Digital Marketing for Orthopedic Healthcare Clinic
- Advertising Search Engine Optimization Web Design
- $10,000 to $49,999
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their team responded quickly and provided everything we needed."
- Other industries
- Lahore, Pakistan
- 11-50 Employees
- Online Review
- Verified
Navicosoft has developed a WordPress website for an orthopedic healthcare clinic. The team has also implemented SEO strategies, created and managed Google Ads campaigns, and handled social media marketing.
Navicosoft has helped the client achieve significant online visibility and digital authority, ranking in the top five for multiple keywords. The team has delivered work on time and is highly responsive to the client's queries. Their human-centered approach and technical expertise are outstanding.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Clinical Admin Manager of Orthocenter
Describe what your company does in a single sentence.
Orthocenter is a specialised healthcare clinic providing advanced orthopaedic surgical treatments and patient-focused care.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Navicosoft to accomplish?
- Enhance Online Visibility through SEO – We wanted to rank higher for healthcare-related keywords and ensure patients could easily find us on Google.
- Boost Patient Acquisition with PPC Campaigns – Running targeted ads to attract new patients searching for orthopaedic care was a top priority.
- Develop a User-Friendly Website – We needed a modern, mobile-friendly site with a simple admin panel to manage content and updates without hassle.
- Increase Appointment Bookings – Build a seamless digital funnel where patients could directly book appointments online, reducing admin time and walk-in dependency.
- Accurate Tracking & Reporting – Get real-time insights on clicks, impressions, users, sessions, and appointments to measure progress and refine campaigns.
SOLUTION
How did you find Navicosoft?
- Online Search
- Referral
- Clutch Site
Why did you select Navicosoft over others?
- High ratings
- Close to my geographic location
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Navicosoft were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The scope of work we assigned to Navicosoft was comprehensive and covered every aspect of Orthocenter’s digital presence. They were responsible for revamping our entire online ecosystem, starting with a custom website development on WordPress that was fully mobile-optimised, integrated with appointment booking functionality, and equipped with a user-friendly admin panel so our team could easily manage updates.
On the SEO side, Navicosoft carried out a complete audit, keyword research, and technical optimisation to improve our rankings for healthcare and orthopaedic-related searches. Their team worked on on-page SEO, content optimisation, and backlink strategies to ensure sustainable visibility on Google. For PPC, they created and managed highly targeted Google Ads campaigns focused on patient acquisition.
This included ad copywriting, landing page design, audience targeting, and continuous A/B testing to ensure we achieved maximum ROI from our ad spend. They also took care of our social media marketing, producing engaging content and managing campaigns across platforms to build trust with patients and enhance our brand voice.
In addition, Navicosoft provided secure and reliable web hosting, ensuring fast load times and minimal downtime for our site, which is essential for patient trust. Finally, they delivered detailed reporting and analytics using Google Search Console and Google Analytics.
These reports gave us clarity on clicks, impressions, CTR, sessions, user growth, and — most importantly — appointment bookings. Key deliverables included: WordPress website with appointment booking systemFull SEO strategy (technical + on-page + off-page)Google Ads campaigns for patient acquisitionSocial media content & managementSecure hosting and website maintenanceMonthly analytics reports with measurable KPIs
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The results with Navicosoft have been nothing short of transformational for Orthocenter. As a healthcare marketing agency and a trusted digital marketing agency for doctors, they helped us move from almost zero visibility to becoming a recognised name online. Our website now ranks in the Top 5 for “best orthopedic surgeon”, Top 2 for “knee replacement surgery”, and Top 5 for “arthroscopy surgery” — which has been a game changer for patient trust.
From a numbers perspective, the growth has been very clear and measurable:
- 3.71k clicks and 155k impressions on Google Search Console.
- 21k active users (+802%) and 20k new users (+798%).
- 26k sessions (+709%) with a strong increase in engagement.
- 4.3k key events (+2868%), including appointment bookings and patient enquiries.
Overall, a 40x increase in patient queries through digital channels compared to where we started.
These measurable outcomes prove that Navicosoft’s mix of SEO, PPC, Google Ads, and social media marketing really works for the healthcare sector. It has directly impacted our ability to reach patients and scale Orthocenter’s digital authority in Pakistan
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Navicosoft’s project management was very professional and reliable. They always delivered items on time, whether it was new website features, SEO updates, or PPC campaigns. What stood out to me was how responsive they were — every query, whether about Google Ads performance, SEO ranking updates, or even hosting support, was answered quickly and clearly. Their team adapted to our needs as a healthcare provider, making sure the website was always patient-friendly and that appointment booking was smooth. also conducting fortnightly meetings and in person meeting.
For me, it never felt like dealing with just another agency; it felt like having a dedicated healthcare marketing partner who understood the urgency of patient enquiries and delivered results without delay.
What was your primary form of communication with Navicosoft?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me the most about Navicosoft was how deeply they understood healthcare marketing and tailored everything to be patient-first. Instead of just focusing on numbers, they built strategies that actually brought patients through the door. From SEO rankings like taking “best knee replacement surgery” to the top 2, to 40x growth in patient queries, they always backed their ideas with measurable results.
Their ability to handle everything under one roof — from branding and medical website design to SEO, PPC, Google Ads, social media marketing, and hosting — was unique and made the whole process smooth. I found their mix of technical expertise and human-centred approach to be the real difference.
Are there any areas for improvement or something Navicosoft could have done differently?
Overall, our experience with Navicosoft has been excellent, but if I had to mention an area for improvement, it would be around expanding their reporting dashboard. While they shared all the key metrics like SEO rankings, clicks, impressions, and patient growth results, a more consolidated live dashboard with real-time updates would have made tracking progress even easier for us.
That said, whenever we asked for any detail, their team responded quickly and provided everything we needed, so this is more of a suggestion for added convenience rather than a drawback.
RATINGS
-
Quality
5.0Service & Deliverables
"From branding and web development to SEO for “best orthopedic surgeon” and Google Ads for “knee replacement surgery,” the quality of every deliverable was top-notch and aligned with patient-first healthcare marketing."
-
Schedule
5.0On time / deadlines
"Navicosoft always respected our timelines, delivering the medical website, SEO campaigns, and PPC ads right when promised, which kept Orthocenter’s digital growth on track without delays."
-
Cost
5.0Value / within estimates
"Considering the 40x increase in patient queries, 21k active users, and strong rankings like “arthroscopy surgery” in the top 5, the investment in Navicosoft’s healthcare digital marketing services proved to be excellent value for money."
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Willing to Refer
5.0NPS
"I would very highly recommend Navicosoft to any healthcare provider or doctor looking for a reliable digital marketing agency. Their SEO, PPC, and web development work not only gave Orthocenter visibility for terms like ‘best orthopedic surgeon’ and ‘knee replacement surgery,’ but also delivered 21k active users, 26k sessions, and a 40x increase in patient queries. For me, that makes Navicosoft a partner worth recommending without hesitation.