Otter Public Relations

BACKGROUND

Please describe your company and position.

I am the CEO of Unity Flare

Describe what your company does in a single sentence.

Unity Flare is committed to empowering local businesses and entrepreneurs, particularly those who may lack access to affordable, high-quality growth tools. The platform’s intuitive design minimizes the learning curve, allowing users to get started quickly, regardless of technical skill level. We also offer a range of training resources, including webinars, tutorials, and personalized onboarding to ensure our users feel confident and capable. Unity Flare is built to grow alongside businesses, providing scalable solutions without costly upgrades or complex add-ons. With real success stories from various industries, Unity Flare proves its adaptability and effectiveness for businesses of all types.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to boost Unity Flare's online presence and make sure small businesses could find us when they needed CRM and automation tools.

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to boost Unity Flare's online presence and make sure small businesses could find us when they needed CRM and automation tools.

Otter PR crafted a compelling article that really captured what Unity Flare is all about. Their team included PR experts and skilled writers who understood our industry. I was referred to them by a fellow business owner, and our collaboration lasted for a productive five weeks. The investment was reasonable for the visibility we gained.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has improved our SEO rankings and we're seeing more traffic to our site. The Otter PR team was on top of things every step of the way. For anyone considering their services, I'd say go for it — they deliver on their promises.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Constant communication via call and e-mail. 

What was your primary form of communication with Otter Public Relations?

Virtual Meeting

What did you find most impressive or unique about this company?

They worked quickly, the article was superbly written, and it's helped us connect with more businesses that can benefit from our platform. They're a great asset for any company looking to increase their market presence. Their understanding of business needs and overall great understanding of digital marketing was impressive.

Are there any areas for improvement or something Otter Public Relations could have done differently?

So far, none at the moment. 

BACKGROUND

Please describe your company and position.

 I am the Founder of an advertising & marketing company 

Describe what your company does in a single sentence.

A digital marketing agency which help service based business bring qulified lead with paid advertising, funnels and landing pages

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• The article improved our website's SEO ranking and we've seen a spike in inquiries. Otter PR managed the project efficiently, with clear communication throughout. My advice: be upfront about your goals, and Otter PR will exceed your expectations.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR wrote a top-notch article that highlighted our marketing expertise and success stories. Their team was a blend of SEO gurus and savvy writers. I found them through a Google search, and we worked together for five weeks. The cost was a smart investment for the credibility it brought us.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 We needed to boost our online authority and increase our visibility to attract more service-based businesses.

The article improved our website's SEO ranking and we've seen a spike in inquiries. Otter PR managed the project efficiently, with clear communication throughout. My advice: be upfront about your goals, and Otter PR will exceed your expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was on delivered on time and they were really in responding to any queries we had.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They delivered quickly, and their writing was impressive. They've helped us establish a stronger online presence.

Are there any areas for improvement or something Otter Public Relations could have done differently?

If they can have a smoother onboarding but it was great overall experience. Highly recommended.

BACKGROUND

Please describe your company and position.

I am the Lead Photographer of District Pixel

Describe what your company does in a single sentence.

We are Corporate Event Photographers in the Washingotn DC area. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• I hired Otter Public Relations to boost my brand’s visibility and credibility with a feature in a reputable publication.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired Otter Public Relations to boost my brand's visibility and credibility through strategic media placements. My main objective was to gain reputable media coverage to enhance my professional reputation and reach a wider audience. Specifically, I wanted an article in a respected publication that would resonate with my target audience and showcase my brand's story and value. Otter PR delivered this by securing a feature on CEO Weekly, which helped me achieve my goal of establishing a stronger presence in my industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project included a notable increase in brand visibility and credibility. After the CEO Weekly article was published, I saw a rise in web traffic and engagement on my social media profiles. Additionally, the article provided strong social proof, which helped in building trust with potential clients and partners. These outcomes directly aligned with my goal to enhance brand recognition and establish a more authoritative presence in my industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time! 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Reliable and trustworthy. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

One area for improvement is the frequency of updates throughout the project. While their results were strong, I would have appreciated more proactive communication on progress and timelines. This would help clients stay more informed and feel connected to each stage of the PR process.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Virtue Professional Services LLC, a third-party HR company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

I needed help with PR to get exposure for my company.

