Operad

BACKGROUND

Please describe your company and position.

I am the Head of Global Digital Marketing of Rivulis

Describe what your company does in a single sentence.

Rivulis is a global micro-irrigation leader focused on promoting a sustainable agri-food supply chain both to feed our planet and save it from the perils of climate change.
Rivulis offers the most innovative irrigation solutions for seasonal, permanent, and protected crop environments, through its multiple product and service portfolio brands: Rivulis, NaanDanJain, Jain, Eurodrip, and Manna.
With 80 years of field-trusted innovation, Rivulis has 22 large-scale manufacturing sites in 15 countries and 3,000 employees located in 35 countries, three R&D Centers (Israel, California, and Greece), and multiple Irrigation Project Design Centers around the globe.
Leading the mass adoption of micro irrigation globally, Rivulis is committed to increasing accessibility to all growers everywhere through simple, affordable, and smart technology covering the full cycle from design to harvest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Operad to accomplish?

• Optimize PPC activity
• Increase quality of traffic and leads, data driven
• Optimize SEO activity

SOLUTION

How did you find Operad?

• Online Search
• Referral
• Sales and reputation

Why did you select Operad over others?

• High ratings
• Company values aligned
• Best in Class

How many teammates from Operad were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO and PPC management from a holistic view with Data analyses and strategy. Organic and Paid media activity - 

1. Research and strategy 
2. Technical health and infrastructure 
3. On-page and SERP visibility 
4. Monitoring
5. Monthly reporting
6. Multilingual/Global Search and Media Optimization
7. Cross-platform Full-funnel campaign management 

Accompanied by advanced analytics and Tag Manager services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Optimization and Improvement in Media KPIs over time - CPC, CPL, CPA...

increase in quality Organic traffic and Organic conversions.

Creation of Dashboards and Benchmarks. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project management skills, holistic view; always on time with deliverables and they always bring value to our organization. True partner to the marketing team. 

What was your primary form of communication with Operad?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dedication and acting as part of the organization rather than another "external" vendor. 

Are there any areas for improvement or something Operad could have done differently?

Sometimes the "learning curve" and attention to industry details took too long.  

BACKGROUND

Introduce your business and what you do there.

I’m the assistant VP of acquisition marketing at a national drug and alcohol rehab services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Operad?

We were trying to augment our internal team with an agency specializing in topic clusters from an SEO perspective, so we hired Operad.

SOLUTION

What was the scope of their involvement?

Operad’s scope in our project is pretty narrow. Firstly, they’re providing us with a strategy and a detailed roadmap on how to approach topic clusters in our particular site. Secondly, they’re in charge of helping us execute that work, collaborating closely with our team and integrating themselves into our internal processes. Currently, they’re creating SEO content briefs for our team to write the content.

Alcohol addiction is our biggest business driver, so we initially wanted Operad to focus on the alcohol rehab section of our site. For this part of the project, they defined a detailed roadmap of what would ideally be in that section. Then, they presented a detailed mind map of what that section would look like. From there, they worked with our medical editors to review the topics presented in that section and either approve them or not.

After that, Operad wrote the content briefs and outlined the pages that needed to be created on the site. Their input then went into our editorial and writing processes. Recently, we wrapped up that part of the project.

What is the team composition?

We’ve been working with three people from Operad.

How did you come to work with Operad?

We were originally referred to them. In their initial pitches, they showed a very strong understanding of topic clusters that really mimicked our internal strategy, so we decided to hire them.

How much have you invested with them?

We’ve spent around $60,000, but we’re looking to extend the agreement until the end of the year, so we will be spending around $120,000 in total.

What is the status of this engagement?

We started working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Operad is working as part of our team in order for us to find success. The work that they’ve delivered is very detailed and in-depth, and they’ve never missed a beat. The hub pages that they’ve designed for us are very robust and link to all supportive pages.

