Newlogic Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Bookolo system s.r.o.

Describe what your company does in a single sentence.

Bookolo System is a Prague-based hospitality technology company providing a complete online ecosystem for hotels. Our core products include the Bookolo Booking Engine, a Channel Manager distributing rates and availability to OTAs like Booking.com, Expedia, and Airbnb, a Voucher Shop, Wellness & Spa reservation module, Online Check-in, and CRM tools for offers, emailing, and analytics. The platform integrates with 50+ third-party systems, including PMS solutions and payment gateways. Beyond software, we provide hotel websites, digital marketing, and branding services all focused on one goal: maximizing direct bookings and reducing hotels' dependence on OTA commissions. Today, more than 970 hotels across Europe run on Bookolo, including major groups such as CZECH INN HOTELS and CPI Hotels, and the platform continues to grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Build a complete hotel booking platform from scratch — develop a proprietary Booking Engine and Channel Manager with an intuitive administration interface that hotel staff can use daily without training overhead.
• Create long-term scalable architecture — a system capable of growing from zero to hundreds of properties, with 50+ integrations to OTAs (Booking.com, Expedia, Airbnb), PMS solutions (Protel, HotelTime, Hores), and payment gateways.
• Extend the platform into a full guest ecosystem — including a mobile app for guests, online check-in, voucher shop, wellness reservations, and CRM modules for offers, emailing, and analytics.
• Establish the Bookolo brand and drive market growth — build our visual identity from the ground up and run digital marketing campaigns to generate leads and support our sales team.

SOLUTION

How did you find Newlogic Digital?

• Online Search
• Referral

Why did you select Newlogic Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Newlogic Digital were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covers the full lifecycle of the Bookolo platform – from initial concept in 2012 to ongoing development and operations today. Newlogic Digital acts as our complete technology and creative partner: they designed the architecture, developed every component of the system, and continue to maintain, redesign, and extend it based on our product roadmap and client feedback. In recent years, the scope has expanded to include AI adoption – automating internal and hotel-facing processes and deploying AI agents within the platform. Work is delivered by a dedicated team covering development, UX/UI design, branding, and marketing, with over $8 million invested across 14 years of continuous cooperation.

Key deliverables:

Bookolo Booking Engine – a fully responsive reservation system for accommodation facilities of any type and size, with tools for maximizing direct bookings (packages, promo codes, pop-ups, last-room availability)

Channel Manager – automated distribution of rates, availability, and restrictions to OTAs (Booking.com, Expedia, Airbnb) with reservations synced back to hotel PMS

Administration system – an intuitive back office used daily by hotel staff, redesigned several times over the partnership

AI & process automation – implementation of AI-driven automation across the platform and deployment of AI agents that streamline routine workflows for both our team and hotel staff, reducing manual work in reservation handling and support

Guest mobile app (iOS & Android) – reservation management, online check-in, and mobile key access; 10,000+ downloads on Google Play

Additional modules – Voucher Shop, Wellness & Spa reservations, Online Check-in, price comparison, and CRM tools (offers, emailing, advanced statistics)

Integrations – 50+ connections to PMS solutions (Protel, HotelTime, Hores) and payment gateways including Global Payments

Brand identity – logo, visual style, communication pillars, and content strategy built from scratch

Corporate website and hotel web solutions – including custom hotel websites and templates delivered to our clients

Ongoing digital marketing – Google Ads and social media campaigns generating leads for our sales team 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth from zero to 970+ active hotels – the platform Newlogic Digital built and continues to develop now serves more than 970 properties across Europe, more than doubling from 473 hotels in 2020, and keeps growing

Multiplied direct bookings for our clients – hotels switching to the Bookolo Booking Engine report several-fold increases in reservations made through their own websites, which is the core value proposition of our product

Low distribution costs – hotels on Bookolo achieve direct booking costs below 7.5% of revenue, compared to 18%+ commissions typically paid to OTAs +36% conversion rate – the redesigned corporate website delivered a 36% increase in conversion rate

+41% new leads and +26% new installations – results of the digital marketing campaigns managed by Newlogic Digital supporting our sales team

10,000+ downloads of the guest mobile app on Google Play

50+ live integrations with OTAs, PMS solutions, and payment gateways, maintained and extended continuously 14 years of uninterrupted cooperation – the partnership itself is a measurable outcome; we have never had a reason to switch technology partners since 2012
The platform runs reliably for 970+ hotels, few issues ever reach production, and the brand identity built a decade ago still feels timeless. Smaller, lower-priority requests occasionally take longer to schedule due to high demand for their senior team – a natural consequence of their growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Over 14 years, Newlogic Digital's project management has been consistently structured and reliable. Work is organized around a shared product roadmap – larger features and redesigns are planned as defined projects with clear timelines, while continuous development, maintenance, and integrations run as an ongoing agile process. We work with a dedicated team that knows our platform deeply, which eliminates the onboarding overhead you would normally face with an external vendor. 

