Outpace SEO

BACKGROUND

Please describe your company and your position there.

As CEO, one of the things I'm always interested in is generating more quality leads. SEO has proven to be an effective way to capture new users for our platform, and we can't wait to see the results Outpace produces as our partnership continues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We knew our software was great, but we needed to get it in the hands of the consumer. Outpace was able to connect us with our target audience through SEO. Our SEO is by far our most cost-effective marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We decided to move forward with Outpace SEO based on their presentation. Most SEO companies met with us, asked us a few questions, and then gave us a price. Outpace took a VERY different approach. They met with us on two occasions. First, they met with us to understand our business and the people we have been trying to reach.

Next, they did about 4-6 hours of research to identify the SEO opportunity in front of our company. Last, they met with us to showcase all of their research. We were blown away by their expertise and decided to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Connecting us with our target audience has required a great deal of work on and off our website. We love working with Outpace because they are constantly adjusting their strategy to fit what they believe Google will value in the future.

Their team isn't interested in quick wins. They are interested in generating long-term ROI for our business, and that's precisely what has contributed so much to our bottom line over the years.

How many people from the vendor's team worked with you, and what were their positions?

We have multiple people assigned to our account, but everything is done through one account rep. We love working with their team because they are so incredibly technical. They think of everything that could be impacting SEO.

Their team is so dedicated that we will frequently receive emails within 5 minutes or even at random times in the night. We have always felt like we are in safe hands at Outpace.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic has more than doubled since we have started working with their team. More importantly, our quality leads have also more than doubled. What more could you ask for from an SEO firm?!

Describe their project management style, including communication tools and timeliness.

Most of their communication is done via email. Sometimes they will even email us a link to a video where their screen has been recorded, and our rep explains a complex question/situation.

How they use videos in emails is absolutely amazing, and it has expedited our results because we aren't waiting on everyone to jump on a call or a Google Meet.

What did you find most impressive or unique about this company?

This isn't a stagnant SEO company. Their team truly cares about the ROI they generate for their clients. As the algorithms continue to change, so does their approach.

Are there any areas for improvement or something they could have done differently?

I only wish that we had another company or sister site that they could work on to generate more results for us. We love working with their team!

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for a restoration company. We do foundation repair, water damage, and mold remediation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outpace?

Our SEO wasn’t doing well. We felt that we were stagnant, and we needed someone who could move us forward.

SOLUTION

What was the scope of their involvement?

Outpace has worked with our Google listings to get them active and relevant.  They’ve done blogs and some website maintenance, but overall, they’ve been very aggressive at helping us rank better on Google.

We already had a website, but they’ve fine-tuned it to make it work better with Google. They showed us we had some broken links, and they’ve been instrumental in repairing backlinks. Moreover, they give us their opinion. We might have ideas about what we want to do, but they suggest better ways to go about it.

What is the team composition?

They have other people in the background, but we’ve met with the two co-owners.

How did you come to work with Outpace?

Our owner found them through one of their ads. We didn’t know them; we took a shot in the dark. Initially, we had 4–5 meetings with Outpace before we decided to pull the trigger, and we’re glad we did.

How much have you invested with them?

We spend almost $3,000 per month. In total, it’s been around $23,600.

What is the status of this engagement?

We started working with them in April 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t had to pay much for our PPC because our SEO does better now. They’ve also brought us to page one on several keywords, even though some weren’t even ranking.

How did Outpace perform from a project management standpoint?

We’re pretty satisfied with them. They get back to us right away, and the team stays on top of the project. Whenever we have a question or concern, they take action immediately. Also, they keep us informed and use Loom videos on the emails to show us what they’re talking about.

We communicate through emails, phone calls, and Zoom meetings, but the Loom videos have been helpful. It’s so much better than just having the printed word without inflection or tone.

What did you find most impressive about them?

They’re our partners; we’re not just another number to them. Outpace wants us to succeed, and we can see it in how they handle everything.

Are there any areas they could improve?

I don’t have anything negative to say. We’d definitely look at them if they offered other services down the road.

Do you have any advice for potential customers?

