🇺🇦 RGray is a Ukrainian Startup Marketing Agency with a dedicated team, a free spirit, and a desire to make your business, brand, or idea a reality.
We want to make an impact, not just launch another successful project.
We specialize in working with startups because they are key development drivers in various industries and businesses. Startups often create new or disrupt existing markets, making working with them a challenging but rewarding experience that allows us to learn and develop new marketing approaches constantly.
🧠 Our vision is quality over quantity, full involvement over big payment, and happy, satisfied clients over loud brand names.
🫁 Our work method is similar to the Lean approach used by startups, where we prioritize the most essential tasks and deliver them on narrow deadlines at a reasonable cost.
🫀 Our team is an effective combination of open-minded and truly bold individuals who will provide customized and personalized service, fully committed to your brand's philosophy and ideology. Our specialists will fully immerse themselves in the work process alongside those we work with.
💡 Our experience has shown us that boring or casual solutions won't solve your problems and won't lead to a prosperous business. We don't just provide services but build marketing systems (products) that clients can use independently even after our cooperation. Delivering a custom solution tailored to you is possible because we approach everything logically and deliver high-quality work based on our experience.
🔑 At our company, we believe in educating entrepreneurs in marketing and IT to improve their professional skills through training and support, making it easier for us to collaborate effectively.
The Marketing Foundation is a system that can continue to work independently after our cooperation as long as the client uses it correctly. You can find more information on our Marketing Foundation for Startups page.
RGray's pricing varies significantly, with clients investing from $1,000 to over $200,000 depending on project scope. Clients emphasize the value of their services, noting high-quality deliverables and effective project management, justifying the costs involved.
RGray's dedication and professionalism are frequently mentioned by clients. Their commitment to understanding client needs and delivering high-quality results fosters trust and long-term partnerships, reflecting their strong work ethic and client-centric approach.
Notable Achievements in SEO and Content
RGray's SEO and content strategies result in increased visibility and engagement for clients. They effectively use keyword research and content development to enhance online presence, which is particularly beneficial for clients in competitive industries.
Budget Considerations and Adjustments
While most clients are satisfied with RGray's pricing relative to the quality of service, some mention budget adjustments during projects. These adjustments are generally well-communicated and justified, indicating transparency and flexibility in financial discussions.
Effective Communication and Collaboration
RGray is lauded for their effective communication and collaboration skills. Clients appreciate their responsiveness, professional demeanor, and ability to foster a friendly working environment, which enhances the overall collaboration experience.
Impressive Results in Marketing Campaigns
RGray's marketing campaigns have led to substantial increases in traffic, user engagement, and conversions. Clients report significant improvements in metrics, such as user registrations and social media activity, demonstrating RGray's effectiveness in executing marketing strategies.
Adaptability to Client Needs
RGray is praised for their adaptability, quickly pivoting to accommodate client requests and changes in project scope. This flexibility, coupled with their proactive approach, ensures that client needs are met efficiently and effectively.
RGray performs end-to-end marketing efforts for a cryptocurrency exchange. Their work includes strategy, copy writing, web development, email campaigns, and paid social media advertisements.
The advertising work done by RGray is very effective, reducing cost per customer acquisition significantly below normal market levels. Their team delivers on time, communicates well, and constantly strives to upgrade their skills and stay on top of industry trends and technologies.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of BitQuant OU, and we are a cryptocurrency exchange startup created and based in Estonia.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RGray?
They operate all of the marketing efforts for our company.
SOLUTION
What was the scope of their involvement?
They do full-stack marketing services, ranging from research and building strategy to ad infrastructure and lead generation. Their team started with web design and development, which includes a customer referral program, and they continue to operate our paid social media and email marketing campaigns. They also write copy for our ad content as well.
What is the team composition?
I think there are about 4–5 people from their team working on our account.
How did you come to work with RGray?
They were recommended to me through other people in our industry, and I was able to meet them at a conference in Kiev, Ukraine. We got along really well, so I decided to give them a chance, and we’ve been working together ever since.
How much have you invested with them?
At this point, we have invested about $80,000 in total.
What is the status of this engagement?
We started collaborating in March 2019 and are continuing our work together.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The most important thing to me, by far, is that my cost per customer acquisition is incredibly low. I think that’s one of RGray’s best selling points. If that number is low, I know everything else is going well.
How did RGray perform from a project management standpoint?
Everything operates very smoothly with them. They give me weekly reports of their progress and link me to the online platform they use for organizing everything so that I can see the tasks and times completed and everything. They are always on top of all of their work.
What did you find most impressive about them?
They have really great potential as a company because of their personality, skills, and desire to improve. Some teams stay at the same point with their skills, but RGray is always striving to learn something new.
Are there any areas they could improve?
I don’t believe there is anything I wish they had done differently.
Do you have any advice for potential customers?