Overall, we’ve been really impressed with how Operad approaches home page design and wireframing, as well as their level of detail regarding researching particular topics so that no stone is left unturned. However, we’ve recently wrapped up the alcohol rehab campaign, so the fruits of that effort are yet to be seen.

How did Operad perform from a project management standpoint?

Operad has met deadlines and stayed on budget. Their request for feedback is awesome; they’re constantly looking for our feedback through check-ins and weekly meetings. Additionally, we communicate on a daily basis via a Slack channel, email, and occasional phone calls, and we use our own project management software to keep track of the project.

What did you find most impressive about them?

Operad’s strength is the level of detail they go into. They research deeply the topics we want to rank for, and they approach them in a very robust and all-encompassing manner.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Leverage the weekly meetings as they’re great check-in points. Given that Operad is based in Israel, there can be a time difference, so having a scheduled time in your calendar to discuss your project with them is very important.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a computer hardware company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Operad?

Operad is our agent for online marketing, mainly for Google Ads.

SOLUTION

What was the scope of their involvement?

Operad helps us with PPC and manages our Google and Facebook accounts. They’ve been doing this for eight years.

Additionally, they create Google Ads campaigns and ads on Facebook and LinkedIn. The campaigns change depending on the market, which changes a lot in our industry. They also write the content for specific keywords.

What is the team composition?

We’ve had many people changing over the years, but we’ve been working with a personal manager for the last year. We enjoy working with him, and we also work with his manager, which is in business development. They’re the two main people, but we’ve had technical support from 2–3 other people. Also, we have some meetings regarding global planning and general campaigns.

How did you come to work with Operad?

It was before my time. We did a good setup with them and changed how we structured our workflow. Since then, things have been good.

How much have you invested in them?

Our average payment is around $7,000 a month, although this was a little less initially. In total, we’ve spent between $300,000–$500,000.

What is the status of this engagement?

We started our engagement around December 2013, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve worked with them for eight years because we’re satisfied with their work. We’ve seen the growth over the years, and a big part of that is due to them. We’ve doubled our online sales for the last two years with their help. I have experience in other areas, and I’ve seen that what we get here is excellent.

Operad knows the business and the market, and they have experience. Our results in Google are fantastic and above the industry’s benchmark. They reach our KPIs, which is the main thing you want to get from an agency. Therefore, we’ve received what we expect from the campaign and investment.

How did Operad perform from a project management standpoint?

It’s hard to say anything about project management. We have a personal manager that works directly with us, and we’re in touch with him. We can contact him anytime, and we feel like he’s a part of our team.

For communication, we have physical meetings at the office and weekly meetings on Zoom.

What did you find most impressive about them?

They’re particular to the business; they try to meet the business needs. We have a unique B2B product, so it’s hard to explain it to customers. Nonetheless, they dug in and understood how to promote it and build the campaign. When we’ve worked with other agencies, they were never that close to the customer’s needs, unlike Operad. That’s the big benefit of working with them.

Also, I want to highlight that Operad follows trends. Digital marketing changes quickly, so companies need to be on top of everything. We try to follow along with them, and we can make decisions very fast.

Are there any areas they could improve?

It’s hard sometimes to say where they could improve. We work together and make mistakes together. Sometimes we need to be more flexible, but we usually are.

Do you have any advice for potential customers?

We’re only working with one part of Operad, but they do multiple things. Going with the whole package might be better than with different companies, which might be our mistake. When you work with one team, they can communicate internally, which might bring you more benefits because it’s all connected.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at Startup Nation Central, a nonprofit focused on connecting Israeli products to international companies and governmental organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Operad?

We were creating a lot of content on specific sectors within the Israeli startup ecosystem, including videos, texts, and reports. We needed help promoting our content on Google and social media. 

SOLUTION

What was the scope of their involvement?

