Magnetic Point

BACKGROUND

Please describe your company and position.

 I am the Strategic Initiatives Lead of a non-profit company 

Describe what your company does in a single sentence.

Our organization is an international nonprofit dedicated to promoting evidence-based principles and high-quality research within the field of youth gender medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Develop and implement new custom website functionalities to enhance our digital presence and user engagement.
• Integrate our platform with external systems, specifically CiviCRM for contact management and Zotero for research database synchronization.
• Provide ongoing technical maintenance, including critical security updates and keeping the Drupal core up to date.
• Optimize the site's architecture to handle growing international research data and ensure long-term platform stability.

SOLUTION

How did you find Magnetic Point?

Online Search

Why did you select Magnetic Point over others?

• Pricing fit our budget
• Good value for cost
• Expertise

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was executed through specialized phases, starting with a comprehensive technical audit. Following the initial audit, which established a roadmap for performance and infrastructure upgrades, Magnetic Point proceeded with the following stages:

1. Technical Audit and Foundation

The first step involved a deep review of our Drupal 10 environment to identify dependencies and recommend actions for performance and technical SEO.

Outcomes. This produced a clear roadmap for optimizing Drupal Core and modules, ensuring the platform was stable and ready for complex integrations.

2. Repository Setup and CI/CD Implementation

They established a professional development workflow by setting up a version control system using Bitbucket and CircleCI.

Outcomes. Automated pipelines enabled consistent deployments across all environments, eliminating manual errors and streamlining the code review process.

3. New Conference Site Development

This phase focused on enhancing the "Conference" content type to allow our editors to manage complex event data without editing HTML code.

Outcomes. They delivered a custom UI and a structured backend that supports agendas and speaker details, providing a user-friendly interface for both admins and visitors. 

4. Zotero Integration

They rebuilt the integration between Drupal and the Zotero bibliographic database to replace a previously unreliable version.

Outcomes. A dedicated content type now automatically synchronizes publication data, ensuring our research library is always up to date with the latest Zotero entries.

5. Search Engine Functionality

The team implemented a robust search engine powered by the Drupal Search API to improve content discovery.

Outcomes. We gained a fast autocomplete search and a full results page with faceted filters, making our vast library of studies and videos instantly searchable.

6. CiviCRM Implementation and Integration

Our legacy CiviCRM instance was replaced with a clean, stable version fully integrated with Drupal 10.

Outcomes. This phase delivered modern, styled signup forms with automated deduplication and the ability to easily reuse website content in branded email templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a detailed technical audit, Magnetic Point successfully optimized our Drupal Core and key modules, which established a much more stable, high-performance, and SEO-ready foundation for the entire platform.
They established a professional version control system and automated CI/CD pipelines via Bitbucket and CircleCI, which eliminated manual deployment errors and ensured consistent, high-quality updates across all environments.
The team replaced our unreliable legacy CiviCRM with a clean, stable instance fully integrated with Drupal, delivering modern forms with automated deduplication and significantly improving our outbound communication capabilities.
They rebuilt the Zotero integration to automatically synchronize publication data, ensuring our research library remains up to date without any manual intervention from our staff.
Magnetic Point implemented a robust Search API with faceted filters and autocomplete functionality, making our extensive database of studies, videos, and articles instantly accessible and easy to navigate for our global audience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnetic Point consistently delivered all items on time, showcasing a strong commitment to our deadlines across multiple service agreements. Formally, they manage projects using Jira and Confluence, while Slack serves as our primary channel for day-to-day feedback. This setup is perfect for our remote team, as it supports efficient asynchronous collaboration.

What we value most is their independence and proactive decision-making. As an organization with many moving parts, we need a partner who can take ownership of the website’s technical direction without requiring constant supervision. Their team operates seamlessly within our international environment, coordinating effectively with our members across the US and Europe.

