Rasa Design Team

BACKGROUND

Please describe your company and position.

I am the Executive of MultiFit Labs LLC

Describe what your company does in a single sentence.

Builds a fitness related software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rasa Design Team to accomplish?

• Create iOS Fitness App from scratch given some desired features

SOLUTION

How did you find Rasa Design Team?

Online Search

Why did you select Rasa Design Team over others?

• High ratings
• Good value for cost
• Quality of portfolio

How many teammates from Rasa Design Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end product design for a fitness mobile application. Key deliverables included product discovery and UX strategy, user flows, wireframes, and high-fidelity UI designs for core features such as onboarding, workout creation, active workouts, analytics, AI / tools and overall navigation. The team also developed a cohesive design system covering typography, colors, components, and interaction patterns, all delivered in well-organized Figma files ready for engineering handoff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered a complete, production ready design for the app’s core user journeys, allowing development to proceed without design blockers. The finalized UX flows and design system significantly reduced iteration time during implementation, improved design consistency across the app, and enabled faster engineering handoff for key features like onboarding, workout creation, and active workouts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong throughout the engagement. Deliverables were consistently on time, and when timelines needed to adjust due to additional requests on my end, the team communicated clearly and proactively about updated schedules. They were very receptive to feedback, flexible with scope changes, and responsive to evolving needs, which made the collaboration smooth and effective.

What was your primary form of communication with Rasa Design Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how much they felt like an in-house design team. They genuinely cared about the product and didn’t just blindly follow instructions, they often challenged ideas and proposed better alternatives, which I really appreciated. Combined with the consistently high quality of the designs, it felt like a true partnership rather than a typical client–agency relationship.

Are there any areas for improvement or something Rasa Design Team could have done differently?

No major areas for improvement stood out. Communication was clear, the work quality was high, and the team was receptive to feedback and evolving needs throughout the project.

BACKGROUND

Please describe your company and position.

I am the CEO of a travel planning company.

Describe what your company does in a single sentence.

The company has a comprehensive platform that streamlines the process of travel planning and collaboration, enabling travel agents and destination management companies to create, manage, and present dream trips with unparalleled ease and elegance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rasa Design Team to accomplish?

• UI/UX Design

SOLUTION

How did you find Rasa Design Team?

Upwork

Why did you select Rasa Design Team over others?

• Company values aligned
• Interview

How many teammates from Rasa Design Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The design team was charged with developing a comprehensive, user-centric digital platform, including branding and web design from the ground up.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable success of the project was evident in how the platform's design and branding, meticulously crafted from scratch, seamlessly aligned with the company's unconventional and ambitious vision, despite the condensed timeframe.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach was exceptionally organized and efficient, characterized by their punctuality in delivering all items on schedule. They exhibited a high degree of responsiveness, addressing our needs promptly and maintaining open lines of communication throughout the project. This proactive communication ensured that any potential issues were swiftly identified and resolved, facilitating a smooth and collaborative working relationship. Their commitment to meeting challenging and strict deadlines without compromising on quality or responsiveness was a key factor in the project's success.

What was your primary form of communication with Rasa Design Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their extraordinary blend of art direction and responsiveness impressed us the most. The dynamic synergy within the team, including Yasemin, Darina, and Yulia, each focusing on different modules yet collaborating seamlessly, truly set them apart. Their ability to tackle challenges, iterate on solutions, and maintain a fluid, cohesive workflow was nothing short of remarkable. The extremely personalized attention and dedication to our project made the entire experience an absolute pleasure, and we are undoubtedly looking forward to working with them in the future for our next phase.

Are there any areas for improvement or something Rasa Design Team could have done differently?

The Rasa Design Team's work was seamless and impeccable, leaving no areas for improvement. Their professionalism, creativity, and responsiveness exceeded expectations at every turn, providing a truly flawless experience. I want to take this opportunity to extend my deepest gratitude to the entire Rasa team for their exceptional dedication and outstanding contribution to our project. Their excellence set a new benchmark for what is possible, and we are profoundly thankful for their partnership.

BACKGROUND

Please describe your company and position.

I am the CEO of BotsCrew, Inc.

Describe what your company does in a single sentence.

BotsCrew specializes in developing custom chatbots for businesses to enhance customer engagement and automate communication processes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rasa Design Team to accomplish?

