Monster Agency®

BACKGROUND

Introduce your business and what you do there.

I work for a pre-K–12 private school in the Washington area. My current position is the marketing and communications director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We wanted to get into social media advertising since that was a hot space for people looking for schools. Social media marketing was something that I didn't have the time or the technical expertise to devote to. I wanted someone with real expertise who could handle Facebook's ever-changing rules and all the technicalities that go along with that.

SOLUTION

What was the scope of their involvement?

The services that Monster Agency® provided were Facebook Ads crossing over into Instagram Ads. With the correct marketing, you can really dial in with the exact people that you're looking for, so our end goal was enrollment growth and feeding our pipeline for our sales team. We're a very small school with a narrow sales funnel, so we were looking for very acute and specific types of families who would want a specific type of education.

We worked together to develop a campaign to represent us, touching on who we were and what we were about. I provided a lot of the materials as far as videos and pictures, but they provided some photos as well. We linked all these ads through our landing pages, through our website, and all the different avenues feeding into our system. We would track everything on our end, from people who are clicking in to learn more about the school. That's why Facebook and Instagram advertising was key to our success.

What is the team composition?

I primarily worked with Andrew (Founder). There were a couple of other people in the periphery, but I didn’t deal with them directly.

How did you come to work with Monster Agency®?

My husband had connected with Andrew and thought that he would be a great fit for me. We had a conference to get to know each other and see what Andrew and Monster Agency® could do for us. It was all very positive, and they were willing to work within our budget — which was huge. We hadn't been able to find the type of quality we needed for the budget that we had.

How much have you invested with them?

We spent between $50,000–$100,000.
 
What is the status of this engagement?

We worked on the project from November 2019–March 2021. We had to pause the campaign because our budget has been exhausted, but we plan on continuing to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

If you think of the campaign as a graph, it would be all positive and onward and upward. The longer it kept going, the better it got and the more impact our ads were having, while also giving us a better return. The campaign became a real positive tsunami of great affirmation and social proof as the leads got better.

We were getting a lot of interest coming in and overwhelming our sales department — which was great. Separating our marketing from our sales allowed us to really start focusing on doing an excellent job on our side. Monster Agency® just helped to fill that bucket and pour leads into our sales department.

One of our leads remarked that she saw us every time she opened up Facebook or Instagram. It was excellent ad placement, and it continued to show up on her feed. Then, she called directly to the school and told us that our ad was exactly what she needed to hear and that it kept showing up. Because of that persistence, she decided to make that big leap to reach out and move forward in our sales process.

How did Monster Agency® perform from a project management standpoint?

Andrew and I mostly connected over Slack, and we would do some Zoom meetings when we needed to speak. The communication was always good. There were times when we needed to make changes, so we worked together on that; they were flexible and timely. When I just didn't have the time to be responsive, Andrew was really patient and proactive at reaching back to me, which was helpful.

What did you find most impressive about them?

I worked with another provider doing Google Ads. We could only go so far with them and their expertise. However, with Andrew and Monster Agency®, I felt like we were just getting started with our long-term vision for the relationship. The goals are ever-evolving. Our end goal is always the same, but the means to get there are different.

That to me is really distinctive of them. Even though I know we're not their easiest client, I know they can handle this and much more than what we need. That's fabulous because I know that as our budget increases and our ability to engage increases, they won't feel overwhelmed by us. They're the experts—and that's what we want.

Are there any areas they could improve?

The only area of improvement that I recommend is that sometimes there were misspellings in the ad copy that I had to go back and ask for correction. Some of those details were fine since I was highly involved at that point. That’s my only area for improvement, and we were able to work through that without much hassle at all.

Any advice for potential customers?

I would say that clients should ask for whatever they might need and keep that line of communication open. I think that their capability far outweighs what we need from them, which is good for us. Not only that, but I feel confident in saying that Monster Agency® and Andrew would be able to meet that need very quickly and well.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fitness brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We needed someone to manage our ad campaigns on Facebook and Snapchat.

SOLUTION

What was the scope of their involvement?

Monster Agency® helps us determine our positioning strategy and they tell us what types of creative we need to make and execute. They come up with ideas on materials that can work and create a better return on ad spend (ROAS). They structure our accounts and conduct testing, as well as scaling when we need to, and they stop non-performing ads if we have one. 

Internally, we had a good understanding of digital performance marketing and we knew how to do Facebook ads ourselves. We were just swamped and we had reached the limit of our skillset — we wanted to advance our efforts. 