Delivery has been on time and predictable. When priorities shift – which in the hospitality market happens often – they re-plan transparently and communicate the impact on timelines rather than letting deadlines slip silently. 

Their responsiveness is one of the main reasons the partnership has lasted this long. Critical issues affecting hotel operations are treated with real urgency, and feature requests coming from our clients are evaluated and often incorporated into the roadmap. Communication is direct and honest – they push back with arguments when they disagree with a proposed direction, which we value far more than a vendor that simply says yes to everything.

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Three things stand out after 14 years of cooperation.

First, the combination of depth and breadth under one roof. Newlogic Digital covers custom software development, UX/UI design, branding, and performance marketing at a genuinely high level in each discipline – we have never needed a second agency. Very few companies can build a complex booking platform with 50+ integrations and design a brand identity that still feels timeless a decade later.

Second, they think like partners, not suppliers. They understand the hospitality business, challenge our ideas when they see a better path, and proactively bring new technology to the table – most recently AI automation and AI agents, which they proposed and implemented before we even asked for it.

Third, the stability of the team. The people who know our platform have stayed, and the accumulated knowledge of 14 years shows in how fast they deliver and how few mistakes reach production. In an industry where agencies rotate staff constantly, this is rare – and it is the main reason a company of our size has trusted them with over $8 million of investment. Their efficiency and deep knowledge of our system mean we get far more value per dollar than we would starting over with anyone else.Newlogic Digital has been a true long-term partner, not just a vendor.

Are there any areas for improvement or something Newlogic Digital could have done differently?

Honestly, very little – after 14 years, most friction points have long been worked out. If we had to name something: as Newlogic Digital has grown and taken on more large clients, demand for their senior people has increased, so smaller, lower-priority requests occasionally take longer to schedule than in the early years. This is a natural consequence of their growth, and priority items have never been affected, but it is something to plan around.

In the very early years of the cooperation, documentation of the system was weaker – but once the partnership settled in, this was fully resolved, and today everything is properly documented for both maintenance and further development.

BACKGROUND

Please describe your company and position.

I am the CEO of Flash Partners s.r.o.

Describe what your company does in a single sentence.

Flash Partners Development provides professional construction and project management services for residential and commercial projects. Their expertise includes reinforced concrete structures, foundation construction, demolitions, renovations, construction supervision, and turnkey project delivery. The company is known for technical excellence, quality workmanship, and a detail-oriented approach.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• Modernize our online presence and better reflect the quality and professionalism of our construction and development projects.
• Create a fast, technically robust, and future-proof website that follows current web standards and AI-driven search trends.
• mprove visibility in search engines and strengthen our digital marketing performance to generate more qualified leads.
• Automated CMS with AI agent and MCP, with connectivity to our internal system.

SOLUTION

How did you find Newlogic Digital?

• Online Search
• Referral

Why did you select Newlogic Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete redesign and redevelopment of our corporate website. The main objective was to create a modern, high-performance platform that accurately reflects our brand, services, and project portfolio while improving online visibility and lead generation.

Key deliverables included:
-  UX and UI design tailored to our target audience and industry. 
- Custom website development with a strong focus on performance, usability, and scalability. - - Creation of a clear information architecture and content structure for our services and project references. 
- Technical SEO implementation and optimization for search engine visibility. 
- Mobile-responsive design ensuring an excellent user experience across all devices. - - 
- Performance optimization to improve loading speed and Core Web Vitals. 
- CMS implementation allowing our team to easily manage and update content. 
- Strategic consulting related to digital visibility, future growth, and AI-driven search trends. 

The final result was a professional, fast, and easy-to-manage website that significantly improved the presentation of our company and created a strong foundation for future digital marketing activities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully delivered a modern, high-performance website that significantly improved our online presence and the way we present our services and completed projects.

Key measurable outcomes included: 
- Faster page load times and improved overall website performance. Better mobile usability and user experience across all devices. 
- Improved technical SEO foundation, resulting in stronger search visibility and indexing. - - 
- Increased engagement with project references and service pages. 
- Higher quality inbound inquiries generated through the website. 
- Much easier content management, allowing our team to update and publish content more efficiently. 
- A future-ready platform prepared for ongoing digital marketing activities and AI-driven search environments.