• Create UX/UI for a new SaaS product
• Consultancy on the best UX practices
• Establishing the brand guideline for new SaaS product

SOLUTION

How did you find Rasa Design Team?

Referral

Why did you select Rasa Design Team over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Rasa Design Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In launching the first version of our new product, we faced the challenge of limited in-house UX/UI capabilities. To address this, we partnered with the Rasa Team, whose expertise was instrumental in developing a user-friendly and intuitive self sign-up process. Rostyslav and Yasemin from the Rasa Team were key in ensuring the initial version of our product was not only launched on time but also met high usability standards. 

Summary of key deliverables: 

1. Comprehensive research and analysis were conducted by the Rasa Team, particularly Rostyslav and Yasemin, to tailor the UX/UI design to our new product's unique requirements. 
2. Extensive competitor analysis and user testing sessions to inform the sign-up process. 
3. Development of user personas and journey maps specifically for our product's market debut. 
4. Yasemin's creation of wireframes and prototypes focusing on the self sign-up feature. 
5. Yasemin's implementation of responsive design for a consistent experience across devices. 
6. Development of a straightforward and visually engaging user interface for the sign-up process. Visual design led by Yasemin, ensuring brand alignment and aesthetic appeal. 
7. UI/ UX optimization recommendations by Rostyslav, focused on user ease and engagement. 
8. The design of a streamlined sign-up process, crucial for the first product version.
9. Effective collaboration between the Rasa Team and our internal teams, facilitated by Rostyslav and Yasemin, to align the project with our strategic goals.
10. Regular updates and engagement throughout the design process. 

Final Deliverables: 

• A UX/UI design package specifically crafted for the self sign-up feature of our new product. 
• Comprehensive documentation and style guides for future iterations in Figma. 
• Training and support during the implementation phase to ensure smooth integration.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with the Rasa Team, especially the contributions from Rostyslav and Yasemin, was crucial in launching the first version of our product with excellent usability. This success was demonstrated by the high completion rate of our onboarding flow and installation process, validating the effectiveness of their UX/UI design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Timeliness and Delivery: The Rasa Team's project management was largely exemplary in terms of meeting deadlines. They consistently delivered high-quality work on time, which played a crucial role in the overall success of our project. On the few occasions where there were delays, these were primarily due to unforeseen complexities in the UX/UI design that required additional attention to detail. The team always communicated these delays in advance, explaining the reasons and providing new timelines. Their commitment to quality over haste was appreciated and contributed to a more refined final product. 
• Response to Needs: The Rasa Team, particularly Rostyslav and Yasemin, were highly responsive to our needs throughout the project. They actively sought our feedback and made sure to address it promptly. In instances where changes were more complex, requiring deeper design alterations or additional research, the response time was slightly longer. However, these instances were understandable and communicated effectively. Their approach was thorough, ensuring that any revisions were not just quick fixes but well-considered improvements that enhanced the overall usability and aesthetic of our product. 

Overall, the Rasa Team's project management deserves a five-star rating. Their professionalism, clear communication, and commitment to delivering a high-quality product were evident throughout our collaboration. The minor delays encountered were reasonable and handled with transparency, reflecting their dedication to excellence in UX/UI design.

What was your primary form of communication with Rasa Design Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As someone who has worked with various design teams over the years, my experience with the Rasa Team, particularly with Rostyslav and Yasemin, was exceptional. One aspect that truly set them apart was their outstanding collaboration and communication. From the onset of our project, they established a seamless flow of information, ensuring that every member of our team was on the same page. Their responsiveness to our feedback was impressive, often exceeding our expectations in how they incorporated our ideas into the final design. 

Moreover, the quality of work and meticulous attention to detail that the Rasa Team brought to our project was remarkable. In the world of UX/UI design, it's the finer details that count, and they mastered this art beautifully. Whether it was the subtle interplay of colors, the intuitive layout, or the user-friendly interface, every element was crafted with precision and care. This attention to detail not only enhanced the overall aesthetic of our product but significantly improved the user experience. 

Working with the Rasa Team was a breath of fresh air. They combined professional rigor with creative brilliance, making the complex process of UX/UI design seem effortless. Their ability to maintain high-quality standards while ensuring effective collaboration makes them a top-tier choice in the industry. I wholeheartedly recommend the Rasa Team for any project that seeks excellence in design and seamless team integration.