Just start with something small to see how well your companies work together, and then go from there.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing Strategy for Law Firm
Other Digital Marketing
$10,000 to $49,999
Apr. - July 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I’m satisfied with their work as they did everything that I asked."
Sep 12, 2019
CEO, Moris.Tech
Mykyta Torubka
Verified
Legal
Serbia
11-50 Employees
Phone Interview
Verified
RGray provided digital marketing services, working first on a website landing page and company logo, and then SEO consultation around services, traffic, and the market.
The team delivered high-quality services, meeting all requirements and delivering the products within a matter of weeks. They communicated well and met almost all of the established deadlines.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Moris.Tech., a law firm.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RGray?
I needed help with digital marketing strategy.
SOLUTION
What was the scope of their involvement?
They developed our website using a text I wrote, which is just a landing page that we needed quickly. They then designed our logo. I wanted something very simple and unique. They also did that quickly, in about three weeks, and only had to make one amendment.
In terms of SEO, we received consultation on market information, our competitors, traffic, services, and other things. They also worked on our sprint book and our Facebook page.
What is the team composition?
There were three people involved.
How did you come to work with RGray?
I've known one of their team for a long time. After some negotiation, we accepted their proposition.
How much have you invested with them?
We spent $16,000.
What is the status of this engagement?
We worked together from April–July 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I’m satisfied with their work as they did everything that I asked.
How did RGray perform from a project management standpoint?
Communication was perfect and deadlines were met 9 times out of 10. There was one time they were a little past deadline, but it wasn’t a problem.
What did you find most impressive about them?
They explained the scope of work clearly so I could clearly understand what I’m paying for and how long each process takes.
Are there any areas they could improve?
No, it was good. I wouldn’t change anything.
Do you have any advice for potential customers?
I don’t have anything to add.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Developing Startup
Other Digital Marketing
$200,000 to $999,999
Feb. 2019 - Ongoing
4.5
Quality
5.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0
"They provide us analytics on any topic we need, from the site to customers, CPC, and so on."
Sep 12, 2019
CTO, InfluX Labs
Serhii Dovgopoliy
Verified
Other industries
Ukraine
11-50 Employees
Phone Interview
Verified
RGray provides research-based digital marketing including SEO, SMM, and influencer marketing. After investigating market competitors and target audience segments, they launched a registration campaign.
Registration volume far exceeded expectations thanks to RGray’s advertising on social media. Their focus on analytics ensures effective allocation of resources. Customers can expect insightful customer research.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m responsible for the technical part at InfluX, in a CTO-like position. We’re a young startup still in the development stage.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RGray?
They’re our marketing partner. They’ve helped us with everything from basic strategy to the implementation of the project.
SOLUTION
What was the scope of their involvement?
Our engagement with RGray has mainly been for digital marketing—analytics and customer segmentation. We have very few parts related to traditional marketing. They’re also responsible for our blog and general presentation to the world. In terms of channels, they’re working on SEO (with our frontend developers) and social media (Facebook and Twitter). Finally, they collaborate directly with influencers that can promote our product
They provide us analytics on any topic we need, from the site to customers, CPC, and so on. Initially, they did really good market research on our segment, and on where we should spend our marketing money. They also give us good analytics on our competitors, detailing how they work, which countries they’re in, and what we should do to get a part of their market. Everyone at our company is happy to be working with them.
What is the team composition?
I work with four people from RGray, and I was responsible for most of the technical matters on our side. There could’ve been more people on their side working backstage, however. I’ve also talked to their CEO.
How did you come to work with RGray?
As I remember, we got a recommendation from a partner here, who’s friends with our CEO.
How much have you invested with them?
We’ve spent $200,000 so far.
What is the status of this engagement?
We started working with RGray in 2019, at the end of winter or start of spring, and the collaboration is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We started marketing activities a few days ago, and our system went down because there were too many registration requests from users. RGray worked on this project for several months, and there was a long preparation period (1–2 months). I only remember that it was some kind of advertising on social media, but RGray’s effort was really great. This morning, there were 10,000 registrations.
How did RGray perform from a project management standpoint?
They worked in scrum, and we had lots of standup meetings with our marketing people and CEO.
What did you find most impressive about them?
They’re strong in analytics and research work, as well as in determining what to do to get results based on those findings. They concentrate on 1–3 concrete activities for key customer segments.
Are there any areas they could improve?
There could be, but I can’t remember anything for now.
Do you have any advice for future clients of theirs?
Clients need to explain what results they want in terms of the number of registrations or leads. RGray should be provided all the information they need in order to generate an effective strategy for the client. Alternatively, the client can tell them what they want to implement. We told them we wanted to implement this project, and they asked how we wanted to do it. Based on that, they generated a really good strategy.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"They’re really results-oriented."
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
"There were cheaper propositions, but we cared about the quality/cost ratio."
