Dual Site Development for Pharma Equipment Distributor
- E-Commerce Development
- $10,000 to $49,999
- Dec. 2015 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They kept us very well informed on project milestones and progress."
- Other industries
- Valencia, California
- 1-10 Employees
- Phone Interview
- Verified
RadixWeb developed dual platforms for the product line and solution testing business units.
Both e-commerce sites achieved strong rankings in Google Analytics, boosting organic web hits through enhanced SEO. RadixWeb’s deadline-focused workflow, transparent costs, and attractive designs continue to drive the engagement’s success.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
Pharma Alliance Group distributes pharmaceutical test equipment worldwide. We also have a division of accessories and supplies for the same type of industry—in this particular case, for the solution testing that we run it under, LabECX.com. I’m the owner and founder of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with RadixWeb?
RadixWeb did both our Pharma Alliance Group and LabECX.com websites in order for us to promote our line of products, primarily the e-commerce site for LabECX.
SOLUTION
What was the scope of their involvement?
The first website built was for corporate. Pharma Alliance Group’s website is for the division that only handles the pharmaceutical testing equipment. LabECX.com is the other website that serves the industry for OEM [original equipment manufacturer] consumable sites.
RadixWeb had several departments based on the work that was done. For example, for the first website, there was a team of graphic designers that created the banners and manipulated the visuals. There was another team that put the database in place for it to work properly on the website. I’d imagine they had several teams of engineers and expertise in order to accommodate the project needs.
The banners are the visuals on the front page of the website, which in most cases are really what attracts customers. The banners were very well made and specific to what I was looking for. As a matter of fact, we are contemplating going to a second phase for that particular website to enhance it even more. That’s something that I am going to be doing in the next month or so, and we are probably going to be doing a third project.
For the second project, I was only working with one or two people. One of the biggest highlights I was very happy with was the e-commerce capabilities and how the product shows on the website. It has a lot of different ways of bringing it to the eye of the customer. RadixWeb added more flexibility to how people pay. In our case, people can go with Visa and American Express, but we added PayPal, which has been very convenient for some customers, especially for international people who don't like to put credit cards all over the place.
As a matter of fact, I'm actually more excited about the second website than the first one primarily because of the functionality and the skins of the website itself. I like it way better. There are so many themes that you can choose; if you happen to choose the wrong one, for whatever reason, that's really no reflection on them. It's actually the person who chooses it, which in this case was myself. That's one of the reasons why we are trying to go into another phase: to enhance the first website with a better theme.
From time to time, I had more interaction; but, I primarily had one person who was in charge of the whole project. Everything was fed to that individual, and that person would put my questions or requests into the right place.
How did you come to work with RadixWeb?
I found them by searching online. They were the only company I contacted. I rolled my dice and happened to be one of those lucky customers that landed on a reputable company. At the beginning, I was skeptical because these types of companies won't touch your project until you send money. Once you send the money out, many companies disappear, and you never get the product. In my case, for example, they’re actually holding over $1,500 in my account that is ready for me to spend. But, I feel very comfortable with them.
How much have you invested with RadixWeb?
I've spent at least $15,000.
What is the status of this engagement?
We began working together late 2015. It is ongoing. Our stuff never ends. Once we get through one task, we'll probably come up with another. It's constant work. That's one of the reasons why they have extra funds in place; whenever something comes up, they can jump on it and not have to wait for any money.
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?
One of the things that are quite enhanced, which is really interesting, is our SEO. Google Analytics is one of the hardest things to accomplish as far as getting organic hits. The SEO portion of the software that we chose is very good. Compared to some other experiences we've had with SEO, this one happens to be very nice. I can punch in any of our product part numbers, and we come out with flying colors. The SEO and the enhancements that RadixWeb has done have worked extremely well for us because we get a little bit more traffic.
How did RadixWeb perform from a project management standpoint?
We always hit deadlines. The times where we've been delayed were because of me. They have a project summary system in place with weekly reports every Friday that gives the status of the project itself. They kept us very well informed of the project milestones and progress. They let us know the percentage of what has been done, what's in progress, what's been concluded, and what’s pending.
What did you find most impressive about RadixWeb?
It’s their honesty. When you're working with an overseas company, you just have no idea who they are. For $1,000, even if it's a small amount, you could never see it again. But, this was never the case with RadixWeb.
Are there any areas RadixWeb could improve?
I'm not a developer, so all I can do is share my thoughts and ideas of what I think would be good. They will say, "This is a good idea," so that they don't hurt the customer's feelings. I tell them, “I want you to give me font #2 here," but no one can read it. They should come back and say, "This font can’t be read. I think you should make it font #6." At times, they didn’t review the outcome product in the views of an expert who developed the software, which would have allowed them to give us better feedback. That's one of the things that happened with the Pharma Alliance Group website.
A lot of it is really no reflection on them. I should have come back and said, "This is blank, or this has a line that is not supposed to be there." In other words, they let the customer take a look at it and tell them what's wrong. In that aspect, they should spend more time reviewing the website themselves before they give it to the customer for them to take a look at it. I wish they would try to identify what's wrong beforehand, and then go to the client and say, "Here are the things we identified. What do you think?"
What tips or recommendations could you share that might increase the likelihood of success with RadixWeb?
Be a little bit more in contact with them. Stay on top of their weekly reports and ask more questions. In my scenario, we run a very small operation. As the owner, I'm the one who handles everything. This is not a reflection on them; it’s more of a reflection on myself. I can see the difference in performance, looks, and navigation capabilities from one website to the other. I was actually more on top of the second website because I neglected to ask them to look at it as well. All of the faults that are on the first website happened because I didn't get a chance to get to them, compared to the second website.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
"Everything was right on time."
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
"I already have recommended them.