Loud Mouth Media

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Autoline Insurance Group. We provide insurance products for both personal and commercial lines. I ensure that our core marketing activities and key strategies are developed, executed, and implemented across the digital suite of platforms that we use from websites, apps, social media, PPC, SEO and the activation techniques and content types that we incorporate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

The insurance market is extremely competitive. We wanted to make sure that our brand comes up front and center as much as possible, ahead of our competitors.

SOLUTION

What was the scope of their involvement?

Because they’re a Google partner, they have access to beta products, which means that we get to use new tools and techniques that our competitors don’t.

At the moment, we’re embarking on new campaign activity that will bring us to the end of the year. We’re introducing new techniques with YouTube that no other provider in the marketplace has right now.

They look at our Google Analytics and do analysis in terms of how our brand is featured when customers search for car insurance. On the back of the search, they get insights and then conjure up a bespoke PPC activity plan, which includes customer affinity matching and cross-checks with other lifestyle products the customers looked at.

At the end of the month, they do a summary and a monthly report for us, which are focused on their results. They often help us with our creative brainstorming as well to ensure that what we are putting out there is going to resonate and be relevant, drive conversions to the website, and ultimately result in sales.

What is the team composition?

We work with about 5–6 people. We work with the managing director, the commercial director, and an account manager and his associated team members.

How did you come to work with Loud Mouth Media?

Through our current strategic agency lead.

How much have you invested in them?

The fees are determined on the output. We buy the media and PPC activities based on product. For example, this year we are doing an activity for car insurance for young drivers for farm and van, and last year, it was only car insurance. We have been expanding our PPC activity into more product lines over the years. We spend maybe 10% on their fees.

What is the status of this engagement?

We began working with them in 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The engagement we’re seeing from customers with activities that Loud Mouth has put in place is unrivaled by any other brand activities that I have ever done, particularly, with YouTube. They are always focused on ensuring that they put our corporate objectives front and center and use the right activation platforms and techniques to drive the sales through.

They give us great value for our money. They put all their effort into making sure that your money goes as far as possible. If brands get the results they are looking for, they’re going to stay with them. The intricate activities that they do set them apart from the rest. No one else in the marketplace even comes close to offering what they do. Their customer service is above and beyond. We would be lost without them. They understand our brand. They have truly shone and shown their true worth.

How did Loud Mouth Media perform from a project management standpoint?

They are proactive, and they truly are an extension of our team. They are very quick to showcase anything that is new and explain the benefits. We usually go with their recommendations because we trust them and we always see great results in the end. Often, we are first to market with the techniques that they employ. Mark McColgan is an absolute asset to the team.

What did you find most impressive about them?

They understand our brand, but they also understand the customer’s behaviors and mindsets. Putting those two together is where the magic happens. They have patience like no other agency we have ever worked with and they truly know their field. They have true insight, and we totally trust what they do. They accomplish whatever they set out to achieve, and they are one of our favorite partners.

Are there any areas they could improve?

Digital production is the biggest challenge in the marketplace. If they could expand their skill set to produce intuitive and compelling content for the activity that they are big in, it would be hugely valuable because there is a major gap in the market for that.

Do you have any advice for potential customers?

Be open and honest with them because you will get more back from them when you do. Let them in and let them become part of your brand and team. Let them see the pain point because they are excellent at finding ways to solve problems from a digital perspective. The more intelligence you can share, the more robust and informed their digital plans are going to be to meet your goals.

BACKGROUND

Please describe your company and your position there.

I’m the director of a health and safety training company called TALA Training. We primarily work within the construction industry and have centers in Glasgow and Manchester.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We approached them to manage a continual PPC campaign and drive traffic to our site.

What were your goals for this project?

We wanted to increase the revenue generated by our site through online bookings.

SOLUTION

How did you select this vendor?

A trusted business associate recommended them to us.

Describe the project in detail.

The project was twofold: we first asked Loud Mouth Media to target specific high-value courses that would increase our online sales conversions and revenue. They then developed a campaign to assist in the launch of a new training center, driving both traffic and sales.

What was the team composition?

They allocated a dedicated staff member to manage our account.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Within a month, they more than doubled our number of web bookings; this was a strong start compared to our experience with the previous vendor. They’ve since continued to increase month-over-month site traffic and sales conversions.

