Online Marketing Gurus

BACKGROUND

Please describe your company and your position there.

I am the Marketing Communications Manager for a Disability Employment Services organisation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We were expanding and enlisted the support of OMG to reach several stakeholder groups, to support growth of the business, via SEO and PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

After scoping various agencies, we landed with OMG. The specific goals and functions of OMG as a digital agency and their purpose appealed, rather than a broad-scale media agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We briefed OMG on our goals and key deliverables, and they came back with a strategy. This strategy has grown over time, as we have moved to targeting other stakeholders, tried new channels and tactics and so forth.

How many people from the vendor's team worked with you, and what were their positions?

Various - COO, Account Director, Account Manager, SEO and PPC Consultants.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Specific details I cannot share, but we have seen great success from our campaigns, and continue to do so.

Describe their project management style, including communication tools and timeliness.

Our Account Manager Krsita is fantastic - she is very organised, we have fortnightly WIPS and monthly reporting meetings, we have a WIP document where we track all projects. Krista is great at managing timelines and expectations.

What did you find most impressive or unique about this company?

The deep knowledge of the digital space, as well as the organisation and communication with our Account Manager Krista.

Are there any areas for improvement or something they could have done differently?

The only piece of feedback, which has been raised and we are seeing improvement, is OMG coming to us with creative/innovative ideas/ways to innovate and enhance our campaigns.

BACKGROUND

Please describe your company and your position there.

Our company is Australia's leading technology distributor of hardware, software, and cloud. We are B2B focused, servicing Australian technology resellers. I'm in charge of content marketing and social media strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

The goal was to increase net new reseller signups per month and focus on enchanting our web presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were in touch with a representative for a few months, whilst we looked at a few 'do it more yourself' SEO programs. We decided to go ahead with OMG to make the process easier.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They were in-charge of: 

• Keyword research
• Updating metadata for the site
• Competitor analysis
• Ongoing page rankings
• Term rankings
• Enhancing the quality and search ranking of our individual vendor pages
• Provided page suggestions, key terms, and phrases
• Produced and implemented a new content

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated project manager - who mostly keeps in touch with us every two or so weeks, providing performance updates/reports, and scope on work in progress, making it easier to understand progress, and the efforts being implemented.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen our company's presence on Google increase particularly for certain pages/certain keywords and also the amount of ranking key terms increased. We have seen an increase in net new resellers which is our overall goal, we would attribute some SEO effort to that.

Describe their project management style, including communication tools and timeliness.

Initially, we utilized email and a monthly catch up to discuss progress and activity. We found this wasn't enough and required more frequent communication, which has resulted in fortnightly 30-minute phone catch-ups. It was much more effective to ensure deliverables are met and gain a greater understanding of what was happening.

What did you find most impressive or unique about this company?

Their level of overall knowledge and skill in the field and ability to talk about it was impressive.

Are there any areas for improvement or something they could have done differently?

I feel expectations with meeting deadlines have not always been met, we were left chasing and asking questions a fair few times. Nonetheless, the quality of work turned around is strong.

BACKGROUND

Please describe your company and your position there.

I am the Creative Director of Bapple UX Agency in Sydney, we create user experience driven websites and applications and we wanted to really focus our search results on this.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus, and what were your goals?

We engaged OMG after a failed attempt with SEO with another provider that did not achieve anything. We needed to optimize our website for on-page and off-page SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We really wanted to understand the process, the likely outcomes, and what was involved before beginning. OMG was quite detailed with their explanations and confident with their forecasts. The price was not too low and not too high per month. We expected something in-between $1-2k per month as a small business with a small' ish website.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team outlined a 6-month project plan for website improvements, content creation, link building, and backlinking and we systematically knocked out all the items together. I assisted with the on-page work but they also have developers that can do this if required.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 2 team members, an SEO Guru, and an Account manager that kept us posted every step of the way. Very happy with the professionalism and attention to detail.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Within 2 months we saw some basic improvements in our rankings which was encouraging, then after 3-6 months we really started to see the work pay off with greatly improved lead quality and more consistent leads. Website design, UX, conversion rate optimization, and structure plays a very important role in this improvement.

Describe their project management style, including communication tools and timeliness.

Regular monthly video catchups are a part of OMG's process and they keep you up to date with your detailed progress reports with each meeting. They are very attentive and proactive with strategy suggestions.

What did you find most impressive or unique about this company?

I really appreciated learning about what strategies work and having content written and implemented as part of the strategy.

Are there any areas for improvement or something they could have done differently?

Not really, pretty happy with the service. For best results, I would really suggest that whoever is appointed to work with them knows the business, customers, and market before beginning.

