Macedo Marketing

BACKGROUND

Please describe your company and position.

I am the Owner of MUSCAT Eyewear

Describe what your company does in a single sentence.

I’m the marketing director at a Polish eyewear brand known for handcrafted frames and a standout home try-on experience. I oversee all marketing channels and needed to crack our Meta Ads strategy to drive direct online sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Macedo Marketing to accomplish?

• reliable system to scale Meta performance
• we needed our ads to generate purchases, not just page visits
• lower cost per purchase, boost ROAS, and drive a steady week-over-week lift during a 3-month scaling push

SOLUTION

How did you find Macedo Marketing?

Referral

Why did you select Macedo Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Macedo Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Month 1 was all about auditing and small-scale testing. They restructured our ad sets, shifted from broad targeting to lookalike audiences based on existing customers, and introduced dynamic creatives showcasing frames in lifestyle shots. We ran A/B tests: product visuals, carousel versus single image, and value-based copy.

By month two, they used the winning sets to scale spend and we saw cost per purchase drop. Meta was learning fast, and results improved week over week. We also added retargeting campaigns for the "home try-on" service, this helped capture people who engaged but didn’t buy.

In month three, they doubled the ad spend again, while maintaining healthy ROAS and keeping cost per purchase under control. The combination of new targeting, creative, and phased spend helped us consistently hit weekly sales goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Absolutely. Over the three months:

Cost per purchase dropped and ROAS improved.
Ad-driven sales increased month over month.
We generated roughly 3 times more purchases via Meta than we ever had before. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very effective. They proactively shared next steps, results, and recommendations. I never felt out of the loop even when we weren’t on a call. They responded in Slack within a few hours and kept the plan moving. 

What was your primary form of communication with Macedo Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their phased approach stood out. They didn’t just pour ad spend on a default funnel. They layered targeting, creative, testing, and only scaled when performance metrics justified it. It felt intelligent- not rushed.

Are there any areas for improvement or something Macedo Marketing could have done differently?

Honestly, nothing major. The only minor ask was more upfront transparency on creative development timelines, but they delivered faster than expected.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Conferrity Holding OÜ

Describe what your company does in a single sentence.

I run a IT-Consulting and Coaching business where I work with clients one-on-one. I’m the founder and handle most of the marketing and operations myself.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Macedo Marketing to accomplish?

• Lead generation
• Funnel Strategy

SOLUTION

How did you find Macedo Marketing?

Referral

Why did you select Macedo Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Macedo Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired them to help fix my tracking and lead generation. I was running ads but couldn’t tell where anything was coming from. It felt like I was flying blind. There was no proper setup and I had no way to measure what was working.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Absolutely. Before they stepped in, I was paying around $73 per lead and half of them weren’t showing up to calls. After cleaning up the tracking and adjusting the campaigns based on actual data, my cost per lead dropped to about $22 and show-up rates improved. I finally understood what was working and could focus on the stuff that brought in results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super effective. We had Slack set up for quick chats and regular check-ins when needed. They kept me in the loop without overloading me. I always knew what they were working on and they delivered all items on time.

What was your primary form of communication with Macedo Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical knowledge was impressive, but even more so was how they explained it all in plain language. I never felt confused or left out of the loop. They made tracking feel simple and useful, which was a game changer for me.

Are there any areas for improvement or something Macedo Marketing could have done differently?

Nothing major to note. Everything was handled professionally, and the results speak for themselves.

BACKGROUND

Please describe your company and position.

I am the Director of Demand Generation of a cloud computing company

Describe what your company does in a single sentence.

Our company simplifies the deployment of cloud-hosted virtual Windows desktops to less than 10 clicks. Our fully managed virtual desktop solution provides business owners and IT managers more time to focus on core business initiatives.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Macedo Marketing to accomplish?

• Increase leads

SOLUTION

How did you find Macedo Marketing?

Referral

Why did you select Macedo Marketing over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Macedo Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team took full ownership of our Meta advertising, handling everything from strategy to execution. They started by restructuring our account for better efficiency by refining our campaign objectives, optimising ad sets, and reallocating budget based on performance potential.

