Outpace SEO

BACKGROUND

Please describe your company and your position there.

I am the owner of an IT company that services the entire state. We provide support to existing businesses and help new businesses get off of the ground. We work with everyone from small businesses to enterprise-level companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We were looking to grow our IT business by getting more organic traffic across Google. We have seen our competition grow over the past few years as a direct result of ranking at the top of Google.

Our goal is two-fold. First, we want to get our website ranked on the first page of Google to generate organic traffic. Secondly, we want to outrank our competition to capture even more marketshare.

SOLUTION

How did you select Outpace and what were the deciding factors?

As IT professionals we are incredibly calculated. Efficiency and maximization are our number one goals. As we met with Outpace, we realized they share the same technical mindset. As predicted, their team has the experience and expertise to get the job done.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Understanding the competition was step number one. We wanted to identify their keywords and where they were ranking for each keyword. Outpace pulled a ranking comparison and we were even further behind on SEO than we had thought. Once we began the campaign, we saw significant improvements across our SEO rankings.

This didn't result in a direct ROI, but this showed us that Outpace was headed in the right direction. As they explained prior to the campaign, it wasn't until we hit the first page that we began to receive new business.

How many people from the Outpace team worked with you, and what were their positions?

We work with our project lead, a member of their SEO team, and a member of their dev team. They take a big-picture approach to SEO and it shows across our results.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's only been a few months and we have hit the first page of Google. We are eager to continue the SEO campaign to outrank our competition and grow our business.

Describe their project management style, including communication tools and timeliness.

Quick and easy. Their team regularly updates us on the SEO campaign and changes that are taking place. This is done via emails and calls.

What did you find most impressive or unique about this company?

The results have been faster than expected. We highly recommend Outpace SEO to all of our clients!

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Our firm specializes in personal injury and workers compensation claims. As a partner of the firm, digital advertising is what provides our firm with consistent leads on a regular basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We hired Outpace to oversee our SEO in order to get us connected with people who are actively searching for our services. When people need an attorney, they need one fast. We pride ourselves on the digital presence that Outpace has helped us establish. SEO is the most cost-effective form of marketing that we do. It provides us with quality leads on an ongoing basis.

SOLUTION

How did you select Outpace and what were the deciding factors?

When searching for an SEO company to work with, exclusivity and experience were our top priorities. Outpace had the experience to rank us at the top of the results and we loved that they committed to not work with any of our competitors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Identifying what people were searching and how many searches there we per month was step number one. This allowed us to form the scope of the SEO project. After we went over the research, they outlined how they were going to get us ranked and the rest is history.

How many people from the Outpace team worked with you, and what were their positions?

Altogether we meet with three of their team members. We regularly meet with one member of the Outpace team - our project lead. From time-to-time we also meet with their developer about website changes and their SEO lead who updates us on our campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic has more than doubled since we have started working with Outpace. It's such a relief to finally get connected with warm, quality leads!

Describe their project management style, including communication tools and timeliness.

Their communication is terrific! The best part about working with Outpace is they are constantly working. Just last week, they moved our website to a MUCH faster server. They are constantly improving and bringing new ideas to the table. It's awesome working with a company that's so proactive.

What did you find most impressive or unique about this company?

They are incredibly proactive, and the team is thriving to get their clients results. This is one of the best investments we have made in our business over the past 10-15 years.

Are there any areas for improvement or something they could have done differently?

No complaints here. Their team has always been insanely responsive.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing agency that offers multiple services. One of the services we offer is SEO. Outpace white-labels their SEO for our business. This allows us to offer SEO to our clients without the extra cost of maintaining an on-site staff that implements the work.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We knew that people were searching for our customers online, but we didn't know how to get our clients to the top of the rankings. Outpace was hired for SEO - to get our clients to the top of the rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with multiple vendors, but Outpace was by far the most expereinced. They have worked with clients across a wide variety of industries. We also have a variety of clients so we were confident they would be a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For each client they start with keyword research. During this phase they get an understanding of the vertical, the search volume, the competition, and the scope of the project. With all of this information, they give us a proposal and we get started with the campaign. It's a very organized process.

How many people from the vendor's team worked with you, and what were their positions?

We currenty work with three members of their team. They have two SEOs overseeing our accounts and there is also a project coordinator that we speak with on a regular basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We continue to see our clients' rankings go up every single month. The clients are happy and we are incredibly happy. We are hoping to continue to get more SEO business so that we can outsource more work to their team.

Describe their project management style, including communication tools and timeliness.

Their team has done a terrific job of communicating with our team. They let us know what they need and they are always asking if the client needs them to focus on anything specific. Most of the communication is done via email, but every now and then we will jump on a call to go over more detailed topics.

What did you find most impressive or unique about this company?

