Monster Agency®

BACKGROUND

Introduce your business and what you do there.

I’m a co-managing partner at a gaming company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We needed help with advertising new products.

SOLUTION

What was the scope of their involvement?

Monster Agency helps us with Facebook and Instagram advertising. We met to explain our product and calibrate our ads. We gave them some of our content, and they do all of our postings. They also do a lot of A/B testing and prospecting.

What is the team composition?

We worked with Andrew (Founder) and Zach (Email Marketing Coordinator).

How did you come to work with Monster Agency®?

My partner was in the process of evaluating several agencies. He stumbled across Monster Agency, and their presentation made them stand out. From there, we decided to work with them.

How much have you invested with them?

We spent around $12,000, not including ad spend.

What is the status of this engagement?

We started working together in December 2020, and we wrapped up in May 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The aspects we looked at were sales growth and ROAS. We paid attention to their sales and how they compared with the first ad agency we worked with. Monster didn’t do well as the first agency, but they still did a great job. The first agency garnered $40,000 in sales and Monster got $22,000.

How did Monster Agency® perform from a project management standpoint?

They kept good communication with us, and we had bi-weekly meetings. We also had a shared Slack channel. They were very available throughout the project.

What did you find most impressive about them?

Zach was quite knowledgeable. We’re folks of detail, and he was extremely helpful whenever we had a question. Whenever we voiced any concerns, he would quickly funnel it up to the appropriate party on his team.

Are there any areas they could improve?

We caught some grammatical errors in their work, which should have been really easy for them to notice. We also had one incident where they spent beyond our budget. They apologized for the error, but I would have liked it if they gave us a partial credit for the next month. They’re great people, and they’re easy to work with.

Do you have any advice for potential customers?

My advice is to really know your product. Stay in communication with them and do your research. Folks that just want to advertise on social media platforms should educate themselves a little bit so they can work with Monster Agency in the most cohesive manner.

BACKGROUND

Please describe your company and your position there.

I'm the president of an eCommerce consultancy business that also hosts an annual educational conference.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®, and what were your goals?

We were looking for a video that conveyed humor and fun as a way to symbolize the type of event that we're hosting at eCommBash. We wanted a long-form video to catch people's attention and make them want to watch, so that we could build audiences and sell tickets to our event.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've been familiar with the work that Monster Agency has done for a long time, so I knew that they produce quality, very professional work. I've always felt like the type of content that they create was entertaining and informative in nature, and therefore a very good fit for our brand.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with video calls to talk about what we're looking to accomplish, and then followed up with ideas and concepts, and ultimately a script. When we scheduled the one-day shoot, I was on-site and participated in the actual production. Monster Agency took care of everything, from booking the location and actors/actresses to providing all equipment and props needed to deliver a realistic experience.

Who did you work with and what was the feedback process like?

I worked with various members of the Monster Agency team, and it was a very collaborative approach. From conceptualization to post-production, I was involved and included every step of the way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a premium, timeless piece of hilarious content that we will be able to use in all of our advertising campaigns now and in the future. I am very happy with the video and will be working with Monster Agency again in the future when I need video content.

Describe their project management style, including communication tools and timeliness.

This project didn't require a lot of complex management from my perspective, as it was a single video, but between email and phone/text, communication was excellent and timely always.

What did you find most impressive or unique about this company?

I was always impressed by Monster Agency®'s ability to produce creative and humorous content. This video was right in line with that. The quality of the video production is in line with the best television-quality production content anywhere.

Are there any areas for improvement or something they could have done differently?

Honestly no. Even during the COVID restrictions, we were able to have this content delivered in a timely manner, exceeding all expectations for the project. I will absolutely continue working with Monster Agency in the future.

BACKGROUND

Please describe your company and your position there.

I own an e-commerce business, with a focus in the automotive accessory industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

We hired Monster Agency to manage/create our social media ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We saw one of their ads on Facebook and liked their presentation after speaking with them on the phone.

Describe the project in detail and walk through the stages of the project.

After our initial meeting we provided some raw images/video so that Monster Agency could create social media ads. We also provided them a few products we wanted to focus the ads on. They created some ads, although they mixed up copy from various brands so the ads didn't quite make sense.

How many resources from the vendor's team worked with you, and what were their positions?

Only 2. The owner and one other person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up terminating our agreement a few weeks after things started. Monster Agency made it seem like we were bothering them every time we asked a question or had issues. They never reviewed the copy on our ads with us before making the ads live, which cost us money. The owner was very rude when I questioned why the ads were not live after I spent my own time fixing all of the copy.

How effective was the workflow between your team and theirs?

Not very effective at all. They seemed overwhelmed by the data we were given them, and it was not much data at all. The person they assigned to us didn't seem to want to be bothered and the owner didn't seem to want to be bothered.