Are there any areas for improvement or something Rasa Design Team could have done differently?

The Rasa Team did an excellent job in designing for our new product. However, since we didn't have an existing user base, a greater emphasis on speculative user research could benefit our future projects together. Understanding hypothetical user challenges and needs in the absence of real user data is a complex task. Still, deeper market analysis and potential user profiling might help in creating even more user-centric designs from the outset.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of OCHI DESIGN

Describe what your company does in a single sentence.

I run the presentation agency ochi.design, and we help fast-growing tech startups raise investment capital and sell products by creating effective business presentations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rasa Design Team to accomplish?

• To polish up the way users interact with the app.
• To redesign the existing web application.
• To improve not only the appearance (UI) but also the feel of the application (UX).

SOLUTION

How did you find Rasa Design Team?

Referral

Why did you select Rasa Design Team over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rasa Design Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client turned to us for a startup pitch deck, and also they needed a UX UI design for their product. We sought the expertise of the Rasa Design Team, entrusting them with the transformation of the client’s initial concept into a compelling web application design. Client bestowed upon them the essence of their vision, communicated via rudimentary drawings and conceptual guidelines, entrusting their creative prowess to interpret these into a refined and engaging design. 

Rasa Design Team didn't merely create but they tested, meticulously refining the design through user validation and insightful surveys. They sought users’ opinions, judiciously applying the findings to fine-tune the aesthetic and functional aspects of the application, ensuring its alignment with the end-users’ preferences. Following the completion of the design phase, we engaged the services of specialized third-party developers, who will breathe life into the Rasa Design Team's design by transforming it into a fully functional application. 

However, the involvement of the Rasa Design Team continues with the inception of the development phase. They will remain as critical contributors to the project, providing valuable feedback and insights throughout the developmental journey. Our collaboration with Rasa Design Team is a dynamic, evolving partnership. The client says: “As our web application matures and grows, we envisage further enhancements to its design. Together, we will continue to sculpt, refine, and enrich the user experience, ensuring our application remains contemporary and aligned with the needs of its users.”

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the development process is still in motion and concrete metrics are yet to be defined, we've received some resoundingly positive qualitative feedback that underscores the exceptional quality of our web application's design. The question, "Who is the maestro behind your app design?" is frequently echoed, underscoring the strong impression our application design has left on its observers. 

Moreover, the positive appraisal is not confined solely to the layman's perspective. We've garnered high praise from our peers in the industry, a testament to the superior design quality. We've engaged with several development teams, conducting intensive interviews with some distinguished groups, all of whom have expressed admiration and recognition of the unique, innovative design. This unanimous approval from both technical experts and general audience members alike is a testament to the genius of Rasa Design's work, highlighting the compelling appeal and proficiency embedded in our web application's design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The management was super smooth and effcicient. Everything was communicated swiftly and we always new what and when is going to happen. Everything was delivered on time and catered to our business needs specifically.

What was your primary form of communication with Rasa Design Team?

Virtual Meeting

What did you find most impressive or unique about this company?

The ability to create highly functional, relevant and compelling product with the profound strategy.

Are there any areas for improvement or something Rasa Design Team could have done differently?

Our experience with Rasa Design has been nothing short of exemplary. Their performance in our project has left us entirely satisfied, with no room for constructive criticism. They've demonstrated skill, expertise, and a commitment to excellence that's genuinely inspiring.

BACKGROUND

Introduce your business and what you do there.

I lead the technology operations for a small company that helps start-ups in Israel turn their ideas into MVPs based on equity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rasa Design Team?

We needed a UI/UX design partner to help us accomplish our client projects.

SOLUTION

What was the scope of their involvement?

Rasa Design Team has initially helped us complete the design for an existing project, which we've launched two months before onboarding them. They've produced reliable solutions with our team, so we've decided to let them handle our entire design efforts for our clients' MVP projects.

We've done 4–5 projects with their team, each starting with a brainstorming session. We discuss multiple design concepts and opportunities to explore, and Rasa Design Team creates mockups and design elements based on our findings. They manage the prototyping and UI/UX design processes and execute all solutions via Figma.

What is the team composition?

We've worked with four resources at the peak of our project, including Rasa Design Team's CEO.