Willing to Refer
5.0
NPS
"I’ve already recommended them to friends.
Aggregator Development for Currency Exchange Platform
Custom Software Development
$200,000 to $999,999
Sep. 2017 - Mar. 2019
4.5
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"That type of lean team momentum built from their work ethic makes them good to work with."
Sep 6, 2019
CMO, Currency Exchange Platform
Anonymous
Verified
Information technology
Tallinn, Estonia
51-200 Employees
Phone Interview
Verified
RGray developed an analytics aggregator, connected APIs to the solution, and crafted communications about the product with the aim of forging partnerships with key stakeholders.
The first-of-its-kind solution has been complimented by industry leaders. RGray’s effective messaging has enabled stakeholders to gain approval from interested parties. Despite a budget increase, the vendor’s transparent communication and practical approach were strengths of the engagement.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CMO of a currency exchange platform at a cybersecurity company. I’m responsible for marketing activities at the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RGray?
Our challenge was to enter the cryptocurrency exchange segment. Before that, we were servicing startups in the blockchain space. We engaged with RGray to make sure the offering would speak to the exchanges we wanted to target.
We wanted to provide cybersecurity services to cryptocurrency exchanges by helping the exchanges demonstrate their security perimeter. We were providing services that helped the exchanges show to the marketplace that they are doing their best to keep their clients’ funds safe.
SOLUTION
What was the scope of their involvement?
They developed an analytics aggregator. They made sure we were tapping into different APIs so that the aggregator could get up-to-date information. To do this, partnerships had to be built because it hadn’t been done before.
Once it was ready, they developed communications for us. They defined pinpoints that allowed us to build a bridge of communication with interested parties, and then they ultimately gained the interest of those parties.
What is the team composition?
I don’t know the total number, but I was involved with at least six people. I would guess they had anywhere from 15–20 people.
How did you come to work with RGray?
Since we’re in a specific industry, we weren’t keen to look on Google. We asked for recommendations, and RGray came to us via a referral. We considered four companies. RGray stood out the most after a round of skype calls, due diligence, and recommendations.
How much have you invested with them?
We’ve invested at least $200,000.
What is the status of this engagement?
We started working together around September of 2017, and the engagement ended in March of 2019.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The website has been commended by industry leaders. In fact, the biggest beta aggregator in the crypto world invited our company to join The Data Initiative.
This is an initiative meant for cryptocurrency exchanges to provide their trading book numbers so there’s more transparency around the manipulation of cryptocurrency numbers.
We’re essentially listed there because of the data aggregator we created alongside RGray. Our data is the first of its kind, and it’s commended by industry leaders. This is the type of recognition one would want when creating a solution for the industry.
How did RGray perform from a project management standpoint?
Overall, it was a good experience. We became very close, and the team felt like a part of our team.
They proposed a budget, which increased over time. However, the increases were explained with logic. Since the project was the first of its kind, it was very difficult to do an accurate estimate. The amounts weren’t that significant when you look at the total size amount allocated for this project.
Given the circumstances, I respect how they handled the situation. They took on something new, and the budget proposed was very close to what we ended up spending.
They have their own open-sourced project management software that was quite customized to our needs. The many dashboards used to track resources were very helpful. The dashboards reduced nerves throughout the development and go-to-market strategy we implemented. Also, we used Google Docs for file storage, and we emailed as well.
What did you find most impressive about them?
They’re a lean team. They’re working hard to gain notoriety in the market, and that work ethic really shows in their day-to-day work.
They are on the up. They are not yet on the level of more expensive agencies with more experience. That type of lean team momentum built from their work ethic makes them good to work with. Think about Lebron—the first time he was in Cleveland, moving up, before going to Miami.
Are there any areas they could improve?
The budget increase was the more negative part of the engagement. When a budget is proposed, we want to stay on budget. But, since they handled the budget increase well, we said, “this is fine.” There were also a few small issues with scheduling some calls. This was very minor and could have been an error on our end as well.
Do you have any advice for potential customers?
Potential customers should triple plan what they want to build. It saves your time, their time, and makes for better delivery of the product.
We should have planned a little bit better with RGray, so my advice would be to make sure you have a defined plan. Even if you have to consult with someone to get that plan written down, it’s valuable to be prepared before engaging with this type of vendor.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
"That's probably a 6."
Willing to Refer
5.0
NPS
"I already do refer them.
Web Analytics for Digital Transformation Consultancy
BI & Big Data Consulting & SI
Less than $10,000
Nov. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were awesome."
Feb 6, 2023
CMO, Intellectsoft
Roman Pylypenko
Other industries
Miami, Florida
51-200 Employees
Online Review
RGray set up web analytics for a digital transformation consultancy. They audited the client's website, created a plan, set up web analytics, and conducted a final audit.