We have worked with many SEO agencies, but Outpace is one of the first SEO firms to actually deliver results. It's such a relief to be working with an SEO firm that knows what they are doing!

Are there any areas for improvement or something they could have done differently?

N/A - I just wish we had more business to send to their team.

BACKGROUND

Please describe your company and your position there.

As a property management firm, we vet tenants to ensure they are a good match for our investors and their properties. Our vetting process is rather detailed and it's one of the things that enables our firm to reap the long-term benefits of great tenants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

As a young business, we were looking for growth. We knew investors were searching for local property management firms, but we simply couldn't get in front of them. Outpace was hired to rank us high in the search engines. This is what has enabled us to get in front of so many potential customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Experience is everything when it comes to digital marketing. Today's competition is brutal and we wanted to work with a team that had a proven record of achieving results. Their case studies immediately captured our attention and we began the vetting process. It was quickly apparent their team had the experience to get the job done right.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our team was blown away by how much free keyword research their team performed before we had even signed a contract. They wanted to be sure that our audience was searching for our services before we even began SEO. This assured our team of two things.

1. They are in business for more than money, and they truly care about their clients.

2. They are incredibly detail-oriented and they will do whatever it takes to ensure their strategy is pointed at the bullseye.

Once the research was complete, we signed the contract, they redesigned the website, and we began SEO. Their team was incredibly organized and the entire process has been a breeze.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager as well as two SEO specialists to our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Month-over-month our site continues to see more and more traffic. In addition to increased rankings, they are also focused on increasing conversions associated with our website. We are currently in talks of expanding the scope of work with Outpace to generate even more results than ever before.

Describe their project management style, including communication tools and timeliness.

Outpace touches base with us multiple times throughout the month as they are working on our account. In addition to this, they also walk us through our monthly reports. It's great to feel like a priority.

What did you find most impressive or unique about this company?

The two things that we love about working with Outpace are their attention to detail and responsiveness. They are always brainstorming different ways to achieve even better results than before. It's been fascinating to see how such small changes can result in massive improvements. In addition, their team is mind-blowingly fast at responding to emails.

Are there any areas for improvement or something they could have done differently?

No suggestions as of right now. We would recommend their SEO services to anyone and everyone!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a digital marketing firm. I oversee website design and our white label SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outpace?

We tried to hire an internal SEO team, and we struggled to get the right people. In the end, we decided to turn to a white label partner that specialized in SEO to get the best results for our customers.

SOLUTION

What was the scope of their involvement?

Initially, we transitioned one small account to Outpace and saw how the results looked month after month. Then, we continued to transition more and more customers over to them. They currently handle 100% of our SEO clients and facilitate all of our keyword research, which allows us to see where our customers rank and gives us an idea about the competition.

Right now, we’re hoping to land a national campaign. Outpace has done the keyword research, and we’re eager to see if the client approves the budget so we can move forward with their services.

What is the team composition?

They have one main project manager and an implementation staff team working on SEO behind the scenes. We’re primarily in contact with the project manager, but there are four people in total when we have meetings.

How did you come to work with Outpace?

We were searching for white label vendors and found them online.

How much have you invested with them?

Right now, we’re pretty close to $180,000–$200,000.

What is the status of this engagement?

We began working with them in June 2019, and we continue to send over customers.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They send monthly reports, so we’re able to provide that information to our customers, which leads to an increase in retention. It also works well when we have biannual meetings with clients, and we can go back to the past six reports and show the huge difference across all those months.

How did Outpace perform from a project management standpoint?

Their team does a great job encompassing everything, touching base, and checking with us to see if we’ve missed anything. It’s refreshing to work with Outpace because they’re the ones reporting to us. They do a phenomenal job at staying ahead of the curve and getting results.

They rely heavily on Asana for project management, but they don’t share it with us. They’ve recently worked on a client dashboard, and we’re excited to see that. We’ll be able to log in and see our clients’ real-time analytics.

Our communication varies depending on if it’s an emergency. For the most part, 80% of it is via email, and the other 20% are meetings, and we like that structure. We try to do a monthly meeting to answer unresolved issues that we haven’t strategized over email.

What did you find most impressive about them?

Their focus really allows them to excel on behalf of their clients. They only do SEO, so they’re the best at it. Outpace is so focused on what they do that they’re able to stay ahead of the competition. They just keep their ear to the ground, and that level of professionalism is what makes them get great results every month.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Give them a go. If you give them an opportunity to shine, they’re going to blow you away.

BACKGROUND

Please describe your company and your position there.

Foundation Repair Service Leads is a company that helps foundation repair companies generate more leads. The company was founded to help businesses that need new clients and additional revenue. We do this by providing the tools needed to grow businesses in today's competitive marketplace.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Outpace, and what were your goals?

We were looking for an agency that could help pump up our client's web presence and lead to more business coming in through organic searches. Luckily, we found Outpace who seemed perfect for this task.