How did the Loud Mouth Media perform from a project management standpoint?

Their dedicated account manager has been hugely beneficial to the project’s success because we have a direct contact. We can reach them by phone or email to discuss anything. They’re always happy to assist throughout the project and are proactive in developing new ideas to maximize results and ROI.

What impresses you about the Loud Mouth Media?

Beyond being experts in their sector, they’re committed to helping us achieve our objectives from day one. They’re a dedicated, professional company.

BACKGROUND

Please describe your company and your position there.

I’m the e-commerce manager at Kular Fashion. We’re a relatively new presence online - our new website launching in October 2017 - despite the business itself having been established in 1977.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We need someone to help us with our PPC and Google Adword campaigns.

What were your goals for this project?

We wanted to improve our search rankings and appearances. We also wanted to direct shoppers to the website through our shopping campaigns and dynamic remarketing. Our end goal is to improve our conversion rate and establish more of a presence online.

SOLUTION

How did you select this vendor?

We researched different marketing and PPC companies within the UK and Northern Ireland by making an extensive list and comparing each of the companies work with what we thought we needed at the time. Quite a few people from the online marketing industry mentioned Loud Mouth. By researching the companies they’d dealt with, and how they appeared in searches, we came to the conclusion that Loud Mouth Media was the most appropriate vendor to work with.

Describe the project in detail.

We contacted Loud Mouth Media and told them our plans going forward and what we would like to achieve. When we decided to ahead with them, we visited their offices in Belfast where we had a thorough meeting with a PPC Account Manager and their Performance Marketing Director regarding what they could do for us and when we expected to see improvement in our conversions. We then selected three brands we wanted to push as priorities and discussed other means of marketing through AdWords and dynamic remarketing. We also discussed changing our priority brands depending on the season.

What was the team composition?

We are in touch with our account manager Jemma, and we also interacted with Aedin, their Performance Marketing Director.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Before we started, we would’ve scrolled through three or four pages on Google to find our listings. Now that we’ve been with Loud Mouth for a while, we’ve seen our listings appear on the first page, and often as high as second or third on Google Shopping pages. Our main conversions came through one particular brand, which was extremely popular from November until April. Additionally, we’ve had a lot of customers return to our website to finish their purchase through dynamic remarketing.

How did the Loud Mouth Media perform from a project management standpoint?

Jemma is extremely responsive if we have any questions - we trust that she will have the answers we need when we email Loud Mouth Media. From the beginning, Loud Mouth was very open and honest about our goals, metrics, and what we could achieve within our time frame. They check in regularly with reports to let us know how each campaign is doing. The monthly reports are also extremely helpful as we can use them to compare our progress and change our plans accordingly.

What impresses you about the Loud Mouth Media?

The knowledge that the staff has is extremely encouraging for us, as is their quick reply time. They’re extremely understanding when it comes to helping out smaller businesses like us, especially with guiding us through what we need to do to achieve the best possible results.

Are there any areas for improvement?

At the moment, we’re getting everything we need from Loud Mouth Media. They’re helpful and extremely approachable. The team is extremely professional, but it also helps that they’re so friendly and personal. This makes sure we don't feel too embarrassed if we feel like we're asking silly questions!

BACKGROUND

Introduce your business and what you do there.

I am a digital marketer for a travel product brand based in the United Kingdom.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We wanted to maximize our Google AdWords campaigns and marketing activity.

SOLUTION

What was the scope of their involvement?

They plan, implement, and manage our Google AdWords campaigns and send us monthly reports to highlight progress or changes that need to be made.

What is the team composition?

I work directly with an account manager, but I can also contact her manager or their managing director as needed.

How much have you invested with them?

We spend around $1,330 USD per month on their services.

What is the status of this engagement?

We have been working with Loud Mouth since 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen a 3% increase in our click-through rates month-to-month.

How did Loud Mouth Media perform from a project management standpoint?

They are great. They keep us informed of everything going on with our account. Our account manager is very friendly, and the entire company is well organized. As I mentioned, we receive monthly reports from them, but we will also talk over email, the phone, or in person at conferences.

What did you find most impressive about them?

Their friendly and approachable nature has really stood out to me. They seem genuinely interested in what’s best for your business based on the conversations I have had with them.

Any advice for potential customers?