Be completely honest about what you need. They’ll give you great feedback, but you have to tell them your needs, past experiences, and goals. Moreover, you have to look at your ROI instead of the dollar. We’re paying more to Outpace, but we get what we pay for. With our previous company, we were paying nothing and getting nothing.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer for a foundation repair company. I help oversee our marketing, media, and tech/internet presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We were wanting to position ourselves as a top tier foundation repair company in the region. We hired Outpace to reconstruct our website and provide continuous SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

It was a direct referral from a trusted friend. Their attentiveness and personal touch was a major factor in our decision. Their track record and expertise was another factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Outpace was hired to maximize our web presence through the reconstruction of a website and building a robust SEO program and monitoring operation. They came up with innovative and relatable layouts for the pages of our website.

They helped build up our status as a reputable, trustworthy company as we rose up in search engine rankings.

How many people from the vendor's team worked with you, and what were their positions?

Two people from the Outpace team worked with us. They were both SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic and conversions have steadily improved over the course of the last 18 months. Our organic search rankings have improved in multiples.

Describe their project management style, including communication tools and timeliness.

They are highly responsive with their tools and communication. They respond to most inquiries within 24 hours with a situation-specific solution or dialogue.

In addition to that, they give monthly reports, charts, and videos update us on the state of our campaign and initiatives.

What did you find most impressive or unique about this company?

Their willingness to make sure their clients are happy. We can be honest with what we want, and even if it takes multiple modifications to have an abstract vision become concrete, they will work with us and our more abstract directions.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

As chief marketing officer, my role is to generate inbound leads for our disinfection supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

One of my family members was having a lot of success working with Outpace, so we decided to give them a try. Our goal was to work with Outpace to increase our site exposure across search engines.

SOLUTION

How did you select Outpace and what were the deciding factors?

Outpace had generated a lot of results for a member of my family. As a result of that success, we decided to utilize them as a marketing vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Before starting, we had two meetings with Outpace SEO. First, they learned about our company, our target audience, competitors, and the products that we supply. During our second meeting, they presented a ton of research associated with keywords, our competitors, and issues with our website. We were blown away by their attention to detail and decided to move forward.

How many people from the Outpace team worked with you, and what were their positions?

Outpace has three people dedicated to our account. Our primary contact is our account rep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within the first 12 months of the campaign, the organic traffic to our website shot up 294%. We are excited to continue working with Outpace to generate more relevant traffic to our website.

Describe their project management style, including communication tools and timeliness.

Their team does a terrific job of touching base with me regularly. They are constantly building authority for our keywords in a variety of ways. In addition to regular check-ins, they also send us monthly reports that reflect tangible results across Google.

What did you find most impressive or unique about this company?

This is one of the first SEO firms I've come across with a MAJOR emphasis on ROI. They take a very calculated approach to SEO to generate results for their clients.

Are there any areas for improvement or something they could have done differently?

They get results, and they even offer their clients a referral bonus if we connect them with another company. What's not to love?!

BACKGROUND

Please describe your company and your position there.

I oversee the digital marketing efforts of a national oil and gas company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We hired Outpace SEO to provide our company with more B2C exposure. Our company needed to get more impressions and more clicks across search engines.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor based on their experience and technical expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our marketing team is incredibly calculated. We do our best to measure all marketing efforts to determine ROI. It's safe to say that SEO has been one of the most cost-effective forms of marketing. The process started with a great deal of keyword research, a competitive analysis, and a website audit.

When we saw all of the research that Outpace SEO put together, we were blown away. We knew their team had the technical expertise to get the job done right.

How many people from the vendor's team worked with you, and what were their positions?

I mainly work with our account rep, but they have two other people on our account. The other two people include a content creator and SEO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic numbers have shot through the roof since we began SEO with Outpace SEO. We couldn't be more pleased with their company and their hunger to grow our marketing efforts.

Describe their project management style, including communication tools and timeliness.

Their team is incredibly responsive and detailed. Their team is constantly looking to improve our on-page and off-page authority. We are always in the loop regarding the efforts taking place and the results being generated.