Once the initial batch of creatives were ready, they rolled out structured creative testing to identify what messaging and formats resonated most with our audience. 

What really stood out was how seamlessly they integrated creative and performance. Every piece of content they delivered was not only visually strong and on-brand but also built with conversion in mind. Their team handled everything: ad copy, creative production, and performance optimization, which took a lot off our plate internally and gave us confidence in the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since bringing Macedo on board, we’ve seen a noticeable uplift across the board. Our click-through rates and lead volume have both improved, and cost per lead has dropped by 47%; a huge win for us! Most notably, our ROI  jumped from 1.18x to 3.4x, which is the strongest performance we’ve seen on Meta to date. On top of that, the quality and consistency of the creatives have been a massive upgrade.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow has been super smooth. As soon as we onboarded, we got added to a Slack channel for easy communication throughout our campaign. They’re responsive, flexible with feedback, and always proactive in suggesting improvements. We know to expect a quick report every Monday and we have bi-weekly meetings with their team for a more detailed performance update. It’s a well-structured and collaborative setup that makes it easy to stay aligned and feel confident in the progress being made. 

What was your primary form of communication with Macedo Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their balance of creative development and performance really stood out for me. A lot of agencies lean heavily one way, but Macedo nails both. Plus, they actually care, there’s real pride in their work, and a genuine desire to help us grow.

Are there any areas for improvement or something Macedo Marketing could have done differently?

Honestly, not much! Maybe just keep doing what you’re doing!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing

Describe what your company does in a single sentence.

Camping Brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Macedo Marketing to accomplish?

• Increase revenue

SOLUTION

How did you find Macedo Marketing?

Referral

Why did you select Macedo Marketing over others?

Referred to me

How many teammates from Macedo Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Macedo took full control of our Meta advertising, from setting things up properly to running the day-to-day. They worked with us to figure out what kind of ads would connect best with our audience and made sure everything stayed true to our brand.

Right from the start, they had a clear plan for testing different types of content and messaging to see what worked. They created both image and video ads for us, and kept adjusting things based on performance.

They also handled all the reporting and made ongoing changes to make sure our budget was being used in the best way. It was a huge help not having to worry about the details and we felt like everything was being looked after.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Macedo has made a big difference. We’re now getting more consistent sales from Meta ads, and it’s been easier to see what’s working. Since they came on board, our cost per purchase has gone down by 38%, and we’ve seen more than double the number of purchases compared to the previous quarter. The ads themselves also look and feel a lot stronger, and we’re seeing better results even with people who hadn’t heard of us before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow has been great. Everything is clearly laid out; we get regular updates, and there’s a shared Slack channel for quick check-ins or questions. They’re easy to work with, open to feedback, and we always know where things stand.

What was your primary form of communication with Macedo Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is that they’re really good at both the creative and numbers sides. Many teams are strong in one or the other, but Macedo knows how to make ads that look great and actually perform. It’s clear they’re not just ticking boxes but thinking about how everything fits into our bigger growth goals.

Are there any areas for improvement or something Macedo Marketing could have done differently?

Not at this stage. They’ve been a solid partner and we’re excited to keep building on what we’ve started.

BACKGROUND

Please describe your company and your position there.

Savio.agency is an email marketing agency that already helped hundreds of ecommerce businesses scale up. We decided to scale it with Google ads after they reached out to us and clearly showed that we could potentially benefit from advertising on Google.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing, and what were your goals?

Google advertising. To generate leads for the agency and have a better presence on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

They reached out with very convincing feedback on how many potential clients we were missing out on by not advertising on Google as well as some very convincing case studies and examples of previous clients that they did amazing work on. After talking about it with the team we decided to get started working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they did an audit on our Google analytics and previous data and prepared a plan before jumping to the ads. After that, the team took total control of our Google ads account and we started to see the results within a few days.

How many resources from the vendor's team worked with you, and what were their positions?

