North Street Creative

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of a healthcare company 

Describe what your company does in a single sentence.

Medical Nutrition Therapy & Nutrition Communications 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire North Street Creative to accomplish?

• website rebrand
• improve site navigation for individualks and companies while clearly creating a brand narrative that is appealing to both sectors

SOLUTION

How did you find North Street Creative?

Referral

Why did you select North Street Creative over others?

• Great culture fit
• Referred to me

How many teammates from North Street Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1 Similar to the MVP or “minimum viable product” concept in
software development, the first phase focuses on launching as many
of the most core website pages as possible in as little time as possible
(3 months).
Phase 2 The second phase focuses on completing the full site, i.e., the
pages and functionality that were flagged as not immediately crucial
or too complex to execute in the first 3-month sprint. New priorities
may also have surfaced that can be addressed in Phase 2.
Phase 3 Months 7-9 of the project are focused on support,
maintenance, and site optimization. In addition to baseline support
and maintenance (software updates, site backups, etc.), we can
provide ongoing UX, SEO, ADA, and site performance optimizations
depending on monthly budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website has launched, and both patient and client feedback are positive. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project managers responded to questions and concerns and were forthcoming when the project was delayed. Both senior leaders were always available and accommodating when questions arose. 

What was your primary form of communication with North Street Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism and skill in graphic design and site architecture. North Street worked well with Clean Media (that they recommended) on SEO to improve the navigation of the site. This was integral to bridging individual vs company/organization needs and experience of the site. 

Are there any areas for improvement or something North Street Creative could have done differently?

Project management was not strong at the beginning some areas of improvement were communication and clarification from the project manager. This improved greatly - and overall, my team is very satisfied with the work completed thus far.

BACKGROUND

Please describe your company and your position there.

Meyer Memorial Trust, established from the estate of Fred G. Meyer in 1982, is one of the largest private foundations in Oregon, with current assets of roughly $900 mill. I am the Director of Investments here at Meyer and run our Investment team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

We hired North Street to help us create and narrate our first Investment Stewardship report.

SOLUTION

How did you select this vendor?

We interviewed a few vendors that we received through referrals. Although we didn't do a formal RFP, we did a thorough interview process and felt North Street would be the best option.

Describe the scope of their work in detail.

We worked with them on creating, and developing our first investment stewardship report. They helped design the report, gather content from our investment team and were able narrate the content on the report plus providing detailed quantitative data onto the report.

What was the team composition?

Andrew, Carole, Sarah, Sean, Paul, and Tom.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We unfortunately did not release the report to the public, but it had nothing to do with the work North Street did. Their work was wonderful.

How effective was the workflow between your team and theirs?

It was very effective. They did a great job communicating back and forth and facilitating the conversation. I was highly impressed by their professionalism.

What did you find most impressive about this company?

Their talent, creativity, and professionalism were impressive. They were keen on making the tight deadlines we set for them.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of. There were a few hiccups here and there but more than not they were absolutely excellent. I would highly recommend them for future projects amongst our peers.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a custom home building company in Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative, and what were your goals?

We hired North Street Creative to rebrand our company. Our old logo and branding were outdated and our goal for hiring North Street Creative was to help better align our branding with our company.

SOLUTION

How did you select this vendor?

We talked to multiple companies that we found on Google searches. I particularly liked North Street Creative because they had examples of branding work in our industry on their website. Their case studies and previous work was in line with what we were looking for. After meeting with Tom to further discuss our project, we knew that NSC was the company for us.

Describe the scope of their work in detail, including any steps and the final deliverables.

We had many preliminary meetings with various people from their team so that they could get a better idea of who we are as a company and what we wanted to accomplish through our branding. We went through multiple rounds of revision and they delivered us a comprehensive set of brand guidelines and assets.

How many people from the vendor's team worked with you, and what were their positions?

We had multiple people from their team work with us along the way. Designers, managers, and even the owner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our branding has been much more consistent and people from the community have complimented the new logo and designs.

Describe their project management style, including communication tools and timeliness.

