Point Real Estate Marketing

BACKGROUND

Introduce your business and what you do there.

We are a land development company that operates various projects across Western Canada and I am the VP of Strategic Services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Point Real Estate Marketing?

We were initially working with another vendor, but due to some conflicts, we needed a new team to work with for a specific project. We have this fourplex development in Canmore, Alberta and the goal is to create content that is action-focused and engaging to attract more customers to that.

Our company needs a social media campaign to attract more clients. We also need someone to revamp our previous website and optimize it to increase our sales.

SOLUTION

What was the scope of their involvement?

We had a website, but their team has revised it to make it more sales-focused so users have action items they can do on the site. Point Real Estate Marketing also handles our social media marketing needs.

The team produces content such as articles and graphics which highlights our business. They’re also responsible for optimizing our website, making it more captivating and engaging. 

What is the team composition?

We can’t say exactly how many people there are but our main contact person is Jesse (President). Anytime we need someone to attend to our inquiries or concerns, a team member is always available.

How did you come to work with Point Real Estate Marketing?

Point Real Estate Marketing was referred to us.

How much have you invested with them?

Our company has invested roughly $30,000. The cost of the contract is around $12,900 for their team, and the media budget is around $18,000.

What is the status of this engagement?

We started working with Point Real Estate Marketing back in August 2020 and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before Point Real Estate Marketing worked for us, our digital presence wasn’t that strong and the engagement was low. In just two weeks, we started seeing better results on our website — the traffic has increased, there are more clients interested in our leads, and the platform looked better. Our website is recording a massive jump in its traffic from single-digit figures to around 75–100 visits each day.

We are absolutely happy with their efforts. Although we cannot equate the metrics from Google Ads, Facebook, Instagram, and other platforms we've definitely seen an increase in our traffic. Our sales are going well, and we’re able to get more leads. More colleagues and relatives are noticing the changes made by the team, too.

How did Point Real Estate Marketing perform from a project management standpoint?

Point Real Estate Marketing’s project management was great from the get-go. The team has detailed plans with metrics ready presented on spreadsheets. As for the budget, they don’t go beyond their estimated costs and they stick with what they promised.

They’re on top of everything for us; they don’t just leave us in the dark. They’ll come to us with things they noticed about social media wording or related tasks and give us suggestions on what to do. They keep us informed and respond quickly to any concerns or questions we have.

What did you find most impressive about them?

Their communication skills are fantastic. They’re very accommodating and respectful to us. Jesse and his team listen to our suggestions and assure us about the project.

Another thing that impresses us is Jesse’s ability to get us free exposure on traditional media such as through local newspapers. When we came to him, we informed him that we were running on a limited budget, fortunately, the team knows how to maximize that.

Are there any areas they could improve?

We can’t think of any criticisms for them right now; they’re helping our business’ social media presence.

Do you have any advice for potential customers?

Be upfront with them about what you want and your budget. They will listen to you and deliver high-quality services that can help your business.

BACKGROUND

Introduce your business and what you do there.

My company is called Canopy Lands, and we are a land development management company. Our business is to partner with landowners or bring our own equity to plan, develop, and sell land assemblies or raw lands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Point Real Estate Marketing?

Our objective was to have a whisper campaign about our land assembly, which was going through planning stages, to let builders and the real estate industry at large know about the project. The underlying challenge was to figure out how to present our company to the real estate industry in Calgary.

SOLUTION

What was the scope of their involvement?

They created a press release and organized our PR campaign, as well as designing and developing our website. They also engaged with more traditional PR avenues in the markets around Calgary, such as newspapers and magazines.

Our main objective for the website was that anyone using it should be able to navigate to their goal in their second click on the browser. We wanted to provide a very high-level introduction to our team and the projects that we are working on, but because a lot of the landowners in our area are 65 and above, our focus was on making it as easily navigable as possible.

What is the team composition?

I have not engaged with anyone in the company besides Jesse (President, Point Real Estate Marketing).

How did you come to work with Point Real Estate Marketing?

I was actually introduced to Jesse while he was working with another company, and then when he decided to go on his own recently, we decided to follow him his company to continue the relationship.

How much have you invested with them?

Our investment is around $50,000 at this point.

What is the status of this engagement?

We started working together in March 2018 and are continuing to move forward together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t get a lot of feedback on the site, but my thought process there is that if I don’t hear anything, then it means nothing is broken. What I have found is that when I meet with people who have looked at the website, they’re much more knowledgeable about what we do than those who haven't. Those meetings always end up being far more productive.

How did Point Real Estate Marketing perform from a project management standpoint?

They have been very good at project management. Our communication is extremely straightforward. We focus on selecting dates for meetings and deadlines, and they always deliver on time.

What did you find most impressive about them?