The experience as a client is luxurious—high-quality, easy, and attentive. We articulate our business requirements and in a short amount of time they have built a working solution.  We have given them change request at various points in the SDLC and they smoothly fold it into their delivery.  Regular communication over slack is very effective and it's very easy to schedule periodic meetings. Overall they are very proactive and responsive. We've tried out a few other Drupal developers over the past few years and the difference is night and day. They are indeed clutch!

What was your primary form of communication with Magnetic Point?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most is Magnetic Point’s exceptional combination of high-level technical expertise and superb communication. It is clear that their team is truly passionate about Drupal, and this deep specialization is reflected in the stability and high quality of the solutions they deliver.  Their communication is superb in the full sense—proactive, clear, responsive, organized. Their Drupal expertise is "next level" compared to any other support we have contracted. 

Are there any areas for improvement or something Magnetic Point could have done differently?

At this stage, we haven't identified any areas for improvement. The collaboration has been very smooth, and the team consistently meets or exceeds our expectations. We are very satisfied with the current workflow and the quality of the results they have delivered across all project phases.  

BACKGROUND

Please describe your company and position.

I am the Web Developer of a web design agency

Describe what your company does in a single sentence.

We are web design agency located in Denver, Colorado.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Collaboration
• Strategic partner

SOLUTION

How did you find Magnetic Point?

Clutch Site

Why did you select Magnetic Point over others?

• Great culture fit
• Company values aligned

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Magnetic Point has been a valuable partner in our development projects, contributing their expertise across various initiatives. Their team has worked closely with us on Drupal development, custom web solutions, and system integrations, ensuring seamless collaboration and high-quality results.

Key deliverables have included end-to-end Drupal development, building and enhancing custom modules, developing tailored web applications, and implementing new features to meet project-specific requirements. Their adaptability and commitment to delivering on time have significantly impacted our projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Magnetic Point has contributed to high client satisfaction and the successful delivery of our projects. Their team of skilled developers consistently provides top-quality work, ensuring that our platforms run smoothly and meet our evolving clients' business needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Magnetic Point has demonstrated excellent project management, consistently delivering items on time and adapting to our needs. Their team is highly organized, proactive, and communicative, ensuring smooth collaboration throughout each project.

What was your primary form of communication with Magnetic Point?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Magnetic Point is how seamlessly they align with our team’s way of thinking and working. Their organizational approach, problem-solving mindset, and cultural fit make collaboration effortless.

Additionally, their commitment to high-quality development is impressive. They consistently deliver well-structured, efficient, and reliable solutions, ensuring that every project meets our standards.

Are there any areas for improvement or something Magnetic Point could have done differently?

Magnetic Point has been an exceptional partner, consistently delivering high-quality work and aligning seamlessly with our team. If there’s one area for potential improvement, it would be enhancing our time-tracking processes together. Since we work from time logs, more structured and transparent tracking would help with project planning and resource allocation.

That said, their responsiveness, reliability, and adaptability more than make up for this, and we appreciate their commitment to refining workflows.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Fundacja Sięgnij NIEBA

Describe what your company does in a single sentence.

We are a charitable foundation and bring aid to the poor people of the Sahel countries in the charitable, educational, social, educational, medical and humanitarian fields.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Migration from Drupal 7 to Drupal 10
• Implementation of a new payment system
• Integration with a marketing automation platform

SOLUTION

How did you find Magnetic Point?

Clutch Site

Why did you select Magnetic Point over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Requirements Analysis

• Audit the current Drupal 7 website to understand its structure, content types, modules, themes, and custom code.
• Identify features and functionalities that need to be retained, improved, or deprecated.
  Determine the goals for the new Drupal 10 site.
• Define key functionalities and business requirements for the new platform.

2. Planning

• Develop a detailed migration plan including timelines, resource allocation, and risk management.
• Decide on the migration approach.
• Prepare an inventory of content, users, and media assets.
• Clean up unused or redundant content and configurations.

