The Postcard Agency

BACKGROUND

Please describe your company and position.

I am the Co-Chair, Museum Store Sunday Committee of Museum Store Association

Describe what your company does in a single sentence.

The Museum Store Association (MSA) is dedicated to advancing the nonprofit retail industry and the professionals engaged in it. Through advocacy, education, and collaboration, MSA provides the tools and community to help cultural institutions, vendor members, and their commercial partners to expand the visitor’s experience, enabling them to take a piece of that experience home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Postcard Agency to accomplish?

• Communicate directly to consumers, the value and importance of supporting museum stores through our annual advocacy initiative, Museum Store Sunday.
• Encourage the public to support museums by shopping at museum stores during the Thanksgiving holiday weekend.
• Demonstrate how shopping at museum stores is beneficial for local communities and sustaining the environment.

SOLUTION

How did you find The Postcard Agency?

Referral

Why did you select The Postcard Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Postcard Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Encourage consumers to visit and shop at their local museum stores on Museum Store Sunday (November 26). Educate the general public about museum stores and their far-reaching impact — especially as it relates to sustainability. Promote sustainable shopping and behaviors from a consumer standpoint and a provider standpoint.

Establish museum stores as top shopping destinations during the Thanksgiving holiday weekend (in addition to establishing Museum Store Sunday as an annual shopping event people look forward to alongside Black Friday, Small Business Saturday and Cyber Monday). Encourage consumers to “be a patron” and support museum stores all year long. Highlight sponsors and encourage new sponsorships. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Postcard Agency distributed the official Museum Store Sunday press release and sent our first round of personalized media pitches on November 2, 2023, prompting interest from reporters across the country. Their PR efforts secured more than 300 pieces of coverage across TV, digital, print and radio outlets with an advertising value equivalency of $1.39 million based on 3.78 million estimated media impressions. 

Museum Store Sunday was featured in several prestigious publications in large cities across the US, including the Boston Globe, Dallas Morning News, San Francisco Chronicle, Philadelphia Tribune and the Austin-American Statesman. The annual shopping initiative was also featured in several TV segments in large markets across the country — from Los Angeles to Chicago to New York. 

Many segments ran for5 or more minutes, giving Museum Store Sunday valuable airtime in front of millions of viewers on CBS, NBC, ABC and other networks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management with consistent and appropriate communication and follow-up. Our needs were consistently met or exceeded.

What was your primary form of communication with The Postcard Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Jonathan and The Postcard Agency has been a dream PR and Communications agency. As a Co-Chair of the Museum Store Sunday Committee from the Museum Store Association, Jonathan's creative and "can-do" work ethic has made Museum Store Sunday 2023 our most successful to-date! Jonathan went above and beyond expectations thanks to his expertise, hard work, and professionalism. Thank you The Postcard Agency!

Are there any areas for improvement or something The Postcard Agency could have done differently?

none at this time

BACKGROUND

Please describe your company and your position there.

I am a full-time residential real estate agent in Fort Lauderdale, FL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Postcard Agency?

I hired The Postcard Agency to optimize my web presence.

What were your goals for this project?

My goal for this project was to create an easy-to-navigate site for consumers who are interested in either buying or selling a home in Fort Lauderdale.

SOLUTION

How did you select this vendor?

When I interviewed Jonathan (President, The Postcard Agency), I found him extremely knowledgeable and forward thinking. He patiently explained the concept of SEO and how to utilize specific keywords to drive prospects to my site. 

Describe the scope of their work in detail.

The Postcard Agency developed my website to stand out from the competition. They built the site to be concise and easy to navigate. A lead capture tool it includes allows consumers to put in their information. A direct feed to the multiple listings service (MLS) allows them to easily search properties that interest them at their own pace.

What was the team composition?

I worked hand-in-hand with Jonathan (President, The Postcard Agency). He patiently explained what we needed to accomplish in order to satisfy my goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am beyond thrilled with what The Postcard Agency has been able to accomplish for me in such a short period of time. They are brilliant about website development and SEO optimization. My web presence has dramatically improved in a very competitive environment.

How effective was the workflow between your team and theirs?

The workflow between The Postcard Agency, the owner, and myself was extremely smooth. The entire process was uneventful; we experienced no issues.

What did you find most impressive about this company?

The Postcard Agency was incredibly responsive and accomplished our goals in a very timely fashion.

Are there any areas for improvement?

I can't think of any areas that could be improved. The Postcard Agency, especially their owner, exceeded all of my expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of W. BRADFORD, a digital marketing agency. We do full-service marketing for B2B clients in the tech professional services-related industries. Our company provides a range of services including video production, marketing strategy, content creation, public relations, web development, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Postcard Agency?

We needed to provide social media consultation for multiple clients.

SOLUTION

What was the scope of their involvement?

They handle the strategy and approach for several of our customers, but their involvement depends on the needs of the project.  In general, their team will begin by gaining an understanding of the specific market, do data-driven research on competitors, and create a sophisticated, measurable approach.

What is the team composition?

We work directly with Jonathan (CEO, The Postcard Agency). He has a team of vendors who support him based on the project’s requirements.

How did you come to work with The Postcard Agency?

I had a connection with Jonathan and decided to let him help with one of our key clients. I increased the scope after seeing the immediate results, and he was able to meet those needs.

How much have you invested with them?

Per month, we spend between $7,000–$10,000.

What is the status of this engagement?

We started working together in December 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our clients have seen an immediate increase in social media activity with The Postcard Agency’s services. Their team has delivered quality followers from each client’s specific audience. For some clients, Jonathan’s work on their Instagram led to multiple sales and inquiries. In another case, they garnered 4,500 quality followers for a B2B firm.

How did The Postcard Agency perform from a project management standpoint?

The deliver all projects ahead of time and efficiently. Usually, I review their work and we have rounds of revisions, if necessary. Once I get my client’s approval, The Postcard Agency implements their strategies.

What did you find most impressive about them?

Their team is reliable—they’ll go above and beyond for every step. Jonathan and his team have the skills to keep all parties happy and get results. They’re hardworking and professional.

Are there any areas they could improve?

It’ll be great to see what they can do once they grow further. Once they scale to handle more clients, they’ll be able to handle larger amounts of work.

Do you have any advice for potential customers?

It’s important to trust their team and let them lead the way. They know how to create a strategy that works, and they’ll be honest with you about how to get there.

BACKGROUND

Please describe your company and position.

I am the Executive Producer of Valley Park Productions

Describe what your company does in a single sentence.

Podcast producers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Postcard Agency to accomplish?

• Reach
• Sampling
• Subscribers
• Sponsors

SOLUTION

How did you find The Postcard Agency?

Referral

Why did you select The Postcard Agency over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Postcard Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing from the ground up - establish a voice and personality to the brand, create content that reinforces the brand, recommend and execute on different platforms, assist in creation of sales materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately it's subscribers. From the initiation of our engagement we've seen our social media reach expand and then, voila, our subscriber numbers started to climb. They tick all the boxes for us!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and organized. Always hit deadlines and forced us to be more organized on our end to get our act together in order to hit the deadlines.

What was your primary form of communication with The Postcard Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Postcard pushes us to be better versions of ourselves. Innovating and executing against a brand promise that is ever evolving.

Are there any areas for improvement or something The Postcard Agency could have done differently?

No