RGray successfully set up the client's web analytics. They executed a smooth project management workflow and communicated effectively with the client.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Chief Marketing Officer here at Intellectsoft
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire RGray?
For Web Analytics Setup on our websites
SOLUTION
How did you select this vendor and what were the deciding factors?
Referral
Describe the project in detail and walk through the stages of the project.
Audit
Plan
Setup
Audit
How many resources from the vendor's team worked with you, and what were their positions?
1 Front End developer,1 back end developer ,1 PM and 1 QA
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our Web analytics has been set up
How effective was the workflow between your team and theirs?
They were awesome.
What did you find most impressive or unique about this company?
Communication
Are there any areas for improvement or something they could have done differently?
not sure
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Marketing Strategy for Cryptocurrency Gaming Platform
Digital StrategyOther Digital Marketing
Confidential
Apr. - July 2022
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"RGray provided us with the tools to continue our growth, so I was very satisfied with the overall partnership."
Sep 30, 2022
CEO, Online Betting Platform
Anonymous
Gambling
Israel
1-10 Employees
Phone Interview
RGray developed a marketing strategy for a cryptocurrency casino. They applied the best practices on the platform and provided recommendations on how to improve the UI/UX.
The team at Rgray consistently delivered quality work, despite missing some requirements. They were able to improve the company's digital presence and internal stakeholders were particularly impressed with the team's professionalism and friendly approach to project management.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the CEO of a cryptocurrency casino.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RGray?
We hired RGray to provide marketing services for our business.
SOLUTION
What was their scope of involvement?
They had a common strategy for us to develop ourselves in the marketing area and advised us on what content to develop and implement. They identified the right people for the project, created marketing collaterals, and published them on related sites.
Moreover, we tested different channels for the traffic we've received and onboarded team members to analyze them — it helped us restructure our site in some way.
What is the team composition?
We worked with the CEO, CTO, and the manager.
How did you come to work with RGray?
We were looking for vendors and came across some colleagues who recommended we talk to RGray.
How much have you invested with them?
I can't disclose this information.
What is the status of the engagement?
We worked together from April–July 2022.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We got promising results, but not all of our requirements were fulfilled. Nonetheless, RGray provided us with the tools to continue our growth, so I was very satisfied with the overall partnership.
How did RGray perform from a project management standpoint?
They gave us a report on our campaigns and walked us through it. RGray's delivery was always on time and they were readily available to communicate even outside of business hours through Zoom and Google Meet.
Furthermore, I was very comfortable cooperating with them because they were very friendly.
What did you find most impressive about them?
We found their professionalism very impressive, as they provided a clear plan to execute the project.
Are there any areas they could improve?
If they want to improve themselves, they should collect more information about the area they're providing their services for.
Any advice for potential customers?
I can only recommend working with them because they would be exactly what you need for optimal marketing services.
RATINGS
5.0
"5"
Quality
5.0
Service & Deliverables
"5"
Schedule
5.0
On time / deadlines
"5"
Cost
4.0
Value / within estimates
"4"
Willing to Refer
5.0
NPS
"5
Targeted Marketing Strategies for Fintech & Crypto Company
Other Digital Marketing
$10,000 to $49,999
Jan. - June 2020
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
" They are friendly, professional and know the Russian market for crypto very well."
Jul 10, 2020
Head of International Expansion, ShapeShift
Anonymous
Verified
Other industries
London, England
51-200 Employees
Online Review
Verified
RGray provided targeted marketing strategies for a fintech company to assist in their regional expansion. They helped test out the Russian market, provided translation, and set up new marketing channels.
RGray helped the client expand their Russian audience and gain more users. The team was communicative and responsive to the client's needs. The project leads were friendly and professional, and they demonstrated an in-depth knowledge of the Russian market. They're a team that can truly execute.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I lead international expansion for a fintech company based in the USA.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire RGray?
RGray helped us with our Russian marketing strategy including:
- Yandex display marketing
- Mytarget marketing
- VK social marketing
- Paid and retargetting
What were your goals for this project?
We hoped to test out the russian market for our product and get Ryssuab signups for our website.
SOLUTION
How did you select this vendor?
We got a recommendation from a friend/acquaintaince
Describe the scope of their work in detail.
They helped develop a plan for:
setting up marketing channels
translating our website into Russian and designing a landing page
marketing our website to russian audience
tracking paid marketing on russian display networks
russian community and social management
What was the team composition?
CEO and Account manager
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have increased our russian audience and users significantly with Rgray's help.
How effective was the workflow between your team and theirs?
Workflow was very effective and the RGray team was very communicative and responsive to our needs.
What did you find most impressive about this company?
I really enjoyed working with both Maks & team. They are friendly, professional and know the Russian market for crypto very well and could execute on their plans.
Are there any areas for improvement?
Perhaps running more independent campaigns would help if there are limited resources on the client team side to support marketing activities.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
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