Initially, Monster Agency® only coached our team. This went on for a year until we decided to give them a shot and have them manage the ads themselves, rather than doing it in-house. 

What is the team composition?

I primarily work with Andrew (Founder) and another teammate that prepares reports.

How did you come to work with Monster Agency®?

I saw their ads online and I found them to be really good. With such high-quality ads, I figured they understood what it took to conduct effective online marketing. 

How much have you invested with them?

We have spent more than $50,000–$100,000.

What is the status of this engagement?

We started working together in March 2020 and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We are using all the important KPIs for Facebook such as ROAS, cost per link click (CPC), click-through rate (CTR), as well as time, efficiency, and communication — on all metrics, Monster Agency® performs well. 

How did Monster Agency® perform from a project management standpoint?

They have excellent communication skills. 

What did you find most impressive about them?

Monster Agency®’s skill set is above average — they know what is necessary to create converting ads and campaigns on Facebook. They also have a very creative insight. 

Are there any areas they could improve?

I don't think so. They're good and fine.

Do you have any advice for potential customers?

When they ask for something, provide it to them as soon as possible. I heard that other clients don’t follow Monster Agency®’s instructions when they say they need a certain creative. That makes their job more difficult, because even though they know what materials can be potentially successful, if the brand doesn’t do what they say, it wouldn’t be effective. Just listen to their team and do what they say. 

BACKGROUND

Introduce your business and what you do there.

I’m the president of MSI Credit Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We wanted to gather more leads.

SOLUTION

What was the scope of their involvement?

Monster Agency works to generate more leads for us. Their team focuses on social media, mostly Facebook. They create ads and content for our page. Their team also uses a chatbot.

What is the team composition?

I mostly communicate with Andrew (Founder & CEO).

How did you come to work with Monster Agency®?

I knew Andrew, so I knew he was experienced in this field. That’s the reason I chose Monster Agency.

How much have you invested with them?

We’ve spent about $150,000 on their services.

What is the status of this engagement?

We started working together around 2018, and the partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Monster Agency has reasonable prices, which is important because we didn’t want to pay a fortune for leads. We receive more leads at a good cost per lead — about $25 per lead during good months and about $40 during worse months. Those are great results.

How did Monster Agency® perform from a project management standpoint?

We communicate through phone and email. Their project management and communication are good, so I have no complaints.

What did you find most impressive about them?

Monster Agency gathers more leads at a decent price.

Are there any areas they could improve?

No, I’m happy with everything.

Do you have any advice for potential customers?

Trust them and give them time to work. Understand that it takes time to realize results.

BACKGROUND

Please describe your company and your position there.

Owner. We provide leather and cork accessories to women; earrings, handbags, bracelets, totes, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Monster Agency®?

We hired them to help set up launch our FB Ad strategy, to get us in front of our ideal customer.

What were your goals for this project?

Find out who our true audience was. Get our product in front of as many ladies as possible. Set up the pixel and retargeting campaigns.

SOLUTION

How did you select Monster Agency®?

A friend of mine was trying to hire them for another project and I sat in on that call. I was impressed with the knowledge of the team so we hired them for our company

Describe the scope of their work in detail.

Create, launch, audit all FB ads and campaigns. Help launch strategic emails and campaigns.

What was the team composition?

We worked exclusively with Andrew initially, and then he introduced us to his team who helped him with all the main and sub-tasks. We communicated with them through Slack and conference calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the year we made great strides in reaching our target audience. We were thrilled by the success and RoAS we saw through MOST of the campaigns. They helped us better understand how we needed to market to our audience.

How effective was the workflow between your team and theirs?

It was pretty good. We shared folders in Google Drive and help all communication with Andrew and his team via Slack

What did you find most impressive about this company?

How Andrew was able to explain and show proof/case studies of what he would be able to do for us, and then show how we progressed through our campaigns. He helped us see what was working and not. Helped us better understand what would work for OUR company and not.

Are there any areas for improvement?

We could have both been better communicating via Slack and Email. Andrew and his team really pushed us to schedule out our campaigns and helped set up systems for it. We should have leveraged it more. We did have some issues occasionally with some of our email campaigns, but in their defense, we could have gotten them completed sooner to avoid last-minute issues/errors.

BACKGROUND

Introduce your business and what you do there.

