MRC Brand Design

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of Alpaca Chicken, a food and beverage company. We serve hormone-free, allergen-free rotisserie chicken roasted over natural wood charcoal, paired with traditional South American sides. We also offer take-out, catering, and large party services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MRC Brand Design to accomplish for Alpaca Chicken?

The main objective was to have MRC Brand Design fully give Alpaca Chicken a full brand refresh.

SOLUTION

What was the scope of their involvement?

MRC Brand Design has handled all signage pieces in stores to our website. They design everything, including billboards, advertisements, ribbon boards, menus, cups, trailer wraps, LED signage, and window clings.

What is the team composition?

We work with 2–5 teammates from MRC Brand Design.

How did you come to work with MRC Brand Design?

We found them through a referral. We chose them over other options because they were close to my geographic location, had a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with them in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

MRC Brand Design has delivered a full company rebrand and ongoing graphic designs for all our needs. Since working with them, we've seen increased sales, customer engagement, and brand recognition. The biggest feedback we've received is brand recognition. We hear this all the time from customers.

How did MRC Brand Design perform from a project management standpoint?

They deliver on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

As much stuff as we throw at them, they always deliver. MRC Brand Design makes communication so easy and clear. They take the time to learn our brand and our culture, which is the most important thing to us.

Are there any areas they could improve?

No, there's nothing they can improve on.