What did you find most impressive or unique about this company?

The only thing I appreciated was the owner communicating with me on a Sunday. Although he did bring that up a few times as if he went out of his way to talk to me on a Sunday.

Are there any areas for improvement or something they could have done differently?

They need to talk to their customers more and be more patient. They don't seem to want to listen to their customers concerns nor communicate. Any communication needs to be done through an online chat system, and when you use it they get mad because you are leaving messages for them (which alerts them). They also need to research their customers products and listen to their customers. Losing the attitude is also a BIG step as well, because as a customer I expect to be treated in a professional manor. Not berated when I ask a question, as if I'm bothering them and interrupting them.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Libertas Institute, and we’re an educational nonprofit.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We needed help with marketing for our e-commerce channel.

SOLUTION

What was the scope of their involvement?

Monster Agency manages all of our PPC campaigns. They set up paid ads for Facebook and Instagram for us to sell our books. They make sure we’re at a certain level for our cost per acquisition (CPA). The process has been the same every day since we started our relationship.

What is the team composition?

I only work with Andrew (Founder).

How did you come to work with Monster Agency®?

I found Monster Agency on Google. I interviewed a few different people and felt like Andrew was competent enough to take over our ads.

How much have you invested with them?

We’ve probably spent over $150,000.

What is the status of this engagement?

Our partnership started in June 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t pay much attention to any metrics or statistics. However, they make sure that our return on ad spend (ROAS) is at a sufficiently high rate for us to justify the continued ad spend.

Also, Andrew has been very responsive to our requests, and he knows his business. He’s been very helpful in brainstorming new opportunities for us to explore.

How did Monster Agency® perform from a project management standpoint?

I don’t have any complaints. Monster Agency provides regular reporting and stays on top of what we ask them to do.

We communicate through Slack. They use Facebook Business Manager for all of the ads. They may use some other tools on their end, but I’m not familiar with them.

What did you find most impressive about them?

Monster Agency is really good at communicating on a regular basis. I always know where things stand and what’s happening.

Are there any areas they could improve?

It would be nice for Monster Agency to come up with their own ideas and experiments, rather than just taking direction and doing what we asked. They do so a little bit, but there’s an opportunity for growth there. That will provide more value to their work.

Any advice for potential customers?

It’s always a good idea to be clear about your needs and how Monster Agency can provide value to your company. They provide other services that we don’t use but could benefit others. Clarity in communication is always good.

BACKGROUND

Please describe your company and your position there.

I am the Founder of JohnDSaunders.co, focused on providing resources to Web Design Agencies and Startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

We wanted to develop a creative ad video for a release of a course

What were your goals for this project?

The goal was to create an innovative and fun ad we could run evergreen for top-level marketing strategy.

SOLUTION

How did you select Monster Agency®?

Their work is unparalleled. They're one of the FEW agencies that create engaging, beautiful and quality ads that resonate.

Describe the video(s) and the process in detail.

I'm a retro gamer and was looking for a way to tie my love for video games into my ads. I worked with Andrew on some ideas and this was the result.

What was your vendors' project management or feedback process?

Simple, effective and straight forward

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Man, Andrew is brilliant when it comes to this. He's a creative mind that knows how to tap into buyer signals by leveraging pop culture, nostalgia and references to create ads that resonate with the consumer. 

How effective was the workflow between your team and theirs?

Amazing. Fluid.

What did you find most impressive about this company?

Honestly, there aren't many creative agencies that can deliver on creative visual ads that convert.

Are there any areas for improvement?

None. Amazing experience.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Lutzka's Garage, a high-performance motorcycle shop. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We hired Monster Agency to help drive traffic and sales to our website.

SOLUTION

What was the scope of their involvement?

Monster Agency brought their ideas to the table, and we started to run retargeting audience ads that I had previously approved on Facebook and Instagram.

They made sure that the ads were redirected to the right audience and ran correctly. 
We ran those ads for about six months, and then I turned them off a little bit, but now we’ve turned them back on again.

What is the team composition?

I work directly with Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I found Monster Agency through an ad that I saw on the internet. I talked to Andrew, and he happened to be a fan of my skateboarding career. That’s basically how we started working together.

What is the status of this engagement?

We started working together in April 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My sales went up from the moment we started running ads. Then, when I turned them off, my sales decreased. Therefore, I turned them on again, and my sales have gone up over 200% in the last six months. Our website traffic is also increasing.

How did Monster Agency® perform from a project management standpoint?

I communicate with Andrew over the phone. He’s been absolutely awesome and easy to work with. He’s right there to answer any questions I have, and he explains everything very well.

What did you find most impressive about them?

Monster Agency has great customer service. They’re an awesome company, which is why I work with them.

Any advice for potential customers?