We only met a few of the people that were directly working on the team, I know that they’re slightly more people than the ones we met. In our case there was a marketing strategist, media buyer and a tracking expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve been having a lot of new qualified leads reaching out to us and a lot of new calls getting booked consistently! Plus their communication was crystal clear as we always understood exactly what is happening with our marketing campaigns.

How effective was the workflow between your team and theirs?

They were always present in case we ever had any questions or if we wanted to book a meeting to discuss anything related with this project. The project was quite hands off, after the onboarding process they took over and did everything to ensure the success of the project.

What did you find most impressive or unique about this company?

Feeling that they were truly part of our team and their knowledge of marketing.

Are there any areas for improvement or something they could have done differently?

Nothing at all, everything was top notch!

BACKGROUND

Please describe your company and your position there.

I run Hard To Kill Fitness, a company that sells online workout programs based of hardcore functional training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing?

We hired Macedo Marketing to help us scale our ads account. We already had an established base of customers but we aspired to grow our customer base and spread our programs to change other people’s lives.

SOLUTION

How did you select Macedo Marketing and what were the deciding factors?

I did interview a couple of agencies but after speaking with Macedo Marketing and getting feedback on our ads from their team I instantly felt that they would impact our ads account in a very positive way plus I really liked how they didn’t required much of an input from me it’s was really a completely hands off approach as their services cover everything that I needed (creatives, copy, campaign optimization, etc)

Describe the project in detail and walk through the stages of the project.

After going through their onboarding process the Macedo Marketing team came back to me with an in-depth audit of exactly what would be their next steps and what should be the main areas of focus in order for us to get the best return in the shortest amount of time.

Once I gave the approval on it they started to implement everything right away, from then on, they would create copies and creatives and all I had to do was approve/ request revisions (which I barely did thanks to their in-depth onboarding process). Then after that we pretty much would get on a call every two weeks and from then on I just kept seeing our results completely skyrocket!

How many resources from the Macedo Marketing team worked with you, and what were their positions?

They had a specialist for each of the major roles of Facebook ads. So in this case, a copywriter, media buyer, videographer and graphic designer and a strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we came to Macedo Marketing we were spending about $10.000 per month and the return was not the best, today I am very happy to say that we are now spending 5 times more and the return pretty much doubled! So they managed to scale our spending while making us even more profitable than before.

How effective was the workflow between your team and theirs?

Super effective! As stated I really didn’t had to do much than to just hop on calls with them every now and then and approve or request revisions on assets they created for our campaigns, I never really looked much into the ads account because I've always felt like that we are completely on top.

What did you find most impressive or unique about this company?

The fact that they really know what they are doing with Facebook and Instagram ads are absolutely experts at it. I also highly value the fact that they always go out of their way to provide feedback on our website and any changes that we can do to improve our conversion rates!

Are there any areas for improvement or something they could have done differently?

Can’t think of anything! Really happy working with them!

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of an e-commerce business selling one-of-a-kind pieces made by Mexican folk artists. I manage the business and oversee and of the operations to make sure everything is running smoothly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing?

Our company already had some sales coming in through our organic efforts and the returning customer rate was higher than the benchmark in our industry however the sales were inconsistent and we never knew what to expect so we couldn’t really plan ahead and scale.

We hired Macedo Marketing to help us with expanding our acquisition funnels by creating profitable Facebook & Instagram ad campaigns so we can acquire more customers and scale our business.

What were your goals for this project?

We wanted to be able to acquire new customers profitable through cold traffic on Facebook and Instagram so we could scale our business. We also wanted our conversion rate on our website to improve and to have ad creatives that correctly portray how unique our brand is which Macedo Marketing also helped with!

SOLUTION

How did you select Macedo Marketing?

After interviewing a lot of other agencies Macedo Marketing gave me a feeling of trust and care. Throughout our discovery calls I always felt like they would be more of a business partner than just someone that I would hire to help me solve the marketing of my business.

Through their case studies and our conversations I was also able to understand that their digital marketing knowledge was unrivaled.