It is helpful to have a continual dialogue with them, whether it is weekly or even monthly. That will help you get to know them better, and once you develop a relationship with them everything will become a lot easier.

BACKGROUND

Please describe your company and your position there.

I’m the E-commerce Sales Development Manager for a large fashion brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

Due to increased growth of our e-commerce website, we required specialists within the PPC industry to oversee and grow the brand for a global audience. This involved overseeing the implementation of our PPC strategy, as well as day-to-day management of Bing Ads and Google AdWords.

What were your goals for this project?

The overall objective was to increase foot traffic, grow brand awareness, and drive sales from specific regions.

SOLUTION

How did you select this vendor?

Loud Mouth Media was referred to us by our web platform providers. After initial meetings and reviews, we knew that Loud Mouth Media was the correct vendor for us, as they were experienced working with similar brands, and had great knowledge of the PPC industry.

Describe the project in detail.

We started off with a series of meetings to ensure that the company understood our goals and market position. Currently, they help structure and implement a specific PPC plan to ensure the highest ROI, whilst also targeting new, ‘unknown’ customers, which is something we’re always trying to do. We have monthly reports and meetings to debrief on the previous month’s ROI, and to discuss the plan for the next month. They also compile a comparison to the previous year to benchmark our progress.

What was the team composition?

We have a dedicated account manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’re averaging a number one ranking for most of our key search terms. In relation to brand recognition, we’ve seen increased foot traffic due to all marketing methods. Bing Ads have shown a fantastic ROI, as has Google AdWords. PPC is responsible for over a quarter of online transactions.

How did the Loud Mouth Media perform from a project management standpoint?

They’re great to work with and they are very responsive to phone calls, emails, and meeting requests. Any requested updates or changes to the PPC plan are promptly implemented, and are reviewed with monthly progress reports. We funnel our questions through the account manager and they were dealt with in a quick, professional manner. They overlooked nothing and set a high standard.

What impresses you about the Loud Mouth Media?

What impressed me the most was their staff’s work ethic and professionalism, and, of course, the ROI shown in our PPC channels. They’re always seeking new learning opportunities within the marketplace, which has proved successful for us.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager for Titanic Belfast, a leading global tourist attraction. I am responsible for the overall digital marketing strategy, which includes overseeing the direction of our extensive national and international digital advertising.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Loud Mouth Media?

We work with Loud Mouth Media on national and international PPC campaigns to promote our attraction in cost-effective ways. They reach tourists in the holiday planning and research stages, as well as their point of arrival in the country.

We have strategic internal capabilities to oversee direction, results, and analysis. However, we needed an external agency to oversee the daily management of these extensive campaigns. An agency also benefitted us by offering access to beta features and new products as soon as they became available.

What were your goals for this project?

Our goals included raising awareness of our attraction at the holiday planning stage of the tourist journey, attracting qualified traffic to our website, and ultimately driving conversions to ticket booking.

SOLUTION

How did you select this vendor?

We were aware of the company after seeing them speak at digital events, but a referral also put them in touch. We met with a number of other companies to ensure that our supplier met our requirements, fully understood our business, and would be a good long-term fit.

Describe the project in detail.

We met with the team to familiarize them with our business and objectives, and they provided a campaign proposal. We adjusted this proposal together based on strategic feedback, then provided Loud Mouth Media with copy and creative. They built the campaign and currently manage day-to-day operations.

What was the team composition?

We work closely with our account manager every day, but the directors and owner of the company are available if we need them. The team has grown during our project as new staff are trained to help with our account.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Campaign results have been great throughout our project. We see strong conversions and fantastic awareness in key markets, which we hope to continue cultivating.

How did Loud Mouth Media perform from a project management standpoint?

The team are great to work with, always very pleasant and helpful. They are easy to reach using phone or email, and are always willing to help with anything we bring to them. They are very reliable and professional, but also develop a friendly, relaxed relationship with clients.

What impresses you about Loud Mouth Media?