BACKGROUND

Please describe your company and your position there.

Iam the owner of a Party Shop in Brisbane Australia. We have a physical Brick & Mortar Shop and also expanding online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

We hired Online Marketing Guru for SEO as we were having issues with our previous marketing company who were giving more excuses then showing results.

What were your goals for this project?

Goal was to increase the keywords and listing for our company on search engines

SOLUTION

How did you select this vendor?

We were referred to them from the company we hired to design our website and change the back-end

Describe the project in detail.

We discussed our goals, competitors and did a SWAT analysis for our online business and also physical shop. Focus on which are the most important keywords for our business, followed by which season in the year are the busiest. also focused on which party occasion is strongest for us and also planned for events thru the year and work on content creation for them. I also have access to dashboard which shows the full schedule of the project and progress.

What was the team composition?

I would deal directly to my account manager at least once a month.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organic rating has increased significantly over the period and we have seen the result reflect in increased sales online and thru our shop.

How effective was the workflow between your team and theirs?

The account manager is awesome to work with and gets back to me ASAP when i ask a question and suggestions. They are very proactive and understand my business and market.

What did you find most impressive about this company?

1. The results 2. Open Policy - i know what they are working on and what is pending 3. Detailed reporting which i can understand 4. Friendly

Are there any areas for improvement?

The cost!

BACKGROUND

Please describe your company and your position there.

Content Copywriting is a content agency connecting brands with their ideal audience. We specialise in content production, SEO copywriting and websites. I am the Director/Founder and Head of Strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

I hired OMG to help me boost our brand's website authority and organic visibility as I just don't have time to do it myself. I wanted to hunt down top positions on some specific keyword phrases and improve our organic traffic. We already handle all our own content, so we just needed OMG to slot into the process from a Site Tech Health perspective and then, most importantly, a backlink/guest mention/domain authority building activities perspective.

What were your goals for this project?

To reach the top positions for some core keyword phrases for our business and sharply increase organic traffic. And, of course, increase conversions once people were on our site.

SOLUTION

How did you select this vendor?

I was recommended OMG by someone in my network.

Describe the project in detail.

They began with a site audit to assess its technical health and then put together a strategy for building my domain authority.

What was the team composition?

Once I had chatted to Elliot, I always worked with the wonderful Lisa Tran.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Nothing measurable yet - as expected.

How effective was the workflow between your team and theirs?

Good. I can tell the OMG team is busy, but they get things done.

What did you find most impressive about this company?

Their confidence in their strategies. I'm excited about seeing the impact of these on my business as they're complementary to what we do.

Are there any areas for improvement?

Perhaps just a bit more of a discussion of the why behind strategic decisions.

BACKGROUND

Please describe your company and your position there.

telco company head of marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

grow and nurture our brand and leads

What were your goals for this project?

increase our brand credibility and web leads

SOLUTION

How did you select this vendor?

there are a few companies that we have considered but since OMG has been working with our companies for a couple of years, decided to give a go

Describe the project in detail.

SEO , PPC increase traffic to our sites or any social channels as well as to our promotions to increase our web leads and increase the quality of leads that we can convert to sales

What was the team composition?

we have got an account manager from OMG and she works with her team in OMG (not sure the size of teams) in terms of SEO, PPC

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

our brand visibility has been increased, still working on increasing leads but hope to get there soon.

How effective was the workflow between your team and theirs?

our account manager, Lisa, she is very responsive; I like her communication style. we talk on the phones, we have a meeting via zoom, before the covid, we used to catch up once a month face to face

What did you find most impressive about this company?

Our account manager always makes sure to keep me in the loop; one of the most important things, when you work with an agency, is having a transparent communication. that is how you can build trust and respect in the relationships.

Are there any areas for improvement?

I guess this can be a very high-level suggestion but as a client who needs to increase leads, we will like to see more results.

BACKGROUND

Please describe your company and your position there.

I assist with the marketing of an online e commerce store selling handbags and wallets

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

The company is looking to increase its market share in Australia, we hired OMG to help with SEO rankings and our PPC campaign

What were your goals for this project?

Our goal was to be ranking in the top 3 for our products and ROI for our PPC campaign

SOLUTION

How did you select this vendor?

Searched through Google on Australian and NZ marketing agency then spent time going over reviews and discussions with the short listed companies

Describe the project in detail.

Implement keyword strategy and a PPC strategy campaign, help with website back links and written content

What was the team composition?

