Room4 Media

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Medical Portals LTD, a medical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Room4 Media?

We hired Room4 Media to produce marketing videos, manage our social media marketing efforts, and help us market our e-learning platform.

SOLUTION

What was the scope of their involvement?

Over several years, we’ve engaged them to promote our e-learning platform, produce marketing videos, and coordinate our social media marketing.

We are now in the midst of launching the second generation of our e-learning platform. We intend to venture outside our country and market ourselves overseas. Room4 Media is involved in all aspects of the project ranging from design to development.

For our videos, we typically send them footage that we’ve compiled, and they are responsible for editing it and providing animations.

What is the team composition?

I primarily communicate with Jeff (Managing Director/Video Marketing Strategist, Room4 Media) and one other person.

How did you come to work with Room4 Media?

I found Room4 Media through an online search, but I also saw them advertised on Facebook and LinkedIn.

How much have you invested with them?

We spend $1,000 per month with Room4 Media.

What is the status of this engagement?

Our engagement began in March 2013 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have a good team that understands our needs quite well. I’m very happy with them. Room4 Media helped us identify our target audience and determine the best length of advertisements. We’re seeing a lot of positive feedback and an increase in online views stemming from Room4 Media’s efforts. One of our largest clients is quite pleased with the results, and we’re on the verge of signing a two-year sponsorship agreement with them.

How did Room4 Media perform from a project management standpoint?

Room4 Media communicates well, and they offer practical advice for several elements of our campaign.

What did you find most impressive about them?

Room4 Media has great expertise and flexibility. Their team understands what we want to achieve and gives us tips on how to reach our goals. They have excellent communication skills and are very professional.

Are there any areas they could improve?

I’d like them to have more experience working with public health projects, but I can see an improvement since we started in 2013. We’re more aligned today than we were when we started. The more fluent they are in our industry, the easier it will be for us to work effectively.

Do you have any advice for potential customers?

With any vendor, it’s critical that clients are open with them and explain exactly what they want.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a healthcare analytics company. We do KPIs, financial indicators, and quality indicators for healthcare insurance companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Room4 Media?

We needed to find a solution to provide mass training to our clients, in an affordable way. They’d previously done some sales meetings with us—one-minute pitch ideas on what value proposition they could bring. We came to realize we could use them for multiple areas of our system, on the application side as well as sales and marketing. That’s led to the growth of our relationship over the years.

SOLUTION

What was the scope of their involvement?

They’re video experts. First, they identify what we need to present, lay out how it should be done, do storyboards, and confirm those with us. They’ve produced animated videos that show what we do in a simple way and demonstrate how users can use our cloud application.

What is the team composition?

We worked with around four of their people directly, but I know there are others behind the scenes. They assigned us an account manager, who was in charge of following up with us.

How did you come to work with Room4 Media?

The Colombian government does “round tables”, which are a quick way to meet businesses. We went to one and sat down with multiple Colombian companies for 30–60 minutes each. Room4 Media was one of those whose owner we met. They showed us their work, which caught our attention.

How much have you invested with them?

I estimate $50,000–$200,000 in total.

What is the status of this engagement?

We started working with them around the first quarter of 2014, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only recently started to track metrics, so I can’t provide any numbers right now. The videos are hosted on LinkedIn, and we will track their performance concerning sales.

How did Room4 Media perform from a project management standpoint?

I’ve had the opportunity to work with different companies around the world, including in Asia and South America. Room4 Media is one of the top ones, in my view. They’re committed to meeting deadlines, and they have a well-established process. There are places where we could get cheaper labor, but the timing wouldn’t be as accurate.

What did you find most impressive about them?

They’re definitely at the top of my list of partners who’ve helped us grow.

Are there any areas they could improve?

I’ve been trying to use them for other things beyond this scope, but the results weren’t what I expected. For their core service, they’re one of the best I’ve seen—they have very high standards for video production.

Do you have any advice for future clients of theirs?

I don’t have any specific advice, but I can vouch for their performance.

BACKGROUND

Please describe your company and your position there.

I am the Global Development and Innovation Lead at Conservation X Labs, a technology and innovation company working in the field of conservation to address environmental challenges. I manage and direct the Artisanal Mining Grand Challenge: the Amazon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media, and what were your goals?

We hired Room4 Media for developing a full communications campaign for a global innovation competition.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor through an competitive open call for proposals and the deciding factor was Room4 Media's collaborative and adaptive management style.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their responsibilities included designing branding, key images, key messages and campaign rollout and design. This included video assets, graphics, infographics, and press outreach.

How many resources from the vendor's team worked with you, and what were their positions?

Managing Director, Account Manager, graphic designer and others.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very high-quality graphic and digital design, intentional and well thought out digital marketing campaign and very good traction on social media. Our program and innovators have received over 150 press media mentions.

How effective was the workflow between your team and theirs?

Great. They have very defined workflow processes and platforms.

What did you find most impressive or unique about this company?

Customer service from leadership and managers; focus on goals not just completing tasks; and very high quality visuals and graphics

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of

BACKGROUND

Please describe your company and your position there.

I’m the director of an app development company. One of our solutions is Delivify, a hypermarket app that allows users to order online and get products delivered on demand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Room4 Media?

We hired Room4 Media to create marketing content, including a video featuring our mascot.

What were your goals for this project?

Our goal was to build our brand with material that can be used for the launch.

SOLUTION

How did you select this vendor?

We have worked with Room4 Media in the past.

Describe the scope of their work in detail.

Initially, we met with Room4 Media to discuss the business and competitors in Malta that had similar concepts. Their team created a strategic plan for our marketing content. They understood our concept because they’ve worked with something similar before.

What was the team composition?

I worked closely with Carlos (Digital Marketing Expert, Room4 Media).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have not yet launched the campaign.

How effective was the workflow between your team and theirs?

We had an excellent experience working with Room4 Media. Their team was quite efficient and always kept to their deadlines. Although we were in different parts of the world, we communicated smoothly via emails and calls.

What did you find most impressive about this company?

The artwork they created was impressive.  

Are there any areas for improvement?

No, I don’t think so.