Q1Media, Inc.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Brohn Homes. We’re a homebuilder in Central Texas. We go into communities that are being developed, purchase X number of lots, and then build on those lots to sell them as inventory or spec homes. Spec homes are houses that are move-in ready. On the other hand, we also sell the lots and offer floor plans that a new home buyer can select from.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Q1Media, Inc.?

Our objectives were to improve our digital marketing as well as the spend on the marketing itself. At first, we were spending a lot more and not seeing the leads or performance we expected from those efforts. Another goal was to bring in a greater number of qualified leads.

SOLUTION

What was the scope of their involvement?

The engagement started off with Q1Media looking at what our company had been spending and what our digital marketing setup looked like. They went ahead and did an analysis of what we were doing and not doing. For instance, we were only spending money on search engine marketing and nothing on social media marketing.

The Q1Media team also conducted a competitive analysis in which they dove in and learned a lot about the other homebuilders we consider as our competitors. They also looked into what our competitors' tactics and performance results were.

Then, Q1Media presented us with a strategy focused on spending less money while diversifying our effort and making it more holistic. Next came the implementation. They provided SEO and PPC efforts as well as social media management on our Facebook and Instagram.

What is the team composition?

The team includes an account manager, SEM specialists, PPC specialists, and social media specialists.

How did you come to work with Q1Media, Inc.?

The previous company I worked for had done some work with Q1Media. When I arrived at this company, I conducted a lot of research on a handful of digital marketing agencies. I didn’t go back to Q1Media simply because of my previous experience; I still wanted to vet them. However, out of all the companies I was vetting, Q1Media was extremely professional in the sense of going above and beyond in selling me their services.

Their team handled additional work that took time and resources on their end with respect to their research on my company and our competitors. Then, they presented their findings and strategies. That was a step that other companies did not do. What’s more, the ease and comfort in which they spoke to me and my team was very professional.

How much have you invested with them?

We’ve spent over $100,000 so far.

What is the status of this engagement?

The engagement started in November 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before our partnership with Q1Media, we received about 70 leads a month. Since they’ve come on, our leads have averaged around 200 a month. Their team has more than doubled our lead generation.

Our team is looking to create and hire a new position in our company that’d strictly handle all our digital leads that are coming in. There are so many leads we’re losing due to not having a traditional person on our own team. Q1Media’s efforts are leading to lead growth and sales within our company.

April and May 2020 were record months for us in terms of sales. Of course, that isn’t solely because of Q1Media's work. However, it’d be naïve to say that their work hasn’t had an impact or influence on it. Not to mention, these record numbers are happening during a pandemic.

Overall, the results have been excellent. Our spend is now smarter, targeted, and we’re seeing amazing results. The collaboration has been superb.

How did Q1Media, Inc. perform from a project management standpoint?

Project management has been great. We speak on a daily to weekly basis, depending on need. If I have a question, they respond within the same day. Also, we have a set meeting time where we discuss the performance of our campaigns. Our monthly recap meetings allow us to go more in-depth with respect to the overall campaign and performances.

The Q1Media team is also great at managing us as a client. There are times when we’re busy so I’m slow to present the required assets to them. However, they do a great job of following up and managing me so I can get things to them.

What did you find most impressive about them?

They’re amazing at giving recommendations. This ties into their industry knowledge, expertise, and desire to not be complacent. When we do reviews, they tell us about what they’ve been doing and noticed hasn’t worked. Then they proactively suggest new things to try and explain why they think it’d be effective. There’s a certain level of professionalism with how they continue to strategize and optimize our campaigns.

Are there any areas they could improve?

No, there are no areas that need improvement. They’re doing a great job, and we’re very happy to give this recommendation.

Do you have any advice for potential customers?

Clients who work with digital marketing companies range from never having done it before to those who completely understand. Regardless, I’d advise potential customers to go in with an open mind and ears to listen.