His knowledge of builders and the building industry has been very beneficial for us. Like I said, our target market is builders, so being able to receive feedback from Jesse on what kind of product type they are looking for, or how many lots they buy every year was incredibly helpful. His intelligence really helped us to refine our strategy and tailor it to the right demographic.

Are there any areas they could improve?

For us, they are a one-stop-shop for all of our marketing, so the only thing they could improve is to offer more services that we could take advantage of. Other than that, I don’t think there’s anything I wish they did differently.

Do you have any advice for potential customers?

My advice is just to be very clear with exactly what you are asking for. It’s like the difference between burger and steak: Jesse is very experienced and competent and can produce an extremely slick result for you. If you don’t need that level of slickness, however, you can reduce your budget just by being upfront about what you do and don’t need. He will work with you to develop exactly what you ask for.

BACKGROUND

Introduce your business and what you do there. 

Parkbridge Communities is a residential developer and builder in the Okanagan Valley. I’m the sales and marketing manager for Western Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Point Real Estate Marketing? 

We needed help with our physical and digital collateral.

SOLUTION

What was the scope of their involvement? 

Point Real Estate Marketing led a complete revitalization of our marketing and media strategies. They developed paper collateral, roadside signage, street signage, interior design for the sales office, and all our literature/hand-outs as well. In terms of our website, they ensure the consistency of the look and feel. They also make sure we get event registration information so that our staff can follow up on leads.

They've done some lead generation and maintenance as well. They helped clean up our existing lead base and verify data accuracy. Point Real Estate Marketing reached out to all our contacts to inform them of upcoming events. For new contacts, they put ads in local newspapers and created press releases. 

What is the team composition?

We work with a number of members of their team. That includes two in sales, two in administration, and several in marketing. 

How did you come to work with Point Real Estate Marketing? 

They were a referral. 

How much have you invested with them?

We’ve spent between $20,000–$30,000 CAD (approximately $15,000–$23,000 USD).

What is the status of this engagement? 

Work started in April 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in qualified traffic—meaning that users are interested in our homes and not just random site visitors. We’re very satisfied. 

How did Point Real Estate Marketing perform from a project management standpoint? 

The Point Real Estate Marketing team is full of great communicators, and they're quick to respond. There’s no tension, so it’s always a smooth process. 

What did you find most impressive about them? 

They're approachable and their response time is very high. 

Are there any areas they could improve? 

No, there’s nothing negative that I could say. 

Do you have any advice for potential customers? 

Don't be afraid to give suggestions and opinions. They're very receptive. Point Real Estate Marketing will listen to and utilize your feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the former sales and marketing manager at a homebuilder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Point Communications Group?

I came in after their team was hired, but our company was trying to amalgamate a few different brands within our business. There is the land division side and builder side. They wanted to create a uniform brand.

SOLUTION

What was the scope of their involvement?

Jesse (President, Point Communications Group) worked on creating a cohesive brand under one umbrella. We also had to separate the building division into other divisions as well, along with the work being done with the land side. Along with designing a new logo, he was involved in revamping our website and creating a consistent branding message. All of the printing materials were recreated once the new brand was developed and rolled out.

What is the team composition?

Our lead on the project was Jesse.

How did you come to work with Point Communications Group?

I believe our graphic artist had a connection to Point Communications Group.

How much have you invested with them?

We’ve spent around $200,000 CAD (approximately $150,000 USD).

What is the status of this engagement?

We worked with Point Communications Group from May 2013–April 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The revamped brand has had a positive effect. The rebranding elevated the company’s perception within the industry. During that time, more awards were won. Online traffic and show home visits were impacted positively. The cohesive brand resulted in traffic increasing, which left it up to my team to close those leads. But it is important to note that their team elevated the prospects.

How did Point Communications Group perform from a project management standpoint?

I really enjoyed working with Jesse. Constant communication was strong throughout the partnership. We had regular check-ins to make sure everything was on track, figuring out solutions in case we needed to alter our course of action. We communicated mainly through email and in-person meetings.

What did you find most impressive about them?

There are a lot of companies that focus on this industry, but Point Communications Group truly cares about real estate. I felt that Jesse understood what goals we wanted to achieve. After the engagement finished, I worked with other providers that simply white-washed projects, applying general strategies. Jesse took it to a deeper level, making his work unique and creative. I feel that it’s a real gift to be able to dig deep at the personality of a company to make the messaging unique.

Are there any areas they could improve?

The challenges that we came across during that time period were more circumstantial than any flaws or inadequacies from their team. I can’t think of anything that they need to improve upon at this time.

Do you have any advice for potential customers?

I would recommend asking for a lot of time to dig deep because they’re good at understanding messaging. Once their team has that, something creative can come out of that. Focus on ensuring that the personality is clearly defined. The time spent on that initial portion is crucial.