Describe the scope of their work in detail.

Macedo Marketing started by doing an audit of my business to understand where would be the biggest opportunities for fastest growth once that was done they created a tailored plan for my art ecommerce store.

On the implementation stage they completely took care of everything, the creatives (they created videos, carousels and images), the copy, the pixel implementation and optimizations necessary, the campaign creation and daily monitoring and they even provided us with conversion rate optimization ideas that made a huge impact in the conversion rate of our website.

Within one month we started to see some results and positive returns coming in and we started to scale the ad spend to take our business to new heights.

What was the team composition?

Most of my communication was done directly with their Strategist / Project Manager which was always super helpful and available to hop on calls whenever needed. Other than that they also have a few media buyers, the copywriter and the creatives team (videographer and graphic designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We barely had any online presence whatsoever and the Macedo Marketing team came in and created a tailored Facebook & Instagram ads marketing plan, within the first month we were already at a 3.44 return on ad spend (ROAS).

This was an amazing success for us as we were able to make some profit right away in the first month of working with them. In the next months the results kept improving and our ad spend increased as well so we were seeing even bigger returns on our ads.

This ultimately led to our business doubling in revenue and we achieved a consistency in sales that we didn’t have before.

How effective was the workflow between your team and theirs?

They pretty much handled everything that was needed for the success of our marketing campaigns.

I just needed to give them some direction initially about the company’s branding through their onboarding process then once that was done I would just have a look at the assets they created (the creatives) and approve or request revisions if needed, but they pretty much got it right!

What did you find most impressive about this company?

How they ended up becoming more of a business partner than just an agency for us, they’ve helped us in getting some direction for next steps with our business, what would be the next acquisition funnels that we should go after, etc.

They were always available if needed and went out of their way to make sure I was getting a good service!

Are there any areas for improvement?

Nothing, they’re amazing!

BACKGROUND

Please describe your company and your position there.

I am the CEO and founder of an email marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing?

One of our clients was in urgent need of someone to take over the management of his Facebook/Instagram and Google ad campaigns as he was losing money with his current strategies.

What were your goals for this project?

Initially we wanted to be profitable but quickly we realized that we could aim higher as results started to come in from Macedo Marketing changes so ultimately we wanted the ads to be converting at least at a 300% return.

SOLUTION

How did you select Macedo Marketing?

Because of the amazing references from other people plus all of the case studies and success stories they display on their website.

Describe the scope of their work in detail.

We needed someone to come in and improve the ads of our client as this was also ultimately affecting the results of our email marketing campaigns. Since they spend money in the past we were hoping for someone to come in and make an audit first reporting their findings and plan of action to then implement and get better results so we can slowly start scaling the ad spend.

What was the team composition?

Not entirely sure, as we spoke mainly with their project manager and strategist but they had a creatives team, copywriters, analytics specialists and I am not sure about the rest.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They quickly managed to make this client profitable (within 3 weeks) they were already making money. This was amazing for us because we could then focus specifically on scaling and combining our email marketing efforts with their ads. Ultimately some of the campaigns had a return as high as 4.5 ROAS.

How effective was the workflow between your team and theirs?

Incredibly smooth! They always have everything up to date. It was being done on their side thanks to their reporting.

What did you find most impressive about this company?

How confident they were about their process and ultimately how it actually showed on the results of our campaigns!

Are there any areas for improvement?

I wish I found them earlier than having wasted my money on other agencies and freelancers, super happy to work with them moving forward and will definitely come back to them for more projects!

BACKGROUND

Please describe your company and your position there.

I am the founder of an established ecommerce store that sells women workout clothes created by the very best designers in Brazil.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing?

We have a solid following on our social media channels but our paid traffic never really took off (even though we worked with other agencies in the past). We’ve hired Macedo Marketing to help us tackle this challenge of creating our Facebook and Instagram campaigns in a way that we are profitable and able to scale our brand.

What were your goals for this project?