If you own a business, you should definitely work with Monster Agency. They’re one of the best out there. They put everything on the table and are very easy to work with. They’ll help drive a lot of traffic to your website and that’ll relate to your sales. Our sales have gone up a lot in the last six months, which has been an amazing experience.

BACKGROUND

Please describe your company and your position there.

I am a USA Today and Wall Street Journal bestselling author of more than twenty-four novels which have been translated into six languages. I have been self-publishing on Amazon since 2014.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

I hired Monster Agency to run the Facebook advertising for my books, specifically an upcoming release I planned for June of 2020. They manage my Facebook ads account entirely.

What were your goals for this project?

To increase visibility, to see a higher ROI than with the ads I'd been doing myself, and to have the book's release reach a higher number of readers in a crowded market.

SOLUTION

How did you select Monster Agency®?

My husband found them, actually and suggested I try them out. We had an informative and comprehensive Zoom meeting (one of several) and they exhibited a professional, experienced knowledge of Facebook advertising, despite not having worked specifically in the romance novel genre.

Describe the scope of their work in detail.

I turned over all control of my Facebook ad account to them. I give them ad image ideas and text, and set a daily or weekly spending budget, and they manage the account running multiple ads, targeting (and retargeting) audiences while maintaining low costs per click and ensuring underperforming ads are killed quickly.

What was the team composition?

I was assigned a direct contact for ad creation and maintenance, though I talk most frequently with the owner who is very hands-on and accessible, which I appreciate. I tend to have very specific (and immediate) issues, given that I am constantly having to change my own strategies and have new content (putting a book on sale, for instance) that needs advertising attention. We are also in contact with someone who punctually reports the progress report of the ads that week, including spend, reach, impressions, etc. and how they've improved or declined based on the week previous. I appreciate this so much too, as it shows they are keeping statistics about what works and what is slipping, and are simply not spending the budgets. They pay attention and are extremely transparent, which is wonderful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I hired them specifically in advance of a new book I was releasing. That book broke the Top 100 in Amazon and stayed there for several days. Despite it being a relatively new book, it is my top-selling novel of all time, beating out other best sellers that have been around (and earning revenue) for years. Now that the book is nearly a year old, it is still out-performing other novels due to Monster Agency's ad support. Additionally, I have begun running lead generation ads to bulk up my newsletter subscriber list. Within a few short weeks, I've already amassed more than a thousand new emails and counting. Andrew, the Agency's owner, was also instrumental in helping me capture those emails efficiently though it's not technically in his job description. He has also taken it upon himself to help me with account verification with Facebook and his team keeps me apprised of the privacy changes Apple is introducing which may impact my business.

How effective was the workflow between your team and theirs?

It was interesting at first, given the team is a bunch of dudes and I'm writing romance novels, but they adapted themselves to the task without any issues. They are extremely responsive and communicate easily and frequently. I have never felt as if I had to wait long (even on weekends, which I'm trying not to bother them on) and have never felt that I"m not a high priority. I know they have many, many clients but I often feel like I'm the only one given how attentive they are.

What did you find most impressive about this company?

Their attentiveness, their customer service, their attention to detail and diligently keeping track of the ad money spent and reporting any changes or issues, making suggestions, etc. They're very conscientious about keeping their clients happy--I never feel like it's going to be a chore changing things up. They're just on the job, literally, and I appreciate it so much since I don't want to spend my time wrangling with ads when I could be writing.

Are there any areas for improvement?

It would be ideal if I didn't have to come up with my own creative but that's specific to my profession and no fault of theirs. I know they create ads for other clients so this is not an area they have no experience in, but no one knows my books like I do. I'm the only one who can pick quotes from the novel to make ad copy, or find images that match the characters. Plus, it's important that I, as the author, maintain quality control over the content that I am putting out there. So long story short, no. :)

BACKGROUND

Introduce your business and what you do there.

I am the CEO and founder of a modern-day roofing company. All of our quoting and presentations are done online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We were looking to bring in more customers.

SOLUTION

What was the scope of their involvement?

Monster Agency® runs Facebook and Instagram ads for us. Their team provides any necessary graphics or designs for the advertising campaigns,

What is the team composition?

We work with three members of their team, including Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I found Monster Agency® through an ad on Google. I received presentations from other companies as well, but I liked theirs the best.

How much have you invested with them?

We invest about $4,000 per month.

What is the status of this engagement?

Our ongoing engagement began in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have seen an increase in business since working with Monster Agency®. They provide regular monthly reports to show me the impact of their work on our business. They helped us meet our goals.

What did you find most impressive about them?

I was impressed by how transparent Monster Agency® is.

Are there any areas they could improve?

Everything is great. If anything, they could improve our ROI even more!

Do you have any advice for potential customers?