How did you come to work with Rasa Design Team?

I found Rasa Design Team online while searching for potential design agencies to collaborate with. I felt an instant connection with their CEO, and I liked their extensive portfolio that proved their years of field experience.

How much have you invested in them?

We've spent about $50,000.

What is the status of this engagement?

Our ongoing partnership commenced in April 2020. We've currently stopped accepting new projects, but we'll be working with them again once we get back on track.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main success metric for Rasa Design Team's performance is their delivery rate — they generate solutions when we need them and go above and beyond to work within our timeframes despite any unforeseen challenges. Their immeasurable creativity is the cherry on top, but we're highly impressed with their professional and systematic methods.

How did Rasa Design Team perform from a project management standpoint?

We communicate via email, Slack, and Zoom. Rasa Design Team collaborates effectively with our team, which enables them to execute solutions that meet our timeline and quality standards.

What did you find most impressive about them?

Rasa Design Team takes their work seriously and exhibits strong willingness to fulfill our needs and standards — they're certainly my cup of tea when it comes to anything design-related.

Are there any areas they could improve?

I can't think of any areas that need improvement.

Do you have any advice for potential customers?

Allow them to adapt to your processes and harmonize with your team — the more familiar they are with your business, the more capable they'll be of delivering impactful solutions.

BACKGROUND

Please describe your company and your position there.

I am the product responsible for a practice management service in Germany.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rasa Design Team?

We know that using a software with a bad ui/ux is an everyday hassle for everyone who has to work with the software. So for us it was clear that we wanted to have a feel good design directly from the beginning and that we need an expert for that.

SOLUTION

How did you select this vendor?

At the beginning we tried to do the UI/UX by ourselves. But Rasa was contacting us and convinced us very fast to include them into our development process to elevate our design.

Describe the project in detail and walk through the stages of the project.

Their team was working with us daily directly from the beginning. They created user questionary based on the findings we already had. Created wire mocks, screen design, and prototyping.

Together with our customers we tested the results, and they iterated the feedback to create user journeys and better matching screens optimized for the needs of our customers. In the last 10 month we created that way a software which is earning a lot of positive feedback

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with their UI/UX designer in an agile model.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently, we're still in development of the MVP, but the feedback of our future customers is already amazing if they are getting the prototype demonstrated.

How effective was the workflow between your team and theirs?

In the beginning we had someone by Rasa who was translating between us and the UI/UX designer but later on we worked directly together. The synergies by this working model were really strong.

What did you find most impressive or unique about this company?

They really understand how to make a beautiful and effective UI/UX design.

Are there any areas for improvement or something they could have done differently?

There is every time something you can improve, but we handled the improvements really well together on a weekly basis in our retrospective.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a small startup that creates apps for entertainment businesses. It’s a business that I do on the side. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rasa Design Team? 

Our app was the first one we created, and we needed someone who could translate our vision into something tangible in terms of design. No one in our team was a designer,. so we hired Rasa Design for their UI/UX design services.

SOLUTION

What was the scope of their involvement?

We told Rasa Design what we had in mind and asked them what they could do. We provided general guidelines, such as drawings on paper, to show them our vision for the app. In other words, we gave them basic things, and they had to come up with a good design. Apart from that, they also handled the testing of the app. They showed it to people and did a survey to see if the design was good.

The design is finished now, and I’ve hired third-party developers to build the app. After the development, Rasa Design will provide their feedback. We also want to add a few things to its design, so we’ll continue working together. 

What is the team composition?

We work with 3–4 people from their team. 

How did you come to work with Rasa Design Team?

I used Upwork to look for and interview designers in Ukraine; I’ve heard good things about the work ethics of teams there. I went through a list of vendors and sent emails to see who were responsive and interested to hear more about the project. 

Rasa Design Team proved to be highly responsive and interested in the project. As we were telling them our concept, they finished our sentences. That was good for us because it showed they understood what we were trying to do. That was how we decided we wanted to work with them. 

How much have you invested with them?

At the minimum, I’ve spent between $5,000–$6,000 so far. There’s going to be more work for them, so we’ll invest more going forward. 

What is the status of this engagement?