Greg communicated very well with us throughout the entire process. We had regular meetings to accommodate our busy schedule.

What did you find most impressive or unique about this company?

This company was able to have many of their designers and managers be involved during the whole process and their attention to detail was impressive. They never lost sight of our vision and helped guide us through the process.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Attentive Energy, a subsidiary of TotalEnergies Renewables USA, is an offshore wind developer focused on the New York Bight Offshore Wind Project. Attentive Energy completed a successful bid and secured exclusive development rights of offshore wind lease OCS-A 0538, a 84,332-acre area 47 miles off the coasts of New York and New Jersey.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative, and what were your goals?

We hired North Street Creative to help us develop a full brand identity for our offshore wind project and to build out a dynamic website that captures our organization’s vision. It was important for our brand identity and website to concisely articulate the values most important to our project – having deep experience, emphasizing community-mindedness, and being forward thinking.

Our goal was to have an organized and eye-catching website that thoroughly captures the details of our project, clearly outlines our values, and that ensures the resources we provide to the community are readily available and easy to find.

SOLUTION

How did you select this vendor?

We chose North Street Creative through a highly competitive tender and procurement process that included several interview rounds and reference checks.

Describe the scope of their work in detail, including any steps and the final deliverables.

One of the first services North Street provided to us was to develop a trademarkable name for our project in the New York Bight. To do this, North Street worked closely with the core team to discuss approach, milestones, preferred types of names, relevant trademark classes, etc. They also reviewed pertinent marketing materials, research, interviewed leadership and external stakeholders, and worked with the project team to review naming brief.

Following a competitive assessment and project team-approved naming brief, they were able to proceed with developing a wide range of potential names which they refined through rounds of internal feedback before presenting to our team. North Street also helped us develop a website that conveys our organizations’ vision.

The website features an intuitive user experience, mobile compatibility, GDPR compliance, and ADA accessibility. North Street led website discovery, design, development, and SEO strategy. This process included presenting design rounds, building the site, populating with content, QA testing, and launching. North Street has continued to help us build additional pages to our internal site as needed.

How many people from the vendor's team worked with you, and what were their positions?

10 members from the North Street Creative team were involved throughout the overall life of the project. Their positions are as follows:

• CEO / Founder
• Production Director
• Senior Project Manager
• Digital Project Manager
• Creative Director
• Senior Designer
• Designer
• Lead Developer
• Brand Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Having a brand identity has allowed the work that we have done in the New York Bight to be associated with a coherent set of values and ideas and has allowed our work done in the community to be easily recognizable and uniquely ours. The graphics and brand identity created by North Street are used in all our presentations for both internal and external audiences, our social media presence, and our greater communications strategy.

The website gives us a platform to share our most meaningful work with the community, and our website traffic allows us to measure the impact of our digital outreach strategy and understand the audience of our major project updates.

Describe their project management style, including communication tools and timeliness.

Our team primarily communicates via email and video conferencing. There were never any concerns about not receiving an answer quickly enough. Our Senior Project Manager is always willing to help with edits, fixes, and changes through email, as well as walk us through steps over Zoom or Microsoft Teams Meetings. They have also been able to accommodate very short turnarounds for site additions/a new page buildout.

What did you find most impressive or unique about this company?

They were able to get fully immersed in our own project's mission and issues, which we believe is what made the work they did for us so true and compelling. They had the creativity, curiosity, and expertise to push all of us for the ideal project outcome.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Howland Capital, a registered investment advisor with over 50 years of experience in Boston, Massachusetts. I oversee the company’s marketing efforts, website content, and social media channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Street Creative?

We needed someone to provide us with branding and web development services.

SOLUTION

What was the scope of their involvement?

North Street Creative was our primary web development, design, and branding partner. We started with several rounds in the discovery phase to identify our branding and design needs. They delivered brand and visual guidelines, a WordPress-based website, logos, and recommendations for print materials we could utilize for marketing.

Features for the website included a contact page, a CTA (call to action), a dedicated services page, and SEO-friendly content.

