Nuanced Media

BACKGROUND

Please describe your company and position.

 I am the Ecommerce Manager of a beauty company 

Describe what your company does in a single sentence.

Ours is a science-backed, vegan skincare and wellness collection designed to nurture women at every stage of life and beauty. Rooted in sustainability and maternal love, our company empowers women to find strength in their vulnerability and pride in the choices they make for themselves and their families.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nuanced Media to accomplish?

• Account Management for Amazon
• PPC for Amazon
• Scale growth on Amazon

SOLUTION

How did you find Nuanced Media?

Referral

Why did you select Nuanced Media over others?

• Pricing fit our budget
• Referred to me

How many teammates from Nuanced Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nuanced is responsible for maintaining our presence on Amazon through account management and PPC ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue, units ordered and orders MoM and YoY. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Keara is very organized through the use of Basecamp. Deliverables are always recorded in a structured manner, and communication is very prompt and clear. 

What was your primary form of communication with Nuanced Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Keara and Karan have a very good knowledge of the Amazon platform, and can answer all of our questions and concerns. 

Are there any areas for improvement or something Nuanced Media could have done differently?

We would love to see a bit more proactivity to help our brand take the next step on Amazon (best practices, what other brands are doing etc). We do find that there is more of a reactive approach (which is performed very well), however we are not Amazon experts and want to lean on Nuanced for more guidance in scaling the brand even further. 

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Lore Mighty Mushrooms, an adaptogenic mushroom chocolate company. We sell clean, raw chocolate infused with adaptogenic mushrooms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nuanced Media?

We needed to launch our Amazon advertising and find a partner to manage our Amazon account. Our previous provider didn't get results, so we were unhappy and decided to find a new partner.

SOLUTION

What was the scope of their involvement?

Nuanced Media provides Amazon marketing services. They manage our product listings, keywords, and advertising on Amazon. Nuanced Media has also reviewed everything in the industry, including competitors, and has assisted with our pricing.

We had a quick onboarding process because we already had everything established. Since then, Nuanced Media has revised our listings and keywords and worked on competitive analysis. They continue to iterate and provide updates and recommendations every two weeks.

What is the team composition?

We have two contact points: an account manager and a paid media specialist who also does implementation. We stay connected through Basecamp.

How did you come to work with Nuanced Media?

We found them through a Google search. I vetted many other agencies along with them, and they stood out. We asked them to meet our accountant before we began, and they agreed. They asked for all our brand information and marketing collateral.

How much have you invested with them?

We've spent about $20,000.

What is the status of this engagement?

We started working with them in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Nuanced Media has exceeded expectations. We're in the green after four months, and they've brought our Total Advertising Cost of Sales (TACoS) from 112 to 44. The goal is 20, so they've done a great job. The team is super responsive, and I've been delighted with them.

How did Nuanced Media perform from a project management standpoint?

They're always on time, and we have open and fluid communication on Basecamp, through which they're very responsive. They proactively offer suggestions, and since we're constantly testing, we frequently A/B test creative. We also use Zoom for virtual meetings with Nuanced Media.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Ankit, our paid media specialist. He's great.

What did you find most impressive about them?

Their proactiveness is impressive.

Are there any areas they could improve?

No. If Nuanced Media were our first agency, it would probably be different. However, since they've been so much better than the agency we had before, it's hard to find the flaws. Nuanced Media has been great so far.

Do you have any advice for potential customers?

If you're an organized marketer, they'll make their job easier, and you'll see results. It all comes down to: they do their job, so you'll see results as long as you do yours. For most clients, the issue is them and not the people. Not always, for sure. However, it's better to have everything put together to be able to give them on time.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of TickTalk

Describe what your company does in a single sentence.

Keeping families safely connected with a kids smart phone watch, which is a safe cell phone alternative for ages 3+ with no internet, games, or distractions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nuanced Media to accomplish?

• Optimize our Amazon paid ads to see a higher ROI
• Successfully market our product to a wider audience.

SOLUTION

How did you find Nuanced Media?

Online Search

Why did you select Nuanced Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Nuanced Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Nuanced Media has significantly enhanced our Amazon advertising, surpassing the performance of previous agencies. They have guided us in implementing best practices and consistently seek new methods for further optimization.

Their support was crucial in developing our Amazon ads for our latest product launches. They keep up-to-date with the latest industry trends and regularly provide insightful recommendations to elevate our account on a daily, weekly, and monthly basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have great confidence in the Nuanced Media team, which gives our small business the peace of mind to dedicate our time and energy to other projects that drive our business forward. Additionally, we've experienced a tenfold increase in sales, a significant improvement in return on ad spend (ROAS), and heightened brand awareness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have great confidence in the highly responsive and effective Nuance team, giving our small business the peace of mind to focus on other growth-driving projects. They are always within reach through our project management app, allowing for prompt communication at any time.

