Odyssey New Media

BACKGROUND

Please describe your company and your position there.

New Era Plumbing and Heating is an emergency and planned maintenance service provider covering the U.K. As Managing Director, one of my key responsibilities is to ensure we work with the best business partners available.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Odyssey New Media completed our initial web design project. Since then, we’ve engaged them for ongoing marketing and analytics management.

What were your goals for this project?

As we prepared to launch our business, we needed to design and build a simple yet informative user web platform for our clients.  We set out to secure top three rankings for every key search term relevant to our service offerings using PPC ads on Google.

SOLUTION

How did you select this vendor?

We selected Odyssey New Media after a mutual contact suggested using them. After many past partners’ attempts had failed, they provided the right quality and fit for our business.

Can you go into detail about the services they provided and the scope of the project?

The project was simple but critical to our company’s success. During our first meeting, we explained our requirements for the site and digital marketing campaigns. Odyssey New Media designed and developed our website. Since then, they have continued to provide ongoing maintenance. 

We tasked the team with increasing our visibility to reach as many potential new clients as possible. They used a variety of unique industry and marketing platforms. The carefully tailored underlying strategy they planned aims to minimize costs while providing the highest returns.

What was the team composition?

The team we worked with from Odyssey New Media has the all-around skills and experience we need. The resources we worked with capably covered a wide array of tasks. As a partner, they were an excellent fit for our business.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Without Odyssey New Media, we never could have launched our company in the necessary timeframe. The team have offered invaluable support and are still a huge help. If we want to give our clients a new offer, they’re always there to make any changes we request. They have a fantastic eye for detail.

How was project management arranged and how effective was it?

Odyssey New Media offers a personable service and ensures any requirement is actioned in a timely manner. They managed the project closely from start to finish, integrating feedback at every stage.

What did you find most impressive about this company?

No request has been too much for Odyssey New Media, and they turn work around on a realistic timescale. The friendly nature of their team makes them a pleasure to do business with.

Are there any areas where they can improve?

We all feel we can improve. Odyssey New Media are experts in their field as we are in ours. Given the great service we receive, I’d leave areas of improvement for them to decide.

BACKGROUND

Please describe your company and your position there.

I'm the director of a small mortgage broker company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them for SEO, PPC, social media awareness, and website assistance.

What were your goals for this project?

We wanted to improve our Google ranking and online presence.

SOLUTION

How did you select this vendor?

They were recommended to us.

Describe the project in detail.

We had multiple meetings to discuss our expectations and how to achieve them. It was important for us to be capable of managing increasing inquiries and workloads. 

What was the team composition?

I interacted with Rob (Owner, Odyssey New Media) and his colleagues.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

As a result of their assistance on SEO and social media, we now have a better online presence and generate new inquiries weekly.

How did the Odyssey New Media perform from a project management standpoint?

We have monthly meetings to review performance and statistics, which helps make them a great team to work with.

What impresses you about the Odyssey New Media?

We had never looked at SEO before and I was skeptical as there are many companies promising to get you ranked; it can be hard to grasp that not everyone can be ranked in the top few. However, Odyssey New Media delivered on their promises and met all the expectations we had set. They are also always available to discuss any questions I have.

Are there any areas for improvement?

At the moment, there is nothing they can improve on. 

BACKGROUND

Please describe your company and your position there.

CreativeScript is a web design company aimed at small and medium-sized startups. We provide Bespoke web solutions and branding to help businesses make an impact online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired Odyssey New Media to improve our site's overall ranking and implement SEO best practices.

What were your goals for this project?

We wanted to increase our local and national SEO presence for our industry's key terms such as ‘web design’ and ‘web development’. We also wanted to improve our overall backlink profile over the course of 12 months.

SOLUTION

How did you select this vendor?

We were recommended to Odyssey New Media by a client of ours. After a few friendly phone calls, we felt that they had the confidence and skills to take on our project's demands and goals.

Describe the project in detail.

Initially, they provided an SEO setup which involved an advanced SEO audit, an advanced technical analysis, and addressing of key areas which needed to be fixed onsite. Currently, their team performs SEO maintenance which involves on-going content development, auditing, issue fixing, and link building to ensure we increase our rankings.