Aside from the results they generate for us, their professionalism and knowledge stand out most. They took the time to understand our industry before implementing the plan, and they always work with us on changes or updates. They ensure that we're in the best position to achieve results for our budget.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of the Irish Fairy Door Company. We produce imaginative products for children, such as little wooden doors to invite a fairy into a house or worry plaques to help children give their worries away. We also sell ingredients for mixing potions for bad dreams. We’re based in Ireland but sell globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

At the time, we were dealing mainly with bricks and mortar retailers like Toys ‘R Us. We tried to switch to B2C and set ourselves up a direct logistic route to the customer from China, but we needed someone to market it first.

SOLUTION

What was the scope of their involvement?

Initially, they put a digital marketing strategy in place that included Facebook, Instagram, Google AdWords, and YouTube. We’d say that we wanted to spend X amount to achieve Y amount, and they put a plan in place that achieved that.

We now use them for all our digital marketing campaigns. We don’t do anything without them. For example, they advise our in-house creative team on the best strategies for email marketing campaigns and other direct routes to the customer. It is a partnership rather than a one-way street.

What is the team composition?

At first, we dealt mostly with Mark (Managing Director, Loud Mouth Media). We were allocated two people: someone to look after our Facebook account and Instagram, and another to look after Google Ads and YouTube. There’s an extended team behind it that we can get access to at any time.

How did you come to work with Loud Mouth Media?

Initially, we considered 2–3 other companies, and Loud Mouth Media was added to the list. They were highly recommended.

How much have you invested with them?

We’ve spent $15,000–$20,000 on their services.

What is the status of this engagement?

We started working together in February 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s still very early days in terms of the metrics, but so far, they’ve been hitting our targets. If we sell a product for $20, we don’t want to spend more than $5 achieving that sale. We launched new products in the last few weeks, with a cost per acquisition of 25%.

How did Loud Mouth Media perform from a project management standpoint?

Loud Mouth Media provides a weekly synopsis and a comprehensive monthly report. They’re fantastic with communication. They’re on call even during weekends and evenings. We dealt with another company for a year and never got the same level of service.

What did you find most impressive about them?

I like their “one size doesn’t fit all” approach. They have the ability to adjust to whatever we need or whatever we want. It comes down to communication and being able to deliver on what they say they’re going to deliver. They listen to us, but they’ll call us on something if they don’t think it’s right. Plus, they have been very patient while we were launching our new products. We’re very happy with them.

Are there any areas they could improve?

There were some technical issues with the linkup between our website and some of the analytics. It took a bit of time to get that settled. While our tech people were responsible, I would have loved if they could have jumped in and done it. It’s not what they do, but it would have been nice if they could.

BACKGROUND

Introduce your business and what you do there.

I'm the digital marketing manager at Acheson + Glover. We specialize in concrete solutions for PTC homeowners and B2B markets across the UK and Ireland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

I'm in charge of all the digital channels in our company, including Google AdWords. Although I'm certified, it was taking too much time to properly manage our ongoing campaign. As one of the few AdWord specialists with Google Partner status in Ireland, Loud Mouth media was the perfect solution.

SOLUTION

What was the scope of their involvement?

Loud Mouth Media completed two successful campaigns prior to our current one together. Their work primarily targets our Google Adwords, which is the crux of their expertise. Since I'm certified in this platform, we’re able to have productive conversations. They also support marketing for different facets of our service offerings. In addition to search and display advertising, they run our social media marketing on Facebook, LinkedIn, and Twitter.

They carefully calibrated a digital marketing strategy to increase our site’s visibility and inbound traffic. Specific AdWords solely focused on boosting sales in three distinct categories of concrete for the B2B market, private consumers, and the commercial sector.  Running these campaigns involves simultaneously attracting a range of demographics throughout distinct customer bases. They to incorporate new methodologies and the latest emerging technology into their strategy. Video advertising is huge at the moment, so they are creating YouTube ads for us.

What is the team composition?

We work directly with Kirsty (Digital Marketing Manager, Loud Mouth Media). Jemma ((PPC Account Manager, Loud Mouth Media)) is our main point of contact. We've never had any problems together. She's a fantastic source who always goes above and beyond our expectations. Everyone else I've spoken to from their team has been professional and accommodating.

How did you come to work with Loud Mouth Media?

I’d heard about them through word-of-mouth while we were using a different platform. I was managing WordStream, which is a great system, but I really just needed somebody manage our keyword strategy. Google Adwords is a rare specialization for teams in Northern Ireland, and there are only slightly more in the Republic of Ireland. I was really impressed by our discussion. They conducted a full audit of our prior work.

