Rip Media Group

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Rolebot, a recruitment search engine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media Group?

I engaged Rip Media to create a short video that I could use for an upcoming event, since I didn't want to rely solely on my public speaking capabilities to tell our product's story.

SOLUTION

What was the scope of their involvement?

Rip Media produced a one-minute animated video describing our product features and its value. After collaborating closely with me to come up with a script that I edited, they put the video together, incorporated motion graphics, and sent me voiceover option and music to choose from. After we presented the video, they worked with me to ensure I had all the assets and helped upload it to our site.

What is the team composition?

I worked with an editor, project coordinator, and a few artists including an animator.

How did you come to work with Rip Media Group?

I knew Rip Media's CEO, Maury, who I'd been in touch with over the years. I'd always been impressed by his portfolio of work, so I reached out to him to see if he could meet our demanding deadline and they accepted.

What is the status of this engagement?

We worked on the project for 10–14 days around the end of May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video Rip Media produced has been very well received and generated interest from new customers. We've even put the video up on our site, because we feel it adds a lot of value. They delivered exactly what we wanted and executed the project flawlessly in little time.

How did Rip Media Group perform from a project management standpoint?

They delivered the project exceptionally fast. They were willing and flexible to work around the clock to make it happen in the time frame we needed it completed.

What did you find most impressive about them?

They genuinely care about the quality of the final product. They didn't just want to put together a video for us quickly; they wanted to make sure it was impactful. Their customer-centric approach sets them apart.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Treat the relationship as a partnership. In my case, I had to make sure I was available to respond to them throughout the day considering our tight schedule. 

BACKGROUND

Please describe your company and your position there.

I'm the CEO and co-founder of Convoso. We provide cloud-based marketing automation software that converts leads more quickly using a combination of calls, texts, and emails.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rip Media Group?

Rip Media Group created a company and product overview video. It addressed the challenges of successfully connecting with leads in a time when few people answer the phone.  

What were your goals for this project?

We wanted to communicate the value proposition behind our product using a story that kept the viewer engaged and prompted them to request a demo. We planned to use the video on our home page and the landing pages of our paid marketing campaigns. The purpose of the video was to gather more leads.

SOLUTION

How did you select this vendor?

We met them through a business peer group. We considered three other companies, but chose Rip Media Group because of their ability to tell stories through video.

Describe the video(s) and the process in detail.

During several phone calls, they asked many questions about our product and developed three or four concepts. Once we picked a favorite, they wrote a script, asked us to select voice artists, and showed us the storyboards. They made several changes that weren't in the original scope of work, and we approved several drafts before production.

We provided our logo and brand style guide, and they took care of everything else. It was refreshing to know count on them. They created the designs, script, and concepts. We simply reviewed and approved them.

What was your vendors' project management or feedback process?

Two people were involved. The first one communicated all our requirements, while the second one ensured that everything was executed as promised. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just posted the video, so it's too early to tell. However, prospects have told us that the video communicates our message in an understandable manner, and that it was the reason why they reached out. Rip Media Group did a great job of explaining how our software solves client problems through multiple communication channels.

How effective was the workflow between your team and theirs?

They communicated and stored project data on Podio. That kept us organized and ensured that they didn't miss anything.

What did you find most impressive about this company?

They're experts not only at producing videos, but also at telling a story. That combination was extremely powerful, especially since our goal was to generate more leads.

Are there any areas for improvement?

No, they remained proactive throughout the project.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a CEO membership organization called Vistage Worldwide. We provide advisors for CEOs who don’t necessarily have an executive board. They get into groups, which helps them make decisions and form conclusions to improve their leadership skills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media Group?

We wanted to create a promotional video for our organization that showcased the program to both current and prospective members. The video needed to give a brief overview of the program and demonstrate how it worked.

SOLUTION

What was the scope of their involvement?

We collaborated with Rip Media Group to develop a two-minute animated promo for our services. They developed the initial concepts, collaborating with us to ensure that the key messages aligned with our brand. Usually, they present four potential concepts for us, but this time they presented six. We picked aspects that we liked to develop an idea that resonated with us. They then produced and edited the video, which mostly featured animation.