What was the team composition?

Our primary contact is their CEO and he is always available to talk about our progress. He also does a great job of checking in and keeping us up to date.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since the start of the SEO optimization, we've increased our visitors from organic searches each month. As a result, there has also been an increase in overall website inquiries which we’re pleased with.

How did the Odyssey New Media perform from a project management standpoint?

We are happy with their project management so far. Since the beginning, they've communicated clearly and effectively. They conduct monthly reports and regular updates on what they are doing and offer recommendations to further our digital presence, traffic, and conversions. Any problems that arise are immediately taken care of. 

What impresses you about the Odyssey New Media?

We love their CEO's friendly and can-do attitude, and he answers even our most silly questions with great responses. They do a good job of breaking down certain elements to make them easy to understand.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder and CEO of Marval, which provides service management software.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We wanted them to redesign our website and increase traffic and conversion rates via SEO.

What were your goals for this project?

We wanted to increase the sales pipeline through website lead generation.

SOLUTION

How did you select this vendor?

A friend recommended them.

Can you go into detail about the services they provided and the scope of the project?

They served in an advisory capacity for the redesign and a third-party vendor did most of the development work. Odyssey New Media created the SEO strategy and implemented with periodic reviews to maximize optimization.

What was the team composition?

We worked with seven people in total, including the founder, our marketing team, our third-party web development vendor.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project has largely been a success, considering it’s always hard to hit targets exactly.

How was project management arranged and how effective was it?

Our marketing team managed the project. Although Odyssey New Media suggested only using one vendor, we decided to include the other development firm after going through a tender. Using a single-source supplier would have been easier.

What did you find most impressive about this company?

They pay close attention to detail and have great subject-matter expertise.

Are there any areas where they can improve?

As a smaller company, they had tighter resources, which required them to prioritize customer needs. As result, the team wasn’t as responsive as we had hoped, but the wait times didn’t detract from the final results.

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of a niche online radio station.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them to help triple our traffic.

What were your goals for this project?

Our goal was to get page one results for nearly 25 keywords. Even though we are in a niche market, competition for certain keywords was being dominated by a few big brands. We depend on Google rankings for new site visitors, so being able to rank well was imperative to the growth of our station.

SOLUTION

How did you select this vendor?

I read the reviews on Odyssey and spoke with them directly. I was really impressed with their openness and knowledge.

Describe the project in detail.

I commissioned Odyssey to do keyword research, onsite optimization, content strategy, and SEO.

What was the team composition?

I work with a key director and a member of their team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Odyssey has exceeded all of our expectations. We now rank number one for what we consider to be major keywords in our market. As a result, we have enjoyed a significant increase in the number of visitors to our site.

How did the Odyssey New Media perform from a project management standpoint?

They communicate with us at every point. In fact, they’ve kept every promise, doing exactly what they said they would.

What impresses you about the Odyssey New Media?

Odyssey is a company with great integrity. Combine this with their expertise, and you have a winning formula.

Are there any areas for improvement?

I would like them to develop their app building skills, as they are now my partner of choice.

BACKGROUND

Please describe your company and your position there.

I am the e-commerce manager of The Midcounties Co-operative Pharmacy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

Initially, we hired Odyssey to help us audit our current search engine optimization (SEO) profile. Afterwards, we employed them to provide an SEO strategy and organic search growth for our online doctor and pharmacy products.

What were your goals for this project?

The key metrics for us were traffic and conversion growth to increase our repeat business, drive our brand, and work towards delivering our sales targets and customer acquisition.

SOLUTION

How did you select this vendor?

We went through a vendor process selection against five key criteria, and Odyssey had the highest score.

Describe the project in detail.

Odyssey completed extensive keyphrase research and auditing, implementing solutions to address identified gaps. In addition, they have helped us rework onsite content and structure as well as gain key backlinks. They also merged and migrated our two healthcare websites into a new website.

What was the team composition?

We usually deal directly with their managing director and marketing coordinators.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since the launch of the new website, we’ve seen our organic traffic increase by 50%. Our conversion rate has steadily increased by 2.5%, which we expect to continue.