Beyond the measurable improvements, the new website better reflects the quality of our work and has become an important tool for building credibility with prospective clients.

The website was delivered to a high technical and design standard, with strong attention to detail, performance, usability, and long-term maintainability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Newlogic Digital managed the project in a highly professional and structured manner. They used Teamwork app. Communication was clear throughout the entire process, and we always had visibility into the project's progress, milestones, and next steps. 
All key deliverables were completed on time and according to the agreed schedule. Whenever feedback or changes were required, the team responded quickly and proactively, providing practical solutions and expert recommendations. 

What stood out most was their ability to understand our business, translate our requirements into effective digital solutions, and guide us through important decisions related to user experience, SEO, website performance, and long-term digital strategy. 

The collaboration was smooth, transparent, and efficient from the initial planning phase through design, development, testing, and final launch.

The team managed the project efficiently, communicated progress clearly, and consistently met agreed deadlines. They delivered a high-quality website on time, communicated clearly throughout the process, and provided valuable strategic guidance beyond the technical implementation. We highly recommend them as a reliable and professional digital partner.

What was your primary form of communication with Newlogic Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was that Newlogic Digital went far beyond simply building a website. They combined strong technical expertise with a deep understanding of digital marketing, SEO, user experience, and emerging AI-driven search trends. 

Their team was proactive in identifying opportunities for improvement and consistently provided valuable recommendations that helped us make better long-term decisions. Rather than focusing only on design, they approached the project from a business perspective and ensured the website would support our visibility, credibility, and future growth. 

We also appreciated their responsiveness, attention to detail, and ability to explain complex technical topics in a clear and practical way. It felt like working with a strategic digital partner rather than just a web development agency.

Their professionalism, technical expertise, and business-oriented approach made the collaboration highly successful. The quality of the work, strategic expertise, responsiveness, and long-term business value delivered through the project fully justified the investment.

Are there any areas for improvement or something Newlogic Digital could have done differently?

We did not identify any significant areas for improvement. The project was delivered on time, communication was excellent, and the team consistently met or exceeded our expectations.

As with any complex digital project, there are always opportunities for additional features or future enhancements, but these were more related to evolving business needs than to Newlogic Digital's performance. 
Overall, we were highly satisfied with the collaboration and the final outcome.

BACKGROUND

Introduce your business and what you do there.

I am a Marketing Specialist at Alukov, a leading global manufacturer of telescopic enclosures for swimming pools, terraces, and spas/hot tubs. Our company is headquartered in Chrudim, Czech Republic, and operates in the construction industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newlogic Digital?

We needed to replace our outdated website with a modern solution that would present our products clearly and effectively to customers. Our goals included improving the website structure, making it easier for visitors to find products, and supporting our international markets with multiple language versions.

We hired Newlogic Digital to accomplish several specific goals:

• • Build a completely new website from scratch, replacing our outdated site and giving customers a modern way to view our products
• • Design a clear, logical website structure that makes it easy for visitors to find the products they're interested in
• • Implement full-text search so customers can quickly find specific pool, terrace, or hot tub enclosures
• • Create a clear product catalog with the option to click through to a detail page for each product, including technical information and references
• • Build a filterable product gallery so visitors can browse photos and quickly find the exact design or style they're looking for
• • Add a simple, well-arranged inquiry form so potential customers can easily get in touch with us
• • Launch the website in 12 language versions so we could present our product portfolio to customers across all our international markets

SOLUTION

What was the scope of their involvement?

Newlogic Digital conducted a complete analysis of our existing website, identified shortcomings, and designed a new structure and information architecture. They delivered a modern graphic design, implemented a clear product catalog with detailed pages, full-text search, and a filterable product gallery. They also created a simple inquiry form, launched the website in 12 language versions, integrated it with their CMS for easy content management, and provided hosting with ongoing performance monitoring. They handled both the design and the development/coding of the website.

Based on this analysis, they designed a completely new website structure and came up with numerous ideas for improving both the graphic design and the customer journey, thereby increasing the site's overall performance. They then prepared a complete, modern design for the new website.

Part of the solution was also smart filtering of our products, with the option to click through to the detail page of a specific product, where visitors can read all the information about it. The website now works as a full-fledged showcase of our products. Visitors can view the individual enclosure models, see how they look in real installations, and contact us directly with an inquiry.