What is the team composition?

We worked with five different people, including designers, developers, and a project manager.

How did you come to work with North Street Creative?

We came across North Street Creative through a referral from a marketing firm.

How much have you invested with them?

We invested about $35,000.

What is the status of this engagement?

We worked on this project from September 2021–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching the website, we’ve had more people exploring and engaging our site extensively, which is a massive improvement from what we experienced before.

How did North Street Creative perform from a project management standpoint?

They delivered and accomplished everything they said they would and went above and beyond the scope after the product launched. They adhered to our schedule and were incredibly patient throughout the partnership.

Moreover, they understood our process and were helpful whenever we needed something changed or applied. We typically communicated through email, phone, and Zoom.

What did you find most impressive about them?

North Street Creative’s biggest strength is their design and development prowess. They had the creative experience and expertise to deliver what we were looking for.

Are there any areas they could improve?

I can’t think of anything they need to improve on.

Do you have any advice for potential customers?

To get the most out of your experience with North Street Creative, I’d advise you to trust their process and trust that they know exactly what they’re doing.

BACKGROUND

Please describe your company and your position there.

I am lead a digital consulting and advisory group at a global strategic consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative, and what were your goals?

North Street has consistently provided extraordinary branding, design and website development services over the course of the past 10 years. A most recent standout project was a design and build of a stand alone website for a global pharmaceutical firm focused on improving engagement with investors.

SOLUTION

How did you select North Street Creative and what were the deciding factors?

We have partnered with North Street on many previous projects and their creative expertise, attention to detail, speed of execution among other attributes made them perfect for this project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We were tasked with launching a website quickly and started with a full team kickoff to ensure we were aligned and prepared to move quickly. The client's brand requirements needed to be analyzed quickly and accurately along with a myriad of feedback to be processed as part of the engagement.

How many people from the North Street Creative team worked with you, and what were their positions?

The firm's founder, project manager, design and developers were all involved in conceptualizing and launching a dynamic website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website has quickly become a destination for investors and has enable a large community to consume important information. The flexibility of the developed platform allows our team to manage the contents easily on a day to day basis.

Describe their project management style, including communication tools and timeliness.

North Street is very process oriented and organized which is critical in all design and development projects, especially those which need to be delivered under extreme timelines.

What did you find most impressive or unique about this company?

They're responsive and clearly explain aspects of the project, ensuring everyone is comfortable with expectations.

Are there any areas for improvement or something they could have done differently?

They are experts at their trade and should not hesitate to stand up for best practices and opinions of how certain tasks should be handled.

BACKGROUND

Please describe your company and your position there.

I am the Program Director at The Pollock-Krasner Foundation. We award grants to individual artists internationally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire North Street Creative?

Presently, North Street maintains the content and any design updates to our website.

SOLUTION

How did you select North Street Creative and what were the deciding factors?

North Street was recommended by a colleague. After we met with Tom Conlon, we didn't interview another firm. Tom and the team at North Street are accessible, easy to work with and responsive. It was an easy decision to go with North Street.

Describe the project in detail and walk through the stages of the project.

We had redesigned our website in 2017. We needed help updating the design elements when necessary and also all content updates which we tend to do quarterly. They also put rigorous analytics in place on our site. We have an ongoing relationship with North Street and plan on using them to redesign our site in 2023.

How many resources from the North Street Creative team worked with you, and what were their positions?

In total we have worked with 3 team members including the Founder and CEO, the Production Director, and the Growth & Production Coordinator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

North Street's tweaks to the design of our site have made it much easier to use. We've received great feedback from the artists who use our site to apply for our grant.

How effective was the workflow between your team and theirs?

The North Street is a dream to communicate with. They are always responsive, and one is never left wondering where things stand. They have never missed a deadline. They are also proactive and regularly check in to be sure everything is running smoothly on our end.

What did you find most impressive or unique about this company?

Their communication is impressive and I really like that the Founder/CEO is involved, knows us personally and wants to be sure we are content with North Street's support.