3. Data Migration

• Migrate content types, taxonomies, and custom fields from Drupal 7 to Drupal 10.
• Use the Migrate API and other tools to facilitate data transfer.
• Migrate nodes, media, and other content entities.
• Validate migrated content to ensure accuracy and completeness.

4. Functional Development

• Install and configure necessary Drupal 10 modules.
• Redevelop custom modules or adapt them to Drupal 10 standards.
• Develop and adapt the site theme for Drupal 10.
• Ensure responsive design and cross-browser compatibility.
• Rebuild and adapt custom functionalities and features from Drupal 7 to Drupal 10.

5. Integration

• Integrate the site with GetResponse (marketing automation platform).
• Integrate the site with a new payment gate.

6. Testing and Quality Assurance

Perform user acceptance testing (UAT) to ensure all functionalities meet the business requirements.

7. Post-Migration Support

• Monitor the site post-launch for any issues.
• Provide ongoing support and maintenance to ensure the site remains secure and up-to-date.

The migration from Drupal 7 to Drupal 10 brought about a series of deliverables that ensured a seamless transition to a modern, efficient, and feature-rich website. Initially, the team conducted a thorough analysis of our existing Drupal 7 site, defining the objectives and key functionalities for the new Drupal 10 site.

The data migration process was critical, and Magnetic Point successfully transferred all content types, taxonomies, custom fields, and content from Drupal 7 to Drupal 10. The team validated the migrated data, ensuring its integrity and completeness. They then configured and customised the Drupal 10 backend, developed or adapted custom modules and themes, and ensured the frontend was both responsive and compatible across various browsers.

Their integration work was impressive. They seamlessly integrated our new Drupal 10 site with third-party system GetResoonse (marketing automation tool), and new payment gateway. 

After rigorous testing, they deployed the site to staging and production environments with minimal downtime and maintained data integrity throughout the transition. Magnetic Point’s team provided training sessions on managing the new site, making site management straightforward and effective.

These deliverables ensured a comprehensive and successful migration from Drupal 7 to Drupal 10. The new site aligns perfectly with our business goals and offers a modern, efficient, and user-friendly platform. The entire process left me extremely satisfied with their professionalism and expertise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reducing Time: The team's thorough work on module configuration and custom module redevelopment led to significant time savings. By installing and configuring all necessary Drupal 10 modules to achieve a 100% functionality rate, the time required for content updates and site management decreased by 50%. Additionally, the redevelopment and adaptation of our custom modules to meet Drupal 10 standards streamlined workflows, further reducing the time spent on administrative tasks.

Increasing Content Management Possibilities: The new Drupal 10 platform vastly improved content management capabilities. The newly developed theme, ensuring 100% responsiveness and cross-browser compatibility, allowed content managers to easily create and update content without worrying about technical inconsistencies. This modernization led increase in the number of content pieces published monthly, thanks to the more efficient and intuitive content management system. Enhanced media handling and new editorial workflows empowered our team to manage content more dynamically and efficiently.

Enhancing User Engagement: The introduction of new features significantly boosted user engagement. Additionally, the integration of interactive elements and improved navigation made the site more engaging, which increased the overall user satisfaction score. These new features facilitated a more engaging and user-friendly environment, encouraging users to interact more with our content and services.

Automating Communication: The integration with our marketing automation platform dramatically reduced manual work by providing fully automated communication with donors. This automation led to a 60% reduction in the time spent on manual email campaigns and donor outreach, allowing our team to focus more on strategy and less on routine tasks. Automated workflows ensured timely, personalized communication with donors, enhancing their engagement and satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the very beginning, Magnetic Point demonstrated a high level of professionalism. The project was very well broken down into the various stages of the work. The extra things that were done for us exceeded our expectations.

What was your primary form of communication with Magnetic Point?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Magnetic Point is a team of top-notch professionals who think outside the box, give a lot of ideas of their own, who are very committed to the project and flexible to additional changes that can improve it. They have prepared a website for us that is several years ahead of current trends in our industry, providing enormous opportunities for the future. I love working with them. Without a doubt, this is the best company we've worked with since 2015.