We’re a national apparel brand, and I’m the owner and operator of the company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We already had a lot of things built and we were a three-and-a-half-year-old apparel brand. Furthermore, we had an established website, a fairly well-known name, sales history, and a campaign. As far as getting an audience, we’d grown organically our own way through pounding the pavement, going to bodybuilding shows, and putting out our own culture, brand, and message. 

However, we were not getting the traffic that we want, and we weren’t growing fast enough. As a result, we hired Monster Agency to get more exposure for our brands. Moreover, we wanted people to find our website and social media pages with the goal of attracting potential customers.

SOLUTION

What was the scope of their involvement?

Monster’s job is to run ads on social media through Facebook and Instagram including pictures, videos, and clips of our apparel, our lifestyle, our brand, our message, and our culture. Their work involves running paid ad campaigns to bring eyeballs to who we are, what we stand for, and what we’re offering. That includes helping us improve our site traffic and growing our audience. 

The team also runs my email campaigns through Klaviyo. 

What is the team composition?

Andrew (Founder) is our main point of contact.

How did you come to work with Monster Agency®?

I had no interest in doing paid ads, but as I was scrolling through Instagram, I saw a cheesy and funny video that Monster was running. Their ad was hilarious and it caught my eye, and that was a big thing especially in a world of “overstimulation”. Moreover, I watched the whole video and gave them my 30 seconds. 

Andrew also promised a free business analysis and I liked what he said during the meeting. Ultimately, that conversation convinced me to move forward with Monster Agency. 

How much have you invested with them?

We spend $1,000 per month. 

What is the status of this engagement?

I started working with Monster Agency in October 2019, and our partnership’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My website traffic and social media engagement on the aforementioned platforms has soared. Our sales have grown from $10,000–$15,000 a month to $38,000 in my first month of sales. We’ve also had a steady stream of sales from customers because of our ads. 

In the first month, my website sales have grown by 600%. They’ve been able to successfully find our audience for us, and because of that, we’ve achieved six-figure sales per month which were previously five figures. They’ve told us that they'll get us eyeballs, and they’ve been consistently doing it.  

How did Monster Agency® perform from a project management standpoint?

We have Monday strategy calls for changing ads and tweaking ads. They’ve been attentive and always have somebody available at our disposal who can give fast responses and immediate action. I want someone who can give me results, and Monster has fulfilled that. They’re great compared to a lot of tech guys I know who are not punctual and not the easiest people to deal with. Above all, they’re dedicated to our brand, and that’s what sets them apart. 

What did you find most impressive about them?

They’ve given more than I’ve paid for, and that’s what I liked about Monster. As a result, I’ve sent a lot of business their way, and I ran some promotional ads for them and gave testimonials about their company. That little promotional ad contains how we’ve grown as a company: from a house, we transferred to a warehouse and hired a lot of people. People can easily go to my page and see our growth. 

Are there any areas they could improve?

No, I don’t think so. I’m a very fair and difficult person to do business with because I’m very tough. I have extremely high standards and I expect my partner to do the same, but I’m very happy to spend a lot of money with people as long as they give me the right amount of service. If a partner continues to do business with me, that only means they’re achieving things at a high level and Monster Agency does this. Overall, I have no complaints about the team. 

Do you have any advice for potential customers?

Get as far as you can on building your company, services, engagement, and more. If you haven’t built something, don’t expect a miracle because they’re not going to get you results. You also have to do work in order for them to get you where you need to be. 

BACKGROUND

Introduce your business and what you do there.

I’m a partner in K9 Super Supplements. We manufacture and produce canine supplements on an e-commerce basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

We essentially needed help with the whole digital marketing spectrum to build online traffic.

SOLUTION

What was the scope of their involvement?

Monster Agency launched a campaign involving Facebook and Instagram ads. Their team recently started a Google Ads campaign too. They now run two campaigns at the same time. Their team responds to comments online and builds creative assets. However, we give them the foundational pieces for the materials.

What is the team composition?

Andrew (Founder & CEO) and a handful of other people on his team work on our project. There’s a project manager involved too.

How did you come to work with Monster Agency®?

A friend of mine experienced success by working with their team. He highly recommended them to us, and we set up a meeting. During the initial call, Monster Agency felt like a proper fit. Andrew was a straight shooter, and my partner and I liked what he had to say.

How much have you invested with them?

We’ve spent a few thousand dollars on their services so far.

What is the status of this engagement?