What is the team composition?

We worked with 5–6 people. I specifically worked with their CEO in the initial process and with their project manager.

How did you come to work with Rip Media Group?

We knew the CEO through our own network; he was one of our program members. We sent them an RFP and had a great conversation about the project requirements. Once we reviewed

How much have you invested in them?

We spent under $15,000.

What is the status of this engagement?

We worked with them from February–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re impressed by how effectively they utilized two minutes to share a compelling narrative arc that also promoted our program. The ROI was amazing. We shared the video through our intranet platforms to our members and displayed it at promotional events for the past year, where other marketers praised its quality and asked who produced it.

How did Rip Media Group perform from a project management standpoint?

Responsive and always available, they went above and beyond to provide us with the initial concepts. During the sales process, they took the time to explain the project outline and our role in the engagement.

Although the project took a little longer than we expected, that was due to our own internal delays. Regardless, they met deadlines and adapted well to any project changes. On a personal note, I enjoyed our relationship with them and missed talking to the team once the project ended.

What did you find most impressive about them?

We appreciated their creativity and adaptability. They didn’t get too attached to some of their ideas and easily adjusted their vision to match our organization’s brand. Above all, their project management and communications skills allowed for an enjoyable collaboration.

Are there any areas they could improve?

I don’t have any complaints.

BACKGROUND

Introduce your business and what you do there.

I'm the director of strategy at a golfing simulation company. We're creating the next generation golfing experience, so we combine simulators and real-life putting greens to create a seamless game of golf.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media?

We were looking for a company to create a unique video that we could use to pitch our services to a golf course.

SOLUTION

What was the scope of their involvement?

We discussed the project over the phone and they immediately sent people to the property where we were doing the project. They assessed the space and took the necessary footage and photos. We gave them control over the creative side and they produced 2–3 options for us to choose from, consistently communicating with us via conference calls. Then, they edited the video and delivered the final product. The video presented a clear picture of what we had to offer to a golf course and what exactly we'd implement in their space.

What is the team composition?

We worked directly with two members of their team, but there were also some people behind the scenes.  

How did you come to work with them?

I found them through a Google search. Their CEO got back to me within minutes and our relationship started from there.

How much have you invested with them?

We spent about $30,000.

What is the status of this engagement?

We started working with them in August 2017 and the project was completed in September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video provided our client with a clear idea of what we were offering, so we were able to sign the contract.

How did they perform from a project management standpoint?

They established a smooth process, informing us of all the steps they had to take. They were responsive to our feedback and accommodated us when we asked for more time to review the information (at first, they sent us things for review right before our weekly calls, but we requested that they give us a few hours or days).

What did you find most impressive about them?

We appreciated their customer service. They took charge of the project, so we didn't have to worry about anything.

Are there any areas they could improve?

No. They were perfect.

BACKGROUND

Introduce your business and what you do there.

I’m an independent patient advocate. Through my business, I help people navigate different aspects of healthcare, including insurance benefits, hospitalization, surgery, and related issues. The business of healthcare has changed dramatically since the passage of the Affordable Care Act, and I help people understand the industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media Group?

I fought through medical expenses related to a misdiagnosis, which lead me to pursue this kind of advocacy. Most people don’t understand the work I do or what a private patient advocate is. Some don’t even know we exist. Because people’s internet attention span is short, I wanted to create a video that could introduce potential clients to my work.

SOLUTION

What was the scope of their involvement?

They helped with everything. I explained my goals to them and they gave me two different options to choose from. They provided two storyboards with scripts, graphics, and a choice of narrator. I made some choices and then gave them input during weekly meetings. I discussed content and imagery with the creative project manager and we came up with a comprehensive 12-week timeline.

What is the team composition?

I was in direct contact with two members of their team, but there were others behind the scenes.

How did you come to work with Rip Media Group?

I went to college with their creative director. She reached out to alumni who were business owners in the Los Angeles area to see if there was anything Rip Media Group could do to help. That’s how the collaboration started.