SOLUTION

What was the scope of their involvement?

Otter Public Relations provides PR services. They’ve created an article for my company and worked on TV profiles to increase our exposure. They’ve also secured podcast features and are helping with SEO and brand placements.

What is the team composition?

I work with two people from their team, including Katie.

How did you come to work with Otter Public Relations?

I saw them on social media. Their starter price was really affordable, so I decided to work with their team.

How much have you invested with them?

We’ve spent around $1,500.

What is the status of this engagement?

We started working together in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the article came out, our LinkedIn traction has grown significantly; the impressions on our posts have gone up by 500%. I’ve also seen an increase in website traffic.

How did Otter Public Relations perform from a project management standpoint?

They’re on point with everything. They give me a timeline and meet it. They also keep me updated on the progress via email and sometimes through text messages.

What did you find most impressive about them?

I appreciate that they’re willing to work with my budget.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. I’ve been having a good experience working with them.

Do you have any advice for future clients of theirs

They’re always willing to work with you, so don’t be afraid to shoot for whatever you want in terms of getting your business out there. Don’t get intimidated by the things they do — if you let them know your situation, they’ll figure something out.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Nuubi Inc

Describe what your company does in a single sentence.

Nuubi enhances university student success with its peer-learning app that leverages gamification. Nuubi empowers universities and educational institutions by driving student engagement and retention through peer interactions and support. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to get Nuubi noticed by universities and students alike, and improve our search engine rankings.

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR wrote an engaging article that perfectly explained how Nuubi is changing the game in education. Their team was made up of experienced PR pros who really get tech and education. A colleague referred me to them, and we worked together for a quick few weeks. The cost was a smart investment for the visibility we gained.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has boosted our SEO and we're seeing more sign-ups for our beta. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were incredibly professional and prompt in their communication and execution of deliverables.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

They worked swiftly, their writing hit the mark, and they've helped us build our brand as an innovator in the education space. They're a must-have partner for any tech startup.

Are there any areas for improvement or something Otter Public Relations could have done differently?

They managed the project flawlessly, and I can't think of any improvements needed. My tip for future clients is to let them know exactly what makes your app special, and they'll shine a spotlight on it.

BACKGROUND

Please describe your company and position.

I am the Founder of a business services company

Describe what your company does in a single sentence.

We specialize in AI-powered conversational systems designed to help clients streamline their sales processes. By leveraging advanced technology, we provide businesses with the tools they need to qualify leads, book appointments, and increase sales—all while reducing the time and effort required to close deals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Public Relations

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to get our AI-powered conversational systems noticed by more B2B clients and boost our website's SEO. Otter PR put together a stellar article that highlighted how our tech helps businesses. Their team included tech-savvy writers and marketing experts. I found them through a referral, and we worked together for six weeks. The cost was a good value for the exposure we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article they published has really bumped up our SEO ranking and we're getting more inquiries than ever. The Otter PR team was on top of things every step of the way. My advice to future customers is to give them clear info about your tech, and they'll handle the rest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR worked fast, wrote an article that perfectly represents our business, and helped us gain the authority we were looking for in our industry. 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I'm giving Otter PR a well-deserved 5/5! They're a great asset for any tech company looking to stand out.

Are there any areas for improvement or something Otter Public Relations could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am the CEO of Harvey Nonprofit Consulting Group

Describe what your company does in a single sentence.

We provide training for nonprofits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Heighten awareness of organization

SOLUTION

How did you find Otter Public Relations?

• Online Search
• Referral

Why did you select Otter Public Relations over others?

High ratings

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

     1. Objectives and Goals
Purpose: The communications plan is designed to promote the organization's upcoming training programs and increase awareness of its courses. The goal is to drive enrollment, strengthen the organization's reputation, and engage past participants.
Goals:

• Increase course enrollment by 25% in the next six months.
• Expand social media following by 15%.
• Improve email newsletter open rates by 10%.