We started working with them in October 2020. Though we’ve finished the design in December 2020, our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since the app development process is ongoing, we don’t have any tangible metrics yet.  However, a lot of people ask us who designs our app. We’ve also received that question from the developers we’ve hired, who say that the design is great — I’ve interviewed 7–8 developer teams, and they’re all impressed with the app’s design. 

How did Rasa Design Team perform from a project management standpoint?

Their project management skills are good, and they’re highly responsive. We have weekly ongoing meetings where we see how things are moving forward and whether we’re facing any challenges. Sometimes, we have ad hoc meetings if we want them to change something before our weekly meetings. Overall, their management is good, and they’re professional in how they work with us and conduct meetings. 

To communicate and conduct meetings, we use Google Meet. We use Figma, where they usually share their outputs. Since they’re designers, they have other design tools.

What did you find most impressive about them?

From the first call, Rasa Design’s professionalism has been impressive. They’ve given us examples of what they’ve done before, and those things are great. I work with a lot of people on my day job, but this engagement has been different because I don’t know what to expect. They’re designing my app, so I rely on their experience — I’m lucky to have their good team. Our interaction from the hiring process all the way through now has been great. 

Are there any areas they could improve?

I’m in New York and they’re in Ukraine, so we’re in different time zones. It’s better if they use a tool like Slack or MS Teams to communicate. When we use emails, they see the message in the morning of their time, and that's the time they respond. However, Slack is more direct. That being said, we’ve never had a problem in terms of communication; this is simply something we can do better and easier. 

Do you have any advice for potential customers?

Know exactly what you want. Give plenty of details and make sure that you do your research about design and development. This will help you avoid design errors. In other words, you have to know your app and be familiar with design and development. If you don’t, make sure that someone in your team knows the ins and outs of such processes. 

In our engagement, the developers have suggested a scenario that can address a potential error in the design — I didn’t know that I should've mentioned that scenario to Rasa Design, but when I did, they worked on it. 

BACKGROUND

Please describe your company and your position there.

Newberry Consulting works with non-technical software founders to help them save time and money building their software products. We specialize in early-stage concept validation and prototyping, project management, and post-launch product management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rasa Design Team?

My client was seeking to a firm to evaluate an existing product's UI/UX design, identify areas for improvement, and execute a new design for the product.

What were your goals for this project?

Improve the usability and experience for the product in a way that would improve user adoption and use while also modernizing the look and feel.

SOLUTION

How did you select this vendor?

We found Rasa via Upwork. We engaged several firms for the first part of this project, the evaluation, and Rasa's team demonstrated the strongest understanding of our goals and needs.

Describe the project in detail.

We began the engagement with a consulting-style project where Rasa was hired to review and evaluate the product and submit a report with recommendations. After reviewing the report and deciding which recommendations to act on, we engaged Rasa to complete the design changes.

After the designs were complete, we engaged Rasa to build a clickable prototype to help with demonstrating the new design and communicating it to our development team.

What was the team composition?

We interfaced only with the CEO, Rosty, throughout the project. This was a good experience and all work and change requests were received and completed in a timely manner and at a high level of quality.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We believe that Rasa's design work reflected the input from multiple parties very well. They were tasked with interfacing with myself, my client (a non-technical founder), and our development team. The result was an attractive design that we believe achieved the functional goals for the project.

How effective was the workflow between your team and theirs?

Very effective and efficient. Emails were responded to promptly despite the time difference and we were able to schedule video conferences easily.

What did you find most impressive about this company?

Communication, a firm grasp of design fundamentals, the ability to interpret our goals and translate them into the finished product.

Are there any areas for improvement?

Only very minor things: delivery of design files, coaching on the use of Figma could be improved.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Tuo, a telecom solution that gives social media influencers or personalities their own phone number to interact with fans. It would also have a marketing part on top of it that bulked messages, turning SMS into a powerful tool for targeted conversions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rasa Design Team?

We already had the infrastructure to support Tuo but we wanted to build a slimmer MVP, so we hired Rasa Design Team to build the UX and UI.

SOLUTION

What was the scope of their involvement?

They knew the mechanics of how we wanted the solution to function (how leads get into the system) and we let them know what we wanted to do from a messaging and analysis standpoint. We explained what data was important and how we wanted to use the data and then set them, truthfully, an aggressive deadline and budget. They delivered on both those things.