How much have you invested with them?

I spent $8,000 on the project.

What is the status of this engagement?

We worked together from June to September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The volume of site visits has increased dramatically and the video is on the most commonly visited page. I’ve accomplished my goal to get the message across to viewers: medical costs are negotiable. I’m also able to advertise an app to users. They were a great investment.

How did Rip Media Group perform from a project management standpoint?

They were excellent project managers. My two main contacts were easy to reach and we communicated regularly. We had weekly meetings to track the project and we all stayed within the same timeframe, with the same expectations.

What did you find most impressive about them?

In a big place like Los Angeles, it’s virtually impossible to meet and build an ongoing relationship. They closed that gap with our weekly Skype meetings, so I could actually see the people I worked with. They personalized our interaction in a city that can be so impersonal.

Are there any areas they could improve?

I don’t have any complaints. The project went very smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of Whistle Messaging. We’re a SaaS customer service platform that enables hotels to engage with their guests in real time via SMS and mobile messaging apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media Group?

We’ve always had a disconnect with potential customers because we couldn’t convey what we did. We wanted a promotional video that comprehensibly explained our organization’s product and mission.

SOLUTION

What was the scope of their involvement?

They produced a promotional video for us that concisely conveyed our company’s product and mission. They provided us with a questionnaire to better understand our needs and how we wanted to shape the script. From there, they developed storyboards and script over multiple sessions before creating mockups. The video itself merged animation with screenshots from our messaging platform.

How did you come to work with Rip Media Group?

We considered numerous vendors, however, many exceeded our budget range. A friend referred us to Rip Media Group. We found that they were a perfect balance between quality and price.

How much have you invested with them?

We prefer not to reveal the project costs.

What is the status of this engagement?

The project lasted between December 2017–February 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video received praise from our internal stakeholders and immediate network. Rip Market visually conveyed the pain points that we solved and captured our core values. As a result, the video has been a useful tool for our sales team to explain our platform to our target market. It has eliminated extraneous exchanges with potential clients.

How did Rip Media perform from a project management standpoint?

We valued their organization and willingness to collaborate. Regular conference calls facilitated real-time feedback between both teams. We could comment directly on the mockups as a living document. Professional collaborators, they consistently shared updates to maintain transparency.

What did you find most impressive about them?

Beyond their professionalism and high-quality work, we appreciated their customer-centric approach to providing care. We weren’t their only client, but it seemed like we were.

Are there any areas they could improve?

Nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

I am the founder and president of Imagine LA. We empower families as they exit homelessness by providing a mentorship program as well as social and financial wellness services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rip Media Group?

We needed a promotional video that was consistent with our values without being dated. To achieve this, we wanted an innovative way to covey our mission using innovative storytelling.

SOLUTION

What was the scope of their involvement?

They conceptualized a storyboard for our promotional video that combined both storytelling and animation to engage the viewer. They also provided production resources to film and edit the video. Testimonials from our families merged with animation to reflect our organization’s human component.

What is the team composition?

Three people conceptualized and storyboarded the video. On shooting day, there was a production team of 10 people, including a makeup artist, sound technicians, and cameramen.

How did you come to work with Rip Media Group?

We researched and interviewed a few companies before hiring them. Unlike other companies, Rip Media Group understood what we were trying to do right away.

How much have you invested with them?

We’ve spent $10,000.

What is the status of this engagement?

Our project lasted from September–October 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was an incredibly well-organized and efficient effort; the whole project was on time and within budget. They were prepared to shoot the whole video in under six hours, and they ensured that our families felt comfortable being on camera. We all felt like a family by the end, which reflected our organization’s values.

In terms of the editing process, Rip Media Group strove to listen to our opinions and incorporate our ideas. As a result, the video was collaborative. They never dismissed our ideas nor strong-armed us into something we didn’t want.

How did Rip Media Group perform from a project management standpoint?

As we’ve mentioned, the project was on time and within budget. They collaborated closely with us throughout the entire process and accommodated our ideas. It was a good process.

What did you find most impressive about them?