     2. Target Audiences
Primary Audience:Professionals seeking upskilling: Mid-career professionals looking for certifications or specialized training to advance their careers.
Corporations: HR departments or managers looking for training programs for employee development.
Secondary Audience:Alumni: Individuals who have already completed training and may return for advanced courses.
Industry influencers: Experts or organizations that can amplify the training organization's message.
     3. Key Messages
The training organization offers industry-leading courses with expert instructors.
Flexible learning options (online, in-person, hybrid) to suit busy professionals.
Proven success rates: Highlight testimonials or statistics on how past participants have advanced in their careers.
Corporate packages available for employee development.
     4. Communication Channels
Website: Ensure updated course information and an easy-to-use enrollment portal.
Social Media: Promote training programs through LinkedIn, Facebook, Instagram, and YouTube with targeted ads, testimonials, and course previews.
Email Marketing: Monthly newsletters and course reminders to current subscribers, along with lead-nurturing emails for those who have expressed interest.
Paid Advertising: Google Ads and social media ads targeting professionals and corporate HR managers.
Public Relations: Press releases announcing new programs or certifications and partnerships with industry leaders.
     5. Deliverables
Social Media Campaign: Create and post weekly content across platforms highlighting upcoming courses, testimonials, and key achievements.
Email Campaign: Design and send a series of emails promoting courses, including reminder emails, special offers, and follow-ups for prospective participants.
Promotional Materials: Develop flyers, brochures, and digital content for the website and downloadable PDFs with program details.
Course Videos: Short videos showcasing instructors, course content, and participant success stories to be shared on social media and the website.
     6. Timeline
Month 1:Update website with new course details.
Launch first round of email and social media campaigns.
Month 2:Start targeted advertising campaigns on LinkedIn and Google.
Reach out to past participants for testimonials and alumni engagement.
Month 3-6: 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

25 percent increase in course enrollement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They delivered on time.
• Visibility of company was raised.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Customer service

Are there any areas for improvement or something Otter Public Relations could have done differently?

no

UPDATED REVIEW

This review was published on September 28, 2024.

Jacquiline Cox
Contracted Brand Strategist, Harvey NPO Consulting GroupConsulting

Montgomery, Illinois

1-10 Employees

Sep 2024 - Sep 2024

Less than $10,000

Not verified

Project summary
A brand strategy company hired Otter Public Relations to create a detailed article for a third-party customer. The team worked on posting the article on websites to improve the customer’s brand expansion.

Feedback summary
Otter Public Relations delivered a well-written article despite having limited details, meeting expectations. The team managed the engagement effectively. Their resources were fast, efficient, and cost-effective. Overall, the engagement was highly successful.

BACKGROUND

Please describe your company and position.

I am the Contracted Brand strategist of Harvey NPO Consulting Group

Describe what your company does in a single sentence.

Brand strategy 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Brand expansion for my client

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR took the small information I gave them about my client and crafted a beautiful and detailed article about my client and posted it on one of the most efficient websites to gain them more clientele 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

That it would put my clients organization in the light of others that would benefit from her services 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fast, efficient and cost effective 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with how well they wrote the article after receiving few details.

Are there any areas for improvement or something Otter Public Relations could have done differently?

None.

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am an author of Math Science History

Describe what your company does in a single sentence.

I am a podcast author.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Media Exposure
• To learn about Otter

SOLUTION

How did you find Otter Public Relations?

Instagram

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I was PR curious, and so I thought I'd give Otter PR a go with a trial run of one article. I gave them my information and they responded very quickly with an article about my work. I reviewed it, made a few edits and sent it back. Within a couple of days, the article was published. It was expedient and top-notch!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The greatest measurable outcome was the press that I am able to use to pitch my services and my presence in interviews. It's a fantastic article and I could not be happier with their exceptional writing and their expedient service! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything above and beyond my expectations. I really thought it was going to take longer, but the turn around time was much faster and very impressive. I really had no needs because they were very thorough in gathering my information on the front end. 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

I liked that I had a human to email to, and that they responded. I was very impressed with their writing services, and the article that was created for me! And I was pleased with the fast turnaround time for creating and publishing the article. 