Our partnership began around November 2020, and we’re expanding our work with Monster Agency.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re a new brand with a new product. In our first month, we broke even, which was good. That’s a result to brag about especially because we hadn't even refined our keywords. Going into our second month of campaigns, we’re dialing in the keywords Their customer service and transparency are awesome too.

How did Monster Agency® perform from a project management standpoint?

Monster Agency set up a Slack channel, so we have an easy connection to everyone on the team. It’s pretty seamless. The ability for us to jump on Slack and receive answers right away is phenomenal. We communicate with Andrew through email though. There’s also a shared Google Drive. Any creative assets or videos, we dump into the drive.

What did you find most impressive about them?

Monster Agency does what their team says they'll do when their team says they'll do it. Before launching the first campaign, we viewed and signed off on the ads. As far as the graphics, their team really captured the flavor of our brand right out of the gate. I was impressed with that.

Are there any areas they could improve?

No, we’re only a month into the project.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Instafreshener. We make custom cleaning products, and we dropship for several online vendors as well. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency®?

I was looking for someone who could help us drive traffic to our website. I built a new website for the fifth time hoping it would be successful. I launched the site, but I didn’t get any traffic. I spent money on Facebook Ads but still didn’t get any results. I put in a lot of time and effort to develop a nice and functional website, but nobody was seeing it. 

SOLUTION

What was the scope of their involvement?

Monster Agency® analyzed why we were having issues with our website and why we weren’t marketing it correctly. They gave us a summary of what they could do, and that sparked my interest out of the gate. 

One service they offer that I really like is creative development, such as creating ads. I have some Photoshop experience, but there’s no creative side to that. I just give them the art files and some general ideas, and they make the ads for me. They’ve been able to create all kinds of ads, whether it’s an animated GIF, a still photo, or a slideshow. They send the ad to us for approval and then have it live very quickly. 

Once the ad is live, they start seeing results, and they fine-tune accordingly. If an ad doesn’t work, they will toss it out — it’s nice that they know what delivers and what doesn’t. We are live on Facebook and Instagram, and in late 2020, we started using Google Ads. 

On top of that, they are handling our email marketing campaigns. They write our email ads and send those out monthly with our promos to repeat buyers and loyal customers. They actually changed the app structure we were using on MailChimp, which I had no problem with. That was one more thing off my plate.

They help us with our marketing, too. They’ve done competitor analysis to see what the field looks like in our line of business. They also ask us if we want to offer any special promotions during holidays.

What is the team composition?

I have seen about five different people get involved in our efforts. 

How did you come to work with Monster Agency®?

I saw Monster Agency®’s hysterical ads on Facebook and I thought they were brilliant. In one of the ads, Andrew Molz (Founder) was fighting Mike Tyson on an old Nintendo game. Andrew was just competing against bad ads and showing his journey to victory through Nintendo. 

Watching his other videos really caught my eye and led me to connect with him over the phone. We had a lot of relatable experiences in e-commerce. He could see my problem and had a solution to deliver. 

How much have you invested with them?

I have spent about $55,000 so far. 

What is the status of this engagement?

We began our partnership in July 2019, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

When I launched, our conversion rate was .5% for several months. After hiring Monster Agency®, we hovered around 4%–5%. During the holiday season, our conversion rate jumped to 8%–12% a month. Working with them has definitely been beneficial. Once we started seeing those results, I felt confident handing over our email campaigns as well. 

We pay them to increase our revenue and ROI, and they provide that tenfold — they are definitely doing their job. If an ad is not working, they pivot and put something in place that’s going to work; ads only last so long before they die out. Monster Agency® is able to continuously update the ads and keep our ROI high, and that’s what I like about them. 

How did Monster Agency® perform from a project management standpoint?

Communication is good. There were some delays when they were working on videos — I don’t know if they had some staffing issues. However, they still delivered, and it was successful.

We’ve been using Slack a lot, which is a great communication tool and ties so many other apps together. They also give us weekly analytic updates.

We also email back and forth. Andrew recently sent out email updates regarding Apple and Facebook. He told us what they were doing and how they were tackling the issues. He kept all of his clients up to date. 

What did you find most impressive about them?

I’d say the creativity makes them stand out. Monster Agency® is great. I see a lot of ads for other marketing agencies on Facebook, and I just haven’t had the desire to look anywhere else. They’re not just helping us create ads but also marketing. Our customers are their customers, too, which is really cool.

Are there any areas they could improve?