Learn from the mistakes of previous agencies and improve our Facebook advertising strategy so we can hit our monthly targets on our ecommerce website, acquire more customers and grow our ecommerce business.

SOLUTION

How did you select Macedo Marketing?

After working with other agencies and not having the best experience I was very careful in picking the best agency to work with and from day 1 (when we had our first initial call) the Macedo Marketing team always gave me a great sense of trust and security. I also really bonded with their team and they were able to pin-point some big mistakes that we were doing in our marketing almost immediately.

Describe the scope of their work in detail.

They first started to analyze our website and our past paid traffic efforts to look for any red flags and key areas for improvement once they did that I then took a look at their plan and approved everything so they moved with implementing the solutions. Macedo Marketing took care of everything for us! They created some amazing creatives, copy for the ads, analytics you name it. It truly is a complete solution to my paid traffic needs.

What was the team composition?

I was speaking directly with their Strategist but also communicated with the rest of the team via messaging, media buyer, videographer and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 2 months we are already hitting all of the monthly goals we are setting for ourselves! The ads they’ve been creating are also beautiful and truly represent our brand so we’ve been getting a lot of good feedback on that from our customers plus our returning customer rate as well as average order value is also increasing thanks to all of their efforts! We also have an exciting plan ahead of us for the next upcoming months and I am sure that we will be hitting all of our targets thanks to their help.

How effective was the workflow between your team and theirs?

Super effective! Outside of the constant reporting that they would do on our Slack channel every Monday and throughout the week we would also have a call every two weeks to discuss everything related with the Facebook and Instagram ads and we would also cover other areas that were also affecting the ads and they always gave great suggestions for improvement.

What did you find most impressive about this company?

The fact that we’ve worked with other agencies in the past and they didn’t really manage to get any good return on ad spend for us but Macedo Marketing is doing this successfully and I see them more as a business partner than an employee and I love that!

Are there any areas for improvement?

None that I can think of, if you’re an ecommerce business owner like me I highly recommend you to work with Macedo Marketing.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a custom software development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Macedo Marketing?

Macedo Marketing managed the Facebook & Instagram ads for a third-party SaaS company.

What were your goals for this project?

We had a client that needed help with his Facebook and Instagram ads for his SaaS chrome extension. We were aiming at getting 200% ROAS on the front-end

SOLUTION

How did you select Macedo Marketing?

We decided to go with Macedo Marketing because after connecting with them we quickly realized that they were absolute experts in this field and understood that they have a clear focus on return on investment.

Describe the scope of their work in detail.

After a discovery call with our client and providing them with an in-depth audit about their business, Macedo Marketing then tailored a strategy to achieve my client goals.

The team completely managed everything from creating the copy for the ads, the creatives (including videos, carousels and single image ads), optimizing their analytics/ tracking systems and of course setting up and managing the marketing campaigns.

What was the team composition?

We’ve had the chance to meet their creative team (videographer, graphic designer), copywriters, the analytics experts as well as the strategist/project manager!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were completely surprised by the quality of the creatives that they’ve created for the ads and the results showed! Within a 60-day window the project was already at a 4 ROAS and scaling.

How effective was the workflow between your team and theirs?

The communication was all done via Slack and bi-weekly calls via zoom. We would always get updated every single monday with an in-depth screen recording video showcasing how our campaigns were performing and informing us what would be their next steps moving forward.

Any questions we’ve had we would just write them on Slack and very quickly someone from the team would jump in to answer which was amazing!

Also there were bi-weekly reporting calls and we would receive a detailed report with all of the important metrics for our business, other than that the team was always available to hop on a quick zoom call if needed.

What did you find most impressive about this company?

Their extensive knowledge about the industry was quite impressive. 

The company tried running their own ads in the past and they didn’t really got any returns but Macedo Marketing quickly pointed out their mistakes and found key areas to focus and improve on and the results really showed.

Other than that working with them was just always a breeze, the communication and everything within their organization seemed to be quite efficient and they delivered on every single deadline.

Are there any areas for improvement?

I honestly can’t think of any improvements