Key deliverables:

• • Analysis of the existing website and design of a new structure and information architecture
• • Complete, modern graphic design of the website
• • Clear product catalog with click-throughs to individual product details
• • Full-text search across the website
• • Filterable product gallery for quickly finding a specific design
• • Clear and simple inquiry form
• • Website presentation in 12 language versions
• • Integration of the website with Newlogic's CMS for easy, independent content management
• • Hosting and ongoing monitoring of website performance
• Our cooperation also includes hosting, which Newlogic provides and through which they continuously monitor the website's performance and suggest solutions to help us stay ahead of the competition.

How did you find Newlogic Digital?

We found Newlogic Digital through an online search and the Clutch site.

Why did you select Newlogic Digital over others?

We chose Newlogic Digital because of their high ratings, proximity to our geographic location, and the good value for cost they offered.

What is the status of this engagement?

The project started in October 2024 and ended in April 2025.

How many teammates from Newlogic Digital were assigned to your project?

There were 2-5 teammates from Newlogic Digital assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the new website, we saw a noticeable improvement in website traffic and the number of product inquiries. Inquiries increased especially during the summer months, although this is also influenced by seasonality in our industry. Within the first three months, traffic and inquiries increased by approximately 30–40% compared to the previous period. We also received more relevant leads through the contact forms, which helped us generate more business opportunities.

What was your primary form of communication with Newlogic Digital?

We primarily communicated through virtual meetings and email or messaging apps.

How did Newlogic Digital perform from a project management standpoint?

Newlogic Digital's project management was professional and reliable. At the start, we received a clear plan with specific deadlines for each development phase, and the agreed schedule was met without unnecessary delays. We were in regular contact through phone, email, and online meetings, and the project manager kept us continuously informed about progress and next steps. This gave us a clear overview of the development process. Occasionally, it took a bit longer to schedule smaller, lower-priority adjustments due to high demand for their team, but these were minor issues that did not affect the main deliverables or timeline. Newlogic was always open to discussion and implemented requested changes without problems.

What did you find most impressive about them?

We were impressed by Newlogic Digital's ability to deliver a modern website in 12 language versions, which allowed us to better showcase our products globally. The team worked professionally and reliably, completing the project on the agreed schedule. We also value having full control over our website content through their CMS.

Are there any areas they could improve?

Everything was fine. If anything, scheduling minor, lower-priority adjustments sometimes took a bit longer, but these were minor issues and did not affect the main project outcomes.

BACKGROUND

Introduce your business and what you do there.

I’m a digital and online marketing specialist for ERA, a leading company in multilateration, multistatic surveillance, and reconnaissance technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Newlogic Digital?

We needed support designing and developing a careers website to attract highly qualified professionals to our team.

SOLUTION

What was the scope of their involvement?

Newlogic Digital designed and developed our careers website, which presents our employer brand in a modern and engaging way. The team created a modern, responsive website that reflects our employer brand while incorporating visual elements inspired by the signal patterns associated with our navigation and surveillance technologies.Newlogic Digital was responsible for the complete design and development of our careers website, from the initial concept and UX/UI design to the final implementation. One of the key deliverables was the development of an automated integration with our Datacruit recruitment system. Job openings are now managed centrally in Datacruit, which automatically distributes them to multiple job portals while keeping them synchronized with our careers website.In addition to the website and system integration, Newlogic Digital also provided professional copywriting services, helping us create clear, engaging, and consistent content throughout the careers site.Newlogic Digital provided a complete end-to-end service throughout the entire project. They managed everything from project management, UX and UI design, back-end and front-end development, to the technical implementation of our careers website.They developed the API integration with our Datacruit recruitment system, coordinated the implementation directly with the Datacruit team, and ensured the entire recruitment workflow functioned seamlessly across all connected platforms.Beyond development, they also implemented the cookie consent solution and configured Google Analytics to provide reliable website insights while ensuring compliance with privacy requirements.Their services also included professional copywriting for the website, as well as the design of social media templates used to promote open positions and attract qualified candidates.Newlogic Digital also provides hosting and supports the platform under a Service Level Agreement (SLA). As part of this ongoing partnership, they handle maintenance, technical support, security updates, and continuous improvements, allowing us to rely on a single partner for both development and long-term operation of the platform.

What is the team composition?

We don’t know how many teammates from Newlogic Digital were assigned to our project.

How did you come to work with Newlogic Digital?

