Rill Insights & Design is a Product/ UX design agency that leverages AI and cutting edge solutions to envision new futures, improve customer experiences, and build products…better!
Our team of PhD trained product scientists and seasoned designers take a human-centered approach. We explore people’s needs, experiences, and goals to build products that deliver more value to your customers and business. We will work closely with you to understand your challenges, deliver quality insights at speed, and design products that work.
Need to enable your team? We can help you build and implement research and product operations that will support your business growth.
What are the challenges you are facing?
I’m not sure if we are building what people want.
I need a designer to bring my vision to life.
Our product's user experience isn't awesome.
I feel out of touch with our customers’ experiences and needs.
If any of these challenges sound familiar, Rill Insights & Design is a good fit for you. We will work with you to transform your products and services in four ways: 1) Make sure you are building a product or service that people want, 2) Design great product experiences, 3) Optimize design & research operations, and 4) Capture the voice of your customers.
Why work with us?
Our team holds advanced degrees with over 100 years combined experience. We are driven by values that are an incredibly important part of how we operate. We stand by four key pillars to success.
INTEGRITY
We have the courage to pursue truth and share it authentically.
EMPATHY
We listen, connect, and empathize first. Then we envision and co-create the future, from strategies to products.
INSIGHTS TO ACTION
We are experts at gathering and delivering insights, which we then use to design better product and service experiences.
ENABLEMENT
We enable your teams, helping them become champions of human-centered design. The results are customer-centric, efficient, and empowered product teams.
Min project size
$5,000+
Hourly rate
$150 - $199 / hr
Employees
2 - 9
Locations
Oceanside, CA
Year founded
Founded 2019
1 Locations
Oceanside , CA
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$150 - $199
/hr
Rating for cost
5
/5
What Clients Have Said
Rill Insights & Design offers good value for cost, with clients praising their pricing fit and high-quality deliverables. Projects typically involve 2-5 employees, with successful outcomes like significant growth in ARR and improved product strategies. No specific pricing details were disclosed.
The company was commended for their strong research capabilities, ability to back conclusions with data, and proficiency in UX design. Clients appreciated their methodological approach and actionable insights.
Challenges with Technical Execution
One client noted that while Rill Insights & Design excelled in problem discovery and research, there were practical constraints in product design and architecture that required additional technical expertise for implementation.
Exceptional Project Management
Clients consistently praised Rill Insights & Design for delivering projects on time and within budget. Their responsiveness and ability to adapt to schedule changes were highlighted as key strengths, ensuring client satisfaction.
Proven Track Record of Success
Multiple clients reported significant improvements in key metrics, such as customer satisfaction, active user rates, and annual recurring revenue, showcasing Rill Insights & Design's impact on their businesses.
Sophisticated Feedback Strategies
The company demonstrated expertise in creating and executing sophisticated product feedback strategies, resulting in actionable improvements and enhanced user experiences for their clients.
Strong Client Alignment
Rill Insights & Design was frequently chosen for their great culture fit and alignment with client values. This resulted in a collaborative working environment and successful project outcomes.
"They were very receptive to our input and that of stakeholders."
Aug 20, 2025
VP of Digital Product Management, Healthcare Co
Anonymous
Verified
Other industries
Raleigh, North Carolina
1,001-5,000 Employees
Online Review
Verified
Rill Insights & Design has redesigned a healthcare company's website. The team has audited the existing member site, conducted a heuristic review, performed an analytics audit, and designed a prototype.
Rill Insights & Design has helped the client improve their customer satisfaction score, weekly active users, monthly active users, and conversions. The team has delivered work on time and been receptive to the client's input and feedback. Overall, they've met the client's needs and expectations.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Digital Product Management of a healthcare company
Describe what your company does in a single sentence.
We help people
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights & Design to accomplish?
Redesign our EAP Member Website
SOLUTION
How did you find Rill Insights & Design?
Podcast
Why did you select Rill Insights & Design over others?
Great culture fit
Small boutique versus big agency
How many teammates from Rill Insights & Design were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Audit of existing Member site. Heuristic review. Stakeholder Interviews. Competitive Assessment. Analytics audit. Prototype design.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
CSAT before and after. WAU/MAU before and after. Conversion before and after.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were always on time. They were very receptive to our input and that of stakeholders.
What was your primary form of communication with Rill Insights & Design?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Extremely receptive. Met us where we are at. Provided exactly what we needed given our lack of design and research skills.
Are there any areas for improvement or something Rill Insights & Design could have done differently?
None
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UX Research for B2B SaaS Company
Corporate Training & CoachingMarket ResearchUX/UI Design
Confidential
May - Dec. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The overall solution direction was accurate."
Nov 2, 2024
Founder, Hauler Hero
Ben Sikma
Verified
Other industries
San Diego, California
11-50 Employees
Online Review
Verified
Rill Insights conducted UX interviews and virtual and on-site studies for a B2B SaaS company to identify issues with their product. The team also developed a research framework and shared their findings.
