Marcel Digital

BACKGROUND

Please describe your company and position.

I am the VP Product Management & Marketing of a PPE manufacturing company.

Describe what your company does in a single sentence.

We are a manufacturer of personal protective equipment and training products for first responders and industry safety leaders.  We also provide gear maintenance for first responders.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Digital Marketing (SEO/AEO)

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marcel conducted a thorough SEO audit review, developed a strategic roadmap to translate all findings into a clear action plan that prioritizes what will drive the greatest improvement in SEO and Answer Engine visibility.  Marcel also coordinated all SEO blog content, paid ads, and helped build a dashboard for one source of truth for marketing and sales.   Marcel will also be assiting our team when we transition our corporate website. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Assessment Against Strategic Objectives Objective Status Increase non-branded visibility ✅
• Ahead of Plan Improve rankings for strategic product pages ✅
• Ahead of Plan Capture AI Overview visibility ✅
• Ahead of Plan Grow AI/LLM referral traffic ✅
• Ahead of Plan Increase organic conversions ✅
• On Track Generate pipeline and revenue impact ✅
• On Track Establish leadership in AI search ✅
• Strong Early Progress

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are excellent.  Marcel is always very timely, very detailed, and available to answer questions.   

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Marcel Digital is a small company, but they're focused and very effective in digital marketing.

Are there any areas for improvement or something Marcel Digital could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of digital marketing at Medius. We provide AI-powered accounts payable automation solutions that streamline invoice capture, processing, and payment, helping businesses manage AP efficiently and improve financial accuracy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marcel Digital?

We needed to rebuild our website and grow our digital demand programs, specifically SEO and PPC, to make digital marketing the highest-performing marketing channel for pipeline and revenue growth.

SOLUTION

What was the scope of their involvement?

Marcel Digital has rebuilt two websites, including the technical build, design, information architecture design with organic optimization, content development, and loading. The team has also provided SEO, PPC, and analytics services.

What is the team composition?

We’ve worked with 8–10 teammates from Marcel Digital, depending on the project.

How did you come to work with Marcel Digital?

We found them through an online search. We chose them because of their expertise with the Braco CMS, impressive track record with clients across lines of business, and good rapport with their team during discovery sessions.

What is the status of this engagement?

We started working with them in April 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 47% growth in pipeline units from digital sources. We’ve also seen significant increases in pipeline and revenue from organic search and PPC, double-digit increases in overall web traffic, and triple-digit growth in traffic and leads from AI engines.

How did Marcel Digital perform from a project management standpoint?

They have excellent project management with consistent on-time and on-budget delivery of projects. We communicate via meetings, Microsoft Teams, and email.

What did you find most impressive about them?

They have it all: strategy, creativity, innovation, expertise, execution, and a great rapport with clients. We love working with Marcel Digital!

Are there any areas they could improve?

Nothing specific comes to mind. They’ve done a great job meeting the increasing demands of our business and helping us scale our programs successfully over the last 3.5 years.

Do you have any advice for potential customers?

I highly recommend Marcel Digital!

BACKGROUND

Please describe your company and position.

I am an executive at WorldPoint

Describe what your company does in a single sentence.

Healthcare training products distribution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Increase WorldPoint's visibility in our industry.
• Drive traffic and revenue.

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marcel Digital partnered with WorldPoint to enhance our digital marketing efforts, focusing on improving brand visibility, driving qualified traffic, and increasing conversions. Their approach combined technical expertise, data-driven insights, and a collaborative strategy to ensure our digital presence aligned with our broader business objectives.

Key Deliverables:
1. SEO Strategy & Optimization
Conducted a comprehensive website audit to identify technical SEO improvements.
Developed and executed an SEO roadmap to improve organic search rankings.
Optimized website content, metadata, and on-page elements for targeted keywords.
Provided backlink strategy recommendations to enhance domain authority.
Delivered regular performance reporting and ongoing optimization insights.

2. Paid Search & Digital Advertising Management
Managed Google Ads and paid search campaigns to drive high-intent traffic.
Conducted keyword research and competitive analysis for targeted ad strategies.
Optimized ad copy, landing pages, and bidding strategies for better ROI.
Provided detailed analytics and performance tracking to refine campaigns.

3. Website User Experience (UX) & Conversion Rate Optimization (CRO)
Conducted user behavior analysis to identify areas for website improvements.
Recommended and implemented A/B testing strategies for landing pages.
Suggested UX/UI enhancements to increase engagement and lead conversions.
Provided reporting on visitor interactions and conversion trends.

4. Content Strategy & Development
Assisted in content planning and SEO-optimized blog strategy.
Advised on website copy improvements to enhance readability and engagement.
Provided content recommendations based on keyword research and search trends.