Be sure to ask questions if you don’t understand something; don’t just say yes to things you don’t get. Q1Media can help educate you, but only if you ask a ton of questions; that’s the best way to learn.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Buying Time Digital. We’re a digital media buying and placement service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Q1Media, Inc.?

They help us place media.

SOLUTION

What was the scope of their involvement?

They work with digital advertising, including everything from banner ads to video. Those usually end up on the internet, targeted to our specific audience. We’ve run almost 100 campaigns with them. They end up on the internet targeted to our specific audience.

What is the team composition?

We primarily work with Brendon (VP of Sales) and Hunter.

How did you come to work with Q1Media, Inc.?

They were recommended to us by somebody in 2015 or 2016. They performed well on a test campaign that we gave them.

How much have you invested with them?

It was in the range of $2-3 million.

What is the status of this engagement?

The work began in April 2016 and is ongoing.

BACKGROUND

Please describe your company and your position there.

I'm the Senior Media Planner/Buyer at The James Agency, a full-service advertising agency in Scottsdale, Arizona.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Q1Media, Inc.?

We worked with Q1 Media to execute the digital display portion of an awareness campaign for our client, National Harbor-based in Maryland. We wanted to work with Q1 Media as we had success on previous campaigns for other clients, and were interested in receiving the Location Visit Report.

What were your goals for this project?

2019 was our first year working with National Harbor. Our goal for this campaign was to increase awareness for the property and hopefully get some people one site.

SOLUTION

How did you select this vendor?

For this campaign as much as we wanted to increase general awareness we knew being able to show how our campaign touched people that ended up on property was important to the client so we RFP'd partners that had location based reporting and audience insights. We selected Q1 Media as they were upfront about what would and wouldn't be included in reporting, the thresholds we had to meet to get reporting and were generally knowledgeable and easy to work with.

Describe the scope of their work in detail.

Q1 Media was responsible for running the digital display campaign programmatically. My agency provided adserving tags and handed those off to Q1 for placement and management of the campaign. They were responsible for monthly reporting, as well as Location Visit Reports as they became available.

What was the team composition?

I worked with a Regional Sales Manager, as well as a few members of the Ad Operations Team, all members that were in contact knew what was going on with the campaign, what the goals were and how it was/had performed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaign was a win for us and the client as we were able to show the display campaign alone influenced over 44,000 visits to National Harbor during the life of the campaign.

How effective was the workflow between your team and theirs?

The workflow between my agency and Q1 Media was great, we were able to communicate exactly what was needed/wanted from both sides so everyone stayed on the same page and got what needed to be done, done.

What did you find most impressive about this company?

I was super impressed that even if a different member of the team reached out, they were always knowledgable on the status of the campaign.

Are there any areas for improvement?

n/a

BACKGROUND

Introduce your business and what you do there.

I’m the media director of Door No. 3, a full-service marketing and advertising agency. We do media buying and planning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Q1Media, Inc.?

We were working with them for a few clients to drive brand awareness, business acquisition, and leads.

SOLUTION

What was the scope of their involvement?

Q1Media helped us with executing media buys, creating marketing plans, and being a resource for getting new business.

For media buys, they’ll assist us in getting out connected TV advertising, pre-roll ads, display ads, and streaming radio ads. We create the content in-house and come to them with what we think are the best spins, tactics, channels, and target audiences. Q1Media then gives feedback on how to get the best scale and make adjustments if needed.

In addition, if we’re trying to pitch a new client, we lean on Q1Media as a resource to get a sense of the best channels to target audiences in the markets our potential clients are in.  

What is the team composition?

Overall there are probably 5–6 people, but there’s one main contact that I work with.

How did you come to work with Q1Media, Inc.?

It was probably a cold call or email to ask them to come in and show their capabilities. We liked what we saw and kept communicating with them. They did some small tests with other clients over the years. Once we saw the results, we then expanded to other clients and larger levels of spend.