Operad is handling our organic and paid digital marketing campaigns. They manage our ads on Google, YouTube, Facebook, LinkedIn, and Twitter. They create ads, define keywords and target audiences, and monitor our campaigns’ performance. Although we work closely with each other, they do hands-on management of the accounts. 

Additionally, Operad is also working on our content briefs. They do SEO research to understand what exactly our audience is searching for. They give us a guide based on that, which our content writers later use.

What is the team composition?

We work with 3–5 people, including a project manager, a content creator, and some Google Ads specialists. 

How did you come to work with Operad?

They were already contracting with our company before I started working here. That said, I also knew them from a previous role and was happy with their services. It was only reasonable for me to keep working with them.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working together in February 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Financially speaking, it’s in their interest that we spend more money on campaigns. Despite that, whenever a campaign is not performing well, they suggest that we stop doing it.

Although that action can result in a smaller retainer for them, they still choose to be professional. They care about our long-term relationship and not just their short-term gains.

How did Operad perform from a project management standpoint?

They try to understand the project’s different aspects by asking several questions — they look at the bigger picture. We usually communicate through email, phone calls, and Slack. 

What did you find most impressive about them?

Operad is great to work with. Their HR is doing a very good job recruiting high-quality resources that fit their organization’s culture. Their team is personable and seems happy doing their job — their positivity shows across the board with all the people we work with. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

You need to understand your goals and objectives, and you need to come with some ability to manage. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a direct-to-consumer internet marketing business in the healthcare industry. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Operad?

We need Operad for our SEO and PPC, email marketing, Amazon wholesale, and social media campaigns. 

SOLUTION

What was the scope of their involvement?

Operad has helped us with our SEO and PPC campaigns, email marketing, Amazon wholesale activities, and social media efforts. The team works to identify and prioritize opportunities for us. Since our business involves multichannel marketing, we also have a lot of attribution problems. Their team helps us establish the accuracy of our attribution models and success metrics.

Moreover, they do research for us and provide specific recommendations. The team goes into the granular level of work while also letting us see the big picture. Apart from that, they’ve also given us recommendations on the structure of our landing pages, and we’re gradually implementing these suggestions. 

Operad doesn’t create content for us, but they make recommendations about the kind of content we need to develop. They also help us decide how such content should be positioned and coordinated with our other marketing efforts. Then, we create posts consistent with their guidance. They evaluate the results we get, and then they make new recommendations — it’s a continuous loop. 

For PPC, they’re involved in our Google, Facebook, and YouTube campaigns. For email marketing, they help us with big-picture strategies. They determine the right mailing frequency and audience segmentation for the campaigns, and they help us with tagging, analytics, and attribution of our campaigns. Overall, their approach to our partnership is unique. One may consider them as consultants, but they work much more like an internal management group. 

What is the team composition?

We’ve worked with six people with different areas of specialization. 

How did you come to work with Operad?

I found Operad online. I was interested in the Israeli internet marketing community; it was an innovative industry. With that in mind, I looked at 20–25 digital agencies there and interviewed 6–7 of them. Ultimately, we chose Operad. 

How much have you invested with them?

We’ve spent somewhere under $100,000. 

What is the status of this engagement?

We started engaging them in August 2020, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen significant gains in a number of areas. Every time Operad gives us recommendations in terms of our website and SEO, we achieve gains. We’ve also grown our conversion rates, and the team has been deeply involved in that. As a result, we’re expanding our engagement with them; we’re taking in more hours every month and getting in deeper into the relationship. 

Overall, they’ve exceeded our expectations, and the team has done an outstanding job. They’re engaged with our brand and work hard to understand it. Everyone in their team is smart and hardworking. Moreover, they have a limited number of clients, so when they take us on, we know it’s because they believe in the upside of our business. 

How did Operad perform from a project management standpoint?

Project management is one of their strongest points. Typically, consultants don’t help us manage our work; they just give us advice and tell us what to do, and it’s up to us to implement their suggestions. However, everyone at Operad is a doer. In fact, we’re involving them further in managing our projects. The resources are much more integrated into the business — that’s the most unexpected part of our relationship. 

