MRC Brand Design

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of The East Group

Describe what your company does in a single sentence.

We are a comprehensive engineering and architecture firm serving the Healthcare, Industrial, and Land Planning & Infrastructure markets. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MRC Brand Design to accomplish?

• Rebrand a 30-year-old brand
• Build out a new website focusing on both client and employee recruitment
• Capture our culture through every vein of the brand

SOLUTION

How did you find MRC Brand Design?

Online Search

Why did you select MRC Brand Design over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from MRC Brand Design were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project focused on the rebrand of our existing logo and overhaul of our current website. The website is transitioning platforms for design and the goal is to weave in our unique culture both to attract new clients and employees. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are still working to launch the website but have already received so many reactions since launching the rebrand in September.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MRC is unmatched when it comes to their project management. They use an intuitive platform to help keep items assigned and on track. They are extremely responsive and oftentimes I felt I could pick up the phone just to see how their day was going. 

What was your primary form of communication with MRC Brand Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MRC truly feels like an extension of our team. We interviewed a few firms to take on the challenge, and from the first get-to-know-you style meeting, it was a no-brainer. We knew MRC was the right fit when they showed equal excitement and compassion for what the brand means to our clients and us. 

Are there any areas for improvement or something MRC Brand Design could have done differently?

They are amazing and we have often looked for new ways to keep the partnership engaged for years to come. 

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of Alpaca Chicken, a food and beverage company. We serve hormone-free, allergen-free rotisserie chicken roasted over natural wood charcoal, paired with traditional South American sides. We also offer take-out, catering, and large party services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MRC Brand Design to accomplish for Alpaca Chicken?

The main objective was to have MRC Brand Design fully give Alpaca Chicken a full brand refresh.

SOLUTION

What was the scope of their involvement?

MRC Brand Design has handled all signage pieces in stores to our website. They design everything, including billboards, advertisements, ribbon boards, menus, cups, trailer wraps, LED signage, and window clings.

What is the team composition?

We work with 2–5 teammates from MRC Brand Design.

How did you come to work with MRC Brand Design?

We found them through a referral. We chose them over other options because they were close to my geographic location, had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with them in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MRC Brand Design has delivered a full company rebrand and ongoing graphic designs for all our needs. Since working with them, we've seen increased sales, customer engagement, and brand recognition. The biggest feedback we've received is brand recognition. We hear this all the time from customers.

How did MRC Brand Design perform from a project management standpoint?

They deliver on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

As much stuff as we throw at them, they always deliver. MRC Brand Design makes communication so easy and clear. They take the time to learn our brand and our culture, which is the most important thing to us.

Are there any areas they could improve?

No, there's nothing they can improve on.