What was your primary form of communication with Nuanced Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nuanced Media is highly knowledgeable and efficient, excelling at offering suggestions for enhancements and adapting strategies when needed. We are confident that our partnership with Nuance will continue to thrive as our business grows. We consider them an extension of our team.

Are there any areas for improvement or something Nuanced Media could have done differently?

Nuanced Media works at the highest standards. I cannot think of any way in which they can improve. 

BACKGROUND

Please describe your company and position.

I am the Marketing and Brand Manager of Ultra Athlete LLC

Describe what your company does in a single sentence.

We sell medical grade ankle braces

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nuanced Media to accomplish?

• Increase Sales
• Increase organic traffic
• Grow revenue

SOLUTION

How did you find Nuanced Media?

Online Search

Why did you select Nuanced Media over others?

• High ratings
• Company values aligned

How many teammates from Nuanced Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Nuanced has been placed in charge of our PPC on Amazon Advertising. 
• They have been tasked with increasing our products' visibility and rankings as well as to grow revenue. 
• They have also helped to recover lost dollars.
• They take down product infringement listings.
• Overall management of the account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Nuanced has been successful at removing infringement listings.
• Recovering (or reimbursement) for lost product. 
• Nuanced is still working at generating positive revenue YoY and increasing brand awareness. However, action plans put in place appear to be having the desired effect.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management has been on point. 
• Our Nuanced team has been extremely receptive and communicative. 
• They deliver on projects in a timely order. 
• Response is almost always immediate.

What was your primary form of communication with Nuanced Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team has good communication skills, is knowledgeable, and makes real-time reporting and adjustments when needed.

Are there any areas for improvement or something Nuanced Media could have done differently?

No areas needed for improvement at this time. Amazon account management is still ongoing.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Wald Imports. We’re a 48-year-old supplier of imported decorative containers. We supply the gift basket, floral, grocery, trade, and other packaging markets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nuanced Media?

We primarily needed help to grow our Amazon seller business. We’d been doing business with Amazon for a long time, but we never understood where we should be.

SOLUTION

What was the scope of their involvement?

Nuanced Media works on growing our Amazon seller business. They essentially market our company website and consult on how to grow it. Initially, we had many discussions about our needs. For six months, we had two marketing agencies. We liked what Nuanced Media was doing, so we terminated the other marketing company and gave all our business to Nuanced Media.

What is the team composition?

We regularly work with six people on our projects, but there are people behind the scenes.

How did you come to work with Nuanced Media?

I found them on Google. I called several people; they were one of them.

How much have you invested with them?

We’ve invested around $170,000 so far.

What is the status of this engagement?

We started working with them in August 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Amazon sales are probably about ten times greater, and website sales are about 20%–30% greater than what they were before Nuanced Media took over.

How did Nuanced Media perform from a project management standpoint?

They perform really well; they have a solid management system. We feel comfortable with them managing these projects. They use Basecamp as their project management tool. Additionally, we communicate through weekly Zoom meetings and emails.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

I can’t pick a particular person; they’re all professionals. Each one knows their area and articulates what we must discuss in our meetings.

What did you find most impressive about them?

Compared to other marketing agencies we’ve worked with, Nuanced Media is professional. We can trust them.

Are there any areas they could improve?

They have their own process, and I’m always very impatient. I’d like to see the project progress faster, but I know we’re not their only client.

Do you have any advice for potential customers?

I recommend Nuanced Media. If you’re looking to grow your business on Amazon. I’d hire them. Since they’re primarily an Amazon agency, that’s where they shine.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of GillyGro, Aspiring Solutions LLC

Describe what your company does in a single sentence.

GillyGro is a children's product brand. Our mission is to simplify the early years of parenthood with products that allow moms and dads to enjoy time with their precious little ones without some of the stresses that go along with it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nuanced Media to accomplish?

• Increase No. of Reviews
• Increase Sales Conversion
• Improve Organic Rankings

SOLUTION

How did you find Nuanced Media?

• Online Search
• Clutch Site

Why did you select Nuanced Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Nuanced Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Increase GillyGro Multipurpose Backpack Review Counts 
2. Improve Sales Conversions 
3. Launch New Backpack Accessory - Organizer Insert

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. No. of reviews of GillyGro Backpack increased from 30 to 163 in about two months time. 
2. Inventory Performance Index increased from 312 in June to 362 today, August 16.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NM doesn't mess around when it comes to responding quickly and being super efficient in everyday communication. As someone who likes to get things moving, I can't stand a partner who's slow and not on the ball. So, if you're on the hunt for a reliable, long-term Amazon marketing agency, I'm giving a big thumbs up to Nuanced Media. Trust me, you won't regret it!