Our communication has evolved. We’ve used Zoom meetings and emails before, and we’re currently in the process of adopting their internal communication system to make their integration with us deeper and more effective. At present, they’re using Slack and Monday. 

What did you find most impressive about them?

Operad is composed of true marketing people; they’re not just tech people or consultants. The team has truly become part of the business. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Work in stages together. We’ve done that in our engagement, and it’s been effective in helping them get down the learning curve on our brand and marketplace. That’s an intelligent way to begin your relationship with Operad.

BACKGROUND

Introduce your business and what you do there.

I’m the global digital manager at Maytronics, a global leader in manufacturing and marketing of robotic pool cleaners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Operad?

When I started to establish the digital department here, we needed help establishing SEO and analytics capabilities. We needed help with content creation and social media.

SOLUTION

What was the scope of their involvement?

We worked on the mapping, the building of the right infrastructure. We even set up the analytics capability. We’re starting from scratch. They do our SEO and analytics consulting.

What is the team composition?

I’ve worked with almost every department they have. There are 10-15 people. Usually we have an account manager but we also worked with whoever was in charge of the details of the activity itself.

When we were working with the SEO team, it was important for us to know the people who are actually doing the work and explain all the strategy and things that are important to us.

How did you come to work with Operad?

I had worked with them in my previous position in another company. They were already in the company for a couple of years when I started working there in 2015.

How much have you invested with them?

We've spent about $50,000.

What is the status of this engagement?

We started working together in November 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On most things, we’re happy with the results. It’s been a good experience. They’re very responsive. They’re not only willing to do the tasks but explain why and share some of the methodology. They’re like a partner and extension of my department.

How did Operad perform from a project management standpoint?

We use Wrike. In some cases, we still use phone calls, Zoom calls, emails, etc.

What did you find most impressive about them?

I can count on them. They haven’t disappointed me. Even if I come with a big request or I’m short on time, they always find a way to do it.

Are there any areas they could improve?

Some of the communication and context between their internal departments can be improved. The solution would be to improve the account management part.

There might be something a team is working on but when we start working with another team, sometimes we have to onboard them halfway there.

Do you have any advice for potential customers?

Define what it is you want. It can be a granular plan of tasks or milestones or at least come with specific questions and let them lead the way. Have clear and direct communication.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Leibish, online retailer that sells Natural Fancy colored diamonds and jewelry to B2B and B2C clients around the world. Our average sale is above 10K per item.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Operad, and what were your goals?

Operad did all our online marketing including CPC, SEO, social media, content, etc. Each segment had its own goals over the years:

• Organic keywords locations
• Improve CPC results (CPL, CPA, etc)
• Create relevant content
• Manage our social channels

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Operad after working with a different company before. After talking to a few of their clients and tailoring a suit for us we gave it a go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It started with a deep keywords research for SEO, strategic planning of which keywords are the most important, and then creating a plan according to what we wanted to achieve in point of organic locations. Similar actions we did for the other segments.

We had a project manager from the Operad side that was in contact with our marketing team on a daily / weekly basis. In addition, we got a monthly detailed report on all the activities: What was done, what needs to be in the next month, etc.

How many people from the vendor's team worked with you, and what were their positions?

We were in contact with Shachar the founder, and then with Dima - their CEO.  When needed, the relevant experts from their side met with us for more in-depth meetings and instructions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the years, the revenue grew by more than 500%. When we started we sold about 2-3MIL USD a year and we got to 15MIL per year.

Describe their project management style, including communication tools and timeliness.

As described above, we had a project manager that managed all communications with us. We had monthly meetings and phone calls every time needed that can be a few times a day or a few times a week. They were always super communicative and very much involved in all the details of our projects. 

What did you find most impressive or unique about this company?