Are there any areas for improvement or something Magnetic Point could have done differently?

We are very satisfied and have no comments.

BACKGROUND

Please describe your company and position.

I am the Operation Manager of LSJ HR Group

Describe what your company does in a single sentence.

LSJ HR Group, the HR company has been a prominent player in the market since its establishment in 2002. Serving a diverse clientele comprising both Polish and foreign enterprises, ranging from small local businesses to multinational corporations, the company has amassed extensive experience in addressing the evolving challenges of the labour market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Seamlessly integrate the content from the four existing websites into a single, well-organized platform with intuitive navigation.
• As part of the website consolidation process - prioritise performance optimisation and scalability to accommodate increased traffic and future growth.
• New website development - to leverage the robust capabilities of the Drupal content management system (CMS) to streamline website management and enhance security.

SOLUTION

How did you find Magnetic Point?

Referral

Why did you select Magnetic Point over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Requirements Analysis: Conduct a comprehensive analysis of business and technical requirements to understand project needs. Define the goals of the website and its main functionalities to align with business objectives.
• Backend Implementation: Configure and customize Drupal 10 to meet project requirements effectively. Implement backend functionalities, including content management, user management, and multilingual content for four language versions. 
• Frontend Implementation: Code and integrate graphic designs seamlessly with Drupal 10 to ensure a visually appealing website. Ensure website responsiveness and optimization across various devices and browsers for enhanced user experience. 
• Integration with External Systems: Integrate the website with external Applicant Tracking Systems (ATS) such as Traffit for streamlined operations. Configure integration with website traffic analysis tools like Google Analytics to monitor performance. 
• Testing and Debugging: Conduct unit, integration, and system testing to ensure the website functions smoothly. Debug and resolve any code or user interface issues to maintain website integrity. 
• Deployment and Training: Deploy the website on the production server to make it accessible to users. Provide training sessions for client staff on website operation and management to ensure efficient use. 
• SEO Optimization: Implement search engine optimization (SEO) strategies to enhance the website's visibility in search engine results and attract more traffic. 

Key Deliverables: 

• Detailed analysis report outlining business and technical requirements and website goals and functionalities. Configured and customised Drupal 10 backend with implemented functionalities. 
• Seamlessly integrated graphic designs with Drupal 10 frontend for a visually appealing website. 
• Integration with external systems such as ATS (Traffit) and website traffic analysis tools like Google Analytics. 
• Completed testing phase with resolved issues and debugged code for a smooth website operation. 
• Deployed website on the production server and conducted training sessions for client staff on website operation and management. 
• Implemented SEO strategies to improve website visibility and attract more organic traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Operational Efficiency. 
• Centralised content on one Drupal CMS platform has allowed the company to manage all job offers and content targeted at different audiences more efficiently. 
• Eliminating the need to maintain multiple CMS systems has simplified website management processes. 
• Increased user engagement and a better understanding of the company's offerings 
• A unified website has enabled users to navigate more easily and access the full range of the HR company's offerings, whether they have been job seekers or business clients. 
• Faster reach to potential candidates and better response to ongoing recruitment needs. 
• Integration with the Traffit (ATS system) has enabled the company to publish job offers more automated and efficiently.
• Cost Optimisation. 
• Centralising content on one platform and integrating an external ATS system has reduced costs associated with maintaining multiple systems and tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As a manager overseeing our partnership with Magnetic Point, I'm impressed by their exceptional responsiveness to our needs. They actively engage with our requirements, displaying a profound understanding of our project objectives. Their proactive nature in suggesting innovative ideas and solutions demonstrates their commitment to driving success. 
Moreover, their consistent delivery of items within specified timelines underscores their dedication to meeting deadlines. Their proactive approach to anticipating and addressing potential delays has been instrumental in keeping our project on track. Overall, Magnetic Point's performance highlights their reliability and proactive mindset, making them a valuable partner in our business endeavours.