We work through a team project manager who has been fantastic

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are only in the first few months of our campaigns but the results are outstanding, ranking high in all areas of our online products. Our PPC campaign ROAS is increasing every month

How effective was the workflow between your team and theirs?

The team has been fantastic to work with, very responsive with communication and go out of there way to help in any circumstances. I would highly recommend!!! we have already recommended other businesses we work with to OMG

What did you find most impressive about this company?

There research on our products and competitors products was outstanding, strategies implemented and overall service has been exceptional

Are there any areas for improvement?

None to date, have been very happy with the service

BACKGROUND

Please describe your company and your position there.

Commercial Asbestos Removal Company. I am the Systems Development Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

We needed more leads so we engaged with OMG to provide us with a custom tailored SEO campaign in combination with a PPC campaign.

What were your goals for this project?

To increase web traffic, follow through and ultimately acquire more customers.

SOLUTION

How did you select this vendor?

By conducting Google searches for the best SEO companies in Sydney, meeting with representatives from those companies, comparing their products, pricing, client base and company values - OMG was a stand out.

Describe the project in detail.

The SEO & PPC campaign consisted/s of four main stages.

1. Discovery - assessing our business, our industry our goals and our challenges.
2. Design - creating a SEO & PPC campaign reflective of the above.
3. Implementation
4. Analysis & adjustment - ongoing assessment of the success of the campaign and adjusting to optimize as new data comes to light.

I will add that OMG s exceptional in their communication from start to finish during this process giving you the confidence to let them do what they do best.

What was the team composition?

1. OMG - Growth Strategist.
2. OMG Project Manager.
3. OMG Project Designer.
4. OMG Project Implementation Team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. I received a call from one of our Business Development Managers expressing that he no longer had to chase work but could choose which leads to take as so many new ones were coming in.
2. I received a call from a competitor who noticed we were ranking number one on Google.
3. In the office we now get many more phone calls compared to before engaging with OMG.
4. They provide you with high quality and easy to understand data analysis of the results they are generating for you.

How effective was the workflow between your team and theirs?

10/10

What did you find most impressive about this company?

Their attention to detail.

Are there any areas for improvement?

None come to mind.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Product Manager in our business and E-commerce Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

We hire Online Marketing Gurus to manage Facebook and Instagram Paid Adverts, Google Adwords, Google Shopping and Paid Youtube.

What were your goals for this project?

Awareness Revenue growth YOY Customer Acquisition Great SEO rankings on key words

SOLUTION

How did you select this vendor?

I started with our company after this vendor was chosen.

Describe the project in detail.

We've worked with OMG for a number of years and over that time have seen a high level of growth across the business across SEO and PPC. Their team work hard and require very little direction, however always keen to take the time to sit down and explain projects and collaborate with us when we have new ideas or suggestions. We use them on going to manage this arm of the business rather than an internal resource and have found them valuable assets to our business.

What was the team composition?

We work with a key team of 3 members at OMG.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen some great growth with keywords and rankings against our competitors. We also aim for ROAS at 8, and have been exceeding this in most circumstances.

How effective was the workflow between your team and theirs?

The team are great to work with, we normally only need to share 1 - 2 emails a week and then monthly meetings to check in on the work they are doing.

What did you find most impressive about this company?

Aside from the results, their professionalism and knowledge has been very valuable to our business.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

We are a retail and ecommerce business in the Snow and Watersports category I am the business owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Online Marketing Gurus?

We started off hiring OMG for Seo and have since expanded to SEO and PPC as we were extremely happy with there service and delivery

What were your goals for this project?

Our Goals were to get our ranking higher on google and bring new customers into our business

SOLUTION

How did you select this vendor?

We did multiple meetings with different firms and OMG were a standout in the level of detail and strategy going forward

Describe the project in detail.

We wanted to increase our seo rankings and bring in more customers to our website. OMG helped us with a strategy and plan aswell as executing anything that we couldn't do. We were so happy with the result we have employed them to do our Social and PPC trying to get our costs down and our sales up

What was the team composition?

We speak with Lisa weekly and then a monthly meeting with the head of SEO or Social and PPC and lisa. All our communication goes through lisa which makes it super easy for us and means we only have to keep track of one touchpoint.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We went from 32 keywords in the top 3 to 135 in the top which is exceptional for us

How effective was the workflow between your team and theirs?

They have been amazing to work with, always being clear and precise with any actions they need from us. They follow up any work being done and keep us updated with what they are up to.

What did you find most impressive about this company?

The level of detail they have gone in analysing and improving our seo has been incredible. They have expertise in what needs to be done and can get it done effectively and efficiently

Are there any areas for improvement?

Not really they have blown us away with the results