5. Analytics & Performance Reporting
Set up and managed Google Analytics tracking and reporting.
Delivered custom dashboards to track key performance indicators (KPIs).
Provided monthly and quarterly insights with actionable recommendations.
Ongoing Collaboration & Strategy Adjustments
Regular strategy meetings to align efforts with WorldPoint’s evolving needs.
Proactive recommendations for digital marketing growth opportunities.
Continuous testing, learning, and refining strategies for maximum impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project demonstrated clear progress and success in several key areas.

These included:

Improved Search Rankings – Increased visibility on Google for targeted keywords, leading to higher organic search traffic.

Increased Website Traffic – A noticeable uptick in overall site visits, particularly from high-intent users.
Higher Conversion Rates – Optimized landing pages and strategic CRO efforts resulted in more leads and customer engagements.

Stronger ROI on Paid Advertising – Enhanced ad targeting, bidding strategies, and creative optimizations led to a higher return on investment (ROI) for paid search campaigns.

Better User Engagement – Website improvements led to lower bounce rates, longer session durations, and higher interaction rates.

More Informed Decision-Making – Custom analytics dashboards and regular performance reports provided actionable insights, allowing for continuous optimization of digital strategies.

These results collectively contributed to stronger brand visibility, increased audience engagement, and measurable business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, responsive, engaged and solid team.

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Marcel Digital took their time to learn our business over the years and customize their approach and feedback based on their acquired knowledge over time. Ben the owner stayed close and involved, had consistently high expectations of himself and his team, and they went above and beyond to take care of our needs.

Are there any areas for improvement or something Marcel Digital could have done differently?

We invited their team to provide us feedback (even if it wouldn't be popular, but necessary for our growth/impact), and that was something they got better with over time. We WANTED to hear what our team could/should be doing more of or what we could be doing differently/better on our end, based on their expertise and trends they were seeing on their end. They became confident in doing this for us and it was a win-win!

UPDATED REVIEW

This review was published on February 8, 2023.

Peter Raisch
Former VP of Global Sales, WorldPoint
Healthcare

Chicago, Illinois

51-200 Employees

May 2018 - Ongoing

$1,000,000 to $9,999,999

Verified

Project summary
Marcel Digital provides SEO and SEM services for a healthcare company using Google Ads. They manage the client's keyword research and backlinking. They've also assisted with website migration.

Feedback summary
Marcel Digital has helped the client improve their sales, with the best year being 2021, when they outperformed themselves by 30%. Marcel Digital is a great communicator and keeps close contact through emails and monthly Zoom meetings. Marcel Digital meets deadlines and stays on budget.

BACKGROUND

Introduce your business and what you do there.

I’m the former VP of global sales for WorldPoint. I often oversaw the marketing efforts as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marcel Digital?

We needed assistance with our SEO and search engine marketing (SEM).

SOLUTION

What was the scope of their involvement?

When we started working with Marcel Digital, we provided them with a brief about our project. We were a big seller for a CPR mannequin manufacturer. There’s a lot of competition in mannequin sales, and Marcel Digital created an SEO and SEM strategy to boost our sales.

Since then, Marcel Digital has managed the company’s SEO and SEM strategy, including keyword research and backlinking. They use mainly Google Ads and Google Analytics. 

Additionally, Marcel Digital assisted us with the migration of two websites to ensure we didn’t lose the technical specs like metadata and old tags. 

What is the team composition?

During my time at the company, I worked with about 10 team members from Marcel Digital, including the VP of strategy and the CEO.

How did you come to work with Marcel Digital?

I had worked in the advertising industry before and asked for a referral. Other agencies recommended Marcel Digital. 

How much have you invested with them?

During the time I worked with them, the company had invested around $1 million with Marcel Digital — around $250,000–$300,000 yearly. 

What is the status of this engagement?

We started working with Marcel Digital in May 2018. Although I don’t work at the company anymore, their engagement with Marcel Digital continues.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our sales doubled during the first project we worked on with Marcel Digital. Moreover, we had our best year in 2021, when we outperformed ourselves by 30% thanks to their contribution.

How did Marcel Digital perform from a project management standpoint?

Marcel Digital meets deadlines and stays on budget. Their project management skills are fantastic, and they’re great communicators. We had monthly Zoom meetings and kept in contact through emails. 

What did you find most impressive about them?

I’m most impressed with Marcel Digital’s technical knowledge. They’re approachable and accessible.

Are there any areas they could improve?

I can’t think of anything for Marcel Digital to improve — I wouldn’t change a single thing about their work.

STAR RATINGS:
Overall rating: 5
Quality: 5
Cost: 5
Schedule: 5
Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a wealth management company.

Describe what your company does in a single sentence.