We found Newlogic Digital through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked with Newlogic Digital from June–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project delivered several measurable improvements to our recruitment process. Thanks to the integration with Datacruit, job postings are now automatically synchronized between our careers website and external job portals, significantly reducing manual administration and eliminating duplicate work.The new careers website has strengthened our employer brand and provides a much better user experience for potential candidates. It also gives us the flexibility to publish and manage vacancies more efficiently while maintaining a consistent presentation across all recruitment channels.Overall, the project streamlined our recruitment workflow, improved operational efficiency, and created a modern platform that better supports our long-term hiring goals.Due to the nature of our business and internal confidentiality policies, we can’t disclose specific recruitment metrics or performance data. However, the project has clearly improved the efficiency of our recruitment process.The integration with Datacruit has significantly reduced manual administration by automating the synchronization of job postings across multiple recruitment channels. The new careers website has also strengthened our employer brand and provides a modern, professional experience for potential candidates. Overall, the project has streamlined our recruitment workflow and made it easier to manage vacancies while maintaining a consistent presence across all platforms.The feedback from both our HR team and job candidates has been very positive.Since this is a careers website, it has become an important day-to-day tool for our HR department. They especially appreciate the automated integration with Datacruit, which has significantly simplified the administration of job vacancies. Positions are now managed centrally and automatically synchronized across our careers website and external job portals, reducing manual work and making the entire recruitment process more efficient.Another major advantage for our team is Newlogic Digital’s custom content management system. It allows us to make content updates ourselves without relying on external support. For example, when we needed to change the address of one of our locations, the update took only a few minutes. On our corporate website, which is managed by a different provider, the same type of change required contacting the supplier and waiting several hours for it to be completed. This has made our HR team much more independent and responsive.We’ve also received positive feedback from job candidates. The careers website presents Era as a modern technology company and has helped us attract highly qualified professionals. One example is a UX designer who joined our team and told us that the careers website itself made a very positive impression and encouraged them to apply. That kind of feedback confirms that the website is not only functional but also successfully communicates our employer brand.

How did Newlogic Digital perform from a project management standpoint?

Newlogic Digital started the project by preparing a detailed development timeline with clearly defined milestones. They followed the schedule consistently throughout the project and delivered the website within the agreed deadline. This was particularly impressive because, despite several delays on our side, they were able to keep the project on track and meet the original launch date.Communication was always transparent, responsive, and well organized. We communicated through several channels depending on the situation, including phone calls, email, online meetings, the Teamwork project management platform, and occasional in-person meetings. We always knew the current status of the project, upcoming tasks, and any decisions that required our input.

What did you find most impressive about them?

The project started with a requirements document prepared by our team. What immediately stood out was that Newlogic Digital brought not only the project manager but also their art director to the initial kick-off meeting. The goal was to experience our working environment firsthand, understand our company culture, and gain a deeper understanding of our products and industry. This gave the entire Newlogic team — from the project manager to the designers and developers — a strong foundation for the project. They quickly understood what made Era and our technologies unique.What impressed us the most was how they handled what initially seemed like an almost impossible challenge. A careers website should be about people, but due to the nature of our business and internal security policies, we aren’t allowed to publish photographs of our employees. Instead of seeing this as a limitation, Newlogic Digital came up with a creative solution that successfully communicated our employer brand without relying on employee photography. The final result feels authentic, modern, and perfectly aligned with Era’s identity.Another detail we really appreciated was their forward-thinking approach. Even though we can’t currently publish employee photos, they prepared the CMS so that a photo gallery can easily be added in the future if our internal policies change. That level of planning and attention to long-term usability reflects the way they approach projects as a whole.

Are there any areas they could improve?

Nothing significant comes to mind.During the preparation of the final master service agreement (MSA) and SLA, our legal team suggested a few revisions to the contractual wording. Newlogic Digital was open to discussing these changes and accommodated our requirements without creating unnecessary obstacles or delays.This collaborative and flexible approach reflected the way they handled the entire project. We were very satisfied not only with the technical delivery but also with the commercial and legal aspects of our cooperation.

BACKGROUND

Please describe your company and position.

I am the IT support of MISSIVA

Describe what your company does in a single sentence.

household cleaning products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Newlogic Digital to accomplish?

• sales management application

SOLUTION

How did you find Newlogic Digital?

Referral

Why did you select Newlogic Digital over others?

High ratings

How many teammates from Newlogic Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

complete service

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

module by module

module by module

Describe their project management. Did they deliver items on time? How did they respond to your needs?

responded to comments, ongoing testing

What was your primary form of communication with Newlogic Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their helpfulness was impressive.

Are there any areas for improvement or something Newlogic Digital could have done differently?

I can't think of anything.