Give them full control of your advertising, then just sit back and relax.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Sundae Muse, a women’s clothing e-commerce store.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency?

We hired them to scale our Facebook ads.

SOLUTION

What was the scope of their involvement?

It involved high-level planning and Facebook campaigns to promote a little-funnel and bottom-funnel. They also set up evergreen campaigns, which are our most successful campaigns. They handled split testing to see which performed well.

We have an in-house creative team. They feed us material, and Monster Agency turns it into ads. They’ve been essential to our Facebook and Instagram ads.

What is the team composition?

There was one person mainly, although other people were involved.

How did you come to work with Monster Agency?

Their reputation was stellar. I had conversations in the past with them and knew they were experienced and honest. When I had the opportunity to move forward with them, I gave them a chance.

What is the status of this engagement?

We’ve worked together since April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m really impressed with the agency; they’ve been very helpful for our growth as a company. They’ve handled one of our best campaigns. We’ve been running it since 2019, and since they took over it's seven times as successful. We’re getting more customers and more lifetime customers because of their work.

How did Monster Agency perform from a project management standpoint?

They’re very quick and always available. I had no issues with following up or deadlines. They’re set up for efficiency.

What did you find most impressive about them?

They don’t overpromise, but they get really good results. They’re quite humble and you know you can trust them. They’re very easy to work with.

They also run their own ads. I don’t trust an advertising agency that doesn’t run their own ads. They run Facebook Ads for themselves, which makes them more trustworthy.

Are there any areas they could improve?

They could diversify. I wish they worked on Snapchat, Pinterest, and LinkedIn. Even TikTok would be great.

Do you have any advice for potential customers?

Have realistic expectations of what can be achieved and take their advice.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Lid Launch. We create custom embroidered headwear for anyone on the Internet. We’re an online source for a variety of orders from small and bigger businesses, and also individuals with personalized requests.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We needed Monster Agency to take care of our advertising. Up until hiring them, I was running our entire advertising myself. While this worked, I knew there was a way to get people to go on our site and purchase without me interacting with them, and we needed help to do this. Monster Agency was capable of getting that kind of system and running it for us.

SOLUTION

What was the scope of their involvement?

Monster Agency maintains and runs our Facebook and GoogleAds. Moreover, they set up the advertising, and they do the testing creative to figure out what works best. Once they find out the ones that work the best, they use that to build and fine-tune the audiences and creative. It’s an ongoing process, which means they’re constantly improving and buying the correct amount of ads for the correct audience in the right creative sales.

What is the team composition?

I work hand-in-hand with Andrew (Founder & CEO), Ted (Marketing Strategist), and other account representatives. Ted is in charge of giving me updates, buying ads, and making sure things run smoothly. I communicate with both on a semi-weekly or daily basis. 

How did you come to work with Monster Agency®?

I had followed Andrew’s personal brand for a couple of years, and I thought his marketing agency was creating some very funny content on their Facebook ads. I told myself one day I’d be able to afford to let him run our ads. Finally, there was a point when I decided to move forward and hire Monster Agency. Ever since, we’ve been a really good fit.

How much have you invested with them?

We started in August 2020, and our partnership is ongoing.

What is the status of this engagement?

Their agency fees are $25,000 a month, and they offer a fixed rate just for Facebook and Google ads, where they charge 5% of the total ad spending. With that rate, our monthly bill is usually $5,000 a month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our second month of running ads with them, our revenue increased 600%. It has exploded. Our company keeps getting bigger and bigger. When our company started, it was just me in my basement, and now it’s me and other people in a building that we’re already busting out the seams of moving into a warehouse in six months.

Now we have the ads throttled because I don't want to take on more business than we can handle. It’s been like a dial that we can turn to throw more money at the ads that they've set up and more revenue will come in.

How did Monster Agency® perform from a project management standpoint?

We mainly use Slack for communication. Andrew is always there and around even at times when I’ll be sending a message at 3 am. The others communicate mostly during business hours but also respond beyond that. Our weekly reports are sent via email, and all of the signing and other paperwork are done through DocuSign.

What did you find most impressive about them?

Andrew's ability to balance all of his clients and still make us feel like we have a personal connection with them is most impressive. Monster Agency has been responsive and has looked out to make sure the team is doing the best they can for us, which has been great.

Are there any areas they could improve?

In the beginning, the people they had running the ads didn't fully grasp the audience that I was trying to capture, but we’ve shifted to our ideal customer, which has driven into great sales lately.

Any advice for potential customers?

Make sure upfront that they do a deep dive on what you’re selling and what you’re trying to achieve. They’ll try to do their part, but it’s a new business for them, so it’s important to be a little more upfront in the research and meetings to figure out exactly the people they should be trying to target. That’s part of building your ads.