We appreciated that they took the time to understand us, which allowed them to be innovative but consistent with our organization’s tone. They were good, active listeners, which fostered a collaborative environment. The quality of the work was absolutely first rate.

Are there any areas they could improve?

None that I can think of. I would use them again.

OPPORTUNITY / CHALLENGE

Introduce your business and what you do there.

I'm the senior director of marketing for a communications equipment company.

SOLUTION

What challenge were you trying to address with Rip Media Group?

We wanted to create two videos: an explainer and live-action video.

RESULTS & FEEDBACK

What was the scope of their involvement?

Rip Media created an animated product explainer video as well as a live-action video, using a combination of stock and custom shot content. They helped with storyboarding and scripting for both pieces and included text callouts as needed. 

What is the team composition?

I worked with three to five people in total, including a project manager, a production manager, and a creative director.

How did you come to work with Rip Media Group?

We'd worked with them in the past, so they were on a list of companies that we approved of and I decided to work with them again. During initial conversations with their team for this project, it was clear that they understood what we needed and could deliver it in a short timeframe.

What is the status of this engagement?

We started working on the first video in April 2017 and the second took place from September to October of that year.

BACKGROUND

Introduce your business and what you do there.

I lead a video production team and focus on internal communication and employee engagement at a large telecommunications company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RIP Media Group?

We required particular production talent to deliver a video with motion graphics. We wanted to tell a difficult story and needed a team to help.

SOLUTION

What was the scope of their involvement?

We’ve worked with them on a few projects now. They are a full-service production company that does more than just motion graphics. They bring a global level of creativity beyond what we’ve seen at other advertising or communications agencies. We provided them a very basic brief for one project and encouraged them to be as creative project. In another instance, we presented a more specific brief. In both situations, they exceeded our expectations.

What is the team composition?

We had about six people on each project, not including the people behind the scenes.

How did you come to work with RIP Media Group?

We did a web search for the first project and found them on ProductionHUB. Three production companies submitted bids, but we were most impressed by the research they did on our company. They had a professional approach and did their homework.

How much have you invested with them?

We’ve spent about $150,000.

What is the status of this engagement?

We engaged them for three or four projects. We brought them on first in March and April 2015 and again in November 2016. Even when we’re not working on a specific project, we can still collaborate. I can ask questions or bounce ideas off of them outside of contracts with the understanding that we’ll probably work together officially on future projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Most of their work is either very targeted or part of a larger context. That makes it hard to isolate quantitative results. We always get great feedback from our executive and employee audience. The potential number of viewers is in the tens of thousands.

How did RIP Media Group perform from a project management standpoint?

They are on top of the process. They’ve developed a really user-friendly application for communicating throughout the production process. A lot of our stakeholders are not well-versed in media, but the application makes their ability to give feedback easy.

What did you find most impressive about them?

Their desire to create a relationship built on creative production and communication was great. They’re ultimately looking to monetize through projects or contracts, but they realize that there are greater gains to be made through sharing ideas.

Are there any areas they could improve?

A lot of large corporations expect face-to-face meetings. We worked with them through an entire project and never met in person until the project was finished. It worked out fine, but it would be better to make meeting early on a priority.

BACKGROUND

Please describe your company and your position there.

VP

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rip Media Group, and what were your goals?

Production of a marketing video

SOLUTION

How did you select this vendor and what were the deciding factors?

I liked how they marketed their own brand and their videos educated me on how to use video to enhance our customer's journey

Describe the video(s) and the process in detail, including the project steps and all stages of production.

It was an organized process. I filled out a pre production form that helped set the stage for production. They have an excellent script writer and I really liked their production lead because she helped keep the project moving.

Who did you work with and what was the feedback process like?

Andy and Amanda were great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our product is new to the world so our 90 second video has advanced lead gen and sales cycles immeasurably.

Describe their project management style, including communication tools and timeliness.

No non sense. Get the job done.

What did you find most impressive or unique about this company?

We could tell that they understand the importance of a great customer experience.

Are there any areas for improvement or something they could have done differently?

no