What is the status of this engagement?

We’ve been communicating for at least seven years. They first executed for us in Q1 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients have specific metrics: one measures cost per acquisition, while another uses a brand study to measure brand awareness. We see the results we want to get out of the campaigns we run. We get anecdotal feedback from our clients that they’re seeing a lift in acquisitions, awareness, or even just customers saying that they saw their ad on given channels.

Compared to other vendors that offer the same channels, Q1Media’s conversion rates are higher. We’ve run a lot of campaigns, and while it varies among campaigns and industries, they’re consistently a top performer.

How did Q1Media, Inc. perform from a project management standpoint?

They have a solid, knowledgeable team. They often provide more information than we need, which isn’t a bad thing. If we ask a question, we get more than enough information and feel confident with the direction we decide to take

What did you find most impressive about them?

Their knowledge of digital media stands out to me. We look at them as a partner, an extension of our team, and a resource. The resource portion is even more valuable than our direct campaigns because they’ve helped us acquire new business.

Are there any areas they could improve?

Q1Media is working on this, but we’d like a dashboard for more automatic reporting. It’s not a big deal, though. They send out any metrics we want to see whenever we need it.

Any advice for potential customers?

Be very transparent about what you want to see out of your campaigns: your spend levels, your goals, and your KPIs. You can work collaboratively or leave it all to them. The more transparency, the more you’ll get out of it.

BACKGROUND

Please describe your company and your position there.

Tallwave is a Marketing and Consulting firm that services a range of B2B, Insurance, Finance, Retail, and Non-Profit brands. I am the manager of the Paid Media Department.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Q1Media, LLC?

We worked with Q1 Media to develop Geo-targeted campaigns for our Non-profit client.

What were your goals for this project?

The goal was to drive donations and website visits.

SOLUTION

How did you select this vendor?

We selected Q1 based on my long-standing relationship with Travis Wilky. When selecting a media partner we select the team, not the brand. Travis is consistently exceeding expectations and a strong communicator.

Describe the scope of their work in detail.

For our non-profit client we ran a Geo-targeted campaign that reached preserve visitors. The campaign spent $10K minimum per month.

What was the team composition?

Our primary contact was Travis and there was another representative of Q1 that would be CCd in the emails from time to time. But most of our communication flowed through Travis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was effective in driving traffic and donations in FY19 Q2 but slowed in FY20 Q3 and Q4. Due to tight regulations brought on by the client we had to pause.

How effective was the workflow between your team and theirs?

The workflow was adequately effective. Travis is fantastic. However, sometimes it is nice to go direct to the ad ops person.

What did you find most impressive about this company?

Travis's ability to overcommunicate. Travis offers multiple forms of communication whether a phone call, email, or text.

Are there any areas for improvement?

Improve transparency into performance by way of a dashboard.

BACKGROUND

Please describe your company and your position there.

I work at Fluid Advertising which is an Advertising agency. I am a Digital Marketing Specialist there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Q1Media, LLC?

We were looking to do some programmatic display advertising as well as geo-targeting for our client, CircusTrix who owns several trampoline parks across the US and Canada. We ran several different type of campaigns. One was to promote a rebranding to the nam DEFY and another was to target competitor locations with DEFY ads to encourage people to attend their park instead.

What were your goals for this project?

Our goals were to get people to attend a rebranding event as well as just general awareness of their rebranding. We also targeting competitor locations to encourage people to visit a DEFY park instead of a competitors.

SOLUTION

How did you select this vendor?

Prior to my working with Q1, I had other team members who had researched and found this vendor. They had developed a good relationship and had success on other campaigns. Once I joined the team I had also worked with Q1 on different projects that had been successful, so we continued to use them for this campaign. We also have a good relationship with our account rep, Drew Warriner, so we enjoy using Q1 for our projects.

Describe the scope of their work in detail.

