Q Optix Inc.

BACKGROUND

Introduce your business and what you do there.

I’m on the board of directors of the National Incarceration Association (NIA).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Q Optix Inc.?

We were trying to boost our social media presence to drive more donors and supporters to our association.

SOLUTION

What was the scope of their involvement?

I’ve worked with Q Optix on different marketing and video production projects at different organizations. Currently, they help me with social media marketing for the NIA. Their efforts focus on Facebook, Twitter, LinkedIn, and Instagram.

Before this project, Q Optix worked with me for the Georgia Council on Substance Abuse, where they interviewed and filmed people in addiction recovery to see how their lives were now. Then, they produced videos for us to share those people’s stories on our website. Their stories were judged, and the winner got to be on billboards across the state of Georgia.

What is the team composition?

I work directly with Ingrid (Founder & CEO). On the video production project, I also worked with lightning designers, sound engineers, videographers, a producer, and other video production staff members. 

How did you come to work with Q Optix Inc.?

I met Ingrid when they were interviewing me for the addiction recovery stories project.

How much have you invested with them?

We spent around $50,000 on the video production project, and we’ve spent around other $50,000 on our current project altogether.

What is the status of this engagement?

We started working together in March 2018. The video production project took place that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Q Optix did an excellent job with the video production project; I was very happy with the result. Moreover, they’ve delivered very professional work on all the projects we’ve collaborated on.

How did Q Optix Inc. perform from a project management standpoint?

Q Optix’s communication is excellent, and they're very timely. We mostly collaborate in person and communicate via email.

What did you find most impressive about them?

Q Optix’s professionalism is outstanding.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the chief of policy and communications for the Georgia Council on Substance Abuse. We’re a statewide recovery organization that is partnered with the state of Georgia. We support people in recovery from substance abuse disorders.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Q Optix Inc?

The received funding from the state to run a campaign to promote our message and end the stigma of addiction recovery. 

SOLUTION

What was the scope of their involvement?

There were multiple events and specific projects that they helped us with. We ran a billboard campaign with thousands of billboards across the state that featured portraits of people in recovery. They helped with the development of the billboards and also provided social media support. 

In addition, we also did interviews with Georgians in recovery and filmed those for a video campaign. Those interviews were compiled for a commercial. 

They came to the state capital with us for an awareness day. They coordinated a set where we shot 30-second recovery testimonials. On another occasion, they came with us to visit several of our 29 recovery centers to get additional footage for our campaign.

Their team did full-scale video production including editing and adding in music.  

What is the team composition?

Ingrid was my main point of contact. She came to every shoot and was a part of all the meetings we had about the campaign. We also had a camera person, sound person, and several other team members that supported us. 

How did you come to work with Q Optix Inc?

Our executive director was already acquainted with Ingrid so that’s how we found out about the company. 

How much have you invested in them?

I wasn’t involved in the financial aspect of the project, so I’m not sure. 

What is the status of this engagement?

They started working with us in February 2019. The first public unveiling of the campaign happened that June. The project ended in February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in engagement with posts and videos that Q Optix Inc helped us produce. They got more views than other posts from us. I’m happy with the analytics results we’ve seen. 

How did Q Optix Inc perform from a project management standpoint?

They were professional in every regard. Their communication and creativity were way above average. Nobody is perfect, but I really enjoyed working with them. They were team players. 

What did you find most impressive about them?

The first thing that comes to mind is their collaborative and creative nature. They invested far more time and effort than we asked. 

Are there any areas they could improve?

No. They rose to every challenge. 

Do you have any advice for potential customers? 

They work best when you bring them in and fully explain the project and what you’re trying to accomplish. It’s especially important that they understand the backstory.

BACKGROUND

Introduce your business and what you do there.

I’m the president of the National Incarceration Association, a nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Q Optix?

We wanted to better explain the work we do, which is a little bit complex.

SOLUTION

What was the scope of their involvement?

Q Optix created videos for us for marketing purposes. They included two five-minute videos and 2–3 one-minute videos. We had individuals play roles to show what we do in classroom settings. Together, we identified the people in the videos and crafted some verbiage and background scenes. 

After many calls to understand what we were trying to accomplish, Q Optix knew enough about us to create the script. There was a lot of collaboration, but they took the lead in editing to get it where we needed it to be. 

What is the team composition?

On the day of the film shoot, there were five people: Ingrid (CEO), her team, and some audiovisual people.

How did you come to work with Q Optix?

I knew of them and their work near where I live. They’d done other kinds of public service messaging in a similar area to ours. That way, I didn’t have to do a whole of explaining.

How much have you invested with them?

We spent about $7,500–$10,000.

What is the status of this engagement?

The first project took two weeks, running from December 2019 to January 2020. We’re still working together on an extension of the same project; it’s a public service announcement that will feed into a bigger video. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality is really, really good. Ingrid is organized and very, very time conscious. She kept a tight schedule of everything that was happening down to the minute. The level of detail kept us on track and got us in and out.

The videos are published, but we’re not yet marketing it because of the coronavirus. We’ve put everything on hold until our next project is finished.

How did Q Optix perform from a project management standpoint?

They’re very serious about project management. Everything gets done by the time and the date that it’s supposed to. We communicate via email, phone, and in-person meetings, and we share files through WeTransfer.

What did you find most impressive about them?

I appreciate the seriousness of their focus. They are dead serious about this work and very focused on accomplishing what we want to accomplish.

Are there any areas they could improve?

No, I liked the whole thing. I have nothing to complain about.

Any advice for potential customers?

Be open and receptive to someone who’s going to push ideas and tell you what to do on a set, as a film director does.