Are there any areas for improvement or something Otter Public Relations could have done differently?

No, not really! It was a fantastic experience. 

BACKGROUND

Please describe your company and position.

I am the Owner of JCrump & Associates

Describe what your company does in a single sentence.

We provide Financial Services to retirees and pre-retirees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• We needed to increase our visibility to retirees and those planning for retirement, emphasizing our expertise in tax-efficient retirement strategies.
• We needed general visibility beyond SEO
• We needed the authority that an article of this type would bring

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to increase our visibility to retirees and those planning for retirement, emphasizing our expertise in tax-efficient retirement strategies.

Otter PR provided an article that clearly explained our services and how we help clients keep more of their retirement savings. Their team included financial service-savvy writers. I found them through a Google search, and we worked together for about seven weeks. The cost was a smart investment for the value we received.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has been a hit, boosting our SEO and bringing more clients to our door who are looking for tax-saving retirement strategies. Otter PR's project management was smooth, and I have no suggestions for improvement. My advice for future clients is to let Otter PR know the unique benefits you offer, and they'll make sure the world knows.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was on time and actually before the date expected. - Completely as requested!

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with how quickly they responded and how flawlessly they delivered the finished product.

Are there any areas for improvement or something Otter Public Relations could have done differently?

I could not be more pleased with the outcome

BACKGROUND

Please describe your company and position.

I am the Global Brand Director of Blithe

Describe what your company does in a single sentence.

Owner of Blithe Skincare brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increasing brand awareness
• Improving web references through backlinks
• Increasing brand sales during events and promotions
• Introducing new products
• Informing brand's exhibition attendance

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ladies who were in charge of our account (Gabrielle Lask and Danielle Gober) were very passionate. Their efforts significantly enhanced our online presence and brand visibility. They played a key role in developing and executing a comprehensive PR strategy tailored to our needs as a skincare brand, targeting both new and existing audiences.

Scope of Work:

• Brand Awareness Campaigns: Otter team created a series of well-structured PR campaigns that introduced our products to a broader audience. They utilized a combination of press releases and  feature articles to keep our brand in the spotlight.
• Media Relations: They maintained and leveraged strong relationships with industry-relevant media outlets, ensuring our brand was featured in key online publications, which significantly contributed to increased visibility.
• Amazon Sales Promotion: One of the highlights of our collaboration was their successful effort in increasing Amazon sales. By publishing strategically timed articles about our products and sales events, they drove traffic to our listings, directly impacting sales performance.
• Content Development: The team was responsible for writing and distributing high-quality content that aligned with our brand values and goals. This included articles on product launches, promotions, and seasonal sales, all designed to engage customers and drive conversions.

Key Deliverables:

• Published Articles & Press Releases: Multiple articles and press releases about our brand and products were published across various platforms, contributing to consistent brand exposure.
• Increased Online Presence: Through their continuous efforts in media outreach and content creation, we experienced a measurable increase in online visibility, particularly in the beauty and skincare sectors.
• Amazon Sales Growth: Their targeted promotion efforts led to a significant increase in our Amazon sales, especially during key sales events and product launches.

To sum up, their dedication, creativity, and strategic approach contributed greatly to the growth of our brand and its presence in the competitive skincare market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Every time there was a +200% surge in sales on Amazon or our website, tracking features proved the link to be related to articles published through Otter team's efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Round the clock availability of the team was impressive. It would take maximum 10 hours for the team to get back in touch with me and help me with my inquieries. 

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their work ethic, enthusiasm, and passion for my brand were highly commendable.

Are there any areas for improvement or something Otter Public Relations could have done differently?

It would have been a much longer lasting relationship if they had more variety in their skincare industry related connections.