To begin we had a meeting to describe what our campaign goals were and what we wanted to accomplish. We were able to find the best solution for our client. When we started advertising, we wanted to target competitor locations and the location of the trampoline parks. In cases that the audiences were too small, Drew was able to help us build out different audiences to target so that our campaign would be successful.

Throughout these campaigns, there were several different creative pieces we had that changed over time. Drew and Nancy Hoang who worked on our account were incredibly flexible and able to launch the new assets when we needed. The CircusTrix client was also very unpredictable and came to us with changes often.

Drew and Nancy were always very quick and made changes, paused campaigns, started campaigns, etc. whenever we needed and helped us ensure that we would have success for our clients. We have access to a client dashboard that we are able to review when needed, but Nancy and Drew are also very good at providing us with additional info or answering any questions we had.

What was the team composition?

I work closely with our account rep Drew and Nancy Hoang who I believe is an Account Operations Manager. Our team at Fluid provided all of the creative. I'm not sure how many other team members on the Q1 side were involved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don't have a ton of specific results from the project, but we counted it as a success. We always had good click through rates and the parks saw success with their rebranding and were also able to see a lift in ticket sales/visits to the park when we were running the competitor campaigns.

How effective was the workflow between your team and theirs?

Very effective. Nancy and Drew are always very responsive and i'm always impressed by their turnaround time. Whether we need a proposal, new ads placed, etc. they are so easy to work with.

What did you find most impressive about this company?

They are some of the nicest people I have worked with. Not only are they incredibly responsive and fast when we need to launch campaigns, but they are also willing to help us with proposals (even if they don't pan out), are able to help us with strategies and targeting options if we are unsure and basically anything we need. Plus they are fun to work with and are nice. Drew always makes a point to visit us when he is in the area, and we have been able to have a great relationship with the team.

Are there any areas for improvement?

Not that I can think of right now.

BACKGROUND

Please describe your company and your position there.

I am an Account Executive at Anderson Marketing Group where I manage many local, regional and national accounts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Q1Media, Inc.?

We were looking for ways to scale our media campaigns with a trusted partner that could help us hone in on particular buyer personas in the higher ed space. Q1 provided us that with great service in helping achieve this.

What were your goals for this project?

Our goal was to increase enrollment and retention.

SOLUTION

How did you select this vendor?

We selected Q1 thorough and RFP process.

Describe the scope of their work in detail.

Q1 provided us with display and search ad services to target users using various tactics, deviceIDs, etc.

What was the team composition?

The team is stellar. Drew is an incredible point of contact that is always available and willing to go above and beyond for his clients. The Adops team is excellent, too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through our partnership we were able to reach our goals and increase enrollment.

How effective was the workflow between your team and theirs?

The workflow was very effective. Q1 has measures in place to streamline the work and handoff.

What did you find most impressive about this company?

The level of client and customer service that their team delivers is excellent.

Are there any areas for improvement?

The best area for improvement is on the reporting and attribution side. As a marketer those are becoming the two most important factors clients want to see and understand.

BACKGROUND

Please describe your company and your position there.

Media Director for a PR/Editorial agency catering to the Fashion/Lifestyle Segment

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Q1Media, LLC?

Multiple fashion // Lifestyle

What were your goals for this project?

Top of funnel awareness with a high target to conversion/sale

SOLUTION

How did you select this vendor?

Prior success with AE (Travis Wilky)

Describe the scope of their work in detail.

Goal was to change brick and mortar to 100% eCommerce Utilized social - Facebook/IG to gain top of funnel awareness while driving to conversion

What was the team composition?

2 person staff

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All positive - due to the COVID19 break, could not continue campaign

How effective was the workflow between your team and theirs?

Very

What did you find most impressive about this company?

Their attention to detail and flexibility with difficult clients was impressive.

Are there any areas for improvement?

Always ... could have a in house creative department to keep all budgets in one place in addition to adding more publishers which were addressed during the campaign a