Wealth management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• SEO
• GA4 Support
• SEO Website Migrations for Acquisitions

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes a monthly retainer to support our website performance, encompassing technical SEO, content SEO, uptime monitoring, GA4, and GTM support services. Additionally, we utilize Marcel on an ad-hoc basis for SEO website migrations for acquisitions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have worked with Marcel for more than a decade in different capacities but SEO has been a core service of theirs that we continue to use. I have personally observed the significant growth of our organic SEO over the past 7+ years. In terms of recent outcomes, we have observed a 20% increase in organic users year over year thanks to our various technical, content, and local SEO efforts. Our rankings for relevant search terms and branded search terms has improved substantially. Additionally, we have benefited from more comprehensive reporting and insights into our overall performance due to Marcel's reporting efforts and GA4 support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We meet monthly via Zoom for our monthly reporting, deliverables, and check in call.  Marcel works in sprints - as an agile marketer myself, I appreciate how they plan resources and how they set expectations. If I ever have an urgent question or request, they have always delivered and supported us.

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I've worked with Marcel Digital for 7 years and counting. Marcel's SEO team is exceptional and their team is easy to collaborate with. They have been an essential partner for technical SEO and on-page and off-page recommendations. Additionally, I've leaned on their team to handle SEO website migrations for acquired firm websites, ensuring a seamless transition and maintaining optimal search engine performance.

They have guided us through numerous search engine algorithm updates, a rebranding of our company, and entering new geographic markets, ensuring our website remains relevant and visible.

Are there any areas for improvement or something Marcel Digital could have done differently?

I do not have any suggestions for areas of improvement. Our long-standing relationship is a testament to how we value their services.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP of a life sciences industry company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marcel Digital?

We’ve hired Marcel Digital to manage our digital marketing and website development. 

SOLUTION

What was the scope of their involvement?

We work with Marcel Digital on an ongoing basis. One of the projects they’ve helped us with is website design and enhancement. Their team has added and updated content, given blog suggestions, and supplied SEO services. Marcel Digital also manages Google Ads and conducts budgetary analysis to determine where we spend money. 

What is the team composition?

We primarily work with a project manager. If there’s anyone else we need to talk to, our project manager is responsible for coordinating those services. 

How did you come to work with Marcel Digital?

I’m not sure, but I think it was through a Google search. 

What is the status of this engagement?

We started working together in January 2015, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure success through the number, quality, and amount of sales we make from their leads.  

How did Marcel Digital perform from a project management standpoint?

They deliver on time and within budget; Marcel Digital supplies great project management. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

We’d like to shout out Grace (Paid Media Specialist) and Morgan (Director of Paid Media). 

What did you find most impressive about them?

We’ve been impressed with Marcel Digital's support, specifically regarding website analytics. We’ve also been impressed with how engaged their team is, especially at the executive level. 

Are there any areas they could improve?

Any issues we have are addressed, so we think they’re doing a great job. 

Do you have any advice for potential customers?

Ensure when you engage with them that you have clearly defined goals. Tell them your expectations, and you’ll be more successful and see results faster. 

BACKGROUND

Please describe your company and position.

I am the Executive Director of StreetWise (powered by YWCA Metropolitan Chicago)

Describe what your company does in a single sentence.

We are a street paper that elevates marginalized voices and empowers people back to work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Transfer website to a different platform
• Redesign the website
• Allow us to make dynamic content and some structural edits

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Customer-centric and collaborative

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Marcel team was tasked with redeveloping the streetwise.org website on an open-source platform that allowed us to gain visibility on our analytics and improve our SEO. New website built on Umbraco (allows for internal capacity to edit content and even refine architecture) Use google analytics to assess strengths and refine content Improved SEO

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

all of the stated goals were met

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team was incredible. They heard our concerns and ideas and became true partners in a collaborative effort to meet our goals and deliverables. The team developed sprints, communicated on a regular basis to address any issues between deliverables. They were responsive and fun to work with.

What was your primary form of communication with Marcel Digital?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture of customer service, open communications, and transparency. The team looked for the most practical long-term solutions and strategies to set us up for success.

Are there any areas for improvement or something Marcel Digital could have done differently?

Nothing could have been improved in our experience.

BACKGROUND

Please describe your company and position.

I am the Global Director of Digital Marketing of Engineering Industries eXcellence

Describe what your company does in a single sentence.

Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Assist in website migration
• Mantain and increase SEO rankings for migrated sites

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for maintaining SEO rankings during five site migrations was a comprehensive process aimed at ensuring the seamless transition of each website while preserving our existing search engine rankings and organic traffic. It entailed conducting a thorough pre-migration SEO audit for each site to identify potential issues and opportunities. 

Key tasks include developing a migration strategy, mapping old URLs to new ones, implementing 301 redirects, optimizing on-page elements (such as meta tags, headers, and content) for the new platform, ensuring mobile responsiveness, and addressing any technical SEO concerns. 