They took over the whole process, from building out a mood board that we could communicate through to delivering the wireframes and the UI on top of that. They handle that process for both our desktop and mobile solutions

What is the team composition?

We worked through Rosty (Co-Founder & CEO), who’s our main point of contact. We’ve logged into Figma a number of times and seen a handful of people working on the project. They’re good at bringing in whatever resources are necessary based on our needs.

How did you come to work with Rasa Design Team?

We found them on a freelancing platform like Upwork.

How much have you invested with them?

We spent around $3,000 for the UX and UI.

What is the status of this engagement?

We worked together from March until May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a little tough since we’re still in development, but everyone I’ve shown the UI too has loved how the data is laid out, from a demographic analysis standpoint.

How did Rasa Design Team perform from a project management standpoint?

They’ve done flawlessly. It was a quick turnaround, and I think that speaks volumes about their experience and communication. Since they were design-driven, we collaborated on Figma. We also use Slack for interpersonal communication. Rosty was our main point of contact, and he did a great job passing along our communications to his development team, although some of them were on our calls as well.

What did you find most impressive about them?

Their understanding of the product stands out. They don’t just go in and build good UX/UI, but they’re also skilled at understanding what the product is supposed to do. This results in a phenomenal UI.

Are there any areas they could improve?

I don’t have any constructive feedback. They’ve done great on all the projects we’ve worked with them on, which is why we continue to pass work along to them.

Do you have any advice for potential customers?

Trust their process. Rossi is going to do what’s necessary to understand the goals of the product and ensure the design is aligned with them.

BACKGROUND

Introduce your business and what you do there.

The Casurnal is an interactive educational web platform for women. We’re based in Ukraine, and we launched the platform in multiple languages, including Russian, English, and Ukrainian. We’re also looking to provide French and Italian versions.

Our product is an interactive journal about psychology, finance, technology, style and fashion, and health and beauty.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rasa Design Team?

We worked with them on the development and branding of our website.

SOLUTION

What was the scope of their involvement?

Rasa designed our website from scratch. We also had a team of graphic designers that refined our brand. They gave us brand ideas based on audience analysis and the format of our project.

We had a main landing page, but we had to create entire stories inside. Rasa analyzed how to design the site so it would be suitable for users. They designed it as an interactive board, with different colors for each category. Each page of the site is interactive, and they’re responsible for text, embedding videos, linking the podcast, and more.

What is the team composition?

Their team consisted of copywriters, graphic designers, web designers, and marketers. We also worked directly with Rosty (Co-Founder and CEO).

How did you come to work with Rasa Design Team?

It was really hard to find the right team for this project. Our investors are France-based, and we were aiming to create something international with great quality.

We started asking the people we knew, and a friend of a friend told us about Rasa. We gave them a try, and we were really satisfied. It was intensive and very difficult work, but the result was exceptional. They knew what they were doing. 

How much have you invested with them?

We’ve spent more than $6,000 with them so far.

What is the status of this engagement?

It took us five months to develop everything. We started working with them in July or August 2019, and we launched the site at the end of January 2020. We’re still working with them to create each new edition of the journal and to create new website functionalities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with them, I had no clue what the website would look like or how it would feel to customers. Rasa Design Team aimed to create a simple and understandable design, while still retaining our DNA. It was very important for us to create an international product, and it turned out well.

How did Rasa Design Team perform from a project management standpoint?

I give them full marks. As a startup, we sometimes had to work overnight before the launch, but they were more than willing to put in the effort. Rosty even sent his main graphic designer to our office to work in-person. 

The communication was awesome. They tracked each task, and they gave us feedback straight away. It was easy to follow up on what they’re doing. I’m grateful because we didn’t have this kind of communication with previous vendors.

What did you find most impressive about them?

The diversity of their work is impressive. They have multiple designers in one team, who can provide different styles to choose from. They don’t have one particular look that they push. They look for something suitable for our project.

Second, their communication is outstanding. I felt that they care about the client. They always hear us and understand our preferences.

Are there any areas they could improve?

No. They even gave us a startup discount, and they were interested in our project. They’re flexible for startups, and I’m grateful for that. We’re satisfied, and we’ve retained them for future work. 

Do you have any advice for future clients of theirs?

They should keep doing the work they’re doing. They have a nice portfolio.