Thanks to Rill Insights' work, the client went from a 50% churn rate to a 700% growth in ARR over five months. The team's ARR also increased from $40,000 to $1 million in six months. Rill Insights delivered on time, within budget, and with a flexible approach to the client's schedule changes.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of Hauler Hero
Describe what your company does in a single sentence.
Vertical B2B SaaS serving as the core business management software for waste and recycling companies and cities.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights to accomplish?
Identify usability issues with the product, conduct discovery research to understand the core needs of customers, and put a product feedback strategy into place.
SOLUTION
How did you find Rill Insights?
Referral
Why did you select Rill Insights over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Rill Insights were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Conduct user experience interviews from 5 or more target customers within Hauler Hero's ICP to identify most critical work flows
Conduct virtual and on-site studies of most critical work flows
Develop framework for research repository
Populated with insights from research in Dovetail research repository laying foundation for future research discipline for Hauler Hero
Share findings to develop roadmap priorities for next 6-18 months
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
From 50% churn in 1 month to 700% growth in ARR over 5 months. $40K ARR to $1 Million ARR in 6 months.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On time, within budget, flexible with schedule changes.
What was your primary form of communication with Rill Insights?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
Strong research discipline, large volume of work output and backup research and notes, distilled with high level conclusions.
Are there any areas for improvement or something Rill Insights could have done differently?
On the solutions side, there were many practical constraints of where product design and architecture, particularly front end rearchitecture needs. The overall solution direction was accurate. To take action, due to the legacy kinks in the product, we needed technical front end engineering development expertise to build and iterate toward a viable solution set. Rill Insights expertise on the problem discovery and research side were the key benefits over the solution design recommendations.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"There's simply no business justification to launch a product without at least reviewing a potential research engagement with Rill Insights.
Workshop Creation, Facilitation & Support for Consulting Co
Content Writing ServicesCorporate Training & Coaching
$10,000 to $49,999
Jan. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Bryan is a genius when it comes to research and experience design. I haven't met anyone in the industry at his level."
Aug 9, 2024
CEO, Chaos To Clarity
Eric Weiss
Verified
Other industries
San Diego, California
1-10 Employees
Online Review
Verified
Rill Insights created and presented a series of workshops for a consulting company's startup accelerator. The workshops taught startup founders how to research, design, and prototype products.
Rill Insights masterfully taught the agreed-upon workshops, boosting several startups' confidence in their products. The team developed clear strategy and action plans, delivered always on time, and was highly responsive. The client admired their detail-oriented and professional approach.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Chaos To Clarity
Describe what your company does in a single sentence.
Chaos to Clarity empowers SaaS founders to craft disruptive solutions to big problems, outsmart the competition, execute flawlessly, and mobilize an all-star team to achieve unstoppable growth.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights to accomplish?
Develop educational content for Startup Founders and CEOs
Deliver training to Founders and CEOs in live workshops
Provide coaching and strategic support
SOLUTION
How did you find Rill Insights?
networking event
Why did you select Rill Insights over others?
Great culture fit
Company values aligned
highly capable
How many teammates from Rill Insights were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Bryan created and faciliated a series of workshops for my early stage startup accelerator. He masterfully taught a group of founders how to develop winning products through discovery, research, design, and prototyping.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Clarity and confidence that companies are:
Building the right thing
Building it right
Clear strategy and action plans for product teams
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bryan is a consummate professional. He is:
Always on time.
Detail oriented.
Highly responsive.
A master of his craft.
What was your primary form of communication with Rill Insights?
Virtual Meeting
What did you find most impressive or unique about this company?
Bryan is a genius when it comes to research and experience design. I haven't met anyone in the industry at his level.
Are there any areas for improvement or something Rill Insights could have done differently?
He has an enormous amount of knowledge in his brain, and it's always a challenge to distill his methodology into a few short hours for a novice audience.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UX/UI Design & Market Research for Healthcare Co
Corporate Training & CoachingMarket ResearchUX/UI Design
$10,000 to $49,999
Feb. - Dec. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Rill Insights' team has a lot of passion for their work."
Aug 6, 2024
Co-Founder, Vessel Health
Jon Carder
Verified
Other industries
San Diego, California
11-50 Employees
Online Review
Verified
Rill Insights reviewed and refined a product evaluation strategy for a healthcare company. The team enhanced the UX, implemented a design process, and built a user base for product testing.
Rill Insights successfully delivered measurable outcomes. The team brought in a level of sophistication that turned the client's customer feedback into actionable, measurable improvements to the product and experience. Overall, the team was very efficient, and their passion was outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-Founder of Vessel Health
Describe what your company does in a single sentence.
At home urine based wellness test
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights to accomplish?
Review and refine strategy for product evaluation, implement a lean design process, build a user base for product testing
SOLUTION
How did you find Rill Insights?
Referral
Why did you select Rill Insights over others?