Are there any areas for improvement or something they could have done differently?

I can't come up with an area for improvement- it's a great team.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founding partner of p3 Maine, a video production agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Street Creative?

We had an aging website that worked well for us for the past 10 years, but we figured that we needed a refreshed look as we hit our 10-year milestone. We decided to hire North Street Creative to help us redesign and rebuild our website.

SOLUTION

What was the scope of their involvement?

North Street Creative redesigned and redeveloped our website from the ground up. We began the project with a series of discovery meetings to get them up to speed on our vision.

We’ve launched the site about one week ago, but we’ll keep a monthly retainer for ongoing maintenance with them.

What is the team composition?

I’ve worked with Tom (Founder & CEO), a project manager, two creative directors, and a developer from North Street Creative.

How did you come to work with North Street Creative?

I found North Street Creative through Clutch. I was browsing Clutch and came across their profile, so I decided to check out their website and reach out to them.

How much have you invested with them?

We spent $35,000 on the site’s redesign and redevelopment.

What is the status of this engagement?

We started working together in August 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have any qualitative metrics in terms of page views or duration of stay just yet, but we have received positive feedback and a lot of people said that the site looks elegant.

How did North Street Creative perform from a project management standpoint?

North Street Creative has performed really well in terms of project management — our communication has been great and I’ve always felt like they are always there when I need them. They’ve also established a really transparent workflow throughout the whole redevelopment process.

We did have to extend the deadline a little bit, but I think part of that is just the complex nature of the project. From a budget perspective, we were able to stick to the original estimate. There could have been times when they could have charged me for overages, but they’ve been able to accommodate every single request that I’ve made within the original budget.

We primarily communicate through email.

What did you find most impressive about them?

The combination of North Street Creative’s creative sensibilities and technical execution really stood out to me — they did a really good job on both of those fronts.

Are there any areas they could improve?

There was just one week when I felt a little bit in the dark, but I spoke with Tom about that and they were able to clear everything up quickly. Other than that, I don’t have any complaints at all.

Do you have any advice for potential customers?

Make sure to consolidate your feedback, assign a point person, and honor your own dates and they will do the same.

BACKGROUND

Introduce your business and what you do there.

I’m the chief data and analytics officer at Discovery Data. We’re the largest provider of data and broker-dealers, registered investment advisors, and insurance agents in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with North Street Creative?

We needed someone to help us position our new products in the market and create our website.

SOLUTION

What was the scope of their involvement?

North Street Creative helped us market our product called Advisor Intent Trends Data, and create an online platform for another product called Advisor Intent Indices, an index we developed based on our dataset.

The team was essentially in charge of taking our raw data and visualizing it using charts, graphs, and a dynamic UI. We then used what they created as a marketing tool to promote and sell our product.

The tech they utilized was WordPress, JavaScript, and D3.js.

What is the team composition?

The main people we interacted with were Ivan (Digital Project Manager) and Alex (Lead Developer).

How did you come to work with North Street Creative?

I partnered with North Street Creative in the past, and I chose to work with them again when the opportunity came up because they did such a great job on our last project.

What is the status of this engagement?

We worked together from May–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work that North Street Creative did far exceeded the baseline from an impression standpoint. We’ve gained over 40–50% impressions compared to the content we put out in the past, and people are spending more time engaging our page by more than three minutes — and it also seems to be increasing on a monthly basis.

These metrics are huge drivers of revenue for us and the longer people stay on our website, the higher the chance we can convert them into clients.

How did North Street Creative perform from a project management standpoint?

They executed the project management aspect of the partnership flawlessly, and they did a great job of keeping up to date with the progress.

What did you find most impressive about them?

We were impressed with their creativity as they really knew what type of visuals and messaging we should implement. It was really helpful to have someone on our side guide us on this project.

Are there any areas they could improve?

Based on the output we received, I don’t have any suggestions for how they could improve.

Do you have any advice for potential customers?

I would advise them to be upfront with their needs and give North Street Creative the creative latitude to let them come up with their own ideas.