What was your primary form of communication with Nuanced Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nuanced Media treats our brand like it's their own. They handle our budget as if it's their own money, and they're all about our strategic direction, almost like they're running their own show. CEO Ryan is incredibly hands-on, and his consistent customer-centric approach clearly shows what NM cares about and values.

Are there any areas for improvement or something Nuanced Media could have done differently?

There's nothing they need to improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of a beauty and skincare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Nuanced Media?

We needed someone to provide us with Amazon paid advertising services to gain awareness and optimize our ads for convergent businesses.

SOLUTION

What was the scope of their involvement?

Nuanced Media is our primary SEO and PPC provider, helping us create digital campaigns and strategies to grow our online presence. Some of their tasks include keyword optimization, Google Ads management, and Amazon account management.

What is the team composition?

We’re mainly in contact with a project manager, a coordinator, and an ad strategist.

How did you come to work with Nuanced Media?

We were researching different agencies specializing in Amazon, and several people I talked to referred me to Nuanced Media. We felt comfortable with them after our initial meeting, and we liked how transparent their pricing was and how easy it was to work with them.

What is the status of this engagement?

Our ongoing partnership started in March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant increase in the volume of sales, traffic, and organic ranking since partnering with Nuanced Media. 

How did Nuanced Media perform from a project management standpoint?

We’ve had no issues regarding project management, as the team is very communicative and regularly stays in touch.

What did you find most impressive about them?

Their biggest strength is their deep understanding and experience in Amazon PPC marketing. Moreover, they’re very easy to work with their transparent communication — they execute their tasks seamlessly and don’t overpromise, so it’s been a great experience.

Are there any areas they could improve?

I can’t think of anything they need to improve, as I’m very happy with my partnership with Nuanced Media.

Do you have any advice for potential customers?

I’d advise you to be clear with your expectations and what you’re trying to achieve, and they’ll be very straightforward with you on whether the project's scope is achievable.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for True Citrus, a company that produces powdered citrus wedge replacements and clean ingredient drink mixes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nuanced Media?

We hired Nuanced Media to optimize our Amazon catalog and ads, expand our advertising options and to help grow our Amazon business overall.

SOLUTION

How did you select this vendor?

We talked with 4 different vendors for this project, ultimately choosing Nuanced because of their experience and flexibility. They operate on a points system which we can use on different services depending on how our needs change.

Describe the scope of their work in detail.

On the advertising front, they were responsible for updating all existing campaigns to fit our new goals, creating new campaigns and continuing optimization to maximize sales. For catalog improvements we needed project management to oversee various teams including copywriting, SEO and graphic design.

What was the team composition?

We work closely with Randy and Pat on project management and Ankit on advertising.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We closed out 2022 with Amazon sales up 28% YOY, beating our sales goals. Plus, we maintained a ROAS above 3x while maximizing our Sponsored Products/Brand sales. All great results!

How effective was the workflow between your team and theirs?

Maintaining organization is one of Nuanced's strongest skills. We're constantly working through multiple projects and they keep us and their teams organized and moving forward at all times.

What did you find most impressive about this company?

Their deep knowledge of Amazon and how to grow sales on that channel. Their insight has been invaluable in continuing to grow our business double digit percentages each year.

Is there any area for improvement or anything that could have been done differently?

We could be a better client by providing feedback faster, but Nuanced Media is great!

BACKGROUND

Please describe your company and your position there.

I am a business manager at Oatman Farms

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nuanced Media, and what were your goals?

Nuanced Media is helping us optimizing our Amazon shop and Shopify store as well as google ads integrations

SOLUTION

How did you select Nuanced Media and what were the deciding factors?

Nuanced Media is a trusted local marketing company that has a great reputation of helping local business to reach their destiny.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team was first helping us optimizing Amazon A+ content, launching our Amazon store, generating reviews, create UGC, PPC for campaign. It was a transformational change for us in the few months that Nuanced Media has delivered.

The team then started helping us integrate google ads and shopify architecture. They were able to help us go through all the hurdles we were running into. The project is still on going, and we have very high hope and very excited about the new outlook of our webpage and contents.

How many resources from the Nuanced Media team worked with you, and what were their positions?

From the executive to the backend support, the team is always available to discuss any issues we are facing. Despite a small team, they are constantly finding avenues to help us resolve issues as fast as they can.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcomes were generally great. Despite running through supply chain issues on our end, the Nuanced Media team has been able to set a good roadmap for the next step for us.

How effective was the workflow between your team and theirs?

Communication is always seamless. The team is always able to address our concerns within 24 hours.

What did you find most impressive or unique about this company?

Organization. Every member on the team who are involved in our work knows exact timeline of where our project is. That makes the conversation, resolutions of tasks very straight forward.

Are there any areas for improvement or something they could have done differently?

The Nuanced Media is a local small business, but with a global reach of working on different projects. The actions and reactions from the team has always been very positive. The team has established a robust system for each project and seems to work well.