MixDigital

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer

Describe what your company does in a single sentence.

Promotion of pharmaceutical products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• development of promotion strategy and media plan
• implementation of the media plan, achievement of planned indicators

SOLUTION

How did you find MixDigital?

we have previous experience of cooperation with the agency

Why did you select MixDigital over others?

• High ratings
• Good value for cost

How many teammates from MixDigital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency has developed a detailed strategy for the promotion of 5 pharmaceuticals according to the brief. The most relevant platforms for the target audiences were proposed for promotion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieve the planned indicators of target audience coverage, frequency of impressions and targeted actions. At the same time, we stay within the budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have periodic online meetings to discuss the promotion process. At first they were weekly, later they became monthly. We also resolve issues by e-mail.

What was your primary form of communication with MixDigital?

Virtual Meeting

What did you find most impressive or unique about this company?

Actually our project is in progress. We're impressed with the professionalism, openness, and communication skills of their team members. They also focus on results.

Are there any areas for improvement or something MixDigital could have done differently?

It may be necessary to involve the media planning team during the implementation of the media plan to optimize the plan in order to improve the results of the advertising campaign.

BACKGROUND

Please describe your company and position.

I am the Marketing Project Manager of Сpamatica

Describe what your company does in a single sentence.

Performance Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

Efficient work with META assets

SOLUTION

How did you find MixDigital?

Other

Why did you select MixDigital over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from MixDigital were assigned to this project?

2-5 Employees

What was your primary form of communication with MixDigital?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

MixDigital truly excels in providing an efficient and effective service when it comes to working with Meta. Their expertise, attention to detail, efficiency, and commitment to innovation makes them a reliable partner for anyone seeking to maximize their presence on Meta. I highly recommend their services to individuals and businesses looking to leverage the power of Meta effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

MixDigital has been instrumental in helping us scale our budgets with Meta. Their expertise and strategic approach have enabled us to optimize our spending and achieve greater results

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MixDigital delivers items on time

What did you find most impressive or unique about this company?

Great adaptability in working with clients

Are there any areas for improvement or something MixDigital could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Traffic acquisition manager of FTD-RETAIL LLC

Describe what your company does in a single sentence.

Consumer electronics and home appliances retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MixDigital to accomplish?

• Display advertising

SOLUTION

How did you find MixDigital?

Referral

Why did you select MixDigital over others?

Referred to me

What was the size of MixDigital’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dynamic remarketing campaigns on the Criteo media platform tech support and billing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CPC
• Sessions
• CPO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fast response and problems solving. Additional consultation for platform and solutions.

What was your primary form of communication with MixDigital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their head of performance is always online to help us resolve problems and convey our needs to the regional representatives.

Are there any areas for improvement or something MixDigital could have done differently?

Except to reduce the commission ;)

BACKGROUND

Please describe your company and your position there.

I`m Marketing Manager in company which sell beverages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital, and what were your goals?

We needed support in Digital projects. Goals were to increase reach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were searching partners and decided to choose that company, because conditions of cooperation are the most suitable for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Support in ads pushing every time we need.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with account manager, a sociak media marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ads campaigns were succesful, the reach and interaction have increased.

How effective was the workflow between your team and theirs?

We use email to communicate and phone. It is fast and effective.

What did you find most impressive or unique about this company?

We ask them for support when we need to push ads, the speed of work is the most impressive.

Are there any areas for improvement or something they could have done differently?

As for us, tasks are always done fast and effective, so it`s the mist important.

BACKGROUND

Please describe your company and your position there.

I'm CMO at Cascade Medical Regions (Ukraine) - distributor of Biologische Heilmitel Heel (Germany) products

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MixDigital?

Digital Strategy for pharmaceutical brand

SOLUTION

How did you select this vendor and what were the deciding factors?

After interviewing a list of digital agencies, we chose MixDigital as one of the most experienced with pharmaceuticals. Mild prices and top positions digital agencies in Ukraine also were deciding factors.

Describe the project in detail and walk through the stages of the project.

The project consisted of market research, competitor's research, research of TA's behaviour in internet, strategy planning, media planning, media campaign launch and control in real time, changes of placements if needed, final report.

How many resources from the vendor's team worked with you, and what were their positions?

New Business Director, Account manager, digital strategy specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to the brilliant developed digital strategy our brand ranked third place among all pharmaceutical products digitally in Ukraine in the 1H 2021 and saved its stable growth in the future months, while the main competitors' sales decreased.

How effective was the workflow between your team and theirs?

We had several online meetings. Then communication switched to e-mail, phone calls.

What did you find most impressive or unique about this company?

Clear understanding of goals, fast making decisions, flexibility, excellent work with documents.

Are there any areas for improvement or something they could have done differently?

They improve faster than market.