How did the Odyssey New Media perform from a project management standpoint?

We're delighted with their responsiveness and attention to detail. They’re also transparent about reporting their activity and performance metrics.

What impresses you about the Odyssey New Media?

They have a wealth of knowledge on SEO and digital marketing. They always go above and beyond what is required, providing us with added value to their SEO service.

Are there any areas for improvement?

They can be even more responsive and timely during busy times or ad hoc deadlines.

BACKGROUND

Please describe your company and your position there.

I’m the sales director of a telecommunications company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media?

We hired them to help design our website and do SEO [search engine optimization].

What were your goals for this project?

We wanted local businesses to find our company and our products.

SOLUTION

How did you select this vendor?

We discussed our project with 3 local SEO businesses, but we chose Odyssey due to their fantastic understanding of our industry and specific requirements.

Describe the project in detail.

They designed a new website from scratch and ensured that everything we did could be found online once the site went live. They continue to give updates and suggestions on how we can further improve the site.

What was the team composition?

Rob [Founder & CEO, Odyssey New Media] and Alex [Digital Marketing Executive, Odyssey New Media] have been involved in the project from the start. Their team worked with us and a web designer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve been delighted by the results from our website. From a modest budget, we've seen around £13,000 [$17,318] of work come into the business. Our SEO rankings are growing organically month after month, so we can only see our return increasing.

How did the Odyssey New Media perform from a project management standpoint?

We had weekly calls and meetings during the design and implementation stages. Now, we have monthly reports and quarterly catch-ups to discuss new ways to drive the site’s visibility.

What impresses you about the Odyssey New Media?

Their constant attention to detail and their knowledge of SEO—from keywords to backlinks—has been impressive.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and position.

I am the MD of Poppies UK Ltd

Describe what your company does in a single sentence.

Franchisor of Home cleaning services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Odyssey New Media to accomplish?

• Improve our website ranking
• Improve our CTR and ROI on Google Ads

SOLUTION

How did you find Odyssey New Media?

Referral

Why did you select Odyssey New Media over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO of a new page on a multi-site wordpress website and PPC management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Search metrics, CTRs and enquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our work is Odessey is ongoing and we receive very comprehensive quarterly reports. These detail what has been done and what has been achieved

What was your primary form of communication with Odyssey New Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They appear to do what they say, keep in touch, and are responsive to our ad-hoc inquiries

Are there any areas for improvement or something Odyssey New Media could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Group MD of Clover HR

Describe what your company does in a single sentence.

Outsourced HR Advice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Odyssey New Media to accomplish?

• Boost Social Media Ad words

SOLUTION

How did you find Odyssey New Media?

Referral

Why did you select Odyssey New Media over others?

• High ratings
• Great culture fit
• Referred to me

What was the size of Odyssey New Media’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ad words Campaigns across the UK

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our revenue performance has increased by over 40%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, every time. 

What was your primary form of communication with Odyssey New Media?

In-Person Meeting

What did you find most impressive or unique about this company?

They provide good value for money and impact. 

Are there any areas for improvement or something Odyssey New Media could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the director of WherestheMathc.com, a popular live sports scheduling website serving millions of UK and worldwide sports fans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Odyssey New Media, and what were your goals?

Linkbuilding, content optimisation, seo growth

SOLUTION

How did you select this vendor and what were the deciding factors?

We had SEO Dealings with Rob on a previous project

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linkbuilding and sponsored article creation SEO deliverables Measured approach to traffic growth

How many people from the vendor's team worked with you, and what were their positions?

Nathan & Martin, both SEO executives within the company

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Number of links into the website have risen considerably, sustaining our high level of organic traffic as we move through several disruptive Google algorithm updates.

Describe their project management style, including communication tools and timeliness.

Mostly email but very reactive and happy to listen at any time.

What did you find most impressive or unique about this company?

They've been professional, personal, and friendly.

Are there any areas for improvement or something they could have done differently?

Want to see more SEO (on-page) strategies to help overtake our competitor - currently working growing internationally.