What did you find most impressive or unique about this company?

The results Outpace SEO has generated have surpassed anything we could have expected. Thanks for being such a great asset to our team.

Are there any areas for improvement or something they could have done differently?

No suggestions here. Thanks for all of your help, team.

BACKGROUND

Please describe your company and your position there.

We are a group of real estate agents organizing transactions throughout Oklahoma.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

Getting clients through Google Ads was getting expensive. We were interested in working with Outpace to deliver SEO as a more cost-effective approach to connecting with potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

The team at Outpace has a ton of experience across verticals and enterprise-level businesses. Based on their current clients, we knew they would be able to generate leads for our firm.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Before we got started their team sent over a massive list that outlined their scope of work. Their team does absolutely everything on and off-site to generate authority and results for their clients.

How many people from the vendor's team worked with you, and what were their positions?

Multiple people work on our account, but the majority of the communication takes place with our account rep.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started SEO earlier this year and we are aimed at being at the top of Google by the end of the year. It looks like we are going to meet our goal! We can't wait to see what 2022 has in store for our business!

Describe their project management style, including communication tools and timeliness.

We started SEO earlier this year, and our goal was to be on the first page of Google by the end of the year. It's November, and they have already accomplished the goal. Now they are focused on ranking our site at the top of the first page. We can't wait to see what 2022 has in store for our business!

What did you find most impressive or unique about this company?

Their response time is insane. I've gotten email responses in as little as two minutes. Their team knows how to generate results and support their clients.

BACKGROUND

Please describe your company and your position there.

Our accounting firm works with medium to large-sized businesses. We oversee the day-to-day books and taxes for our clients. I oversee the sales and marketing side of our firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

A friend reccomended Outpace SEO to help us gain traction on Google. The idea was to get warm leads to our website so that we could increase our client base.

SOLUTION

How did you select this vendor and what were the deciding factors?

We contacted Outpace SEO from a referral. A friend had a great experience with their company so we figured we would give them a shot.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When we first started the conversation about SEO, we didn't know what to expect. We had a website, but we had never invested in SEO before. Their team did a great job of walking us through what they do and why they do it in a specific order.

The process started with an initial call to learn more about our business. We discussed our services and outlined what an ideal client looked like. From there, they walked us through the keyword research, competitive analysis, and website audit. It was clear that this team was very technical so we assumed they knew what they were doing. Sure enough, we were right.

How many people from the vendor's team worked with you, and what were their positions?

We work with three different people from Outpace SEO. Our primary contact is the team lead.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Outpace SEO has been able to rank our firm at the top of page #1 within the first year of services. They were also able to do the same thing for my friend.

Describe their project management style, including communication tools and timeliness.

They are true professionals of their craft. They are updating things and making them Google-friendly on the back-end to get the results we need. We couldn't be happier with their reports and the fact that they always respond to emails in a timely manner.

What did you find most impressive or unique about this company?

As many others have said it before, their responsiveness is crazy. They always pick up the phone whenever we call.

Are there any areas for improvement or something they could have done differently?

I've got nothing to say here. Just keep up the great work, team.

BACKGROUND

Please describe your company and your position there.

I am the owner of an IT company that services the entire state. We provide support to existing businesses and help new businesses get off of the ground. We work with everyone from small businesses to enterprise-level companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We were looking to grow our IT business by getting more organic traffic across Google. We have seen our competition grow over the past few years as a direct result of ranking at the top of Google.

Our goal is two-fold. First, we want to get our website ranked on the first page of Google to generate organic traffic. Secondly, we want to outrank our competition to capture even more marketshare.

SOLUTION

How did you select Outpace and what were the deciding factors?

As IT professionals we are incredibly calculated. Efficiency and maximization are our number one goals. As we met with Outpace, we realized they share the same technical mindset. As predicted, their team has the experience and expertise to get the job done.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Understanding the competition was step number one. We wanted to identify their keywords and where they were ranking for each keyword. Outpace pulled a ranking comparison and we were even further behind on SEO than we had thought. Once we began the campaign, we saw significant improvements across our SEO rankings.