What was your primary form of communication with Magnetic Point?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their creativity and flexibility in adapting to our evolving needs exceeded my expectations. Their ability to solve problems efficiently and respond promptly to our feedback was crucial to the project's success. Overall, the company demonstrated a high level of professionalism and competence, making our collaboration with them highly productive and satisfying.

Are there any areas for improvement or something Magnetic Point could have done differently?

We somewhat regret that Magnetic Point was not also responsible for the UX/UI phase. Ideally, we would have had a single vendor responsible for the entire project comprehensively. Our suggestion is to expand the scope of services to also include UX/UI activities.

BACKGROUND

Please describe your company and position.

I am the President of a software company 

Describe what your company does in a single sentence.

We develop custom software solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Extend our development team.

SOLUTION

How did you find Magnetic Point?

Clutch Site

Why did you select Magnetic Point over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assist in the continued development of a large Drupal-based business management application.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully completeing tasks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've always been very responsive, but the project is managed internally.

What was your primary form of communication with Magnetic Point?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really like the brand they have created, and how they embody their brand. They are very professional, responsive, and dedicated to providing the highest quality service. They are a pleasure to work with, and really stand behind their team and their work. They are a trusted partner that we can depend on to deliver results.

Are there any areas for improvement or something Magnetic Point could have done differently?

No, they're doing a great job.

BACKGROUND

Please describe your company and position.

I am the Owner of VergelijkEven.nl

Describe what your company does in a single sentence.

Vergelijkeven.nl is an online platform for price comparison on physical products that can be bought online. Our mission is to make every product as affordable as possible for everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Magnetic Point to accomplish?

• Make VergelijkEven engine future proof and scalable
• Development of new capabilities and features for users

SOLUTION

How did you find Magnetic Point?

Online Search

Why did you select Magnetic Point over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Magnetic Point were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The overall scope of the project is to provide support and ongoing maintenance to the website, as well as providing Drupal/and PHP services in order to implement new features. The first step was to carry out a technical audit and recommend actions in areas such as performance, technical SEO, Drupal modules and PHP versions. The next step was to implement improvements resulting from the audit. 

This stage included upgrading Drupal and its modules, as well as upgrading the PHP version and planning and executing the migration to new servers. As a result, the website performance significantly increased with increase in CTR and overall conversion. Work is currently underway to optimize the code, introduce UX improvements and modify integration with a number of services using the API endpoints.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After upgrading the site to Drupal 9 and migrating to the new servers, we have seen a big improvement in speed and performance. This has had the effect of increasing traffic which has directly translated into increased sales. Currently, we are working to boost the website traffic, which is the main challenge we are facing to make the project a significant success. On top, it made the website ready for gaining SEO positions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout our collaboration, they consistently delivered items on time, showcasing their commitment to meeting deadlines. Their proactive approach to addressing potential delays ensured that the project stayed on track. What truly sets Magnetic Point apart is their responsiveness to our needs. They actively listen to our requirements, demonstrating a deep understanding of our project objectives and are very proactive in bringing new ideas & solutions to the table.

What was your primary form of communication with Magnetic Point?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise and way of collaboration. You always have the right information available in our conversations which makes the virtual meetings efficient and takes significant work away from me. Therefore, the right partner for my personal needs.

Are there any areas for improvement or something Magnetic Point could have done differently?

Monitoring as part of the technical audit. We have noticed a few downtimes due to Solr implementation. We couldn’t avoid that and isn’t on Magnetic Point, but we could have invested more in alarming to ensure we were aware something went down.

BACKGROUND

Please describe your company and your position there.

I was the co-founder of a consultancy company Credit House Ltd, supporting clients with complex services relating to mortgage acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Magnetic Point, and what were your goals?

My company Credit House Ltd, where I held the role of Vice President, decided to expand its offer to online mortgage services.

Based on excellent recommendations, we hired Magnetic Point to build the complex digital experience from scratch: from the discovery and the requirements definition stage, visual identity creation and the UX+layout design through the CMS implementation and the custom modules development.