SOLUTION

How did you select Outpace and what were the deciding factors?

We hired them primarily because of their expertise in SEO as well as content marketing campaigns. The were also very familiar and educated about the foundation repair industry.outpace

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Outpace helped us with a variety of services including on-page SEO, local citations, and content marketing. All of this started with a free SEO consultation and an SEO audit on our website. They were then able to come up with the game-plan and proposal. We're 16 months into working together and couldn't be happier.

How many people from the Outpace team worked with you, and what were their positions?

We've worked with mainly one point of contact who is the project manager, and sometimes have 2 SEO Specialists, and the Head of SEO during our monthly check-ins.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen significant improvement on our business since onboarding Outpace. We saw 372% increase in organic traffic after the first 6 months.

Describe their project management style, including communication tools and timeliness.

They've been great at managing our expectations and meeting deadlines. We mostly use email to communicate with them, but they are always quick to respond. Once a month, there is an update on all progress given in the form of a detailed conference call between both teams that lasts around thirty minutes each time- it's short enough for us not feel overwhelmed by what needs doing next without missing important details about where everyone stands (and vice versa).

What did you find most impressive or unique about this company?

The attention to detail that goes into every single project is second-to-none; they will thoroughly assess your website, analyze traffic patterns, test different variations then come up with a plan tailored specifically for you! The knowledge this company possesses when it comes to Google's ever changing algorithm can be intimidating but their experience makes them an important ally. These guys know exactly what needs to be done and what doesn't.

Are there any areas for improvement or something they could have done differently?

I have no complaints so far. They've been an excellent partner for us.

BACKGROUND

Please describe your company and position.

 I am the Owner of an automotive company 

Describe what your company does in a single sentence.

We are a distributor of fasteners, tools, and MRO supplies serving automotive dealerships, body shops, service departments, and tire centers across North Georgia and Tennessee, with over 50 years in the industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

We hired Outpace to improve our visibility in local search so that automotive dealerships and shops in our service areas could find us online when searching for fastener and MRO supply distributors.

SOLUTION

How did you find Outpace SEO?

• Referral
• Other

Why did you select Outpace SEO over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Outpace SEO were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope covers a full website build alongside ongoing SEO optimization, making sure the site is structured correctly to perform well in search. They continue to handle local keyword targeting and content optimization to keep us in front of buyers in the dealership and automotive shop space across our regional markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our search rankings have improved for the product and service terms that matter most to our business, and we're seeing more organic traffic from the specific markets we serve.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They stay on schedule, communicate clearly, and turn around responses quickly when we have questions or requests. It feels like a real working relationship, not just a vendor transaction.

What was your primary form of communication with Outpace SEO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They took the time to actually understand our industry and customer base before making recommendations, which made the strategy feel specific to us rather than a generic SEO playbook.

BACKGROUND

Please describe your company and position.

I am the CEO of Mobile Shred IT

Describe what your company does in a single sentence.

Paper shredding service 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• SEO
• Website refresh

SOLUTION

How did you find Outpace SEO?

Referral

Why did you select Outpace SEO over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Outpace SEO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website hosting, content updates, backend links and SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Updated, faster and more up to date website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were within our timeline. 

What was your primary form of communication with Outpace SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

Outpace SEO is responsive and professional, and they perform and review work at a fast pace.

Are there any areas for improvement or something Outpace SEO could have done differently?

None 

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing manager of United Electronic Recycling, an R2-certified electronic recycling collection, processing, and data destruction services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Outpace SEO?

We needed help with SEO and website design and management.

SOLUTION

What was the scope of their involvement?

Outpace SEO provides SEO services for two of our websites. The team also creates ads and manages technical website updates.

What is the team composition?

We work with one teammate from Outpace SEO.

How did you come to work with Outpace SEO?

Someone referred Outpace SEO to me. I chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working with Outpace SEO in August 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Outpace SEO’s work has resulted in better online visibility, more reviews, and increased leads.

How did Outpace SEO perform from a project management standpoint?

Outpace SEO delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Outpace SEO is very responsive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of Bigger Better Movers

Describe what your company does in a single sentence.

We provide moving and transportation services throughout the OKC Metro.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Outpace SEO to accomplish?

• Improved SEO and hosting

SOLUTION

How did you find Outpace SEO?

Referral

Why did you select Outpace SEO over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked with Chad and has team for several years now. They have provide seo, stategy, consulting, hosting and web development services for us. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timley meetings, Responsiveness, Availabiltiy, Results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Always and even after hours. Speedy response times.

What was your primary form of communication with Outpace SEO?

Virtual Meeting

What did you find most impressive or unique about this company?

Their personal touch and upfront communication were impressive.

Are there any areas for improvement or something Outpace SEO could have done differently?

5 Stars all the way around. Thankful for our relationship with them.