This didn't result in a direct ROI, but this showed us that Outpace was headed in the right direction. As they explained prior to the campaign, it wasn't until we hit the first page that we began to receive new business.

How many people from the Outpace team worked with you, and what were their positions?

We work with our project lead, a member of their SEO team, and a member of their dev team. They take a big-picture approach to SEO and it shows across our results.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's only been a few months and we have hit the first page of Google. We are eager to continue the SEO campaign to outrank our competition and grow our business.

Describe their project management style, including communication tools and timeliness.

Quick and easy. Their team regularly updates us on the SEO campaign and changes that are taking place. This is done via emails and calls.

What did you find most impressive or unique about this company?

The results have been faster than expected. We highly recommend Outpace SEO to all of our clients!

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Our firm specializes in personal injury and workers compensation claims. As a partner of the firm, digital advertising is what provides our firm with consistent leads on a regular basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We hired Outpace to oversee our SEO in order to get us connected with people who are actively searching for our services. When people need an attorney, they need one fast. We pride ourselves on the digital presence that Outpace has helped us establish. SEO is the most cost-effective form of marketing that we do. It provides us with quality leads on an ongoing basis.

SOLUTION

How did you select Outpace and what were the deciding factors?

When searching for an SEO company to work with, exclusivity and experience were our top priorities. Outpace had the experience to rank us at the top of the results and we loved that they committed to not work with any of our competitors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Identifying what people were searching and how many searches there we per month was step number one. This allowed us to form the scope of the SEO project. After we went over the research, they outlined how they were going to get us ranked and the rest is history.

How many people from the Outpace team worked with you, and what were their positions?

Altogether we meet with three of their team members. We regularly meet with one member of the Outpace team - our project lead. From time-to-time we also meet with their developer about website changes and their SEO lead who updates us on our campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic has more than doubled since we have started working with Outpace. It's such a relief to finally get connected with warm, quality leads!

Describe their project management style, including communication tools and timeliness.

Their communication is terrific! The best part about working with Outpace is they are constantly working. Just last week, they moved our website to a MUCH faster server. They are constantly improving and bringing new ideas to the table. It's awesome working with a company that's so proactive.

What did you find most impressive or unique about this company?

They are incredibly proactive, and the team is thriving to get their clients results. This is one of the best investments we have made in our business over the past 10-15 years.

Are there any areas for improvement or something they could have done differently?

No complaints here. Their team has always been insanely responsive.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing agency that offers multiple services. One of the services we offer is SEO. Outpace white-labels their SEO for our business. This allows us to offer SEO to our clients without the extra cost of maintaining an on-site staff that implements the work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We knew that people were searching for our customers online, but we didn't know how to get our clients to the top of the rankings. Outpace was hired for SEO - to get our clients to the top of the rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with multiple vendors, but Outpace was by far the most expereinced. They have worked with clients across a wide variety of industries. We also have a variety of clients so we were confident they would be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For each client they start with keyword research. During this phase they get an understanding of the vertical, the search volume, the competition, and the scope of the project. With all of this information, they give us a proposal and we get started with the campaign. It's a very organized process.

How many people from the vendor's team worked with you, and what were their positions?

We currenty work with three members of their team. They have two SEOs overseeing our accounts and there is also a project coordinator that we speak with on a regular basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We continue to see our clients' rankings go up every single month. The clients are happy and we are incredibly happy. We are hoping to continue to get more SEO business so that we can outsource more work to their team.

Describe their project management style, including communication tools and timeliness.

Their team has done a terrific job of communicating with our team. They let us know what they need and they are always asking if the client needs them to focus on anything specific. Most of the communication is done via email, but every now and then we will jump on a call to go over more detailed topics.

What did you find most impressive or unique about this company?

We have worked with many SEO agencies, but Outpace is one of the first SEO firms to actually deliver results. It's such a relief to be working with an SEO firm that knows what they are doing!

Are there any areas for improvement or something they could have done differently?

N/A - I just wish we had more business to send to their team.