increase compared to March. The website is now ranking first place or in the top three positions for many important money keywords.

Describe their project management style, including communication tools and timelines.

Their communication was fantastic. They explained in detail all the work that was completed and how long it took. We used Teamwork to communicate and I would receive monthly reports on the progress and goals/work to be done in the following month.

What did you find most impressive or unique about this company?

Their expertise and processes that are backed up by real tests.

Are there any areas for improvement or something they could have done differently?

No, I am very happy with the service and results they have provided.

BACKGROUND

Introduce your business and what you do there.

I'm the owner and CEO of a healthcare company that provides online health coaching that leads to sustainable weight loss.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Search Initiative?

I wanted to increase the leads to my coaching business and increase overall organic traffic.

SOLUTION

What was the scope of their involvement?

The Search Initiative is responsible for optimizing all areas of my website for SEO. From technical issues to the site structure to content/copy, they've created a roadmap to optimize all areas needed to grow organically. The team has created a better navigation menu to improve the user experience, helped increase the site speed by optimizing images, and ensured the sitemap was correct and provided it to Google.

What is the team composition?

I've worked with 3–5 teammates from The Search Initiative, including Izabela (she is wonderful to work with) as my sole account manager, whom I speak with regularly.

How did you come to work with The Search Initiative?

I learned about The Search Initiative by following Matt Diggity, who is an expert in the SEO field. He has a reputation for keeping on top of everything SEO, and I wanted to use a company with a proven track record of growing organically.

What is the status of this engagement?

We started working together in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My organic traffic has doubled, and the number of keywords I rank for has almost tripled since I began working with The Search Initiative. In July 2024, I was averaging 33 visitors to my website daily from organic traffic, and in July 2025, my average was 79 website visitors per day organically, representing a 139.4% increase.

How did The Search Initiative perform from a project management standpoint?

The Search Initiative's project management is fantastic. I'll be honest; the results took a bit longer than they had predicted, and I had expected, but the entire time, they had a game plan and optimized and changed the strategy until we saw positive results. The team has been wonderful to work with and open and honest during our communications. We use the Teamwork app and email to communicate.

What did you find most impressive about them?

I've used at least three other SEO agencies in the past, and none of them led to an increase in organic traffic and leads. The Search Initiative is the first team I've worked with that has provided the results I was looking for.

Are there any areas they could improve?

No, they adjust and tweak the strategies when results aren't happening, so I'm very pleased.

BACKGROUND

Please describe your company and position.

I am the director of an ecommerce company 

Describe what your company does in a single sentence.

Culinary supplies delivery 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Search Initiative to accomplish?

• Ranking #1 for our key words via SEO
• gain further content / articles
• optimal professional website appearance

SOLUTION

How did you find The Search Initiative?

Online Search

Why did you select The Search Initiative over others?

• High ratings
• they sell other SEO company backlinks

How many teammates from The Search Initiative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our scope of work focused on targeting high-converting keywords to drive sales while strengthening the store’s overall presence. This involved strategic SEO implementation, enhanced content to improve engagement, and refining the store’s design for a more professional and user-friendly experience.

Beyond aesthetics, we optimized navigation and layout to ensure a seamless customer journey, reducing friction and improving conversions. By combining keyword strategy, content development, and UX improvements, we positioned the store for long-term growth and better overall performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was highly successful across all key objectives. Most notably, we achieved the #1 ranking for all of our major target keywords, significantly boosting our visibility and attracting more qualified traffic. Aswell as fotifying our store to not only look better, but more user friendly. This led to a remarkable increase in sales, with an approximate 200%+ growth, certainly providing an ROI. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team did an outstanding job! They delivered everything on time and kept the project moving forward smoothly. Communication was always clear, and they were quick to respond to any of our needs or adjustments. Our project manager, Robert, was especially impressive—he kept everything organized, ensured deadlines were met, and was always proactive in addressing any issues. His professionalism and attention to detail really helped drive the project to success. We couldn’t be more pleased with the results and how Robert managed the entire process from start to finish.

What was your primary form of communication with The Search Initiative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team delivered exactly what we wanted, and we couldn’t be happier with the results. From day one, they understood our goals and executed the project seamlessly, delivering on time and with precision. Thanks to their efforts, we’ve seen incredible improvements, and we’re now ranking #1 on all our major keywords. With the outstanding work done, we would never look back and are truly grateful for their dedication and expertise. It’s been a fantastic experience, and we look forward to continuing our partnership.

Are there any areas for improvement or something The Search Initiative could have done differently?

There’s not much we would suggest in terms of improvement, as The Search Initiative did an exceptional job - we cannot complain, perhaps somtimes the replies arent as qucik as we'd like, although always worth the wait. —unless I was involved in the business venture myself! Their expertise and the results they’ve delivered are so valuable that I want to keep them as a secret weapon for our success! (hence why im staying anonymous here as I don't want my competition to find this)