Referred to me
How many teammates from Rill Insights were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Improving our existing customer service process to create actionable improvements to the UX
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Creation and execution of a product feedback strategy consisting of a playbook, UX metrics and scorecards, and continuous discovery processes that informed the product roadmap
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Bryan came into Vessel at a time when I thought we had a pretty good customer feedback system in place, boy was I wrong. He brought in a level of sophistication that turned our customer feedback into actionable, measurable improvements to the product and experience. He is also very efficient with his time, it didn't take long for him to make these improvements, to train the team, and to get us going on his program.
What was your primary form of communication with Rill Insights?
Virtual Meeting
What did you find most impressive or unique about this company?
Rill Insights' team has a lot of passion for their work.
Are there any areas for improvement or something Rill Insights could have done differently?
A pause function for when development hasn't caught up and corrected known issues.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Product & CX Strategy Dev for Print Server Elimination Co
Business ConsultingCorporate Training & CoachingProduct Design
Confidential
June 2022 - Dec. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Rill Insights had a depth of understanding in user research that provided numerous improvements to our team."
Aug 2, 2024
Former VP of Product, Vasion
Ben Brown
Verified
Information technology
Saint George, Utah
201-500 Employees
Online Review
Verified
Rill Insights developed a product feedback strategy for a print server elimination company. The team was also responsible for creating a CX strategy and providing a research guide, key training, and support.
Rill Insights showcased maturity in product and research operations, designed a research repository strategy, and implemented CX and feedback programs, enhancing the client's product organization. The team ensured good communication through weekly progress meetings and delivered items on time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Former VP of Product of Vasion
Describe what your company does in a single sentence.
Eliminate print servers
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights to accomplish?
Create and implement a product feedback strategy, centralize knowledge for the product team, develop and implement a CX strategy, training and enablement
Build a culture around gathering feedback to inform our product roadmap
SOLUTION
How did you find Rill Insights?
Referral
Why did you select Rill Insights over others?
Great culture fit
Referred to me
Product values aligned
How many teammates from Rill Insights were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged with Rill Insights to up-level our product and design organization on gathering feedback and building out a strong product strategy. Brian delivered:
A research guide
Key trainings
Ongoing support for our product managers and designers
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Maturity of product and research operations
Design and implementation of a research repository
Strategy and implementation of customer experience and feedback programs
Playbooks and training materials
Our product organization operated at a higher level after engaging with Rill Insights
Transformation from reactive to proactive product development
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Brian was excellent at communicating deliverables and timelines
We would sync up weekly where he would let me know the progress and any key changes taking place
Deliverables were timely and in response to our greatest needs
What was your primary form of communication with Rill Insights?
Virtual Meeting
What did you find most impressive or unique about this company?
Rill Insights had a depth of understanding in user research that provided numerous improvements to our team. The familiarity with technques, best practices, and trends was instrumental in helping us get better.
Are there any areas for improvement or something Rill Insights could have done differently?
The biggest thing I noticed over the term of our engagement was tailoring the content to our needs. Some on our team were completely new and it often felt like a deluge of information. Making this more consumable to the audience and timely to their specific need is something I'd focus on if I were to re-engage with Rill Insights.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
R&D & Product & UX/UI Design for Software Company
Market ResearchProduct DesignUX/UI Design
$10,000 to $49,999
Nov. 2020 - July 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Rill Insights' ability to perform market and product research and use data to back their conclusions was impressive."
Aug 19, 2024
CEO, Ribera Solutions
Abish Ghimire
Verified
Other industries
San Diego, California
1-10 Employees
Online Review
Verified
Rill Insights provided R&D and product design services for a software company. The team conducted market research, did concept development and testing, designed the UX, and managed the client's product.
Rill Insights' efforts resulted in the client's product definition, a development roadmap, and a prototype. The team delivered timely items and oversaw an external company's UI design to ensure adherence to the client's needs. Their ability to back up their conclusions with data was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Ribera Solutions
Describe what your company does in a single sentence.
Technology Consulting and Development focused on life sciences, medica devices, and digital health.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Rill Insights to accomplish?
Discovery research
concept development
concept testing
UX design
prototyping
product management for a digital patient engagement platform
SOLUTION
How did you find Rill Insights?
Referral
Why did you select Rill Insights over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
How many teammates from Rill Insights were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Performing market research and validation of the product ideas to improve patient engagement, recruitment and retention in clinical trials.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Product definition and roadmap, conceptual prototype for validation
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, project was delivered on time. We worked together with an external agency to develop UI wireframes for us. Rill Insights took the responsibility to oversee the development of wireframes and made sure it adhered to our needs.
What was your primary form of communication with Rill Insights?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Rill Insights' ability to perform market and product research and use data to back their conclusions was impressive. Content development for website and marketing.
Are there any areas for improvement or something Rill Insights could have done differently?
None
RATINGS
5.0
"Will work again."
Quality
5.0
Service & Deliverables
"Very high quality deliverables that we still use today."
Schedule
5.0
On time / deadlines
"very professional."
Cost
5.0
Value / within estimates
"Excellent value for money, especially to startups"
Willing to Refer
5.0
NPS
"They did an excellent job and would love to refer them to any company looking to validate their products or ideas before launching on the market.
Showing 1-6 of
6 Reviews
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