How much have you invested with them?

So far, we've spent about £20,000 ($28,000 USD). We regularly invest in their services.

What is the status of this engagement?

We’ve been working together since March 2017. They’re currently focused on our ongoing SEO, social media, and a couple of our ongoing campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Loud Mouth Media is great at driving traffic and sales using display and search advertising. Last year we had 254 conversions for our B2C outside rooms at a rate of 3%, which is really good. On the B2B side, we had 155 conversions. Our video remarketing and display marketing attracted 2,146 views with a 23% view rate and 1.87% click-through rate. Our average quality score is 8-9, which is top notch for all our AdWords. We got 50 conversions from the precast section of our site, which we only started working on in December.

They're brilliant at ongoing reports. Their innovative perspective helps them find clever and effective solutions. They're always looking for different ways to try new things. LoudMouth is on top of all the latest digital marketing and AdWords related content, which is changing all the time.

How did Loud Mouth Media perform from a project management standpoint?

The onboarding process was brilliant and just seamless. We haven’t worked with them long enough to discern their exact project management style. Refreshingly, they helped us maximize our ROI by strategically allocating our budget, rather than drawing out the length and cost.

They've been tremendously reactive so far and will make any changes necessary to attain the best results. The team has a great relationship with Google, as well. Any issues I identify are checked out in less than 3-4 hours. I've never had to follow up with them to investigate a problem I've notified them about.

What did you find most impressive about them?

I most appreciate their customer service. I work with outsourced companies all the time. Loud Mouth Media’s relationship management is superb and second to none. There's never a query too small for them; they always come back with a viable solution. If for some reason they can't solve a problem, they'll find us auxiliary support to do so. As somebody from the same background, I understand how well doing this challenging work.

Are there any areas they could improve?

The way they allocate account manages show they never get too bogged down. They can always make time to help us and nurture our business relationship to maximize our AdWords campaign.

BACKGROUND

Please describe your company and position.

 I am the Ecommerce Manager of a retail company 

Describe what your company does in a single sentence.

We are an online luxury clothing business, with the focus being mostly via online sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Loud Mouth Media to accomplish?

• Drive brand awareness and reach new audiences
• Generate revenue

SOLUTION

How did you find Loud Mouth Media?

Online Search

Why did you select Loud Mouth Media over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Loud Mouth Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to increase brand awareness and reach new audiences. As a luxury brand we knew this needed to be done by professionals with the knowledge to get us there. The project was kicked off during a key retail time for us and so there was no real room for errors. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started with a low budget and focused on ROAS to measure success, as well as site traffic and new/returning customers to ensure the traffic coming in was new as well as profitable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We work primarily with Marc - he is great to work with and comes to us with additional ideas and scope to better the project. We have seen great results and continue to grow on these channels.

Marc is efficient with any changes we request as well as considering the overall strategy when making suggestions for the project.

What was your primary form of communication with Loud Mouth Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Marc has been really beneficial for us - he is professional but warm. He is great at forward thinking and making suggestions to help us improve our social ads. It's great working with someone who feels like they are a part of the team and we are all working in the same direction.

Are there any areas for improvement or something Loud Mouth Media could have done differently?

Nothing comes to mind at the moment. They have been very receptive so far.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing officer for a retail company. Our stores are independently owned by local retailers across the island of Ireland, who fully know their customers and needs in the local communities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Loud Mouth Media?

We were struggling to be ranked on search engines and generate leads through paid social.

SOLUTION

What was the scope of their involvement?
We were thoroughly impressed with Loud Mouth Media’s SEO expertise. Their team brought strategic insight and technical precision to our campaigns, helping us achieve tangible results that directly impacted visibility and engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
One of the standout successes was getting both our Northern Ireland and Ireland websites’ /become-a-store pages ranking in search engines for the first time. For the NI site, we saw strong growth in keyword rankings, with a diverse set of relevant search terms now driving traffic to our pages.

Also, Loud Mouth media have been instrumental in helping us generate high-quality leads through paid social advertising. Their team understood our audience and objectives, crafted targeted campaign that not only drove traffic but converted into 3 new stores opening. Thanks to their strategic approach and optimisations of the account, we seen a significant upload in lead generation across platforms like Facebook and Instagram.