In addition, during the project's life cycle, the company provided us with aftercare/support services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We created a request for a proposal and shortlisted three companies. When choosing Magnetic Point, we were convinced by: excellent reviews and opinions, the years of experience, the complex approach and the excellent communication. In addition, we found that the company's profile suited us perfectly.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Hiponet.pl is one of the largest mortgage portals in Poland. It is dedicated to people who intend to gain their first mortgage and those who already have basic knowledge about mortgage loans but expect reliable, up-to-date, accurate information. Hiponet.pl was the first mortgage site to provide a creditworthiness calculator integrated with a loan comparison engine - thanks to which it is possible to determine creditworthiness and match the cheapest mortgage offer simultaneously.

We were looking for a reliable company to help us with the project, taking care of the whole project lifecycle from beginning to finish. The first stage of the Hiponet project was the discovery phase. Magnetic Point arranged a series of workshops where they identified our business needs and expectations in detail. The next step was creating a visual identity, which we have used for many years in online and offline operations. A significant part was the detailed approach to the UI design stage.

First, Magnetic Point provided high-fidelity wireframes, followed by clear and user-friendly layouts. The most challenging aspect of the project was the functionality and online tools for the end user to compare mortgage quotes. This was a very demanding project stage on the front and back end. Complex math formulas, algorithms for comparing mortgage parameters, and document generators were just some of the portal functionalities. The company also secured the complete deployment process with the go-live launch of the portal. Key technologies: PHP: Zend Framework, JS, HTML, CSS.

How many people from the vendor's team worked with you, and what were their positions?

We had an Account Manager, Technical Project Manager, UX/UI Designer, 1 x Frontend Developer, 2 x Backend Developers, QA and a DevOps specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From project plans to documentation, Magnetic Point produced neat and organised deliverables. A variety of design options were presented to us, and we decided on one. As a result of a collaborative design process, the user journey was optimised and based on best practices. Professionally designed, fast, and search engine optimised, the website is an excellent example of what the company can do. Magnetic Point's scope of work covered 6 main areas:

• discovery stage,
• visual identity design,
• preparation of the information architecture and UX/UI design, development of mortgage calculators and online tools,
• implementation of the CMS system,
• aftercare.

This project’s most significant programming challenge was creating modules to manage mortgage offers from different banks. Magnetic Point developed a set of tools that allowed the editor's team to continuously handle the parameters of mortgage offers based on our analysis of business processes.

A CMS developed by Magnetic Point enabled the editorial team to manage articles, tutorials, and mortgage knowledge bases. At its peak, the project was generating 60,000 visits per month, which were converted into 50 leads per month.

In one of the project phases, thanks to the SEO optimisation and cooperation between Magnetic Point and an external SEO company, the number of portal visits grew by 100%, from 30,000 to 60,000 per month, which significantly impacted the incoming leads. As a result, the bounce rate has decreased remarkably.

Describe their project management style, including communication tools and timeliness.

Magnetic Point expertly managed the project. It started with a series of workshops. Then, with our constant access, they planned and scheduled the development using the ActiveCollab software (time tracking, planning timeline, kanban cards, and team calendar).

Finally, Magnetic Point kept frequent status calls and meetings to update on the progress of the work. Video calls, emails, and occasionally telephone conversations served as the primary modes of daily communication.

What did you find most impressive or unique about this company?

• their commitment to the project,
• deep knowledge of the best practices in enterprise-level web solutions,
• highly professional approach to asking about our business needs in detail and then translating those into viable solutions,
• quality work of project managers: numerous updates, project reporting, and consultation,
• good understanding of information architecture and UX/UI design.

Are there any areas for improvement or something they could have done differently?

I'm delighted with Magnetic Point. The company was highly committed to the project and delivered a fantastic product at the end. I’d encourage you to engage with this company, they are very friendly, and it has been a pleasure to use their services and work with them.