Additionally, we monitored site performance and rankings post-migration, regularly checking for errors and broken links, and making necessary adjustments. The key deliverables encompassed detailed migration plans, 301 redirect mapping, updated on-page SEO elements, continuous monitoring and reporting on site performance, and ongoing optimization to safeguard and improve SEO rankings across all five websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded several measurable outcomes upon completion. First and foremost, all five websites successfully underwent migration with minimal disruption to their organic search rankings, ensuring a smooth transition for users and search engines. Key performance indicators such as organic traffic, click-through rates, and keyword rankings were monitored closely and showed a consistent upward trend post-migration. 

The 301 redirect implementation resulted in a negligible loss of traffic and minimal crawl errors, demonstrating the effectiveness of the migration strategy. Moreover, the sites' mobile responsiveness and load times improved, positively impacting user experience and search engine rankings. 

Overall, the project achieved its primary goal of maintaining or improving SEO rankings during the site migrations, resulting in increased organic traffic and continued online visibility for each website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management played a pivotal role in the successful execution of the project. A structured approach was employed, beginning with the establishment of clear project objectives, timelines, and milestones.

Regular team meetings and communication channels were established to ensure seamless coordination among team members responsible for different aspects of the project, from SEO audits to technical implementation and monitoring. Needs and challenges were promptly addressed through agile problem-solving, with a proactive approach to identifying and resolving potential issues during site migrations. 

Risk assessments were conducted, contingency plans developed, and adjustments made as needed to ensure project alignment with established goals. This rigorous project management approach not only facilitated effective teamwork but also enabled us to adapt to evolving requirements, ultimately contributing to the project's overall success in preserving and improving SEO rankings across the five migrated websites.

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What I likely found most impressive and unique about Marcel Digital was their exceptional ability to seamlessly manage multiple site migrations while maintaining or even improving SEO rankings. Their rigorous project management approach led by Taylor, attention to detail by all, and Joe's proactive problem-solving demonstrated a high level of expertise in the field. 

Moreover, their commitment to continuous monitoring and optimization post-migration showcased a dedication to long-term success. This combination of technical proficiency, strategic thinking, and a results-oriented mindset left a lasting impression, making them stand out as a trusted partner in ensuring the success of our site migrations and SEO efforts.

Are there any areas for improvement or something Marcel Digital could have done differently?

They were great partners to have on the project and I have no complaints.

BACKGROUND

Please describe your company and position.

I am the Director, Digital Properties of Promethean

Describe what your company does in a single sentence.

Creates hardware and software to aid in collaboration in the K-12, Higher Education, and Corporate workspaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Migrate all digital properties to GA4
• Establish new dashboards in Looker Studio using GA4 data

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Marcel Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marcel assisted us in migrating several digital properties from Google's Universal Analytics product to their GA4 product. This involved creating custom events across multiple web properties, and cleaning up years of legacy cruft for a lean installation. Marcel also performed an audit of our consent dashboard to ensure we were compliant with all relevant privacy laws.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The successful implementation of GA4 across all digital properties, plus the ability to slice/dice data and display in Looker Studio dashboards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marcel Digital's project management is top-notch. We had a dedicated project manager who would share regular status reports. They made it clear when the ball was in our court, and were very transparent about their own timelines. All items were delivered on time, except for items that we had to delay on our end.

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I've worked with Marcel on several projects now, and will continue to reach out to them first with my web development and analytics projects. Marcel is loaded with niche experts in GDPR compliance and analytics, and they can crack open any CMS for customization. Their subject matter experts are always impressive, well spoken, and great at converting complex ideas into easily digestible conversations. Everyone at Marcel is also very friendly. They're great people that I enjoy being on calls with.

Are there any areas for improvement or something Marcel Digital could have done differently?

Nothing that I can think of - I've enjoyed all of our engagements!

BACKGROUND

Please describe your company and position.

I am the Communications Director of (a/an) Non-profit

Describe what your company does in a single sentence.

We're a membership-based, biblical solution to paying for healthcare costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marcel Digital to accomplish?

• Increase impact of website traffic
• Improve overall website experience
• Receiving recommendations about new features available

SOLUTION

How did you find Marcel Digital?

Referral

Why did you select Marcel Digital over others?

Referred to me

What was the size of Marcel Digital’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marcel Digital provided website maintenance support and assisted with upgrades or web development projects to serve organizational needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CrazyEgg to identify improved experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Marcel team was great about asking questions to best understand the purpose of a request. Additionally, they gave recommendations and advice when requested. The majority of projects were delivered on time.

What was your primary form of communication with Marcel Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I appreciated their structured sprint process. This gave a clear indication of how soon a project would be taken on, though they would do what they could to make minor adjustments outside of the sprint cycle and/or worked into the current cycle.

Are there any areas for improvement or something Marcel Digital could have done differently?

At one point, we noted that we wanted site improvement recommendations to come from Marcel on a regular basis. However, the majority of recommendations came from our internal team, rather than the agency.