A supplier needs to be a professional. But this is not enough. The most important for me is to work with someone I can trust and I have a good relationship with. The relationship was so good they used to join us for company events and trips.

Are there any areas for improvement or something they could have done differently?

It's hard to tell, I find them to be real pros.

BACKGROUND

Please describe your company and your position there.

Hi i am the sales and marketing manager in AUTOEUROPE ISRAEL We are car rental brokers that sales car rentals all over the world for Israelis

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Operad?

We were going into the online world trying to sell our product through the website as well

What were your goals for this project?

To increase our online sales and to promote our company to as many potential clients as possible.

SOLUTION

How did you select this vendor?

Operad was highly recommended to us by our business partners "Aviation links" after they were using their services successfully for the last few years.

Describe the scope of their work in detail.

When we started working with Operad , we were assigned with very professional team that immediately started working hard, asking all the right questions , picking up all the relevant information from our tam in Autoeurope in order to create a quick working plan.

Once we started implementing all recommendations according to the plan, we started seeing results in a very short period of time.

What was the team composition?

We have a team leader (that is in charge of our account) and under him we have few people working, each one with his specialty in one field or more (for example 1 guy for SEO and another one for PPC)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to increase our online sales in more than 50% in 2019

How effective was the workflow between your team and theirs?

It was very effective as the people in Operad are always available for us when we need them. the communication is great - The recommendations and missions that our people in Autoeurope are getting are very clear , well specified and organized, so it makes things a lot easier on the close working routine that we have

What did you find most impressive about this company?

The quality and professionalism of the people that are working there from the owners to the last worker.

Are there any areas for improvement?

Keep on doing your great job!

BACKGROUND

Please describe your company and your position there.

I am a Senior Product Manager at yad2, Israel’s leading classified website. In my position, I lead the real estate business vertical, writhing the product team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Operad?

To plan, manage and execute SEO strategy, advising internal teams while working on various products, Planning long term strategy & business goals

What were your goals for this project?

Lead in organic traffic comparing to competition in the field of real estate and cars.

SOLUTION

How did you select this vendor?

Following a recommendation by other company SEO team

Describe the scope of their work in detail.

Working on multiple domains while supporting development processes

What was the team composition?

I’ve worked closely with our advisory team in Operad, with multiple contacts from our side regarding different ongoing projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Operad, we reached all time records of organic traffic, proven by sales increase and high quality traffic. Together with our advisory team (consisted mainly by Shalom) we audit, advise and execute SEO best practices.

How effective was the workflow between your team and theirs?

Super effective on a daily basis

What did you find most impressive about this company?

Broad knowledge, profound can-do approach, and agile mindset

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Pelephone Communications Ltd., a pioneer in the cellular industry in Israel, was established in 1986. Since 2004, Pelephone has been the largest cellular company in Israel. I'm the head of data & analytics in Pelephone Communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Operad?

Help implement website analytics, analyze website performance, create data studio reports, and daily professional support.

What were your goals for this project?

1. Provide Marketing managers quality information about digital marketing campaigns
2. Help improve digital infrastructure
3. Bring based data UX/UI to help graphic designers and website managers to improve ROI

SOLUTION

How did you select this vendor?

Based on other colleagues good reviews and their experience in projects that are relevant to our company goals

Describe the project in detail.

Our website is a complex one that requires a well experience support. we found wonderful and professional consultants at Operad that helped us from day one. all the project was well managed by clear steps and on going examination of the steps.

What was the team composition?

• Ronny who is the Head of Analytics
• Shahaf who is a well experienced programmer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Creating Data Studio reports that serves the marketing team and help them understand their outcomes

How effective was the workflow between your team and theirs?

The communication between us was daily and effective.

What did you find most impressive about this company?

Professionalism and listening to customers needs.

Are there any areas for improvement?

Offer new tools that can improve our ROI especially in the mobile world.