They could maybe offer more creative more frequently. I think that’s about it. 

Do you have any advice for potential customers?

Do what they ask of you. Right out of the gate, there is a lot of setup and instructions. If you are serious about having somebody help you with advertising and marketing, you need to follow the directions that they give you. You’re going to be satisfied. 

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of a home décor company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency™?

We needed help with social media advertising.

SOLUTION

What was the scope of their involvement?

First, we provide a lot of creative elements and content. Then, they make videos with overlying text and different variations of our creatives. The team puts that together in a series of test campaigns and makes the final ads from there. The ads are running on Facebook and Instagram.

What is the team composition?

We work with their owner, two account managers, and an ad specialist. They’ve recently brought on new people to manage the social media aspects.

How did you come to work with Monster Agency™?

We interviewed 4–5 companies. We liked that Monster Agency’s creativity was on point with their own ads. It felt a lot more of an organized experience than a lot of other companies that were promising the moon and showing no proof behind their claims.

How much have you invested with them?

We’ve spent $25,000–$30,000 so far.

What is the status of this engagement?

We started working together in January 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our main metric is ROAS, which they’ve kept consistently. We’ve had a few small drops, as with any campaign. Overall, however, they’ve exceeded our goals. We’ve been very happy with everything. I can tell that their team cares about the results.

How did Monster Agency™ perform from a project management standpoint?

They’re great so far and they continue to improve. We always get the enhanced level of service that we’re looking for. We typically communicate via Slack, email, and video overviews. Sometimes, the video overviews are more helpful than the reports, since it feels like we’re in the room together.

What did you find most impressive about them?

Overall, their consistency and transparency stand out.  If we do have any concerns, one of their team members goes over it with us using a hands-on approach until we understand the issue or we get the result we’re looking for.

Are there any areas they could improve?

It would be nice to have a bi-weekly meeting so we know what our next moves looking forward are.

Do you have any advice for potential customers?

My advice is to be part an active part of the process. Don’t expect them to make magic happen; you need to be a key player and provide the best creatives. Give your input on what you know works best and explain what your target ROAS is. Monster Agency is very good at what they do but they don’t know your company better than you.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at a music producer software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Monster Agency™?

We were looking to optimize our online advertising.

SOLUTION

What was the scope of their involvement?

Monster Agency manages our advertising campaigns on Facebook, Google, and Instagram. They monitor our return on ad spend and ensure we get a good ROI.

What is the team composition?

I work with Andrew (Founder).

How did you come to work with Monster Agency™?

My company already had a relationship with Monster Agency before I joined.

What is the status of this engagement?

We started working together in January 2020, and our work is ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Monster’s quality is always very good and their ROI was always positive. We’re always making more money on our ads than we’re spending to promote them.  We’ve seen increases across the board. Monster has been an important part of our team in growing leads, increasing sales, and growing brand recognition. 

How did Monster Agency™ perform from a project management standpoint?

Andrew is always highly available, day or night, to talk with us about upcoming or past campaigns. Their team is highly responsive. They record their results each week in a series of reports. Everything is always well organized and easy to digest. We communicate via Slack, text, and email.

What did you find most impressive about them?

A lot of agencies claim they offer a personal touch but Monster Agency actually delivers. Andrew is a great person and he’s very knowledgeable about online ads. I always know that their team will be available, even after hours.

Are there any areas they could improve?

No, I’m very satisfied.

Do you have any advice for potential customers?

My advice is to select them. Take advantage of Andrew’s responsiveness; it’s rare to find that in this business.

BACKGROUND

Please describe your company and position.

I am the Owner of an ecommerce company 

Describe what your company does in a single sentence.

E-Commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Monster Agency® to accomplish?

• Email Marketing

SOLUTION

How did you find Monster Agency®?

Online Search

Why did you select Monster Agency® over others?

• Great culture fit
• Company values aligned

How many teammates from Monster Agency® were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Monster helped launch and create multiple email campaigns and flow automations for my E-commerce store which helped us increase sales and brand awareness. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in sales on a consistent basis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they used Slack for daily communication which was effective and simple to use.

What was your primary form of communication with Monster Agency®?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciate their transparent and helpful team members. They go above and beyond to make sure I am happy with the content and results.

Are there any areas for improvement or something Monster Agency® could have done differently?

I think they are overall great to work with. I do recommend that they can increase the volume of emails to help clients grow they revenues.