Outright

BACKGROUND

Please describe your company and position.

I am the Senior Director, Marketing and Communication of National Alliance for Care at Home

Describe what your company does in a single sentence.

The National Alliance for Care at Home (the Alliance) is the leading authority in transforming care in the home. As an inclusive thought leader, advocate, educator, and convener, we serve as the unifying voice for providers and recipients of home care, home health, hospice, palliative care, and Medicaid home and community-based services throughout all stages of life. Learn more at www.AllianceForCareAtHome.org. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outright to accomplish?

• Develop a new brand from the merging of two longstanding organizations
• Create the core brand assets and brand guide
• Launch and bring the brand to life through digital and in person activations

SOLUTION

How did you find Outright?

• Online Search
• Referral

Why did you select Outright over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Outright were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Alliance came to Outright in August of 2024 with some very fundamental assets that needed to brought forward and developed into a fully realized brand. Even given our unique circumstances - starting with a predetermined base, moving on a rapid timeline, executing during a leadership transition - the Outright team was eager to get to work and integrate seamlessly with our in-house team to develop all needed assets and even help the team action those assets. The brand launch and creative was incredibly well received by our team, our full staff, and the community we represent. Outright's creative chops are unmatched in my professional experience and the team is a true joy to work with. The initial SOW even speaks to the unique process we were able to craft to help us meet your time-sensitive goals, with phase one including rapid discovery and brand development, conference reveal, and a brand sizzle video and then moving into phase two which included brand refinement, brand guidelines, and core launch assets. Following this work, the Alliance team brought on Outright as a long-term partner with a monthly retainer and even with the brand almost fully developed in early 2026, we continue to retain their services to help us elevate, refine, and realize our brand and brand strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Delivering all assets outlined in the SOW within the timeframe agreed upon
• Measuring sentiment from association members and industry partners 
• Anecdotal feedback from association membesr and industy partners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outright delivered all items on time and is a responsive and agile partner. We set up weekly or biweekly meetings depending on our needs and scope of work at the time to discuss action items, reprioritize accordingly, share new assets or provide feedback, and ensure we are aligned. We keep momentum between meetings through email feedback and shared documents. We are most impressed with the Outright team for their ability to meet us where we are and come up with creative solutions that solve our problems and remain flexible in deliverables and timeline as needed.

What was your primary form of communication with Outright?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Outright team brings so much joy to their, and now our, work. Their creativity is consistently exceptional yet practical, incorporating feedback effectively and balancing diverse perspectives. Their partnership approach and team values enable us to operate with trust and with ease. 

Are there any areas for improvement or something Outright could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

I serve as an executive at me too. International, a nonprofit organization founded in the aftermath of the #MeToo viral moment. We work to change the conversation about sexual violence, survivor justice, and provide pathways to healing and action towards community transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outright, and what were your goals?

We hired Outright to help us refresh and refine our brand - we needed an aesthetic and style guide that was reflective of who we are as an organization, our values and our visions. Our goals were to establish a visual identity, add capacity to our design and content strategy, and create a guide for internal and external stakeholders.

SOLUTION

How did you select this vendor?

We learned about Outright through a network of communications professionals, and after a few calls, realized that our needs were larger than a one-off project, and Outright was the best agency to help us meet our needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

Discovery meeting and tone of voice workshop.

Development of 3 identity concepts.

Development of anniversary brand direction with mock-ups.

Assistance with the execution of event assets.

Refinement of brand direction established for an anniversary campaign.

Final brand style guide (logo, palette, typography, photography, advertising). 

Ongoing design and marketing assistance in the promotion of the new brand identity.

Provide advice and strategic recommendations design of static assets, simple motion assets, and occasional collateral for the promotion of the anniversary, mass action event, and podcast launch.

How many people from the vendor's team worked with you, and what were their positions?

We work with about 4 people, and more as needed: marketing and account manager, co-founders, designer, motion graphics animator, and the director of UX & design

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our work with Outright, we now have a style guide that provides a framework for how we share our work visually, based on what tone we need to take and the audiences we're speaking to. Our visuals have been well received, and helps to convey our brand story in an authentic way.

Describe their project management style, including communication tools and timeliness.

We have bi-weekly meetings, and they've been very responsive in heavy project moments. They've also taken initiative to see what our needs are following major news moments that impact us, the work we do, and our communities.

What did you find most impressive or unique about this company?

Their ability to meet our design challenges across tone, audiences, and programmatic offerings was very impressive.

Are there any areas for improvement or something they could have done differently?

I'd like to work with Outright more around meeting agenda items so everyone knows how best to prepare for the conversations.

BACKGROUND

Please describe your company and your position there.

The National Institute for Reproductive Health an advocacy organization that fights for just and equitable access to reproductive health care in states and cities nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outright, and what were your goals?

I am so glad we worked with Outright for our website redesign and launch. The Outright team is a pleasure to work with -- thorough, responsive, and patient with glitches on our end -- and offered clear and helpful thought partnership along the way, from website design and structure to aesthetics and the small touches. Outright provided great support with our website launch and continue to provide excellent support on an ongoing basis. As a nonprofit doing highly sensitive work, it's important to us to work with vendors we can trust -- and we had total confident in Outright. I highly recommend Outright!

SOLUTION

How did you select this vendor and what were the deciding factors?

We appreciated the broad yet deep skill set among team members, and also appreciated the other similarly cause-based organizations they worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had thorough discussions about our goals and needs for our website. The team then carefully walked us through how the website could be structured, showing us many options along the way. They offered us many design structures and elements, giving us options and feedback along the way while thoughtfully integrating our palettes and preferences. The Outright team then built everything in a development site for collaborative work and our review, and then successfully launched our site and have provided ongoing support since then. Our website is very dense, and Outright did a great job with seemingly endless details.

How many people from the vendor's team worked with you, and what were their positions?

Four: VP of Technology, Project Manager, Director of Design and UX, and VP, Strategy and Partner

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We love our website design, and our audiences continue to give us compliments on it! The aesthetic is fresh, reflects our organization, and the function and structure of the site serves us very well.

Describe their project management style, including communication tools and timeliness.

Outright team members have consistently been responsive, thorough, courteous, and very patient in working with our team members who are newer to the digital spaces.

What did you find most impressive or unique about this company?

Their continued and consistent responsiveness, patience, and thoroughness. Every team member we work with communicates clearly, kindly, and is a joy to talk to. We also appreciate that Outright works with several progressive cause-based organizations.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of!